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Article
Publication date: 22 December 2020

Nnamdi O. Madichie

This study aims to highlight a series of accidents epitomized by the success of a music artist, bringing three streams of literature together – pop culture…

Abstract

Purpose

This study aims to highlight a series of accidents epitomized by the success of a music artist, bringing three streams of literature together – pop culture, entrepreneurship and place branding.

Design/methodology/approach

Using an illustrative case of a 2012 YouTube hit song, Oppan Gangnam Style, by Korean artist Park Jae-Sang, the artist’s attempt to lampoon the extravagant lifestyle of Gangnam District’s residents accidentally puts them on the global map. The narrative is built around the storytelling approach.

Findings

The study highlights the intersections of pop culture creativity and entrepreneurship (albeit accidental) with implications for place branding.

Research limitations/implications

The study is overtly documentary analysis-based and could, therefore be subjected to quantitative analysis in future research. Furthermore, the conceptual model could be tested with additional cases in the future.

Originality/value

In a broad sense, this study is a pioneering effort in the field of entrepreneurship and its interconnections with other disciplines – marketing (place and entrepreneurship) and pop culture. The conceptual model could form a basis for future research in such intersections.

Details

Journal of Research in Marketing and Entrepreneurship, vol. 23 no. 1
Type: Research Article
ISSN: 1471-5201

Keywords

Article
Publication date: 5 December 2016

Nnamdi Madichie and Okechukwu A. Madichie

The purpose of this paper is to highlight the challenges of property development and management in northern Nigeria drawing upon the experiences of Bauchi, Gombe and Kaduna states.

Abstract

Purpose

The purpose of this paper is to highlight the challenges of property development and management in northern Nigeria drawing upon the experiences of Bauchi, Gombe and Kaduna states.

Design/methodology/approach

Based on a longitudinal evaluation of these trends and challenges, this study draws upon a literature review and practitioner insights on property investment efforts in northern Nigeria. It also benefits from insider accounts related to the author’s 20-years’ experience of work both in both Nigeria and the UK.

Findings

The study highlights the salient factors that have brought about the housing challenges in northern Nigeria. Arguably poor property development and management initiatives have had direct correlations with the weak property management practices in these states and thereby further restricted investments in the real-estate sector in northern Nigeria.

Research limitations/implications

The limitations of the study are based on those attributable to personal observation and ethnographic studies as adopted in this case. This impacts upon the generalisability of the findings, however, sound the propositions may be. Areas for future research inquiry are also proffered.

Originality/value

The study is a critical reflection of developments in property management taken from the purview of the Nigerian real-estate market. While primarily a viewpoint paper, it does highlight some of the key challenges facing property management in a manner not previously discussed in the literature.

Details

African Journal of Economic and Management Studies, vol. 7 no. 4
Type: Research Article
ISSN: 2040-0705

Keywords

Content available
Article
Publication date: 16 January 2017

Nnamdi O. Madichie

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Abstract

Details

Management Research Review, vol. 40 no. 1
Type: Research Article
ISSN: 2040-8269

Book part
Publication date: 21 January 2022

Nnamdi O. Madichie and Robert Ebo Hinson

In this chapter, the discussion revolves around Africa’s engagement with the new Europe in a post-Brexit era – which, like AfCFTA, also became effective on 1 January 2021…

Abstract

In this chapter, the discussion revolves around Africa’s engagement with the new Europe in a post-Brexit era – which, like AfCFTA, also became effective on 1 January 2021. The chapter discusses, on a broader level, Europe–Africa relations in the creative industries. Specific examples are drawn from the Commonwealth Agenda, and the France/German/Dutch relations at both the public and private spheres.

