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Article
Publication date: 4 June 2018

Nitha Palakshappa and Madhumita Chatterji

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Abstract

Details

Social Responsibility Journal, vol. 14 no. 2
Type: Research Article
ISSN: 1747-1117

Article
Publication date: 20 June 2022

Sarah Dodds, Nitha Palakshappa and Loren M. Stangl

Retail organizations that consider a service ecosystems view of sustainability focused on transformation have the potential to contribute to the wellbeing of individuals…

Abstract

Purpose

Retail organizations that consider a service ecosystems view of sustainability focused on transformation have the potential to contribute to the wellbeing of individuals, business and society. The purpose of this paper is to explore the transformative nature of sustainable retail fashion organizations and their impact on wellbeing within a sustainable retail service ecosystem.

Design/methodology/approach

A qualitative in-depth case study research design was implemented using four sustainable fashion brands. Data were collected from multiple sources including secondary data from company websites and publicly available reports and interviews with founders and/or high-ranking managers within the organization.

Findings

Three overarching themes critical to transformation in sustainable retail service ecosystems were identified: (1) embedded core purpose or ethos, (2) relevance of fit and (3) breadth and depth of message. Corresponding wellbeing elements were found within the three themes – community and society wellbeing, environmental wellbeing, business strategy wellbeing, consumer wellbeing, leadership wellbeing, employee wellbeing, stakeholder and value chain wellbeing and brand wellbeing.

Research limitations/implications

Future research offers an important opportunity to further explore the relationships between sustainability, TSR and wellbeing in other service contexts.

Originality/value

The paper contributes to transformative service research literature by conceptualizing a sustainable retail service wellbeing ecosystem framework.

Details

Journal of Service Theory and Practice, vol. 32 no. 4
Type: Research Article
ISSN: 2055-6225

Keywords

Article
Publication date: 24 March 2022

Nitha Palakshappa, Sarah Dodds and Sandy Bulmer

The COVID-19 pandemic has caused many consumers to pause and rethink the impacts of their consumption behavior. The purpose of this paper is to explore changes to…

Abstract

Purpose

The COVID-19 pandemic has caused many consumers to pause and rethink the impacts of their consumption behavior. The purpose of this paper is to explore changes to consumers’ preferences and shopping behavior in retail using a sustainable consumption lens to understand the long-term effects of the pandemic on retail services.

Design/methodology/approach

Semi-structured interviews were conducted with 30 participants to gain insights into shopping behaviors and preferences during the pandemic and to investigate changes in attitudes or behaviors toward sustainable consumption as a result of the pandemic. Data analysis involved an iterative inductive process and subsequent thematic analysis.

Findings

The results reveal a strong move toward sustainable and conscious consumption with three key changes occurring as a result of the pandemic, including changes in consumers’ ethos, move to purpose-driven shopping and drive to buy local and support national.

Practical implications

This paper reveals insights into consumer shopping behaviors and preferences that can potentially counter the collapse of “normal” marketplace activities in the face of the current global pandemic by providing a framework for how retail services can respond, reimagine and recover to move forward long term.

Originality/value

This study uncovers the importance of services marketing in endorsing and promoting sustainable consumption by shaping subtle shifts in conscious consumption as a way to recover from a global pandemic and move to a “new” service marketplace.

Article
Publication date: 17 October 2017

Nitha Palakshappa and Suzanne Grant

The purpose of this paper is to explore the concepts of social enterprise (SE) and corporate social responsibility (CSR). Both terms are regarded as pivotal but somewhat…

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Abstract

Purpose

The purpose of this paper is to explore the concepts of social enterprise (SE) and corporate social responsibility (CSR). Both terms are regarded as pivotal but somewhat related when discussed in scholarship. Despite this few attempts have been made to isolate the manner in which they connect.

Design/methodology/approach

In this paper the authors attempt to unpack these two terms in order to isolate key areas of overlap in their use and operationalization. In doing so, the authors address the call for work to synthesize the highly fragmented literature.

Findings

The paper demonstrates that, while SE and CSR retain a unique place in the business-society landscape, there is indeed an overlap between the two. The generation of value – social, collaborative, or strategic – appears to be a central theme that connects the two concepts.

Originality/value

The authors offer a detailed discussion of how SE and CSR have contributed to scholarship, and demonstrate that the two terms are indeed interrelated on many levels.

