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Case study
Publication date: 19 May 2021

Surajit Ghosh Dastidar, Nitin Gupta and Damini Raichandani

The key learning objectives are mentioned as follows: to understand the attractiveness of the co-living sector using Michael Porter’s five forces model; to do competitive…

Abstract

Learning outcomes

The key learning objectives are mentioned as follows: to understand the attractiveness of the co-living sector using Michael Porter’s five forces model; to do competitive analysis of ZOLO by understanding its objectives, strengths and weaknesses; to understand various competitive strategies which ZOLO’s competitors could apply against it; and to understand application of various defense strategies, which ZOLO would follow to retain its market leader position.

Case overview/synopsis

ZoloStays (ZOLO) was an Indian real-tech start-up based in Bengaluru. It was in the business of co-living, i.e. providing affordable accommodation for students and young professionals who had to leave their home and temporarily settle in other cities in search for jobs or education. ZOLO had grown 300% and had served over 50,000 customers across 10 Indian cities, since its inception in 2015. It had claimed to be the largest co-living brand in India in FY 2019. Nikhil Sikri (Sikri), who was a Co-founder of ZOLO, had big plans of expanding the firm to a million beds in 5 years. However, increasing awareness of a huge untapped market in the co-living sector had led to entry of a flurry of competitors. Notable among them were Nestaway, Colive, StayAbode, CoHo and OYO Life. Facing such intense competition Sikri had the challenge to be able to sustain his company’s early momentum. How would he retain ZOLO’s market leadership position? What would be the best strategy to achieve further growth? Should ZOLO diversify into allied services or apply a more focused strategy? Sikri was facing all these challenging questions and had to quickly address them to continue to lead in this competitive race.

Complexity/academic level

The case can be taught in advanced undergraduate, MBA or executive-level programs dealing with marketing. This case study helps students in dealing with issues pertaining to a given market sector where a firm is operating, the strategies that could be used by the competitors and application of competitive strategies which the firm can apply.

Supplementary materials

Teaching Notes are available for educators only.

Subject code

CSS 8: Marketing

Details

Emerald Emerging Markets Case Studies, vol. 11 no. 1
Type: Case Study
ISSN: 2045-0621

Keywords

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Article
Publication date: 14 August 2017

Darcy Brown, Artemis Igoumenou, Anna-marie Mortlock, Nitin Gupta and Mrigendra Das

The purpose of this paper is to investigate the prevalence of stress and burnout among forensic mental health (FMH) professionals.

Abstract

Purpose

The purpose of this paper is to investigate the prevalence of stress and burnout among forensic mental health (FMH) professionals.

Design/methodology/approach

A systematic review of the available literature accessed by relevant databases was conducted.

Findings

This study concluded that FMH suffer from moderate levels of both stress and burnout. There is insufficient evidence to establish that they suffer from higher levels of stress than their non-forensic colleagues. Interventions such as psychosocial intervention training have been reported to demonstrate an improvement in staff knowledge and attitudes towards patients, whilst reducing burnout.

Practical implications

Stress in FMH is a cause of concern. Conclusions drawn are applicable only to nursing staff as other professions were not adequately represented. As most studies used the burnout scores, results were directly comparable. Further research is needed to fully evaluate stress and burnout in professionals who work within FMH settings.

Originality/value

High levels of stress and burnout have negative effects on an individual’s ability to work and subsequently there is a financial and also moral incentive for the management of health service workforces to intervene. This study highlights that FMH, as a population, are at risk.

Details

Journal of Forensic Practice, vol. 19 no. 3
Type: Research Article
ISSN: 2050-8794

Keywords

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Article
Publication date: 14 August 2017

Alessandra Cappai, Jodie Wells, James Tapp, Derek Perkins, Anna Manners, Martha Ferrito, Nitin Gupta and Mrigendra Das

Substance misuse (SMU) is widely prevalent in mentally disordered offenders and is linked with violence and offending behaviour. There is however, a scarcity of literature…

Abstract

Purpose

Substance misuse (SMU) is widely prevalent in mentally disordered offenders and is linked with violence and offending behaviour. There is however, a scarcity of literature dedicated to investigating SMU and its clinical correlates in relation to patients detained within high secure hospital settings. The purpose of this paper is to investigate the extent and severity of SMU and corresponding treatment needs in patients with a primary diagnosis of personality disorder (PD) in comparison with mental illness (MI) in a high secure hospital.

Design/methodology/approach

The responsible clinicians of all patients (n=240) detained in a high secure hospital were asked to record information using a SMU screening questionnaire over a ten-month period. Details requested included substance type, history of past use and assessment and treatment needs. Data were recorded and then analysed: descriptive statistics were conducted to report historical use of substances, cross tabulations and χ2 analysis explored the relationship between SMU and treatment status and diagnosis and offending behaviour and a means comparison analysis was employed to explore length of stay and treatment of SMU.

