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Article
Publication date: 21 May 2020

Nitin Kumar Gupta, Gananath Doulat Thakre and Manoj Kumar

The purpose of this study is to investigate the tribological performance of the developed self-healing Al6061 composite and to optimize the operating conditions for…

Abstract

Purpose

The purpose of this study is to investigate the tribological performance of the developed self-healing Al6061 composite and to optimize the operating conditions for enhanced tribo-performance of the developed material.

Design/methodology/approach

A unique procedure has been adopted to convert the sand casted Al6061 into self-healing material by piercing a low melting point solder material with and without MoS2. Taguchi-based L9 orthogonal array has been used to optimize the number of experiments and analyze the influence of operating parameters such as speed, sliding distance and load on material wear.

Findings

The results reveal that the paper shows the self-healing and self-repair is possible in metal through piercing low melting point alloy. Then, the load has a significant influence over other input parameters in predicting the wear behavior of developed material. Moreover, addition of MoS2 does not affect the tribo-performance of the developed material. The study concludes that the developed self-healing Al6061 has huge potential to be used in mechanical industry.

Research limitations/implications

The concept of self-healing in metals are very challenging task due to very slow diffusion rate of atoms at room temperature. Therefore, researchers are encouraged to explore the other new techniques to create self-healing in metals.

Practical implications

The self-healing materials had shown huge potential to be used in mechanical industry. The current investigation established a structural fabrication and testing procedure to understand the effects of various parameters on wear. The conclusion from the experimentation and optimization helps researchers to developed and create self-healing in metals.

Originality/value

The previous research works were not focused on the study of tribological property of self-healing metal composite. With the best of author’s knowledge, no one has reported tribological study, as well as optimization of parameters such as speed, load and sliding distance on wear in self-healing metals composite.

Details

Journal of Engineering, Design and Technology , vol. 18 no. 5
Type: Research Article
ISSN: 1726-0531

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Article
Publication date: 3 February 2021

Nalin Somani, Navjot Singh and Nitin Kumar Gupta

The purpose of this paper is to based upon the joining and characterization (mechanical and metallurgical) of ferritic stainless steel (SS)-430 using a microwave hybrid…

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Abstract

Purpose

The purpose of this paper is to based upon the joining and characterization (mechanical and metallurgical) of ferritic stainless steel (SS)-430 using a microwave hybrid heating (MHH) phenomenon.

Design/methodology/approach

The preliminary experiments were conducted using nickel-based powder as interface material using a domestic microwave oven at a frequency of 2.45 GHz and 900 W power for 720 s. The processed joint was metallurgically characterized by means of X-ray diffraction, Energy-dispersive X-ray spectroscopy and Field emission scanning electron microscopy. Mechanical characterization was done by means of tensile and Vickers’ microhardness testing to check the hardness and strength of the joint.

Findings

The metallurgical study revealed that the microstructure and formation of numerous phases of Fe2Si3 accompanied by chromium and nickel carbides. The average hardness of 359 Hv at the center of the joint and 637 Hv around the boundaries of the joint was observed. The tensile strength of the joint was observed to 471 MPa with an elongation of 9.02%. The worn surface of the joint signifies the presence of plastic deformation and it was limited due to the presence of harder phases such as Ni3Si and Ni3C.

Research limitations/implications

The concept of microwave joining of metals is a very challenging task as the temperature can not be controlled in the inert atmosphere of the microwave. It has been also observed that at certain elevated temperatures, the material starts absorbing the microwaves; which is unknown. So, a more intensive study is required to overcome these kinds of limitations.

Practical implications

MHH technique can be used to process different materials such as ceramics, composites and polymers. SS-430 joined by microwave heating is highly corrosion resistive and has wide applications in refrigerators cabinet panels, dishwasher linings, chimney liners, lashing wires, etc.

Originality/value

As of the author’s best knowledge, no work has been reported on the joining of SS-430 which has huge potential in the industries. Also, no work has been reported on the characterization of microwave joined SS-430.

Details

Journal of Engineering, Design and Technology , vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1726-0531

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Article
Publication date: 20 July 2021

Ankur Srivastava, Nitin Gupta and Nripendra P. Rana

This study investigates the role of consumer cosmopolitanism on consumer attitudes and purchase intentions (PIs) towards foreign and local brands.

Abstract

Purpose

This study investigates the role of consumer cosmopolitanism on consumer attitudes and purchase intentions (PIs) towards foreign and local brands.

Design/methodology/approach

The responses were collected on a structured questionnaire through a consumer survey. The data were then analysed through structural equation modelling (SEM).