Details

International Journal of Entrepreneurial Behavior & Research, vol. 24 no. 3
Type: Research Article
ISSN: 1355-2554

Keywords

Article
Publication date: 15 October 2021

Sarah Dodds and Nitha Palakshappa

The purpose of this research is to explore the role of identity for consumers with disabilities in a retail context. Understanding disability identity is critical to…

Abstract

Purpose

The purpose of this research is to explore the role of identity for consumers with disabilities in a retail context. Understanding disability identity is critical to ensuring inclusion in service environments. Despite the growing call to understand the role of identity in consumer services, research on disability identity and the impacts of identity on service inclusion remains minimal.

Design/methodology/approach

A qualitative methodology generated data through personal narratives from people with disabilities revealing deep insights into the complexity of identity in a fashion retail context.

Findings

Emergent themes detail five consumer disability identities – authentic unique self, integrated self, community self, expressive self and practical self – seen when viewing service experiences from the perspective of people with lived experience of disability. Individual and collective agency also emerged as key themes that enable people with disabilities to feel a sense of inclusion.

Originality/value

This research explores the service experiences of people with disabilities in a retail context through a disability identity lens. The authors contribute to service literature by identifying five consumer disability identities that people with a disability adopt through their service experience and present a typology that demonstrates how each identity impacts on agency, with implications for service inclusion.

Details

Journal of Services Marketing, vol. 36 no. 2
Type: Research Article
ISSN: 0887-6045

Keywords

Article
Publication date: 28 July 2020

Nitha Palakshappa and Sarah Dodds

This research extends understanding of the role brand co-creation plays in encouraging ethical consumption. The paper addresses sustainable development goal 12 (SDG 12)…

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Abstract

Purpose

This research extends understanding of the role brand co-creation plays in encouraging ethical consumption. The paper addresses sustainable development goal 12 (SDG 12): ensure sustainable consumption and production patterns, exploring how brand co-creation can be employed to advance this development goal.

Design/methodology/approach

The Customer Brand Co-creation Model is used within an embedded case design to understand the role of the brand and the consumer in promoting sustainable consumption within the fashion industry.

Findings

Initial insights suggest marketing has much to offer sustainability through the use of the brand. An extended brand co-creation framework highlights the importance of embedding sustainability and viewing the consumer as central to mobilising SDG12.

Practical implications

An important concern is to ensure sustainability is embedded within the activities and strategy of the organisation and viewed as integral rather than peripheral.

Originality/value

The paper examines aspects crucial to co-creation of “sustainability” through a focus on both the consumer and the brand. Case narratives provide a strong foundation to consider the Customer Brand Co-creation Model and implications of this framework for managerial practice. This study extends the model to encompass the umbrella of “sustainability” and the firm's perspective.

Details

Marketing Intelligence & Planning, vol. 39 no. 2
Type: Research Article
ISSN: 0263-4503

Keywords

Article
Publication date: 20 September 2021

Stephen Michael Croucher, Stephanie Kelly, Chen Hui, Kenneth J. Rocker, Joanna Cullinane, Dini Homsey, George Guoyu Ding, Thao Nguyen, Kirsty Jane Anderson, Malcolm Green, Doug Ashwell, Malcolm Wright and Nitha Palakshappa

In the midst of the COVID-19 pandemic, this study aims to explore how working remotely might impact the superior–subordinate relationship. Specifically, this study…

Abstract

Purpose

In the midst of the COVID-19 pandemic, this study aims to explore how working remotely might impact the superior–subordinate relationship. Specifically, this study examines how immediacy explains articulated dissent, considers how an individual’s attitudes toward online communication predicts immediacy and articulated dissent and compares these relationships in England, Australia and the USA.

Design/methodology/approach

Three nations were examined: Australia, England and the USA (n = 1,776). Surveys included demographic questions and the following measures: organizational dissent scale, perceived immediacy measure, computer-mediated immediate behaviors measure and measure of online communication attitude.

Findings

The results reveal supervisors’ computer-mediated immediate behaviors and perceived immediacy both positively predict dissent. Some aspects of online communication attitudes positively predict computer-mediated immediate behaviors and perceived immediacy. In addition, attitudes toward online communication positively predict dissent. National culture influences some of these relationships; in each case the effects were substantively larger for the USA when compared to the other nations.