Findings

A total of 230 questionnaires were returned (95 per cent of the patient population). A history of SMU was reported in 88.6 per cent of the sample, with alcohol and cannabis misuse being the most prevalent. At least one substance had been abused by 74.3 per cent of the sample. In two-thirds of the sample, SMU was linked with the onset of mental health problems and symptom exacerbation, including violence. Interestingly, patients with a diagnosis of MI as compared with PD were more likely to have used substances (93.3 per cent compared to 81.9 per cent) and were more likely to need treatment for SMU (64.3 per cent compared to 36.8 per cent). In those with an MI diagnosis, SMU was more likely to be linked with violence and index offence (74.3 per cent compared to 59.0 per cent).

Practical implications

SMU is significantly prevalent in high risk mentally disordered offenders and linked to onset of mental health problems and offending. Patients with schizophrenia have a higher prevalence of SMU than PD and are likely to be more in need of treatment. Violence and offending are more likely to be related to SMU in schizophrenia than in PD.

Originality/value

This study substantiates existing evidence that SMU contributes to mental health problems and criminogenic behaviour. Furthermore, the study reports new findings that characterize differences of the relationship of SMU to offending in schizophrenia and PD in forensic psychiatric patients presenting to a high secure hospital.

Details

Journal of Forensic Practice, vol. 19 no. 3
Type: Research Article
ISSN: 2050-8794

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Article
Publication date: 20 July 2021

Ankur Srivastava, Nitin Gupta and Nripendra P. Rana

This study investigates the role of consumer cosmopolitanism on consumer attitudes and purchase intentions (PIs) towards foreign and local brands.

Abstract

Purpose

This study investigates the role of consumer cosmopolitanism on consumer attitudes and purchase intentions (PIs) towards foreign and local brands.

Design/methodology/approach

The responses were collected on a structured questionnaire through a consumer survey. The data were then analysed through structural equation modelling (SEM).

Findings

The results depict the positive influence of consumer cosmopolitanism on consumer attitudes towards foreign brands, which positively influences PIs towards foreign brands and negatively influences the PIs of local brands. Further, the mediating role of perceived quality was observed in explaining the consumer preference towards foreign and domestic brands.

Practical implications

Finally, the study concludes by providing implications for marketing scholars and managers of global and local brands.

Originality/value

The paper examines the underlying mechanisms related to consumer cosmopolitanism and its role in influencing the foreign and local brand purchase.

Details

International Journal of Emerging Markets, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1746-8809

Keywords

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Article
Publication date: 25 November 2019

Nitin Gupta and Prem Vrat

The purpose of this paper is to compare some major National Quality Award/Business Excellence Models (NQA/BEM) in terms of the criteria employed and their relative…

Abstract

Purpose

The purpose of this paper is to compare some major National Quality Award/Business Excellence Models (NQA/BEM) in terms of the criteria employed and their relative weights. It shows that these models vary both in terms of criteria and their weights. Whereas some of them are changing weights frequently, others are almost static. It employs the analytic hierarchy process (AHP) to allocate scores to 12 criteria identified in the model by Agrawal et al. (1998) to propose a modified quality award model similar to that. The six quality award models used in the USA, Canada, Europe, Australia, Japan and India are compared with the proposed model using AHP and their relative rankings are obtained.

Design/methodology/approach

First, a literature review is done to identify various quality award models globally, with their features being compared. Furthermore, paired comparison technique is used to rationalize the relative weights of proposed 12 criteria, and then AHP is again used to rank this proposed model with six major award models.

Findings

This paper shows that the six NQA models vary substantially on parameter weights. They do not include some relevant criteria to evaluate the organizational performance holistically. It also reveals how some models have been revising criteria weights very frequently, whereas others are static. In some models, the results get much higher weightage than enablers, and hence the performance may not be sustainable. The modified Agrawal et al. (1998) model is taken as a base model, with weights rationalized in it using the AHP. The rankings obtained using AHP reveal that proposed model scores over the other six prominent quality award models. The result also reveals that for organizational excellence, the quality of people plays a major role in the successful implementation of quality processes. Hence, it is very important to focus on improving the quality of people before expecting improvement in the quality of products and services.

Research limitations/implications

The paired comparison results are based on the researchers’ own perception and do not consider interdependence among the criteria, which is a limitation of AHP. Analytic network process can be further explored to overcome the limitation. The proposed model has not been tested in a variety of real-world situations, which can constitute a scope for further work in the direction.