Findings

The results depict the positive influence of consumer cosmopolitanism on consumer attitudes towards foreign brands, which positively influences PIs towards foreign brands and negatively influences the PIs of local brands. Further, the mediating role of perceived quality was observed in explaining the consumer preference towards foreign and domestic brands.

Practical implications

Finally, the study concludes by providing implications for marketing scholars and managers of global and local brands.

Originality/value

The paper examines the underlying mechanisms related to consumer cosmopolitanism and its role in influencing the foreign and local brand purchase.

Details

International Journal of Emerging Markets, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1746-8809

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Article
Publication date: 12 February 2018

Prateek Maheshwari, Nitin Seth and Anoop Kumar Gupta

The mobile phone industry in India is highly competitive, fast paced and technology-driven. In such a hyper competitive era, effective advertising is considered a key…

Abstract

Purpose

The mobile phone industry in India is highly competitive, fast paced and technology-driven. In such a hyper competitive era, effective advertising is considered a key success driver for a mobile phone brand. The purpose of this paper is to identify advertisement effectiveness dimensions for Indian mobile phone industry and to develop hierarchical interrelationships among these dimensions in the Indian print context.

Design/methodology/approach

Structured Delphi approach is used to derive the set of dimensions for advertisement effectiveness. Further, techniques such as interpretive structural modeling and MICMAC analysis are used to establish hierarchical linkages among identified dimensions.

Findings

On the basis of experts’ opinion, refinement through structured Delphi resulted in the identification of 14 advertisement effectiveness dimensions specific to Indian mobile phone industry. Interpretive structural modeling assisted in the development of linkages among these identified dimensions based on their interrelations. Further, attention, relevance, excitability, liking and consumer preference, etc., turned out to be the dimensions of utmost importance for measuring advertisement effectiveness for the Indian mobile phone industry.

Research limitations/implications

The present research work is limited to the recognition and development of hierarchical interrelationships among advertisement effectiveness dimensions specific to mobile phone business in the Indian print context only. Further studies may be carried out for other product or service category in some different media context.

Practical implications

The present research has several significant implications for academics and advertising practitioners involved in designing and developing promotional campaigns for mobile phone brands in India. The identified 14 dimensions and developed hierarchical model provide valuable insights for improving advertisement effectiveness.

Originality/value

This paper demonstrated successful implementation of Delphi and interpretive structural modeling technique to explore the research area of advertisement effectiveness.

Details

Journal of Modelling in Management, vol. 13 no. 1
Type: Research Article
ISSN: 1746-5664

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Article
Publication date: 28 December 2020

Atul Kumar Sahu, Anup Kumar, Anoop Kumar Sahu and Nitin Kumar Sahu

Today, industrial revolutions demands advanced technologies, means, mediums, tactics and so forth for optimizing their operating behavior and opportunities. It is probed…

Abstract

Purpose

Today, industrial revolutions demands advanced technologies, means, mediums, tactics and so forth for optimizing their operating behavior and opportunities. It is probed that the effectual results can be seized into system by not only developing advance means and technologies, but also capably adapting these developed technologies, their user interface and their utilization at optimum levels. Today, industrial resources need perfect synchronization and optimization for getting elevated results. Accordingly, present study is furnished with the purpose to expose quality-driven insights to march toward excellence by optimizing existing resources by the industrial organizations. The present study evaluates quality attributes of mechanical machineries for seizing performance opportunities and maintaining competitiveness via synchronizing and reconfiguring firm's resources under quality management system.

Design/methodology/approach

In the present study, Kano’s integrated approach is implemented for supporting decision rational concerning industrial assets. The integrative Kano–analytic hierarchy process (AHP) approach is used to reflect the relative importance of quality attributes. Kano and AHP tactics are integrated to define global relative weight and their computational medium is adapted along with ratio analysis, reference point theory and TOPSIS technique for understanding robust decision. The study described an interesting idea for underpinning quality attributes for benchmarking system substitutes. A machine tool selection case is discussed to disclose the significant aspect of decision-making and its virtual qualities.

Findings

The decision executives can realize massive benefits by streaming quality data, advanced information, technological advancements, optimum analysis and by identifying quality measures and disruptions for gaining performance deeds. The study determined quality measures for benchmarking machine tool substitute for industrial applications. Momentous machine alternatives are evaluated by means of technical structure, dominance theory and comparative analysis for supporting decision-making of industrial assets based on optimization and synchronization.

Research limitations/implications

The study linked financial, managerial and production resources under sole platform to present a technical structure that may assist in improving the performance of the manufacturing firms. The study provides a decision support mechanism to assist in reviewing the momentous resources to imitate a higher level of productive strength toward the manufacturing firms. The study endeavors its importance toward optimizing resources, which is an evident requirement in industries as the same not only saves money, escalates production, improves profit margins and so forth, but also gratifies the consumption of scarce natural resources.

