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Article
Publication date: 27 December 2021

Thuy Thu Nguyen and Diep Ngoc Do

This study aims to investigate the structural relationships between pedagogy methods, creativity and entrepreneurial intentions. This study theorizes that work-integrated and…

Abstract

Purpose

This study aims to investigate the structural relationships between pedagogy methods, creativity and entrepreneurial intentions. This study theorizes that work-integrated and active learning methods positively influence personal creativity, which in turn positively influences entrepreneurial intention. Moreover, entrepreneurial inspiration moderates the impact of creativity on entrepreneurial intentions.

Design/methodology/approach

A sample of 701 valid questionnaires from university students is used to investigate the proposed research model empirically. As the methodological approach, structural equation modelling with multigroup analysis is used.

Findings

The statistical results confirm the positive impacts of work-integrated and active learning methods on individual perceived creativity and of creativity on entrepreneurial intentions. Further, inspiration towards entrepreneurship moderates the link between individual creativity and entrepreneurial intentions.

Originality/value

This research fills the gap in the realm of examining the structural relationship among learning methods, creativity and entrepreneurial intentions in an emerging economy context. Specifically, this study confirms experiential teaching methods as important predictors of the development of students’ creativity capability and the moderating role of entrepreneurial inspiration in the relationship between perceived creativity and entrepreneurial intention. These results add to the academic literature on entrepreneurial intentions in emerging economies and provide new insights into how universities in emerging economies can foster the entrepreneurial intentions of their students.

Details

Journal of Entrepreneurship in Emerging Economies, vol. 15 no. 4
Type: Research Article
ISSN: 2053-4604

Keywords

Article
Publication date: 18 July 2024

Cong Doanh Duong, Trung Thanh Le, Ngoc Su Dang, Ngoc Diep Do and Anh Trong Vu

Drawing on the Theory of Planned Behavior, this study aims to explore the role of individual digital competencies, encompassing information and data literacy, communication and…

Abstract

Purpose

Drawing on the Theory of Planned Behavior, this study aims to explore the role of individual digital competencies, encompassing information and data literacy, communication and collaboration, safety and security, and problem-solving, in shaping cognitive determinants and influencing digital entrepreneurial intentions as well as investigates the moderating effect of performance expectancy of AI solutions on the relationship between digital competencies, cognitive determinants, and digital entrepreneurial intention.

Design/methodology/approach

Using a sample of 1326 MBA students in Vietnam with a stratified sampling approach, the second-order PLS-SEM is used to test the formulated hypotheses rigorously.

Findings

The study reveals that individual digital competencies, sculpted by information and data literacy, communication and collaboration, safety and security, and problem-solving, significantly impact cognitive determinants (attitude towards digital entrepreneurship, subjective norms, and perceived behavioral control), influencing digital entrepreneurial intentions. Performance expectancy of AI solutions also plays a crucial moderating role, enhancing the relationship between digital competencies and digital entrepreneurial intention.

Research limitations/implications

Some practical implications have been recommended for policymakers, educators, and entrepreneurs.

Originality/value

This research provides original empirical findings, validating the impact of a varied array of digital competencies on entrepreneurial mindsets/cognition and intentions. The introduction of performance expectancy of AI solutions as a moderator introduces a nuanced dimension to comprehending the interaction between technological skills and entrepreneurial intentions.

Details

Journal of Small Business and Enterprise Development, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1462-6004

Keywords

Article
Publication date: 1 July 2024

Cong Doanh Duong, Thanh Hieu Nguyen, Thi Viet Nga Ngo, Van Thanh Dao, Ngoc Diep Do and Thanh Van Pham

The advent of artificial intelligence technologies, exemplified by platforms such as ChatGPT, has created a profound global impact, with a particular resonance in education. This…

Abstract

Purpose

The advent of artificial intelligence technologies, exemplified by platforms such as ChatGPT, has created a profound global impact, with a particular resonance in education. This research aims to integrate the information systems success (ISS) model with the stimulus-organism-response (SOR) paradigm to explore how information quality and service quality individually, jointly, congruently, and incongruently affect higher education students’ trust in ChatGPT, satisfaction, and continuance usage intention.

Design/methodology/approach

We employed a sophisticated methodology - polynomial regression with response surface analysis - and conducted our study with a sample of 468 higher education students selected in Vietnam using a three-phase stratified random sampling approach to evaluate the hypotheses developed.