Practical implications

The proposed model framework and weightages evolved using AHP can provide a universally acceptable quality award model framework. The companies can adopt it with or without modifications to address their contextual adaptation. It can possibly become a standard model framework globally. This model does not capture the measurement of the softer aspects that impact the people quality. As people play an important role in the success of the implementation of any practice, hence measurement of people quality is another important aspect that can be further studied and researched.

Originality/value

This comparative study & analysis of National Quality Award/Business Excellence Models using AHP is presented for the first time. The authors have not come across any such studies in their literature review. This paper is an original conceptualization of the application of the AHP on the various Quality Award model parameters, and it has been submitted exclusively to JAMR for publishing.

Details

Journal of Advances in Management Research, vol. 17 no. 2
Type: Research Article
ISSN: 0972-7981

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Article
Publication date: 21 May 2020

Nitin Kumar Gupta, Gananath Doulat Thakre and Manoj Kumar

The purpose of this study is to investigate the tribological performance of the developed self-healing Al6061 composite and to optimize the operating conditions for…

Abstract

Purpose

The purpose of this study is to investigate the tribological performance of the developed self-healing Al6061 composite and to optimize the operating conditions for enhanced tribo-performance of the developed material.

Design/methodology/approach

A unique procedure has been adopted to convert the sand casted Al6061 into self-healing material by piercing a low melting point solder material with and without MoS2. Taguchi-based L9 orthogonal array has been used to optimize the number of experiments and analyze the influence of operating parameters such as speed, sliding distance and load on material wear.

Findings

The results reveal that the paper shows the self-healing and self-repair is possible in metal through piercing low melting point alloy. Then, the load has a significant influence over other input parameters in predicting the wear behavior of developed material. Moreover, addition of MoS2 does not affect the tribo-performance of the developed material. The study concludes that the developed self-healing Al6061 has huge potential to be used in mechanical industry.

Research limitations/implications

The concept of self-healing in metals are very challenging task due to very slow diffusion rate of atoms at room temperature. Therefore, researchers are encouraged to explore the other new techniques to create self-healing in metals.

Practical implications

The self-healing materials had shown huge potential to be used in mechanical industry. The current investigation established a structural fabrication and testing procedure to understand the effects of various parameters on wear. The conclusion from the experimentation and optimization helps researchers to developed and create self-healing in metals.

Originality/value

The previous research works were not focused on the study of tribological property of self-healing metal composite. With the best of author’s knowledge, no one has reported tribological study, as well as optimization of parameters such as speed, load and sliding distance on wear in self-healing metals composite.

Details

Journal of Engineering, Design and Technology , vol. 18 no. 5
Type: Research Article
ISSN: 1726-0531

Keywords

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Article
Publication date: 3 February 2021

Nalin Somani, Navjot Singh and Nitin Kumar Gupta

The purpose of this paper is to based upon the joining and characterization (mechanical and metallurgical) of ferritic stainless steel (SS)-430 using a microwave hybrid…

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Abstract

Purpose

The purpose of this paper is to based upon the joining and characterization (mechanical and metallurgical) of ferritic stainless steel (SS)-430 using a microwave hybrid heating (MHH) phenomenon.

Design/methodology/approach

The preliminary experiments were conducted using nickel-based powder as interface material using a domestic microwave oven at a frequency of 2.45 GHz and 900 W power for 720 s. The processed joint was metallurgically characterized by means of X-ray diffraction, Energy-dispersive X-ray spectroscopy and Field emission scanning electron microscopy. Mechanical characterization was done by means of tensile and Vickers’ microhardness testing to check the hardness and strength of the joint.

Findings

The metallurgical study revealed that the microstructure and formation of numerous phases of Fe2Si3 accompanied by chromium and nickel carbides. The average hardness of 359 Hv at the center of the joint and 637 Hv around the boundaries of the joint was observed. The tensile strength of the joint was observed to 471 MPa with an elongation of 9.02%. The worn surface of the joint signifies the presence of plastic deformation and it was limited due to the presence of harder phases such as Ni3Si and Ni3C.

Research limitations/implications

The concept of microwave joining of metals is a very challenging task as the temperature can not be controlled in the inert atmosphere of the microwave. It has been also observed that at certain elevated temperatures, the material starts absorbing the microwaves; which is unknown. So, a more intensive study is required to overcome these kinds of limitations.

Practical implications

MHH technique can be used to process different materials such as ceramics, composites and polymers. SS-430 joined by microwave heating is highly corrosion resistive and has wide applications in refrigerators cabinet panels, dishwasher linings, chimney liners, lashing wires, etc.

Originality/value

As of the author’s best knowledge, no work has been reported on the joining of SS-430 which has huge potential in the industries. Also, no work has been reported on the characterization of microwave joined SS-430.

