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The article examines the entrepreneurial decision-making in the Greek tourism and hospitality sector during a period of an economic crisis.

The nationwide study includes the responses of 503 entrepreneurs engaged in the Greek travel, tourism and hospitality industry. The research employs fuzzy-set Qualitative Comparative Analysis (fsQCA), and examines trust, enterprising negotiation power, tourism decision-making considerations and crisis effects. It also includes the categorical data of operational mode and company type.

The analysis has generated three different pathways for entrepreneurial decision-making during crisis in the Greek tourism and hospitality sector. These pathways are (1) crisis conditions, (2) enterprising operations and focus and (3) enterprising capabilities.

Due to the limited employment of fsQCA in the tourism sector, its full potential is still to be explored.

The study provides three different pathways that Greek tourism entrepreneurs select for their decision-making according to the characteristics of their firms and their market orientation.

Theoretically, the study contributes by enhancing understanding of entrepreneurial decision-making during periods of crisis. In the methodological domain, the research employs fsQCA, which has only recently started to be used in tourism and hospitality, and generally the service sector.

This paper aims to examine the complexity of attribute configurations affecting tourism decisions related to peer-to-peer accommodation and the sharing economy in destinations affected by recession.

Based on chaos and complexity theories this non-parametric research examines the perspectives of 352 peer-to-peer accommodation holidaymakers in Athens, Greece. Using fuzzy-set qualitative comparative analysis (fsQCA), the study examines the complex relations between social and economic aspects, benefits, risks and consumer trust with regard to purchasing intentions. The paper also compares fsQCA with the dominant linear methods of analysis (regression; Cramer’s V) and highlights fsQCA’s suitability when dealing with tourism complexity.

The results reveal three configurations explaining the attributes of holidaymakers’ tourism decisions characterised by socio-economic orientation, trust formulation and price sensitivity. They also highlight the superiority of fsQCA towards conventional linear analyses in complexity aspects.

The examination of the complexity concept using fsQCA can provide a better understanding of the influence of attributes which affect tourism decisions especially for countries suffering from deep recession such as Greece. Still, due to the lack of fsQCA implementation in tourism studies, its full potential needs to be further examined.

In terms of the literature, the study provides an understanding of the complexity formulation of tourism decisions during recession, with special focus on the sharing economy. It further explores the attributes that affect tourism decisions and associated linkages. Methodologically, the study highlights the value of fsQCA and its advantages compared to conventional methods of correlational analysis. It also progresses from fit to predictive validity for the models suggested.

The aim of this chapter is to examine the way in which small- and medium-sized enterprises (SMEs) adapt their financial and operational planning in order to develop green entrepreneurship. This is examined through two different practices which may be followed by companies: policies and strategies that lead enterprises to energy upgrade and policies and strategies relating to environmental protection. This chapter draws upon the dataset from 100 Greek SMEs. The process of data collection was conducted by delivering questionnaires to the sample of companies in question. The novelty of this research, in comparison with other surveys, is that the level of adopting green strategies is approached not only in the fields of energy or environmental efficiencies but also attempts to introduce techno-economic parameters with related items in the questionnaires delivered to the SMEs. Hence, a more thorough analysis for the greenness of Greek SMEs is discussed based on 10 (i.e. techno-economic) research hypotheses. The results indicate that the SMEs should be supported more effectively by the Greek government and European Union through funding initiatives. The funding initiatives do not have the expected results so far towards this direction. However, it seems that the SMEs realize the importance of green strategies as they believe the consumers are willing to pay more for green products.

This book explores the interaction between entrepreneurship and UN sustainable development goals (SDGs). Our existing knowledge of how entrepreneurship can contribute to the SDGs and how their implementation can transform enterprises is limited. This is due to several factors including the recent launch of the SDGs and the rapidly growing and changing global economic, social and environmental challenges. Entrepreneurship, however, can be the engine for transforming our world and overcoming the diverse nature of these global challenges. Beyond the rationale of this book, the organisation and structure of the book is presented. All chapters are introduced and their key points highlighted. At the end of this chapter, the editors provide concluding remarks, future research avenues and policy implications arising from this collective volume.