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The purpose of this paper is to highlight the challenges of Nigerian Professional Football League teams at the club level, with a view to aligning this with developments at the country level, and especially so in the aftermath of the 2014 FIFA World Cup in Brazil – an international event – where Nigeria participated alongside four others – Algeria, Cameroon, Ghana and Ivory Coast.

The meta-analysis adopts a qualitative research approach, drawing upon a review of secondary data sources and the observation technique.

Although Nigeria’s first team players ply their trade in Europe, there remains a challenge epitomised by the “disconnect” between the domestic league and the national team composition. As a consequence, brand ambassadors are proposed as one of the key conduits for re-aligning the identified disconnect.

The dual focus on club level and a single country – albeit in the light of Nigeria, former African champions, poses a limitation as the domestic league in that country may not be representative of others across the continent. However, some insight is also derived from developments in another African football giant – i.e. Ghana, runners-up of the recently concluded 2015 African Nations Cup.

In the long history of the FIFA Football World Cup, only three African teams have ever reached the quarter-finals – notably Cameroon in 1990, Senegal in 2002 and Ghana in 2010. Although the Super Eagles relished the label of African Champions going in the World Cup finals, they remain incapacitated, having failed to “fly” into the round of 16 since their 1994 debut. Furthermore, the alignment at the micro or club level to the meso or country level remains to be investigated at both scholarly and policy levels.

There are success stories on the management and development of football in Africa and as the case of Nigeria demonstrates, Stephen Keshi, the national coach, symbolises missed opportunities – i.e. brand ambassadors – to increase visibility and engagement with the domestic league.

This is one of the very few studies that have sought to highlight the misalignment between club and country within the research context of Africa. It is also one of the few papers that have called on the need for brand ambassadors as a means of bridging the gap in this area.

The purpose of this paper is to estimate Nigeria's audiovisual services import demand using foreign football transmitted through digital satellite television (DSTV) as a case study. The major focus is on whether such imports effectively replace local recreation in watching domestic football.

The authors examined descriptive statistics. The methodology employed is a combination of descriptive analysis and cross‐sectional regression.

The paper's analytical framework establishes a link between the conventional import demand and demand for football functions, while the estimated empirical counterpart found that the demand for foreign football via cross‐border satellite transmission is a statistically significant function of taste for foreign football, quality, and entertainment. While descriptive statistics indicate respondents’ preference for foreign football, the test of significance rejected the hypothesis that the demand for foreign football broadcast service imports has replaced demand for domestic football as an entertaining sport. In addition, the demand for foreign football broadcast is fairly inelastic, as a greater percentage of the respondents will watch foreign football even if the cost of subscription or cost of paying per view in the viewing centers increase.

The paper describes the first of this type of research to be conducted in Nigeria.

This paper analyses competitive balance in the “big five” women's football leagues in Asia longitudinally between 2010 and 2019.

Competitive balance has been measured using recognised measures of concentration, HICB and NHICB, alongside recognised measures of dominance, i.e., identification of top teams. A time-trend analysis has been employed to identify trends of CB in the respective leagues followed by ANOVA and relevant post-hoc tests to identify difference in concentration measures. A multiple linear regression analysis has been conducted to identify the impact of external economic factors on CB.

Some significant differences were detected in the levels of concentration between leagues. There was also some variation in terms of some leagues being dominated by a fewer number of teams. However, these two measures of competitive balance (concentration and dominance) were not necessarily correlated with each other. The paper also tries to find the optimum number of teams to maintain CB in the women's football leagues in Asia, but an exact figure could not be found.

Some significant differences were detected in the levels of concentration between leagues. There was also some variation in terms of some leagues being dominated by a fewer number of teams. However, these two measures of competitive balance (concentration and dominance) were not necessarily correlated with each other. External economic factors were found to have negative impact on CB.

The paper is an original research and aims to add to the growing body of CB research in world through analysis of competitive balance (ACB).

This paper reflects on recent events in the global football landscape and their implications for the Middle East, especially in their ambitious aspiration to be the future destination of the sport.

By drawing on a mixture of interviews, personal observation and a documentary analysis of scholarly papers on sports marketing in general and comparable “small-time” football leagues in England, the study takes on a qualitative approach.

