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21 – 28 of 28Paolo Manghi, Michele Artini, Claudio Atzori, Alessia Bardi, Andrea Mannocci, Sandro La Bruzzo, Leonardo Candela, Donatella Castelli and Pasquale Pagano
The purpose of this paper is to present the architectural principles and the services of the D-NET software toolkit. D-NET is a framework where designers and developers find the…
Abstract
Purpose
The purpose of this paper is to present the architectural principles and the services of the D-NET software toolkit. D-NET is a framework where designers and developers find the tools for constructing and operating aggregative infrastructures (systems for aggregating data sources with heterogeneous data models and technologies) in a cost-effective way. Designers and developers can select from a variety of D-NET data management services, can configure them to handle data according to given data models, and can construct autonomic workflows to obtain personalized aggregative infrastructures.
Design/methodology/approach
The paper provides a definition of aggregative infrastructures, sketching architecture, and components, as inspired by real-case examples. It then describes the limits of current solutions, which find their lacks in the realization and maintenance costs of such complex software. Finally, it proposes D-NET as an optimal solution for designers and developers willing to realize aggregative infrastructures. The D-NET architecture and services are presented, drawing a parallel with the ones of aggregative infrastructures. Finally, real-cases of D-NET are presented, to show-case the statement above.
Findings
The D-NET software toolkit is a general-purpose service-oriented framework where designers can construct customized, robust, scalable, autonomic aggregative infrastructures in a cost-effective way. D-NET is today adopted by several EC projects, national consortia and communities to create customized infrastructures under diverse application domains, and other organizations are enquiring for or are experimenting its adoption. Its customizability and extendibility make D-NET a suitable candidate for creating aggregative infrastructures mediating between different scientific domains and therefore supporting multi-disciplinary research.
Originality/value
D-NET is the first general-purpose framework of this kind. Other solutions are available in the literature but focus on specific use-cases and therefore suffer from the limited re-use in different contexts. Due to its maturity, D-NET can also be used by third-party organizations, not necessarily involved in the software design and maintenance.
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Ardalan Sameti, Scott Koslow and Arash Mashhady
This paper aims to explore professional product designers’ views on creative design and to compare their viewpoints with the related academic literature on product marketing.
Abstract
Purpose
This paper aims to explore professional product designers’ views on creative design and to compare their viewpoints with the related academic literature on product marketing.
Design/methodology/approach
To find the designers’ views on creative design, face-to-face in-depth interviews based on repertory grid analysis and semi-structured questions were conducted with 32 professional and award-wining product designers who mostly design for international producers.
Findings
Although marketing scholars often approach design as a noun – something that can be viewed and analysed as a bundle of attributes, dimensions or characteristics – professional designers view design differently. To them, design is a verb, a problem-solving process through which they meet the challenges consumers have with products. Comparing professional product designers’ views on design creativity with the main topics in the product marketing literature places scholars’ dispositionalism against designers’ situationalism; it also enables marketing scholars to improve their viewpoints on product design and to bring practical problem-solving and design thinking into their research. This also increases mutual understanding between marketers and designers.
Research limitations/implications
This research enhances the knowledge of marketing scholars, marketers and designers about each other’s perspectives on product design creativity, which will improve their mutual understanding and the business-to-business relationship between marketers and designers.
Originality/value
To the best of the authors’ knowledge, this research is the first study that has attempted to discover product designers’ opinions on the main topics in the related academic literature.
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Malvika Chhatwani and Sushanta Kumar Mishra
The present study examines the linkage between financial literacy and financial fragility during COVID-19. It further examines if financial literacy has a differential impact on…
Abstract
Purpose
The present study examines the linkage between financial literacy and financial fragility during COVID-19. It further examines if financial literacy has a differential impact on financial fragility based on psychological (financial confidence), economic (wealth) and social (race) factors.
Design/methodology/approach
The authors used nationally representative data of the American working age-group. They collated six different datasets collected at different time-periods to conduct the present study. Based on 2,202 observations, they conducted logistic regression analyses to test the proposed relationships.
Findings
The authors find that financial literacy reduces the odds of being financially fragile by 9.1%. Furthermore, they find that financially literate consumers having high financial confidence are less financially fragile during COVID-19. Besides, the adverse impact of financial literacy on financial fragility is more for consumers having more than less wealth. The interaction with race is not significant, suggesting that financial literacy cuts across racial boundaries.
Practical implications
Financial fragility is an important factor having numerous deleterious consequences. The authors’ study found that financial confidence, psychological factor and wealth economic factor enhances the negative effect of financial literacy on financial fragility. Banks and financial institutes can develop mechanisms to infuse confidence in individuals during the pandemic to reduce their financial fragility. Policymakers and governments may increase awareness related to debt management practices and design financial literacy interventions to reduce financial fragility among individuals.
Originality/value
The study is one of the initial studies to examine the antecedents of financial fragility. Based on a time-lagged data, the authors’ study examines the linkage between financial literacy and financial fragility. Though scholars have investigated financial literacy and its implications, scholarly work in this domain during COVID-19 is at best limited. The study contributes to the literature by testing the effects of boundary conditions that can change financial literacy's impact on financial fragility.
