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Article
Publication date: 20 February 2018

Nick Lee, Laura Chamberlain and Leif Brandes

To grow, any field of research must both encourage newcomers to work within its boundaries, and help them learn to conduct excellent research within the field’s…

3185

Abstract

Purpose

To grow, any field of research must both encourage newcomers to work within its boundaries, and help them learn to conduct excellent research within the field’s parameters. This paper aims to examine whether the existing body of neuromarketing literature can support such growth. Specifically, the authors attempt to replicate how a newcomer to the field of neuromarketing would go about orienting themselves to the field and learn how to conduct excellent neuromarketing research.

Design/methodology/approach

A total of 131 papers, published in the areas of “neuromarketing” and “consumer neuroscience” were downloaded and then identified as conceptual or empirical in nature. A separate database was created for each type of research paper and information was recorded. For both conceptual and empirical papers, the citation details, notably year of publication, journal, journal ranking and impact factor were recorded. Papers were then descriptively analysed with regards to number of publications over the years, content and journal quality.

Findings

It is found that interest in the field is growing, with a greater variety of topics and methods appearing year on year. However, the authors also identify some issues of concern for the field if it wishes to sustain this growth. First, the highly fragmented literature and the lack of signposting makes it very difficult for newcomers to find the relevant work and journal outlets. Second, there is a lack of high-quality, user-oriented methodological primers that a newcomer would come across. Finally, neuromarketing as it appears to a newcomer suffers from a lack of clear guidance on what defines good vs bad neuromarketing research. As a large majority of the reviewed papers have appeared in lower-ranked journals, newcomers might get a biased view on the acceptable research standards in the field.

Originality/value

The insights from the analysis inform a tentative agenda for future work which gives neuromarketing itself greater scientific purpose, and the potential to grow into a better-established field of study within marketing as a whole.

Details

European Journal of Marketing, vol. 52 no. 1/2
Type: Research Article
ISSN: 0309-0566

Keywords

Article
Publication date: 14 November 2016

Nick Lee and John Cadogan

This paper provides a balanced commentary on Rossiter’s paper “How to use C-OAR-SE to design optimal standard measures” in this issue of the “European Journal of…

Abstract

Purpose

This paper provides a balanced commentary on Rossiter’s paper “How to use C-OAR-SE to design optimal standard measures” in this issue of the “European Journal of Marketing”. It also relates the comments in general to Rossiter’s other C-OAR-SE work and throws light on a number of key measurement issues that seem under-appreciated at present in marketing and business research.

Design/methodology/approach

The authors use conceptual argument based on measurement theory and philosophy of science.

Findings

The authors find that Rossiter’s work makes a number of important points that are necessary in the current stage of development of marketing and social science. However, the authors also find that many of these points are also well made by fundamental measurement theories. When measurement theory is correctly interpreted, the idea of multiple measures of the same thing is not problematic. However, they show that existing social science measurement practice rarely takes account of the important issues at play here.

Practical implications

The authors show that marketing, management and social science researchers need to get better in terms of their appreciation of measurement theory and in their practices of measurement.

Originality/value

The authors identify a number of areas where marketing and social science measurement can be improved, taking account of the important aspects of C-OAR-SE and incorporating them in good practice, without needlessly avoiding existing good practices.

Details

European Journal of Marketing, vol. 50 no. 11
Type: Research Article
ISSN: 0309-0566

Keywords

Article
Publication date: 14 November 2017

Nick Lee

The purpose of this paper is to reflect on the author’s decade-long tenure as the Editor of the European Journal of Marketing (EJM). The paper presents his thoughts on the…

Abstract

Purpose

The purpose of this paper is to reflect on the author’s decade-long tenure as the Editor of the European Journal of Marketing (EJM). The paper presents his thoughts on the past 10 years of marketing scholarship, his views on future directions and some advice for those looking to publish their research in academic journals.

Design/methodology/approach

The paper takes a reflective, discursive approach, and also reviews a wide range of topics relevant to marketing researchers.

Findings

The author finds that EJM has grown substantially on many levels in the past decade. He also finds that there are some concerns around marketing research, and social scientific scholarship in general, that marketing scholars may wish to consider and take into account in their ongoing work.

Research limitations/implications

The paper is partly a personal view, and does not rely on any empirical research. However, the views espoused are justified by theoretical review and conceptual argument.

Practical implications

The implications of this paper are relevant to marketing scholars, journal reviewers, readers of research, as well as those who manage scholarship (e.g. university administrators). The author suggests a number of directions that the research, publication and reward process could move in to improve practice.

Originality/value

The paper brings together a large number of different views and concepts relevant to further development of marketing research, and provides original summaries and extensions.

Details

European Journal of Marketing, vol. 51 no. 11/12
Type: Research Article
ISSN: 0309-0566

Keywords

Article
Publication date: 28 March 2022

John W. Cadogan and Nick Lee

This study aims to determine whether partial least squares path modeling (PLS) is fit for purpose for scholars holding scientific realist views.

Abstract

Purpose

This study aims to determine whether partial least squares path modeling (PLS) is fit for purpose for scholars holding scientific realist views.

