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Article
Publication date: 1 May 1994

Noel Capon, Gavan J. Fitzsimons and Rick Weingarten

Probes affluent investor mutual fund investment decisions. Developsseveral different investor profiles from data on approximately 300affluent investors. These investor…

Abstract

Probes affluent investor mutual fund investment decisions. Develops several different investor profiles from data on approximately 300 affluent investors. These investor types differ in sources of information regarding mutual fund investments, particularly the use of financial advisers, and in the selection criteria employed for mutual fund purchases. In addition, they have distinguishable mutual fund behaviour and demographic characteristics. Develops specific implications for financial services firms.

Details

International Journal of Bank Marketing, vol. 12 no. 3
Type: Research Article
ISSN: 0265-2323

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Article
Publication date: 26 January 2010

Jeffrey Podoshen

Abstract

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Journal of Consumer Marketing, vol. 27 no. 1
Type: Research Article
ISSN: 0736-3761

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Article
Publication date: 1 April 1991

Noel Capon, John U. Farley, James M. Hulbert and David Lei

The Peters and Waterman framework of eight management principles,focused largely on organisational design issues, is used to examinedifferences between 19 “excellent” and…

Abstract

The Peters and Waterman framework of eight management principles, focused largely on organisational design issues, is used to examine differences between 19 “excellent” and 50 “non‐excellent” firms. Data from large United States manufacturers show that the “excellent” companies earn higher returns on capital, have less variable returns and are more innovative. They also tend to operate businesses which emphasise high value‐adding activities further downstream, closer to the final market. Twenty‐two measured items associated with the eight Peters and Waterman principles differ systematically between the “excellent” and “non‐excellent” firms. In addition, 13 measures associated more directly with strategy also differ systematically. High investment in R&D, a strong international posture, and strong market positions provide an alternative explanation to the Peters and Waterman principles for good profit and innovation performance by the “excellent” firms, thus reinforcing the need to better understand industry and global strategy dynamics – as well as the ingredients of entrepreneurial, open climates.

Details

Management Decision, vol. 29 no. 4
Type: Research Article
ISSN: 0025-1747

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Book part
Publication date: 27 August 2014

Roger Marshall, David Bibby and WoonBong Na

Decision system analysis is a conceptually simple technique that maps the process of group decisions over time. The data is gathered in a variety of ways, but most often…

Abstract

Decision system analysis is a conceptually simple technique that maps the process of group decisions over time. The data is gathered in a variety of ways, but most often some form of protocol analysis is the foremost tool. The data is then condensed and depicted as a flowchart for a specific decision. If several such flowcharts can be assembled within an industry, they can be melded together to form a generic guide that is very useful to practitioners and very interesting to theorists. Here, a brief history of the development of the technique leads to a description of the process. This is followed by a comparison to cognitive mapping (a similar technique applied to mapping thought processes rather than physical processes), and an illustrative longitudinal example of DSA.

Details

Field Guide to Case Study Research in Business-to-business Marketing and Purchasing
Type: Book
ISBN: 978-1-78441-080-3

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Article
Publication date: 1 December 2003

Robert E. Morgan

The half‐life of management practices since the 1980s is shorter than ever, and these ideas are being replaced by more models and methods, coming at an exponential rate…

Abstract

The half‐life of management practices since the 1980s is shorter than ever, and these ideas are being replaced by more models and methods, coming at an exponential rate, that seek to serve some pressing organizational agenda for improvement. This paper looks at the drivers that create this need for change and the need to improve management and business practices, with emphasis on the information and communication technology issues that concern all organizations.

Details

Journal of Business Strategy, vol. 24 no. 6
Type: Research Article
ISSN: 0275-6668

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Article
Publication date: 1 April 1985

Arch G Woodside and Elizabeth J Wilson

The hypothesis is supported that substantial similarities exist in supplier choice strategies across industrialised nations. The nine studies reviewed indicate that a…

Abstract

The hypothesis is supported that substantial similarities exist in supplier choice strategies across industrialised nations. The nine studies reviewed indicate that a four‐step process is common to the majority of capital goods purchases and purchases of component parts and raw materials in some European countries and the United States

Details

International Marketing Review, vol. 2 no. 4
Type: Research Article
ISSN: 0265-1335

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Article
Publication date: 1 December 2003

James M. Hulbert

Looks retrospectively at an article written by the author and his colleagues in 1975 and contributed to the Journal of Business Research. Concludes that the article is…

Abstract

Looks retrospectively at an article written by the author and his colleagues in 1975 and contributed to the Journal of Business Research. Concludes that the article is still relevant today, where information systems are still an important topic in the field of marketing.

Details

Journal of Business & Industrial Marketing, vol. 18 no. 6/7
Type: Research Article
ISSN: 0885-8624

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Article
Publication date: 15 May 2017

Morris B. Holbrook

This paper describes the personal history and intellectual development of Morris B. Holbrook (MBH), a participant in the field of marketing academics in general and…

Abstract

Purpose

This paper describes the personal history and intellectual development of Morris B. Holbrook (MBH), a participant in the field of marketing academics in general and consumer research in particular.

Design/methodology/approach

The paper pursues an approach characterized by historical autoethnographic subjective personal introspection or HASPI.

Findings

The paper reports the personal history of MBH and – via HASPI – interprets various aspects of key participants and major themes that emerged over the course of his career.

Research limitations/implications

The main implication is that every scholar in the field of marketing pursues a different light, follows a unique path, plays by idiosyncratic rules, and deserves individual attention, consideration, and respect … like a cat that carries its own leash.

Originality/value

In the case of MBH, like (say) a jazz musician, whatever value he might have depends on his originality.

Details

Journal of Historical Research in Marketing, vol. 9 no. 2
Type: Research Article
ISSN: 1755-750X

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Abstract

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Review of Marketing Research
Type: Book
ISBN: 978-0-85724-723-0

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Book part
Publication date: 1 January 2006

Donald R. Lehmann

Abstract

Details

Review of Marketing Research
Type: Book
ISBN: 978-0-7656-1305-9

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