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Magali Jara, Dany Vyt, Olivier Mevel, Thierry Morvan and Nelida Morvan
Click and collect (or grocery pickup) represents a growing part of the channel strategy of traditional off-line retailers. The aim of this study is to understand how customers…
Abstract
Purpose
Click and collect (or grocery pickup) represents a growing part of the channel strategy of traditional off-line retailers. The aim of this study is to understand how customers develop their perceptions toward this new channel. In other words, what are the key factors explaining the long-term value creation for each “click and collect” system depending on consumers’ profiles?
Design/methodology/approach
On the basis of a quantitative survey of 479 respondents, this research uses confirmatory analyses based on the partial least square path modeling.
Findings
Based on the structural model, the study finds that the customers’ relations, website and pickup station are the most important factors creating value for customers whatever the internet grocery shopping model. The global conceptual model has been implemented under many variations to test the age effect and the kind of click and collect model. It is made evident that customers’ benefits vary regarding the kind of click and collect model and the age of customers.
Research limitations/implications
This research allows a better understanding of the performance of the click and collect system by looking at the key factors that maximize the customers’ value and those that decrease it. Results precisely show variations of those factors according to the customer’s profile and the click and collect model.
Originality/value
This quantitative paper studies customer behaviors toward their usual retailer and their relationship with them. To do so, segmented approaches of the causal model are retained to provide specific recommendations.
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The literature on product design/development (PD) has attempted to understand the consumer but has not provided a comprehensive framework for product marketers and designers…
Abstract
Purpose
The literature on product design/development (PD) has attempted to understand the consumer but has not provided a comprehensive framework for product marketers and designers. Thus, this paper aims to compile and link the main topics in the literature on PD to create a foundation for strategic development in this field.
Design/methodology/approach
This research adopted a “fit-for-purpose” methodology, a cross-referencing method and a meta-narrative approach that are appropriate for reviewing studies in a field involving complex topics and areas in which the literature is still developing.
Findings
To enhance the quality of product development, there is a need for PD strategy based on a clear understanding of many factors: the consumer; the complex interrelations among a product’s values, dimensions and personalities; PD theories; and other related variables.
Practical implications
This study found that PD studies should concentrate more on codifying strategies to enhance product development success. This is particularly important in view of consumers’ varied and changeable tastes in the global market and the differing insights of product marketers and designers.
Originality/value
This comprehensive systematic review is a unique study that contributes to future business-to-consumer and business-to-business research by compiling scattered and hidden strategies, theories and variables in the PD/development literature.
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Lara Agostini and Anna Nosella
Following an increasing interest in the area that merges digital/I4.0 technologies and business models (BMs), which led to a proliferation of articles in this domain, the purpose…
Abstract
Purpose
Following an increasing interest in the area that merges digital/I4.0 technologies and business models (BMs), which led to a proliferation of articles in this domain, the purpose of this article is to systematize this body of literature by means of a structured literature review.
Design/methodology/approach
After a careful selection of articles, we carried out the analysis with the support of bibliometric techniques, using the bibliographic coupling approach complemented with factor analysis and the content analysis of articles.
Findings
The results of the literature review analysis allow us to organize the literature around four main research streams, namely digital technologies and business model innovation, digital strategy and BMs, digital platforms and BMs, and IoT, servitization and BMs. On such a basis, we outline gaps and provide promising avenues for further research in this research area.
Research limitations/implications
This study has implications for academics in terms of conceptualization of relevant constructs, integration of two streams of research and specific technologies whose relationship with the BM still deserves attention.
Practical implications
This study has implications also for managers, who may take advantage of the description of some BM archetypes driven by digital/I4.0 technologies and also appreciate the relevance of taking a strategic approach, with a particular focus on the BM, toward the use of digital technologies.
Originality/value
This study merges two relevant streams of research in an attempt to see how they have developed synergically and what potentials their merge could offer for future research.
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This study aims to explore what characteristics contribute to the definition of relevance in business-to-business (B2B) marketing research and how/why different strands of B2B…
Abstract
Purpose
This study aims to explore what characteristics contribute to the definition of relevance in business-to-business (B2B) marketing research and how/why different strands of B2B marketing maintain or lose their relevance.
Design/methodology/approach
This study is conceptual. It adopts a performative-phenomenal standpoint for B2B marketing research and approaches relevance through the concept of episteme, which is considered pivotal for understanding this phenomenon.
Findings
This study proposes four axioms that define the characteristics of relevance in B2B marketing research and discusses their implications for scholars and practitioners. Consequently, an action plan for revitalizing B2B marketing research is developed, comprising learning and temporal dimensions, resulting in nine different relevance types.
Research limitations/implications
The central argument put forward in this study is that different research strands of B2B marketing have deeply rooted epistemic underpinnings that influence their interpretation of relevance. Consequently, fostering dialogue between practitioners and scholars is considered necessary to sustain relevance in B2B marketing research. B2B scholars are urged to think beyond their subspecialized silos and acknowledge how the business environment and the various strands of B2B marketing congruently shape B2B marketing relevance, while also embracing research methods that bring them closer to business practice.
Practical implications
Marketing practitioners and academics continue to drift apart. This study puts forward three recommendations to bring marketing academics and practitioners closer together.
Originality/value
The study contributes to the B2B marketing literature by grappling with the theory-praxis gap and critically exploring what constitutes relevance in B2B marketing research.
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