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Open Access
Article
Publication date: 7 November 2023
To examine the effects of the metaverse on firms’ marketing activities.
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Abstract
Purpose
To examine the effects of the metaverse on firms’ marketing activities.
Design/methodology/approach
A conceptual paper.
Findings
It provides evidence of the growing importance of different value capture mechanisms in the metaverse.
Originality/value
Among the first articles on this topic.
Details
Central European Management Journal, vol. 31 no. 4
Type: Research Article
ISSN: 2658-0845
Keywords
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