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Open Access
Article
Publication date: 7 November 2023

Nir Kshetri

To examine the effects of the metaverse on firms’ marketing activities.

Abstract

Purpose

To examine the effects of the metaverse on firms’ marketing activities.

Design/methodology/approach

A conceptual paper.

Findings

It provides evidence of the growing importance of different value capture mechanisms in the metaverse.

Originality/value

Among the first articles on this topic.

Details

Central European Management Journal, vol. 31 no. 4
Type: Research Article
ISSN: 2658-0845

Keywords

Access

Only Open Access

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