Details

The Creative Industries and International Business Development in Africa
Type: Book
ISBN: 978-1-80071-302-4

Article
Publication date: 21 September 2018

Paul Agu Igwe, Robert Newbery, Nihar Amoncar, Gareth R.T. White and Nnamdi O. Madichie

The purpose of this paper is to examine the attributes of the Igbos in Eastern Nigeria and the underlying factors influencing their entrepreneurial behaviour. More…

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Abstract

Purpose

The purpose of this paper is to examine the attributes of the Igbos in Eastern Nigeria and the underlying factors influencing their entrepreneurial behaviour. More specifically, the study highlights the links between family, culture, institution and entrepreneurial behaviour in the African context.

Design/methodology/approach

This paper is based on a qualitative research method by interviewing 50 entrepreneurs and community leaders of the Igbo nation. Igbos have been described as “naturally enterprising and ingenious” and can be found throughout Nigeria and West Africa. Understanding the vagaries of ethnic entrepreneurship can arguably only be achieved through research that is undertaken within these socio-historically rich, traditional and cultural contexts.

Findings

Linked to the social learning theory, Igbo families provide an entrepreneurial leadership platform which influences youths through role models, providing mastery experiences and socialisation. The extended family provides a safe environment for risk taking, creativity and innovation. Also, an informal apprenticeship system provides entrepreneurial learning that prepares the younger generation to take to business as a way of life.

Research limitations/implications

The study is based on a relatively small sample size of 50 respondents, which makes it difficult to generalise the findings despite the benefits of the research methods adopted in the study. Also, there are limitations to the extension of the findings to a generalised Igbo population comprising individuals who may, or may not, behave entrepreneurially.

Practical implications

There are significant practical implications, both nationally and internationally, for policy makers that are concerned with developing jobs for the growing population of unemployed youths and inclusive entrepreneurship in Nigeria.

Originality/value

The research has three main contributions. First, it valorises indigenous knowledge of family and institutional entrepreneurial behaviour in an African context. Second, it highlights the importance of the linked institutions of the extended family and the informal apprenticeship system in Igbo culture. Finally, it provides a model and an explanation of how the Igbo culture nurtures and develops transgenerational entrepreneurial behaviour.

Details

International Journal of Entrepreneurial Behavior & Research, vol. 26 no. 1
Type: Research Article
ISSN: 1355-2554

Keywords

Book part
Publication date: 21 January 2022

Nnamdi O. Madichie and Robert Ebo Hinson

The rich history and cultural heritage in Africa have been arguably a missed opportunity, which the region is now seeking to leverage following many years of neglect…

Abstract

The rich history and cultural heritage in Africa have been arguably a missed opportunity, which the region is now seeking to leverage following many years of neglect. Evidently, a new direction of travel is warranted, especially as far as the creative economy of Africa is concerned. This chapter provides a background at-a-glance insight into what may seem like disparate fields – that is, international business and the creative industries – bridging them into a single narrative. This fusion is also, in a pioneering effort, taken from the purview of Africa.

Details

The Creative Industries and International Business Development in Africa
Type: Book
ISBN: 978-1-80071-302-4

Article
Publication date: 8 April 2021

Nnamdi O. Madichie, Elvira Bolat and Nasiru Taura

The purpose of this paper is to explore opportunities and challenges of accelerating digital entrepreneurship development in key economic growth sectors in West Africa.

Abstract

Purpose

The purpose of this paper is to explore opportunities and challenges of accelerating digital entrepreneurship development in key economic growth sectors in West Africa.

Design/methodology/approach

The study uses case illustrations from the media and agriculture sectors to highlight some of the opportunities and challenges that have shaped current business practices in this digital space in West Africa.

Findings

Technological infrastructure featured as one of the main challenges for fostering success in the media-tech cases and perhaps linked to the low internet penetration rates. Likewise, infrastructure proved to be a challenge in the agri-tech sector cases.

Originality/value

This study highlights the importance of partnerships within the entrepreneurship ecosystems as a critical condition for ensuring positive benefits for all stakeholders within the entrepreneurial ecosystem taken from the lens of West Africa.

