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Physical inactivity is a global pandemic and is the fourth biggest cause of death worldwide. Numerous campaigns and initiatives have been implemented globally but yet participation levels remain static. The purpose of this paper is to offer sports providers, educators, policy makers and facilitators a new perspective on consumer values and the consumption of physical activity.

Researchers conducted a quantitative questionnaire and collected 342 responses through Facebook (social media) from the geographical region, South Wales. Data were analysed using independent t-tests to compare the means between two unrelated groups (active/non-active) against the Sport and Physical Activity Value Model value dimensions.

The findings are divided into three sections of consumption (pre, consumption, post), results identify differences of consumer values between the active and non-active respondents. For example, service values, the non-active individual have higher expectations of the servicescape and provider than active individuals, suggesting that servicescape concept is one of the key dimensions of consumer value.

The study was confined to one geographic region (South Wales) and only quantitative data were collected when further studies will require exploratory qualitative methods to have a greater understanding.

Findings from this study have been used to assist with the design and creation of an exercise class within a deprived area focussing on the values of consumption for the active and non-active. This study offers the sports provider, educator, policy maker another viewpoint of the consumption of physical activity.

Extant literature on physical activity predominately focusses on levels and there is little benefits in the way of understanding the dimensions of consumer values and the consumption of physical activity. This study contributes to this literature.

The purpose of this study is to compare and contrast the organic destination image of Kavos, as portrayed through irresponsible tourism-related behaviours on “reality” TV programmes, with its complex image according to members of the local community.

A thematic analysis was undertaken of four reality television programmes. This was compared with the qualitative data gathered from depth interviews.

The portrayal of tourism in Kavos focuses on only one narrow segment of young British high-season tourists. Thus, the destination image is unbalanced, neglects changing patterns of tourism throughout the year and neglects various other stakeholders in the destination’s image formation process.

A limitation of this study is that it explored reality television programmes that focused on Kavos and featured a younger demographic. Further studies could look to include a range of reality programmes from different geographic locations and, include other demographics.

A more holistic image, created and communicated by those responsible for managing the destination, could go some way to ameliorating the disparities between what is portrayed on reality television and what really happens in the resort.

Most media portrayal about Kavos focuses only on irresponsible tourist behaviours. This paper explores the physical and social aspects of place-making, an approach that thus becomes more inclusive of considering a place from the perspective of both its permanent and transient inhabitants.

By including in the authors’ data sources the under-researched phenomenon of reality television programmes, along with insights gained from members of the local community, this study makes a number of contributions to: the way destinations are theorised and conceptualised; and to the way tourism destinations with negative images may be approached both theoretically and in practice.

The purpose of this paper is to present a critically reflective account of the process of conducting an impact evaluation of a dance-theatre company’s staged productions and workshops.

There are two main approaches: the introspective critical reflection on the process of performing an impact evaluation; and the drawing/colouring methods used to perform it.

It is more difficult to provide impact evaluations of the soft rather than hard outcomes of publicly funded performance arts. The engagement of third-party evaluators may help overcome the challenge that many “accepted” approaches are outwith the skill or financial resources of smaller non-profit organisations.

Although based on a single case, the authors believe that the evidence how the use of innovative methodologies may be more appropriate to performing arts impact evaluations, even those less familiar to management researchers.

This paper offers insights into various methods of impact evaluation that may be of use to smaller non-profit arts organisations who may be constrained by limited skills and financial resources.

This paper provides an original contribution to understanding innovative methodologies to perform arts impact evaluations, particularly those assessing soft outcomes, and a contribution in recognising the role of academic researchers in performing such evaluations.