Originality/value

This study is the first to cross-culturally analyze dissent and immediacy. In addition, this study considers the extent to which the COVID-19 pandemic influences the superior–subordinate relationship.

Details

International Journal of Conflict Management, vol. 33 no. 2
Type: Research Article
ISSN: 1044-4068

Keywords

Book part
Publication date: 17 September 2014

Nitha Palakshappa and Madhumita Chatterji

Corporate social responsibility (CSR) is increasingly being adopted on a global scale. However, it is evident that the utilisation and implementation of CSR varies in…

Abstract

Purpose

Corporate social responsibility (CSR) is increasingly being adopted on a global scale. However, it is evident that the utilisation and implementation of CSR varies in differing contextual settings. The purpose of this chapter is to explore the concept of CSR in the Indian context.

Approach

The development of CSR in India is understood through an examination of historical and spiritual underpinnings. Literature pertinent to this is used to form a picture of contemporary practice. Interview data complements this understanding and enables the development of snapshots outlining how CSR has been used.

Findings

Our chapter indicates that though CSR is utilised in the Indian context and has been an important part of societal structure, the positive benefits that could be gained are still not recognised to their fullest. It is essential that the institutionalisation of CSR is supported by partnerships between government, business and non-governmental organisations.

Research/Practical/Social Implications

This review aids our understanding of how CSR has evolved and been used in India. It highlights the complexity of CSR in differing contextual settings.

Originality

The chapter describes CSR in an underexplored research setting.

Details

Corporate Social Responsibility and Sustainability: Emerging Trends in Developing Economies
Type: Book
ISBN: 978-1-78441-152-7

Keywords

Article
Publication date: 1 October 2006

Nitha Palakshappa and Mary Ellen Gordon

The purpose of this paper is to describe a multi‐method approach for examining collaborative relationships.

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Abstract

Purpose

The purpose of this paper is to describe a multi‐method approach for examining collaborative relationships.

Design/methodology/approach

Collaborative relationship performance is examined by combining narratives, structured questionnaires, and perceptual mapping within a case‐based approach.

Findings

Details associated with case selection and subsequent analysis are discussed. Themes emerging from the study are used to illustrate the depth of insights that were gained.

Research implications/limitations

The findings demonstrate the value of the approach in discovering insights that would not have emerged from more commonly utilised methodologies.

Practical implications

The methodology described in this paper captures the detailed dynamics of collaborative business relationships. As such, it allowed us to identify specific steps that managers can take to improve the performance of their collaborative relationships: in particular by ensuring that everyone involved in the relationship shares an understanding of the purpose of the relationship, and the roles of the participating individuals and organisations.

Originality/value

The paper describes a new approach to studying collaborative business relationships, which is needed since the overall performance of collaborative business relationships is not improving in spite of extensive previous research trying to uncover the factors that influence performance.

Details

Qualitative Market Research: An International Journal, vol. 9 no. 4
Type: Research Article
ISSN: 1352-2752

Keywords

Article
Publication date: 29 May 2009

Jill Hooks and Nitha Palakshappa

The purpose of this paper is to use the New Zealand electricity industry as a case study to describe and understand the importance of collaborative relationships in coping…

Abstract

Purpose

The purpose of this paper is to use the New Zealand electricity industry as a case study to describe and understand the importance of collaborative relationships in coping with the changes faced by sectors of the industry over the last two decades.

Design/methodology/approach

A multi‐method qualitative approach is used to investigate the nature of industry relationships. Data were collected through two‐phase in‐depth interviews with key electricity employees. Secondary documents and archival records were used to support participant contributions.

Findings

The research finds that the majority of the collaborative relationships in the New Zealand electricity industry are “forced”. Nevertheless, and despite the preclusions of competition, relationships continue to support the strategic imperatives of firms and form an important component of firm‐level operation.

Originality/value

The study provides an understanding of collaboration within a new contextual setting – the New Zealand electricity industry. To the best of one's knowledge, no other study has attempted to assess the importance of collaboration on these industry players. The qualitative analysis undertaken made it possible to discover insights that would not have emerged from more commonly used quantitative methodologies.

Details

International Journal of Public Sector Management, vol. 22 no. 4
Type: Research Article
ISSN: 0951-3558

Keywords

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