Findings

The findings indicate that both information and service quality influence higher education students’ trust directly and positively in ChatGPT, satisfaction, and continuance usage intention. Moreover, a balance between information quality and service quality can increase students’ level of trust in ChatGPT, satisfaction, and intention to continue using it. Nevertheless, a significant incongruity between information quality and service quality will likely reduce trust in ChatGPT, satisfaction, and the intention to continue using the service.

Originality/value

This research is one of the first to offer a shred of empirical evidence about how information quality and service quality interact congruently and incongruently with each other to trigger higher education students’ trust in ChatGPT, satisfaction, and continuance usage intention of ChatGPT. It thus offers valuable insights for leveraging the benefits and mitigating potential challenges associated with adopting this innovative technology in educational settings.

Details

The International Journal of Information and Learning Technology, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2056-4880

Keywords

Article
Publication date: 12 June 2024

Cong Doanh Duong, Thanh Hieu Nguyen, Tuan Vu Chu, Thanh Van Pham and Ngoc Diep Do

This study aims to integrate the Social Cognitive Career Theory with the Theory of Planned Behavior to unravel the intricate dynamics of how engaging with ChatGPT affects…

Abstract

Purpose

This study aims to integrate the Social Cognitive Career Theory with the Theory of Planned Behavior to unravel the intricate dynamics of how engaging with ChatGPT affects individuals’ digital entrepreneurial intention, underlying the serial mediation mechanism of the cognitive and reasoned career process.

Design/methodology/approach

This research use a cross-sectional design, drawing on a sample of 604 higher education students from six universities in Vietnam. Multiple regression analyses were conducted to test the formulated hypotheses after assessing the reliability and validity of scales through Cronbach’s alpha and confirmatory factor analysis.

Findings

The results indicate that ChatGPT adoption significantly increases perceived AI competencies, entrepreneurial opportunity recognition and digital entrepreneurial self-efficacy. Digital entrepreneurial self-efficacy was found to have a positive impact on attitudes toward digital entrepreneurship, which, in turn, fosters digital entrepreneurial intention. ChatGPT adoption thus poses serial indirect impacts on digital entrepreneurial intention through the sequential pathways of enhanced digital entrepreneurial self-efficacy and positive attitudes.

Practical implications

This study’s findings provide valuable recommendations for entrepreneurs, higher education institutions and policymakers.

Originality/value

This research contributes to the entrepreneurship literature by integrating two prominent theoretical frameworks to elucidate how ChatGPT adoption impacts digital entrepreneurial intentions. The serial mediation model expands that understanding of the complex cognitive and reasoned processes involved, providing a novel perspective on the role of AI in entrepreneurship.

Details

International Journal of Innovation Science, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1757-2223

Keywords

Article
Publication date: 12 October 2018

Jennifer Anne Fraser, Tara Flemington, Diep Thi Ngoc Doan, Van Minh Tu Hoang, Binh Thi Le Doan and Tuan Manh Ha

The purpose of this paper is to validate measures of professional self-efficacy for detecting and responding to child abuse and neglect presentations, and then evaluate a clinical…

Abstract

Purpose

The purpose of this paper is to validate measures of professional self-efficacy for detecting and responding to child abuse and neglect presentations, and then evaluate a clinical training programme for health professionals in a tertiary-level hospital in Vietnam.

Design/methodology/approach

A prospective, cohort design was used and professional self-efficacy was measured immediately prior to, and shortly after, training 116 nurses and doctors in emergency settings. Longer-term follow-up was measured six months later.

Findings

Linear mixed modelling showed that there was a statistically significant improvement in efficacy expectations for both suspected and known cases of child abuse and neglect between the pre- and post-test measures at zero and six weeks. These improvements did not persist to the six-month follow-up.

Research limitations/implications

The training succeeded in improving detection and clinical response to child abuse and neglect presentations but not faith in the provision of ongoing support for children and families.

Practical implications

Practice change in emergency settings in Vietnam can be achieved using a sustainable theoretically driven training programme.

Social implications

Building the capacity of health professionals to respond to cases of child abuse and neglect relies on the strength of the community and support services within which the hospital is located.

Originality/value

Measures of self-efficacy expectations and outcome expectations for responding to child abuse and neglect presentations in emergency settings in Vietnam are now validated.