Even though the tiny Gulf state of Qatar has “controversially” won the hosting rights of the greatest football event in the world (i.e. FIFA 2022), the FIFA world ranking of the State puts it just within the top 100 global footballing nations (ranked no. 95 as at November 2011). Its sibling, the UAE, fares even worse. However both countries have made the most investments in the sport of football in recent years.

This paper does not place emphasis on futures studies per se, but does, in any case, suggest how the Middle East may be shaping their future in football along the six-pillars identified in the literature, which could also become a potential area for future research enquiry.

Countries with established leagues, including Australia, England and the USA recently lost the FIFA World Cup hosting rights to Russia for 2018 and “little known” (in football terms) Qatar for 2022. All these have implications for the future of football in the Middle East, and this paper investigates the sustainability of the discourse and its implication for the global sport, not the least in the Middle East.

With recent developments in global football, it is useful to understand how West Asia in particular has responded to the challenges and/or concerns of their legitimacy. This discussion is scant in the literature and this study draws attention to this trend considering the millions of dollars that have been spent by governments to improve their world ranking. Whether these investments confer on the Middle East the title of “future football destination” is a matter open to debate. This is exactly where the pioneering effort of this paper lies.

This chapter examines changes in Nigerian family roles because of the gap that exists in communication between left-at-home footballers' wives and their absentee husbands who are working at significant distances from their families' permanent residence. Based on a study of 12 football (i.e., soccer) players in the Nigeria Professional Football League (NPFL) and contextualized within the field of sport labor, the study adds knowledge about the impact of footballer migration on left-behind families. The interview data produced five major themes: long-distance marital communication, effects of a paternalistic family culture, extended family issues, effects of father's absence on children, and effects of loneliness and loss of intimacy on wives. The results demonstrate changing roles among the married couples and extended families who were investigated in this study, perhaps indicating what is happening among similar families in Nigeria. It is notable that although the demands of professional football create this impact on families, there is considerable cultural resistance to role changes, because these changes grant the women new and possibly unexpected roles and increased domestic power. Their husbands, despite being away from home, appear to resist these changes and struggle to assert traditional power from afar. In many cases, the women expertly maneuver around this struggle and, in cases where disagreements emerge, they often use effective strategies to resolve problems and maintain a united family.

Analysing the intersectional race and gender politics of the England women's national team, this chapter, based on oral history interviews, shows the historical forces shaping the diversity of the squad over time, from 1972 to the present. Class is important here, as many of the first black and mixed heritage England women players were the daughters of the Windrush generation of Caribbean migrants who settled in working-class areas of urban, and to a lesser extent, rural England. In the case of London-based players, this gave a proximity to important development centres, available by public transport. In the case of Kerry Davis, from Stoke on Trent, access to private transport was important. As head coach, Hope Powell oversaw the first Black-British captain of an England women's side, but when succeeded by Mark Sampson much of this development receded, notably as Eni Aluko, a centurion capped star of Nigerian descent was de-selected for ‘Unlioness behaviour’. In the ensuing legal analysis, the FA showed itself to lack awareness of diversity and inclusion issues in its own sport. The chapter analyses the effect of this, on an England team that includes several high profile LGBTQ+ stars, which is diverse in different ways than the England men's team.

The purpose of this essay is to provide a better understanding of Africa's sport industry and demonstrate how the industry can be transformed.

To do so, the authors rely on their varied experiences within Africa's sport ecosystem. This includes reflections based on consuming sport in Africa, studying the sport business landscape, and first-hand experiences working inside African sport organizations.

The authors find that systemic challenges restrict the growth of Africa's sport industry; however, they maintain there are also reasons to be optimistic about the prospects of the industry.

While not an exhaustive list, the authors' commentary defines various research opportunities for scholars interested in both better understanding and improving Africa's sport industry.

The stated challenges and proposed strategies have the potential to inform decision-makers within Africa's sport ecosystem.

Crucial to the continued growth and development of the continent, the authors propose that investments in sport can drive broader economic and social development beyond sport.

The authors address the dearth of academic literature on Africa's sport industry, while also inviting more researchers to undertake research agendas that enhance Africa.