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Article
Publication date: 7 August 2017

Sara Fabbrizzi, Nicola Marinelli, Silvio Menghini and Leonardo Casini

The purpose of this paper is to analyse the motivations of young consumers of alcoholic beverages in order to supply information for the definition of corporate and social…

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1099

Abstract

Purpose

The purpose of this paper is to analyse the motivations of young consumers of alcoholic beverages in order to supply information for the definition of corporate and social marketing strategies. The target of young consumers was chosen because of its association with the choice of consumption behaviours often resulting in health and social issues related to alcohol. The focus on motivations, on the other hand, is justified by the need to assess the contents of appropriate and efficient communication campaigns for both producers and public institutions.

Design/methodology/approach

A means-end approach was used on a sample of young consumers from Tuscany via face-to-face interviews. The interviews were carried out with students who were completing their last year of high school. The results were processed using an MEC analyst software for the construction of the hierarchical value maps and cognitive maps showing the links between products and consumers.

Findings

The results highlighted the perception of a “socialisation” attribute that is stronger when linked to the consumption of beer and spirits; however, wine is still perceived as a non-friendly beverage. The aspect of socialisation underlines both the pleasure of sharing consumption experiences and the dangerous binge drinking behaviour. Thanks to this approach, the study identifies the main elements in the cognitive structure that, if used to define a communication strategy, may guarantee a high degree of efficacy.

Originality/value

The findings of the study constitute valuable information that can be used to prepare stages of communication plans within larger corporate and social marketing strategies. The wine sector can benefit from understanding the motivations that prevent young people from drinking wine and can attempt to fill the psychological and cognitive gap between young consumers and the product. Public institutions, on the other hand, may benefit from understanding the motivations that lead young people towards dangerous drinking behaviours. In turn, the institutions may be able to send appropriate messages within their communication activities aimed at containing such behaviours.

Details

British Food Journal, vol. 119 no. 8
Type: Research Article
ISSN: 0007-070X

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Article
Publication date: 9 March 2015

Nicola Marinelli, Mariarosaria Simeone and Debora Scarpato

– The purpose of this paper is to provide insights into the factors that affect consumer choices for both policymakers and food companies.

Abstract

Purpose

The purpose of this paper is to provide insights into the factors that affect consumer choices for both policymakers and food companies.

Design/methodology/approach

Four hundred questionnaires were administered in the city of Florence (Tuscany, Italy). Data analysis was carried out according to a two-step procedure in a multivariate statistical framework: in the first stage, a multiple correspondence analysis was performed; in the second step, the single-link (nearest neighbour) cluster analysis allowed three homogeneous groups of consumers to be identified on the basis of their specific socio-demographic characteristics.

Findings

Three consumer clusters were obtained: the first, “critical but non-philanthropic consumers”, who may have pathologies that require a particular diet; the second, “marginally critical consumers”, for whom freshness, the label and the assortment count for much; the third, “agnostic consumers”, who choose a product according to its origin and the price/quality relationship, while ethical aspects, health claims or information on the use are not considered as important.

Social implications

From the results it may be deduced that although recent regulations will lead to greater transparency, in many respects consumers may not be able to grasp aspects of higher quality from the label among competing products.

Originality/value

The results seem to run contrary to the trends identified in other studies with regard to critical and socially responsible production attributes. Except in cases where consumers are sensitised by the presence of food-related diseases encountered within their own family, they may not be able to grasp higher-quality aspects from the label among competing products. From the results it is evident that both educational and generational issues come into play with regard to food choices, closely linked to the media from which information is obtained.

Details

Nutrition & Food Science, vol. 45 no. 2
Type: Research Article
ISSN: 0034-6659

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Article
Publication date: 1 April 2006

Gwyn Campbell and Nathalie Guibert

This introductory paper aims to place the contributions to this special issue within the context of the recent impact of globalisation on the wine industry, characterised…

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7629

Abstract

Purpose

This introductory paper aims to place the contributions to this special issue within the context of the recent impact of globalisation on the wine industry, characterised by rapidly growing and evolving international markets, the expansion of New World wines on international markets, and the response of Old World rivals to New World competition.

Design/methodology/approach

This paper examines the new competitive environment in the wine industry created by globalisation and outlines the way in which the authors of the papers in this special issue have contributed to an understanding of that environment.

Findings

This paper reflects a renewed academic interest in winemaking, one of the most dynamic and rapidly developing agricultural sectors.