Details

Journal of Children's Services, vol. 13 no. 3/4
Type: Research Article
ISSN: 1746-6660

Keywords

Article
Publication date: 13 June 2024

Zeshan Ahmad, Belal Mahmoud AlWadi, Harish Kumar, Boon-Kwee Ng and Diep Ngoc Nguyen

The digital transformation of family-owned small businesses (F-OSBs) has become a critical area of research to maintain their economic contribution in today’s rapidly evolving…

Abstract

Purpose

The digital transformation of family-owned small businesses (F-OSBs) has become a critical area of research to maintain their economic contribution in today’s rapidly evolving digital landscape. This study examines the effect of internet entrepreneurial self-efficacy on the digital transformation of F-OSBs by mediating strategic agility and moderating artificial intelligence usage.

Design/methodology/approach

This study employed a cross-sectional survey design to collect primary data from 378 descendent entrepreneurs of F-OSBs in Pakistan’s five major cities.

Findings

The study revealed that leadership ability, internet marketing, technology utilization, and artificial intelligence used by the F-OSBs can contribute to their digital transformation, but e-commerce ability does not. The strategic agility of the descendant entrepreneur enhances the abilities of e-commerce, leadership, and technology utilization, leading to the digital transformation of F-OSB. However, strategic agility reduces the role of Internet marketing in digital transformation. Artificial intelligence usage moderates leadership’s ability to improve strategic agility but increases technology utilization for strategic agility and digital transformation of F-OSB.

Practical implications

The digital transformation through a combination of strategic agility and artificial intelligence can increase the F-OSBs' proactive approach to respond to changing market conditions even during economic recessions like COVID-19.

Originality/value

This study broadens the existing literature by examining the effect of descendent entrepreneur’s internet entrepreneurial self-efficacy, strategic agility, artificial intelligence usage, and their interplay on the digital transformation of F-OSB through the unified theory of acceptance and the use of technology.

Details

Kybernetes, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 0368-492X

Keywords

Article
Publication date: 6 June 2022

Diep Ngoc Su, Duy Quy Nguyen-Phuoc, Tien Hanh Duong, My Than Tran Dinh, Tuan Trong Luu and Lester Johnson

The aims of this study are twofold: to examine mobile food delivery service (MFDS) from the perspectives of functional and technical quality, and to empirically evaluate the…

4106

Abstract

Purpose

The aims of this study are twofold: to examine mobile food delivery service (MFDS) from the perspectives of functional and technical quality, and to empirically evaluate the influences of functional and technical quality on customer loyalty toward MFDS.

Design/methodology/approach

A conceptual framework of customer loyalty toward MFDSs was developed based on Gronroos’s service quality model. By using the PLS-SEM approach, the proposed model was empirically tested with a sample of 494 MFDS users through a survey via online social groups of food delivery service review.

Findings

The study validated the multi-dimensionality of MFDS functional quality including six dimensions (e.g. ease of use, app design, responsiveness, privacy and security, information quality, and personalization) and MFDS technical quality including two dimensions (e.g. safety and quality of delivered food, and quality of delivery service). The results indicated a significant direct link between functional quality and loyalty toward MFDS, while the effect of technical quality on loyalty was not found. Both functional quality and technical quality of MFDS demonstrated positive associations with customer perceived value of MFDS, which had a positive linkage with customer loyalty toward MFDS.

Research limitations/implications

The findings of the study advances Gronroos’ (1990) service quality perspective to m-commerce contexts, therefore and also offers MFDS providers effective strategies to launch a successful food delivery service.

Originality/value

The current study provides a first theoretical perspective on mobile service quality based on Gronroos’s model, which has not yet been examined. This study broadens the understanding of the loyalty toward a mobile-based service, particularly MFDS from the influences of two perspectives of service quality, namely, functional and technical quality.

Details

International Journal of Contemporary Hospitality Management, vol. 34 no. 11
Type: Research Article
ISSN: 0959-6119

Keywords

Article
Publication date: 20 November 2020

Hoang-Long Cao, Huynh Anh Duy Nguyen, Trong Hieu Luu, Huong Thi Thu Vu, Diep Pham, Van Thi Ngoc Vu, Hoang Hai Le, Duy Xuan Bach Nguyen, Trong Toai Truong, Hoang-Dung Nguyen and Chi-Ngon Nguyen

COVID-19 hits every country’s health-care system and economy. There is a trend toward using automation technology in response to the COVID-19 crisis not only in developed…

Abstract

Purpose

COVID-19 hits every country’s health-care system and economy. There is a trend toward using automation technology in response to the COVID-19 crisis not only in developed countries but also in those with lower levels of technology development. However, current studies mainly focus on the world level, and only a few ones report deployments at the country level. The purpose of this paper is to investigate the use of automation solutions in Vietnam with locally available materials mainly in the first wave from January to July 2020.

