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Vietnamese agricultural modernisation.
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DOI: 10.1108/OXAN-DB208444
ISSN: 2633-304X
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Influencer marketing has become mainstream within a changing digital advertising landscape where social media and e-commerce are converging, raising consumer protection questions…
Investment and the alcoholic drinks sector in South-east Asia.
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DOI: 10.1108/OXAN-DB207510
ISSN: 2633-304X
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They are responding by enhancing their non-price competitiveness through advanced technologies, higher product quality, brand-building and entering high-end segments of global…
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DOI: 10.1108/OXAN-DB253486
ISSN: 2633-304X
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These players are little-known to the public because they are not consumer brands, but they nonetheless produce high-margin, high-quality products that are either technologically…
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DOI: 10.1108/OXAN-DB270605
ISSN: 2633-304X
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Following the high-profile end to the female driving ban in mid-2018, the Riyadh leadership launched a slew of social reforms, including new entertainment opportunities. Most…
Influencer marketing is part of the new US digital advertising landscape as the industry looks to cut through the proliferation of digital media while facing growing privacy…
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DOI: 10.1108/OXAN-DB273518
ISSN: 2633-304X
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Although agriculture accounts for less than 1% of Japan’s GDP and total employment, its development has come into the focus of public attention amid rising food security concerns.
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DOI: 10.1108/OXAN-DB284501
ISSN: 2633-304X
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Both -- especially s-commerce -- look poised for significant growth as consumers turn to social media for product discovery and purchase, and businesses adapt to a retail channel…
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DOI: 10.1108/OXAN-DB282933
ISSN: 2633-304X
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A new Mexican TV channel is to be launched in the United States.