Originality/value

The paper hightlights how the authors of the papers in this special issue have contributed to an understanding of this new competitive environment.

Details

British Food Journal, vol. 108 no. 4
Type: Research Article
ISSN: 0007-070X

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Article
Publication date: 15 March 2013

Armando Maria Corsi, Nicola Marinelli and Veronica Alampi Sottini

The paper aims to analyse the current situation and the perspectives of Italian wine in key Asian export markets – China, Japan, India, Singapore and South Korea. These…

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1414

Abstract

Purpose

The paper aims to analyse the current situation and the perspectives of Italian wine in key Asian export markets – China, Japan, India, Singapore and South Korea. These countries show the highest growing rates in wine consumption and are forecasted to become increasingly more strategic for Italian wine producers.

Design/methodology/approach

A SWOT analysis is applied to the most recent set of secondary data available from the Italian National Institute of Statistics (ISTAT), the Italian National Institute for Foreign Trade (ICE), the International Organisation of Wine and Vine (OIV) and Euromonitor International reports.

Findings

The study reveals that the most interesting markets for Italian wines are China and South Korea. The key strengths are mainly related to high quality products, evoking classic values and being perceived as a status symbol, while the main concerns for Italian wines are mainly related to promotion and distribution issues.

Research limitations/implications

The SWOT analysis can be used to develop a strategy that takes into consideration the potential strengths and opportunities and the impact of weaknesses and threats, but it cannot cover all the possible aspects Italian wineries must know about Asian markets. It offers a base for further and deeper thoughts about the how to succeed in the most dynamic and challenging markets of the next 20 years.

Originality/value

Differently from other studies, which tend to analyse Italian perspectives in Asian markets on a country‐by‐country basis, this work represents the most recent and comprehensive research on Italian wines in Asian markets.

Details

British Food Journal, vol. 115 no. 3
Type: Research Article
ISSN: 0007-070X

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Article
Publication date: 1 April 2006

Iacopo Bernetti, Leonardo Casini and Nicola Marinelli

This paper aims to offer an insight into the fundamental structural changes that the wine sector world‐wide is undergoing as a result of globalisation and mounting…

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5961

Abstract

Purpose

This paper aims to offer an insight into the fundamental structural changes that the wine sector world‐wide is undergoing as a result of globalisation and mounting international competition.

Design/methodology/approach

The most important recent trends in wine production, consumption and distribution are analysed and possible future scenarios for the wine industry outlined. The constraints and opportunities that wine operators are facing and are likely to face in the future are also examined, as is competition between Old World and New World producers. In this context, an analysis of the structure of the Italian wine industry serves to underscore the importance of the local factor and its link to quality as a competitiveness tool.

Findings

Globalisation has boosted competition between Old and New World producers. However, varying structures of production suggest the appropriateness of adopting competitive strategies shaped according to the varying relationship between different producers and their distribution (and especially major retail chain) networks, notably with respect to quality segments. For Old World producers a very important role will be played by product differentiation and the combination of tradition and innovation.

Originality/value

This paper examines the options open to such producers, notably in Italy where strategies adopted vary according to economies of scale.

Details

British Food Journal, vol. 108 no. 4
Type: Research Article
ISSN: 0007-070X

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Article
Publication date: 10 November 2014

Leonardo Casini, Caterina Contini, Nicola Marinelli, Caterina Romano and Gabriele Scozzafava

The purpose of this paper is to verify the market potentials of health claims by means of a study that tests the effectiveness of extra-virgin olive oil promotion based on…

Abstract

Purpose

The purpose of this paper is to verify the market potentials of health claims by means of a study that tests the effectiveness of extra-virgin olive oil promotion based on the nutraceutical indications recently authorised by European regulations.

Design/methodology/approach

The methodology utilises a discrete choice experiment on a sample of Italian consumers. Market segmentation is performed by means of applying a latent-class model.

Findings

The health claim proves particularly interesting for two consumer segments: the “functional claim seekers” (24 per cent) and the “reduction of disease risk claim seekers” (13 per cent). The former segment consists of young, single males who prefer more moderately priced olive oils. The latter is instead made up of elderly individuals who prefer an explicit message on disease and are oriented towards the higher price ranges.

Practical implications

The potentials in implementing a promotional strategy based on the awareness of olive oil’s nutraceutical properties are demonstrated. Strategies will have to target specific characteristics of the various consumer segments.