Design/methodology/approach

The authors collected COVID-related automation solutions during the first wave of COVID-19 in Vietnam from January to July 2020 through a search process. The analysis and insights of a panel consisting of various disciplines (i.e. academia, health care, government, entrepreneur and media) aim at providing a clear picture of how and to what extent these solutions have been deployed.

Findings

The authors found seven groups of solutions from low to high research and development (R&D) levels deployed across the country with various funding sources. Low R&D solutions were widely spread owing to simplicity and affordability. High R&D solutions were mainly deployed in big cities. Most of the solutions were deployed during the first phases when international supply chains were limited with a significant contribution of the media. Higher R&D solutions have opportunities to be deployed in the reopening phase. However, challenges can be listed as limited interdisciplinary research teams, market demand, the local supporting industry, end-user validation and social-ethical issues.

Originality/value

To the authors’ best knowledge, this is the first study analyzing the use of automation technology in response to COVID-19 in Vietnam and also in a country in Southeast Asia. Lessons learned from these current deployments are useful for future emerging infectious diseases. The reality of Vietnam’s automation solutions in response to COVID-19 might be a reference for other developing countries with similar social-economic circumstances and contributes to the global picture of how different countries adopt technology to combat COVID-19.

Details

International Journal of Pervasive Computing and Communications, vol. 18 no. 5
Type: Research Article
ISSN: 1742-7371

Keywords

Article
Publication date: 3 April 2023

Tien Dung Luu, Khanh Huyen Nguyen Mai, Cuong Chi Huynh, Ngoc Huong Thi Phan, Nga Thanh Le and Thao Nguyen Diep Le

This study aims to reveal the impact mechanism of franchisor-owned resources, franchise relationship quality and franchisee's dynamic capabilities on franchisee performance, with…

Abstract

Purpose

This study aims to reveal the impact mechanism of franchisor-owned resources, franchise relationship quality and franchisee's dynamic capabilities on franchisee performance, with the moderating role of cultural sensitivity.

Design/methodology/approach

The sample consisted of 290 middle managers and team leaders at 113 hotels and food and beverage settings participating in the international- and domestic franchises in Ho Chi Minh City, Vietnam. A partial least squares structural equation model (PLS-SEM) is used to analyse the data.

Findings

The result reveals that franchisor-owned resources, franchise relationship quality and franchisee's dynamic capabilities significantly impacted franchisee performance. Furthermore, cultural sensitivity has a beneficial role in the effect of franchise relationship quality on franchisee performance.

Originality/value

This study develops an integrated analytical framework of franchisee performance from the franchisee's perspective, contributing to integrating international business theory in franchising studies, namely the resource-based view, dynamic capability view and relationship-marketing theory.

Details

International Journal of Emerging Markets, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1746-8809

Keywords

Article
Publication date: 18 September 2017

Beat Hans Wafler and Yuosre F. Badir

The purpose of this paper is to analyze how two multinational companies (MNCs) faced the challenge of market uncertainty and political instability in a newly emerging market, and…

2691

Abstract

Purpose

The purpose of this paper is to analyze how two multinational companies (MNCs) faced the challenge of market uncertainty and political instability in a newly emerging market, and how it affected the impact of their product marketing strategy (PMS) and product (brand) performance.

Design/methodology/approach

A comparative longitudinal paired case study of a market entry by two global MNCs. Twelve global brands (products) were studied, which were locally manufactured and launched by the two MNCs during their first ten years of operation in Vietnam.

Findings

The authors approached the investigation from a conventional point of view: standardization versus adaptation. The results showed that in addition to these two traditional processes, a third one was also operating, which the authors labeled semi-adaptation, or the midway PMS. Semi-adaptation refers to a product that has been introduced to Vietnam from a neighboring country.

Research limitations/implications

This research is based on two European MNCs active in the food and consumer-household goods industry in a newly emerging market: Vietnam.

Practical implications

This primary data indicate that the product standardization, semi-adaptation and adaptation process in practice is a technique applied to fit a product to a newly emerging market more by degree of change than by product category.

Originality/value

This paper supports a recent stream of research, which views Standardization or Adaptation as the two ends of the same continuum, where the degree of the firm’s PMS can range between them.

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