Details

Journal of Engineering, Design and Technology , vol. 19 no. 6
Type: Research Article
ISSN: 1726-0531

Keywords

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Case study
Publication date: 9 July 2015

Namita Rajput, Rohit Bhagat and Saachi Bhutani Bhagat

Trade Finance, International Trade, International Business, Emerging Markets, Textile Industry.

Abstract

Subject area

Trade Finance, International Trade, International Business, Emerging Markets, Textile Industry.

Study level/applicability

This case has been designed for the students studying courses on International Business during their graduation/post-graduation. Students are expected to have basic knowledge of International Trade and are also expected to study the different ways of financing the foreign trade to appreciate the case.

Case overview

The case describes the various ways of financing of foreign trade. The case has been designed in the context of an Indian Textile Exporter who has grown steadily over the past years. As business has increased, simultaneously the requirement of funds for the exporter has also increased. Through the medium of conversations, the different ways of financing the foreign trade have been explained in detail. Equipped with this knowledge, students are required to discuss the pros and cons of the different ways of financing the foreign trade. The case also discusses the dilemma of foreign currency hedging. This is a common dilemma faced by importers and exporters as they grow over a period of time.

Expected learning outcomes

This case has been designed to: understand the various ways of financing the foreign trade and understand their merits and demerits; understand the difference between factoring and forfeiting understand how the Exim Bank of India plays an important role in supporting exporters and importers in India; and understand the various ways of hedging the foreign currency risk.

Supplementary materials

Teaching notes are available for educators only. Please contact your library to gain login details or email support@emeraldinsight.com to request teaching notes.

Details

Emerald Emerging Markets Case Studies, vol. 5 no. 4
Type: Case Study
ISSN: 2045-0621

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Article
Publication date: 8 August 2008

Nitin Gupta, Vinesh Gupta and Gurpreet Singh

The purpose of this paper is to assess the experiences of internationally recruited (IR) consultant psychiatrists focussing on the recruitment process and its adherence to…

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Abstract

Purpose

The purpose of this paper is to assess the experiences of internationally recruited (IR) consultant psychiatrists focussing on the recruitment process and its adherence to the department of health (DH) guidance.

Design/methodology/approach

IR consultant psychiatrists (n=88) from different countries were mailed a 13‐item questionnaire assessing their experiences regarding various aspects of the recruitment process.

Findings

In total, 48 per cent IR psychiatrists responded; 97 per cent were from India. The recruitment process was generally satisfactory with perceived gaps in support from various stakeholders. Inconsistent experiences were reported regarding induction, mentorship, clinical responsibilities, and racial discrimination.

Originality/value

This is believed to be the first such questionnaire‐based study carried out on the IR consultant psychiatrists and discussing their experiences of the overall recruitment process.

Details

Clinical Governance: An International Journal, vol. 13 no. 3
Type: Research Article
ISSN: 1477-7274

Keywords

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Article
Publication date: 6 January 2012

Nitin Gupta

This paper seeks to explore whether predisposition towards foreign brands and consumer acculturation would differ across demographic segments in an emerging market…

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3439

Abstract

Purpose

This paper seeks to explore whether predisposition towards foreign brands and consumer acculturation would differ across demographic segments in an emerging market (India). Further, the paper aims to investigate if predisposition towards foreign brands (acting as a proxy for forces of globalization) would lead to consumer acculturation among consumers in India.

Design/methodology/approach

Instruments to measure predisposition towards foreign brands and consumer acculturation were developed on the basis of extensive literature review. The data comprised of urban, educated, middle‐class Indian consumers. The data were collected using structured questionnaire. ANOVA and T‐test results were used to determine if extent of predisposition towards foreign brands and consumer acculturation would differ across demographic segments. Multiple regression analysis was used to test the impact of predisposition towards foreign brands on consumer acculturation.

Findings

The findings indicate that significant difference exists among various demographic segments with respect to predisposition towards foreign brands and consumer acculturation. Also, predisposition towards foreign brands does impact consumer acculturation among Indian consumers. Various demographic factors such as age, income and educational qualification level significantly affect this causal relationship.

Practical implications

This paper provides interesting insights about the buying behavior of Indian consumers. These insights would enable corporate managers to develop more focused strategies catering to the Indian consumers.

Originality/value

The paper empirically demonstrates that Indian consumers, when segregated into various demographic segments, do show significant differences in their predisposition towards foreign brands and consumer acculturation. It also ascertains that predisposition towards foreign brands does lead to consumer acculturation.

Details

Asia Pacific Journal of Marketing and Logistics, vol. 24 no. 1
Type: Research Article
ISSN: 1355-5855

Keywords

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