Originality/value

This paper has confirmed the opportunities that the recent European regulations on health claims have introduced for the olive oil market. This form of promotion could prove particularly important for quality productions that are often insufficiently recognised vis-à-vis their high production costs.

Details

Nutrition & Food Science, vol. 44 no. 6
Type: Research Article
ISSN: 0034-6659

Keywords

Abstract

Details

British Food Journal, vol. 119 no. 8
Type: Research Article
ISSN: 0007-070X

Content available
Article
Publication date: 12 June 2020

Antonio Crupi, Nicola Del Sarto, Alberto Di Minin, Gian Luca Gregori, Dominique Lepore, Luca Marinelli and Francesca Spigarelli

This study aims to understand if and how European digital innovation hubs (DIHs) filling the role of knowledge brokers (KBs) can support the digital transformation (DX) of…

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1892

Abstract

Purpose

This study aims to understand if and how European digital innovation hubs (DIHs) filling the role of knowledge brokers (KBs) can support the digital transformation (DX) of small and medium-sized enterprises (SMEs) by triggering open innovation (OI) practices.

Design/methodology/approach

After presenting a conceptual model of reference, a survey and a subsequent in-depth interview were conducted to capture evidence from Italian DIHs. These structures were selected for their growing importance, as confirmed by the National Plan for Industry 4.0.

Findings

The findings highlight that Italian DIHs act not only as KBs but also as knowledge sources that give rise to a digital imprinting process that is able to shape the DX of SMEs.

Originality/value

Research on knowledge sharing and OI has mainly focused on large firms. The study covers the gaps identified in the literature by considering the role of KBs in enabling SMEs to embrace DX.

Details

Journal of Knowledge Management, vol. 24 no. 6
Type: Research Article
ISSN: 1367-3270

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Article
Publication date: 26 October 2020

Antonio Crupi, Nicola Del Sarto, Alberto Di Minin, Rob Phaal and Andrea Piccaluga

This study aims to understand how open innovation (OI) environments can help organizations in implementing knowledge sharing (KS) practices defusing KS barriers.

Abstract

Purpose

This study aims to understand how open innovation (OI) environments can help organizations in implementing knowledge sharing (KS) practices defusing KS barriers.

Design/methodology/approach

An in-depth case study analysis on the strategic technology and innovation management (STIM) consortium at the Institute of Manufacturing of the University of Cambridge was performed during the 2019 and 2020 STIM program editions. To analyze data, this paper used the interpretive structural model on a sample of 20 managers participating in the STIM consortium, and this paper carried out an exploratory in-depth case study analysis to validate the results.

Findings

The findings shed light on the role of OI environments in defusing KS barriers in the process of inter-organizational KS.

Originality/value

Notwithstanding the importance of KS practices among organizations, only a few studies have recognized and investigated the role played by OI arrangements in enhancing KS practices.

Details

Journal of Knowledge Management, vol. 25 no. 5
Type: Research Article
ISSN: 1367-3270

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Article
Publication date: 11 October 2021

Arshinder Singh Chawla, Subhash C. Kundu, Sandeep Kumar, Neha Gahlawat and Homesh Kundu

This study aims to explore the relationship between knowledge management (KM) and firm performance through mediating effects of strategic human resource management (HRM…

Abstract

Purpose

This study aims to explore the relationship between knowledge management (KM) and firm performance through mediating effects of strategic human resource management (HRM) and organizational innovations.

Design/methodology/approach

Usable responses from 638 employees belonging to 230 organizations operating in India were collected via questionnaires. To determine the hypothesized relationships between the study variables, namely, KM capacity, strategic HRM, administrative innovation, technical innovation and firm performance, bootstrapping method via PROCESS was put into use.

Findings

The findings strengthen the notion that effective KM in firms leads to better innovation capabilities and higher firm performance. Further, the study reveals that the effects of KM capacity on firm performance go through a relationship chain (serial mediation) consisting of strategic HRM, administrative innovation and technical innovation.

Practical implications

The results undeniably infer that the effective management of knowledge is critical for leveraging innovations and other performance indicators in organizations. More specifically, it does not only result in enhanced firm performance but also in proper utilization of strategic HR practices for the benefits of employees, with a boost in administrative and technical innovations in organizations.

Originality/value

By confirming several mediation paths through strategic HRM, administrative and technical innovations, this study offers some noteworthy insights in expounding the relationship between KM and firm performance.

Details

Journal of Asia Business Studies, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1558-7894

Keywords

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