Details

Journal of Enterprising Communities: People and Places in the Global Economy, vol. 15 no. 2
Type: Research Article
ISSN: 1750-6204

Keywords

Abstract

Subject area

Business & Management

Study level/applicability

This case is suitable for senior students taking marketing courses from marketing communications, marketing research and consumer behavior. Other students including postgraduate students on international business, strategic management and CSR courses may also benefit and/or partake in the discussions. Last and most importantly sports marketing students would find this case useful. The case study can be taken from a range of angles from consumer behavior, through researching of the same (i.e. consumer behavior); to marketing communications strategies by the football clubs themselves.

Case overview

The case study documents the growth and development of the UAE Professional Football League using the particular case of one of the oldest teams, Sharjah Football Club (also known as Sharjah FC) founded in 1966 – five long years before the Football Association was conceived.

Sports marketers have long sought to better understand the factors that influence attendance at sporting events. This is couched upon the expectations that an understanding of such factors will improve the efficiency of marketing communication between service providers and consumers, and, as Cunningham and Kwon put it, possibly influence the entire marketing program of a sport organisation. Attracting people to the stadium not only increases ticket revenues but also increases supplementary revenue sources, such as parking, concessions and merchandising.

Expected learning outcomes

To understand key aspects of the consumption of sports (i.e. consumer perceptions, attitudes and influences). Readers would also understand the changing aspects of marketing of sports vis-à-vis sports marketing.

Supplementary materials

Teaching notes and www.fifa.com/associations/association=uae/nationalleague/standings.html

Details

Emerald Emerging Markets Case Studies, vol. 1 no. 4
Type: Case Study
ISSN: 2045-0621

Keywords

Article
Publication date: 26 July 2013

Nnamdi O. Madichie

The purpose of this article is to be a conceptual contribution to the special issue on “Is the Middle East the land of the future?”. It aims to provide a holistic picture

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Abstract

Purpose

The purpose of this article is to be a conceptual contribution to the special issue on “Is the Middle East the land of the future?”. It aims to provide a holistic picture of the efforts of the Middle East towards achieving the Millennium Development Goals (MDGs), using investments in sports, as a galvanizing force. The paper concludes that, on the balance of probability, this might not be a given.

Design/methodology/approach

The paper is based on personal observations and documentary analysis of numerous studies including those in this special issue.

Findings

Although the Middle East has made “front page” news on most global media platforms – albeit for a variety of reasons, there are signs not to be too optimistic as to whether this geographic entity is, by default, the land of the future.

Research limitations/implications

As a conceptual piece, this article cannot be generalized across the expanse of what constitutes the Middle East. Most of the observations are based on the most boisterous in the region – notably members of the Gulf Cooperation countries (GCC) and Turkey with its rising regional influence.

Practical implications

While the Middle East may have been in the global spotlight, there remain challenges that cannot be so easily wished away. One such is the inability to leverage the investment in sports in a sustainable global partnership that spills over into other MDGs. There are persuasive arguments for deeper integration rather than what seems to be the fragmented sibling rivalry across the Middle East.

Originality/value

This study provides a holistic framework for analyzing a region that has been bedeviled with unrest in recent years; and one that has, to a very large extent, weathered the storm of the Arab Spring and attracted global attention.

Details

Foresight, vol. 15 no. 4
Type: Research Article
ISSN: 1463-6689

Keywords

Book part
Publication date: 21 January 2022

Nnamdi O. Madichie and Robert Ebo Hinson

This chapter explores the creative industries in Africa from a digital perspective. This ranges from digital advertising, design, fashion, film and music production to…

Abstract

This chapter explores the creative industries in Africa from a digital perspective. This ranges from digital advertising, design, fashion, film and music production to digital publishing and photography. There have been quite a range of innovative developments in the global value chain, which are also explored such as the deployment of artificial intelligence and augmented and virtual reality. Everything Digital – Fashion, Film, and Music production and distribution – is considered in the chapter. It also paves the way for further interrogation of the legal landscape and intellectual property challenges in the creative industries – which is the focus of Chapter 6.

Details

The Creative Industries and International Business Development in Africa
Type: Book
ISBN: 978-1-80071-302-4

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