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The chapter tries to trace the development of concept of urban ecosystem as a problem-solving approach for urban problems, including the unwarranted problems caused by climate change. Urban management has increasingly shifted from infrastructure-based to a more regional-based approach. There has been a shift in the domain of urban ecosystem as well, from the established urbanized area to the aggregation of urban and surrounding rural area. Also, urban-rural linkages are given more attention in resource management in urban areas, thereby reducing the overall risk due to climate change. The chapter provides examples and challenges of urban ecosystem management from across the world.

Over the centuries cities have undergone various types of urbanizations, thereby changing the lives of the urban residents. At the same time our earth has undergone a damaging transition called climate change that is threatening the lives of millions of people across the globe. The threat is even more in cities and their adjoining regions, as they have higher concentrations of people, including the most vulnerable urban poor. Moreover, the cities and their administration are either oblivious to the emergence of such threats or have taken inadequate measures to counter the effects of the change. Besides, the focus has been predominantly on urban areas rather than urban systems.

The disruption caused by COVID-19 exhorts to reiterate the role of operations and supply chain management (OSCM) in achieving social sustainability. Therefore, the present study aims to develop a conceptual understanding of the OSCM ecosystem's role in enabling the world to accelerate towards social sustainability.

The study uses the integrative review method to achieve the stated objectives. The study first identifies the societal disruptions caused by COVID-19. Then based on dynamic capabilities (DC) theory, stakeholder theory and real-life examples, the study puts forward the stakeholder dynamic capabilities (SDC) view as an approach to overcome these social challenges.

Taking the SDC view, the study identified ten social challenges aggravated by the COVID-19. Response actions for OSCM have been proposed to mitigate these challenges.

The pandemic has brought new challenges to the OSCM to achieve social sustainability. Therefore, the study's proposed response actions aim to assist OSCM managers in leveraging their expertise to do good for society and create a better world. Moreover, the study also provides avenues for future research on the topic.

Based on the SDC view, the study attempts to conceptualise social sustainability for OSCM during a pandemic. The SDC view helps capture internal and external social challenges emerging due to COVID-19 and utilise firms' capabilities to overcome these challenges.

This study investigates the role of consumer cosmopolitanism on consumer attitudes and purchase intentions (PIs) towards foreign and local brands.

The responses were collected on a structured questionnaire through a consumer survey. The data were then analysed through structural equation modelling (SEM).

The results depict the positive influence of consumer cosmopolitanism on consumer attitudes towards foreign brands, which positively influences PIs towards foreign brands and negatively influences the PIs of local brands. Further, the mediating role of perceived quality was observed in explaining the consumer preference towards foreign and domestic brands.

Finally, the study concludes by providing implications for marketing scholars and managers of global and local brands.

The paper examines the underlying mechanisms related to consumer cosmopolitanism and its role in influencing the foreign and local brand purchase.

The case illustrates the challenges of managing JVs in emerging markets. specifically, after going through the case, students should be able to: i.Analyze the contexts in which firms need to form JVs and evaluate this need in the context of emerging markets such as India; ii.Understand how multinational corporations can achieve success in emerging markets, specifically the role of strategic (broader than the product) adaptation in success; iii.Evaluate the impact of conflict between partners on the short-term and long-term performance of a JV; and iv.Create alternatives, evaluate each alternative’s pros and cons, and recommend appropriate decisions to address the situation after a JV unravels and the organization is faced with quality and other challenges.

McDonald’s, the global giant in the quick service industry, entered India in 1993 and formed two JVs in 1995 one with Vikram Bakshi (Connaught Plaza Restaurants Ltd or CPRL) to own and operate stores in the northern and eastern zones, and another with Amit Jatia (Hardcastle Restaurants Private Limited or HRPL) to own and operate stores in the western and southern zones. Over the next 12 years, both the JVs made steady progress by opening new stores while also achieving better store-level metrics. Though CPRL was ahead of HRPL in terms of the number of stores and total revenues earned in 2008, the year marked the beginning of a long-running dispute between the two partners in CPRL, Bakshi and McDonald’s. Over the next 11 years, Bakshi and McDonald’s tried to block each other, filed court cases against each other and also exchanged recriminations in media. The feud hurt the performance of CPRL, which fell behind HRPL in terms of growth and other metrics. On May 9, 2019, the feuding partners reached an out-of-court settlement under which McDonald’s would buy out Bakshi’s shares in CPRL, thus making CPRL a subsidiary. Robert Hunghanfoo, who had been appointed head of CPRL after Bakshi’s exit, announced a temporary shutdown of McDonald’s stores to take stock of the current situation. He had to make a number of critical decisions that would impact the company’s performance in the long-term.

MBA, Executive MBA and executive development programs.

Teaching Notes are available for educators only.

CSS 11: Strategy.

The purpose of this paper is to identify and examine the important factors that could affect consumers' behavioural intention and use behaviour towards mobile payment services during COVID-19.

The proposed model extends meta-Unified Theory of Acceptance and Use of Technology (meta-UTAUT) model with perceived severity and self-efficacy factors affecting consumers' behavioural intention and use behaviour towards mobile payment services. A convenient sampling technique has been utilized to gather data from a self-administered questionnaire. The data collection was restricted to the online mode to avoid any physical contact considering the COVID-19 situation.

The findings revealed that performance expectancy, effort expectancy and perceived severity have a significant positive impact on consumers' attitude; facilitating conditions has a significant positive impact on effort expectancy; self-efficacy has a significant positive impact on effort expectancy; attitude has a significant positive impact on behavioural intention; and behavioural intention has a significant positive impact on use behaviour. Social influence did not confirm any significant relationship.