Originality/value

The study stressed that advance information can be sought from system characteristics in the form of quality measures and attributes, which can be molded for gaining elevated outcomes from existing system characteristics. The same demands decision supports tools and frameworks to utilize data-driven information for benchmarking operations and supply chain activities. The study portrayed an approach for ease of utilizing data-driven information by the decision-makers for demonstrating superior outcomes. The study originally conceptualized multi-attributes appraisement framework associated with subjective cum objective quality measures to evaluate the most significant machine tool choice amongst preferred alternatives.

Details

The TQM Journal, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1754-2731

Keywords

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Abstract

Details

Review of Marketing Research
Type: Book
ISBN: 978-0-85724-726-1

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Case study
Publication date: 19 May 2021

Surajit Ghosh Dastidar, Nitin Gupta and Damini Raichandani

The key learning objectives are mentioned as follows: to understand the attractiveness of the co-living sector using Michael Porter’s five forces model; to do competitive…

Abstract

Learning outcomes

The key learning objectives are mentioned as follows: to understand the attractiveness of the co-living sector using Michael Porter’s five forces model; to do competitive analysis of ZOLO by understanding its objectives, strengths and weaknesses; to understand various competitive strategies which ZOLO’s competitors could apply against it; and to understand application of various defense strategies, which ZOLO would follow to retain its market leader position.

Case overview/synopsis

ZoloStays (ZOLO) was an Indian real-tech start-up based in Bengaluru. It was in the business of co-living, i.e. providing affordable accommodation for students and young professionals who had to leave their home and temporarily settle in other cities in search for jobs or education. ZOLO had grown 300% and had served over 50,000 customers across 10 Indian cities, since its inception in 2015. It had claimed to be the largest co-living brand in India in FY 2019. Nikhil Sikri (Sikri), who was a Co-founder of ZOLO, had big plans of expanding the firm to a million beds in 5 years. However, increasing awareness of a huge untapped market in the co-living sector had led to entry of a flurry of competitors. Notable among them were Nestaway, Colive, StayAbode, CoHo and OYO Life. Facing such intense competition Sikri had the challenge to be able to sustain his company’s early momentum. How would he retain ZOLO’s market leadership position? What would be the best strategy to achieve further growth? Should ZOLO diversify into allied services or apply a more focused strategy? Sikri was facing all these challenging questions and had to quickly address them to continue to lead in this competitive race.

Complexity/academic level

The case can be taught in advanced undergraduate, MBA or executive-level programs dealing with marketing. This case study helps students in dealing with issues pertaining to a given market sector where a firm is operating, the strategies that could be used by the competitors and application of competitive strategies which the firm can apply.

Supplementary materials

Teaching Notes are available for educators only.

Subject code

CSS 8: Marketing

Details

Emerald Emerging Markets Case Studies, vol. 11 no. 1
Type: Case Study
ISSN: 2045-0621

Keywords

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Article
Publication date: 15 October 2020

Zitong He, Xiaolin Ma, Jie Luo, Anoop Kumar Sahu, Atul kumar Sahu and Nitin Kumar Sahu

Advanced manufacturing machines (AMMs) are searched as a momentous asset across the manufacturing societies for quenching and addressing the production units under…

Abstract

Purpose

Advanced manufacturing machines (AMMs) are searched as a momentous asset across the manufacturing societies for quenching and addressing the production units under economical circumstances, i.e. production of high-quality of goods under feasible cost. AMMs are significant in holding the managers against their rivals and competitors with high profit margins. The authors developed the decision support mechanism/portfolio (DSM-P) consist of knowledge-based cluster approach with a dynamic model. The purpose of research work is to measure overall economic worth of AMMs under objective and grey-imperfect (mixed) data by exploring the proposed DSM-P.

Design/methodology/approach

The authors developed the DSM-P that consist of knowledge-based cluster, three multi-criteria decision-making (MCDM) techniques-1-2-3 with complementary grey relational analysis-4(GRA), approach with a dynamic model (complied by technical plus cost and agility measures of AMMs). The proposed DSM-P enables the manager to map the overall economic worth of candidate AMMs under objective and grey-mixed data.

Findings

The presented DSM-P assist the managers for handling the selection problem of AMMs, i.e. CNCs, robots, automatic-guided vehicle, etc under mixed (objective cum grey) data. To enable the readers for intensely understand the work, the utility of proposed approach is displayed by illustrating a polar robot evaluation and selection problem. It is ascertained that the robot candidate-11 alternative is fulfilling the entire technical cum cost and agility measures.