Design/methodology/approach

The authors present the philosophical foundations of scientific realism and constructivism and examine the extent to which PLS aligns with them.

Findings

PLS does not align with scientific realism but aligns well with constructivism.

Research limitations/implications

Research is needed to assess PLS’s fit with instrumentalism and pragmatism.

Practical implications

PLS has no utility as a realist scientific tool but may be of interest to constructivists.

Originality/value

To the best of the authors’ knowledge, this study is the first to assess PLS’s alignments and mismatches with constructivist and scientific realist perspectives.

Open Access
Article
Publication date: 4 December 2017

Bong Jin Cho, Sun Young Park and Youngwhan “NickLee

Abstract

Details

Asia Pacific Journal of Innovation and Entrepreneurship, vol. 11 no. 3
Type: Research Article
ISSN: 2071-1395

Abstract

Details

Database Management Systems
Type: Book
ISBN: 978-1-78756-695-8

Article
Publication date: 1 January 1998

Richard Scott V‐C and Joanna Gray

This case arose from the 1995 collapse of the Barings Banking Group caused by the enormous losses resulting from Nick Lee‐son's unauthorised derivatives trading in…

Abstract

This case arose from the 1995 collapse of the Barings Banking Group caused by the enormous losses resulting from Nick Lee‐son's unauthorised derivatives trading in Singapore, while general manager of Barings Futures (Singapore) Ltd. The holding company of the Barings Group, Barings plc, and a number of its subsidiaries were placed in administration as soon as the scale of the losses became apparent and in July 1995 the administrators submitted a report to the Secretary of State for Trade and Industry as they were bound to do by s.7(3) of the Company Directors’ Disqualification Act 1986 (CDDA 1986). Section 6 CDDA 1986 provides that it is the duty of the court to disqualify unfit directors of insolvent companies:

Details

Journal of Financial Regulation and Compliance, vol. 6 no. 1
Type: Research Article
ISSN: 1358-1988

Article
Publication date: 27 May 2014

Cary Bennett

– The purpose of this paper is to explore how school-based drug education programmes in Australia have sought to reduce adolescent drug use.

Abstract

Purpose

The purpose of this paper is to explore how school-based drug education programmes in Australia have sought to reduce adolescent drug use.

Design/methodology/approach

Drawing on insights from Foucault's later works and writers on governmentality, the paper considers how, through the use of various technologies, techniques and strategies, students have been encouraged to problematise their understanding of self by way of a series of choices they are required to make in relation to recreational drug use.

Findings

Drugs are positioned as a key factor in the psychic and social well-being of youths insofar as their health and personal happiness is said to depend on the decisions they make concerning their use of drugs. In the process, moral and political objectives are met as students internalise norms, values and objectives consonant with a self-disciplined, self-governing society.

Practical implications

By bringing into question school-based drug education, a space is created for further discussions around this historically controversial strategy.

Social implications

What is common to all school-based drug education programmes is that the problem is conceptualised in terms of individual and interpersonal deficiencies or inadequacies. Conceptualised thus, both the problem and the solution lay with the individual; it is the individual who must change.

Originality/value

The focus of this paper has not been on why school-based drug education is needed or how to improve it (the focus of most research on the subject), but rather on the methods employed to influence student use of recreational drugs. By identifying how school-based drug education has sought to shape student subjectivities, this paper has exposed specific moral and political dimensions of the project.

Details

History of Education Review, vol. 43 no. 1
Type: Research Article
ISSN: 0819-8691

Keywords

Content available
458

Abstract

Details

European Journal of Marketing, vol. 48 no. 5/6
Type: Research Article
ISSN: 0309-0566

Article
Publication date: 10 April 2007

Nick Lee and Amanda J. Broderick

To introduce the contents of the special issue, and provide an integrative overview of the development of observational methodologies in marketing research, as well as…

6598

Abstract

Purpose

To introduce the contents of the special issue, and provide an integrative overview of the development of observational methodologies in marketing research, as well as some directions for the future.

Design/methodology/approach

A historical review of the development of observational methods, beginning with philosophical foundations, is provided. Key philosophical debates are summarized, and trends in observational methods are described and analyzed, with particular reference to the impact of technology. Following this, the contributions to the special issue are summarized and brought together.

Findings

Observational research in marketing is more than the well‐known method of “participant‐observation.” In fact, technology has the potential to revolutionize observational research, and move it beyond a solely “qualitative” method. The internet, video, scanner‐tracking, and neuroimaging methods are all likely to have a big impact on the development of traditional and innovative observation methods in the future. The articles in the special issue provide a good overview of these developments.

Research limitations/implications

The views of the authors may differ from those of others.

Practical implications

Observation is a far more wide‐ranging strategy than many perceive. There is a need for more expertise in all types of observational methodologies within marketing research schools and departments, in order to take account of the vast opportunities which are currently emerging.

Originality/value

Provides an original perspective on observational methods, and serves as a useful overview of trends and developments in the field.

Details

Qualitative Market Research: An International Journal, vol. 10 no. 2
Type: Research Article
ISSN: 1352-2752

Keywords

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