The current research study has utilized a non-probability convenient sampling technique to gather data through a self-administered questionnaire. The data collection was restricted to the online mode to avoid any physical contact considering the COVID-19 situation. The respondents were adopters of mobile payment services. The scope of the study is the COVID-19 context or related chronic diseases context where major preventive mechanisms such as social distancing and avoidance of physical contacts are vital.

This study has extended the meta-UTAUT model with the COVID-19 context-specific constructs and relationships. The undertaken work has strengthened the explanability of the model. The inclusion of context relevant variables such as perceived severity and self-efficacy and their association with the existing meta-UTAUT framework have enriched the context of the study. The current study offers a holistic understanding of significant factors influencing Indian consumers’ adoption of mobile payment services in the COVID-19 context.

The Healthcare sector is one of the important sectors of the Service Industry. It is believed that in this sector, the customer server relationship is very critical, and even the slightest gap in the people quality may have a huge impact on the delivered service quality. Some of these enablers are doctors, nursing staff and support staff. Furthermore, the nonpeople quality enablers such as diagnostic services, facilities, hygiene levels and so on are also likely to impact the delivered service quality. It was also felt that the degree of impact each enabler has on the service quality could vary. Therefore there is a need for structured and deep analysis. The paper attempts to identify, analyze and prioritize the enablers that impact the delivered service quality.

The enablers have been identified through literature review and inputs from experts in the healthcare fraternity. The authors have explored different decision-making tools such as analytic hierarchy process (AHP), analytic network process (ANP), stepwise weight assessment ratio analysis, Hybrid Model and DEMATEL (Decision-Making Trial and Evaluation Laboratory) for the analysis of data in this paper. Based on the strengths of the approach and careful considerations by focus group discussions, DEMATEL was chosen as the best option. It is simple, unique, sparingly used in the healthcare sector, effective in prioritizing and gives meaningful insights on importance, cause and effect factors. DEMATEL approach converts the complex problem with interrelated factors into a clear structure that makes simple interrelationships among factors in the form of cause and effects digraph, and hence, the authors chose to use it. A case study in one of the hospitals has also been conducted to demonstrate the applicability of the developed index. The case study very strongly validates the developed index.

This research paper has found that there are people quality enablers such as the doctor, nursing staff, support staff and nonpeople quality enablers such as facilities, diagnostic services and hygiene levels maintenance, which impact the delivered service quality. It also concludes that the delivered service quality depends not only on the quality but also on the availability of these enablers. The inputs received from the experts have been run through the DEMATEL methodology and importance computed for each. The top five priority enablers are Quality of Doctor, Availability of Doctor, Quality of Support Staff, Quality of Nursing Staff and Availability of Support Staff.

The weights of the enablers have been obtained using the DEMATEL tool. These weights have been calculated using the inputs from 22 experts, which meets the statistical requirement (Skulmoski, 2007). However, a larger group of experts can be reached, and based on the inputs received from them, the tool can be revalidated for repeatability and reproducibility. Using Fuzzy DEMATEL can also be explored for further analysis.

The proposed framework to assess the service quality level of a healthcare organization is based on a sound approach of DEMATEL. The service index arrived, thereafter, can be used to rate the delivered service quality by any healthcare organization. It can be used to compare the similar type of healthcare organizations across locations. This Index can facilitate improvements in the healthcare organization through internal and external benchmarking. It also helps the organization to know the gaps, understand the root cause, improve upon them and become the best in class. This Index uses the inputs from the end customers to calculate the rating, which makes it more reliable and accurate. The overall scores obtained from the Index can provide the ranking to the healthcare providing organizations and options to customers to choose from best. The service quality index can be used by an organization to continuously monitor their delivered service quality scores and improve them to become the best in class. The research paper highlights the significant role played by the people quality and its strong impact/contribution on the delivered service quality. Hence, it is believed that it will encourage the healthcare organizations to prioritize the improvement and upgrade of the people quality over the nonpeople quality aspect.

Putting people and nonpeople quality enablers in one single model and assigning weights to them using the DEMATEL approach is a new application in healthcare. Developing an Index to measure the delivered service quality in the healthcare sector is also different and new.

Around the world, protecting environment and purchasing green products by the manufacturing firms progressively becomes a popular and important issue. Manufacturers are realizing the importance of producing green products under green practices. This study aims to propose an appraisement platform to evaluate the overall performance index of a firm under green practices. Furthermore, the study also helps in identifying ill-performing areas, which necessarily require future attention to augment green supply chain (GSC) of a firm. A case research is conducted to assess the real-life application by the proposed approach.

The authors used fuzzy performance index to measure the overall performance index of a firm. Beside this, they proposed a degree of similarity approach amalgamated with fuzzy performance importance index to classify the ills and strong indices in GSC extent.

The intermittent assessment of green practices and their metrics in the organizational supply chain management (SCM) is indeed necessary. The present study provides an appraisement module to assess overall GSC fuzzy performance index and also helps in identifying the ill-performing areas which require future augmentation toward successful green implementation.

The exposed research work dealt with chains of subjective indices (measure and their interrelated metrics), which are induced into hierarchical appraisement module. To tackle the uncertainty of indices, the subjective indices are transposed into interval-valued fuzzy number set (IVFNS), as IVFNs are preferred to undertake the uncertainty of GSC indices. The proposed approach is demonstrated with a case research to justify its validity and originality.