Originality/value

The DSM-P provides more precise and reliable outcomes due to a usage of the dominance theory. Under the dominance theory, the ranks are obtained by MCDM techniques-1-2-3 are compared with ranks gathered by the GRA-4 under objective cum grey data, formed the novelties in presented research work. From a future perspective, the grey-based models in DSM-P can be built/extended/constructed more extensive and can be simulated by the same approach.

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Article
Publication date: 25 November 2019

Nitin Gupta and Prem Vrat

The purpose of this paper is to compare some major National Quality Award/Business Excellence Models (NQA/BEM) in terms of the criteria employed and their relative…

Abstract

Purpose

The purpose of this paper is to compare some major National Quality Award/Business Excellence Models (NQA/BEM) in terms of the criteria employed and their relative weights. It shows that these models vary both in terms of criteria and their weights. Whereas some of them are changing weights frequently, others are almost static. It employs the analytic hierarchy process (AHP) to allocate scores to 12 criteria identified in the model by Agrawal et al. (1998) to propose a modified quality award model similar to that. The six quality award models used in the USA, Canada, Europe, Australia, Japan and India are compared with the proposed model using AHP and their relative rankings are obtained.

Design/methodology/approach

First, a literature review is done to identify various quality award models globally, with their features being compared. Furthermore, paired comparison technique is used to rationalize the relative weights of proposed 12 criteria, and then AHP is again used to rank this proposed model with six major award models.

Findings

This paper shows that the six NQA models vary substantially on parameter weights. They do not include some relevant criteria to evaluate the organizational performance holistically. It also reveals how some models have been revising criteria weights very frequently, whereas others are static. In some models, the results get much higher weightage than enablers, and hence the performance may not be sustainable. The modified Agrawal et al. (1998) model is taken as a base model, with weights rationalized in it using the AHP. The rankings obtained using AHP reveal that proposed model scores over the other six prominent quality award models. The result also reveals that for organizational excellence, the quality of people plays a major role in the successful implementation of quality processes. Hence, it is very important to focus on improving the quality of people before expecting improvement in the quality of products and services.

Research limitations/implications

The paired comparison results are based on the researchers’ own perception and do not consider interdependence among the criteria, which is a limitation of AHP. Analytic network process can be further explored to overcome the limitation. The proposed model has not been tested in a variety of real-world situations, which can constitute a scope for further work in the direction.

Practical implications

The proposed model framework and weightages evolved using AHP can provide a universally acceptable quality award model framework. The companies can adopt it with or without modifications to address their contextual adaptation. It can possibly become a standard model framework globally. This model does not capture the measurement of the softer aspects that impact the people quality. As people play an important role in the success of the implementation of any practice, hence measurement of people quality is another important aspect that can be further studied and researched.

Originality/value

This comparative study & analysis of National Quality Award/Business Excellence Models using AHP is presented for the first time. The authors have not come across any such studies in their literature review. This paper is an original conceptualization of the application of the AHP on the various Quality Award model parameters, and it has been submitted exclusively to JAMR for publishing.

Details

Journal of Advances in Management Research, vol. 17 no. 2
Type: Research Article
ISSN: 0972-7981

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Case study
Publication date: 28 June 2013

Surajit Ghosh Dastidar and Nitin Kumar Jain

– After 12.

Abstract

Title

After 12.

Subject area

Entrepreneurship.

Study level/applicability

The case is suitable for analysis in an undergraduate/graduate entry level course on entrepreneurship. It may also be taught in a course for non-business majors who are unfamiliar with basic business concepts.

Case overview

Shrey Gupta and Manoj Agarwal were the co-owners of “After 12”, a food facility in the Dhanakwadi area of Pune, India. In only nine months, their food enterprise had become quite popular among the local college going crowd. They were doing brisk business and sales had picked up quite a bit in the last two months. They both were quite pleased with the progress of their business. However, in spite of increasing sales figures in the last few months they hardly generated any profits. The revenue they generated was completely spent on buying raw materials like vegetables and other food materials and the rest was used in the payment of utility bills and wages of the cook and the helper. They only had enough money to continue for another month or so. Both pondered about what is the way to proceed. What can be done to make it sustainable? How would they arrange the extra money to get them going? Should they close down “After 12”?

Expected learning outcomes

The case will aid students to understand: how small businesses are started and may fail; the importance of researching your business idea; and SWOT analysis.

Supplementary materials

Teaching notes are available for educators only. Please contact your library to gain login details or email support@emeraldinsight.com to request teaching notes.

Details

Emerald Emerging Markets Case Studies, vol. 3 no. 3
Type: Case Study
ISSN: 2045-0621

Keywords

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