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This paper aims to understand the impact of the internet on different value activities in a physical goods (newspaper) supply chain.

Case studies were used to obtain rich data from three newspaper companies. The selected case study companies had experienced changes in their value chains as a result of the internet.

The internet has led to falling advertising revenues and dwindling circulations. The companies reacted to this by developing online news services, which do not have the distribution costs of a physical product, enable the customisation of editorial and advertising content, and facilitate the co‐creation of news content with consumers. Moving online has, however, not fully compensated for the losses in revenues. Readers were reluctant to pay for online content, the income from of the sale of web‐based advertising space was significantly lower than for the printed form, and journalists resisted co‐creation.

The small sample of cases limits the generalisability of the findings.

Regional newspapers face problems developing an effective online news service to enable them to remain relevant in the communities they serve. The findings suggest that, although newspapers have adopted multimedia, and now have some user generated content, there is a reluctance to consider greater usage of additional forms of news production and e‐tools.

This paper examines how digital media are displacing physical goods from a value chain. There is evidence that co‐creation, a variable so far neglected in the literature on internet supply chains, can have a critical impact on value adding/creation activities.

The purpose of this paper is to develop a conceptual framework to understand the influence that the social era is having on the value chain of the local news industry. The authors theoretically advance value chain theory by, firstly, considering the influence of community type and age on consumption and, secondly, exploring the role that consumers can play in value-adding activities. The theoretical contribution of this study lies in moving from a transactional approach towards consumer relationships in the value chain towards managing consumers as a source of relational value (e.g. co-creation and integrated perspectives).

The conceptual framework is theoretically positioned in relation to community and digital community practices in the social era. A series of research questions are presented, then these questions are explored drawing on empirical data from the Pew database. The authors then advance the framework further to consider news firm strategy towards its consumers. Fifteen in-depth executive interviews were conducted with local news organizations in the Manchester area of the UK.

The authors illustrate that different types of communities (merging cohorts and locations) are influencing levels of technological and social connectivity within the value chain. The authors also found that the news industry is experimenting with reconfiguring its consumer relations from a purely transactional to a co-created and participatory value-added activity in the social era. In terms of its policy impact, the findings in this paper show that the whole strategic value chain ideology of the news industry needs to change radically; away from its largely transactional (and lack of trust) approach in the ability of consumers to create value in the supply chain (other than to buy a product) and, move towards much greater consumer involvement and participation in value chain processes (creation, production and distribution of news products and services).

The change associated with social media and connectivity is changing the way that different community types and consumer groups are now consuming and participating in news content creation. Unlike previous studies, the authors show that there is variance and complexity in the levels of consumer participation by community type/age group. Using the Pew data, the authors contribute to knowledge on the value creation strategy of news firms in the social era, by identifying how communicative, social and communicative logics influence value and co-creation activities in the local news supply chain. Through interviews, the authors advance value co-creation theory from its strategic and marketing origins to operational and supply chain implementation.

There is still significant variation in firms' efforts to address modern slavery issues in supply chains despite the importance of this grand challenge. This research adopts the awareness-motivation-capability (AMC) framework to investigate AMC-related factors that help to explain this variation.

The authors hypothesize how AMC-related factors, including media coverage of modern slavery issues, slavery risks in supply chains and corporate sustainability performance, are related to firms' efforts to address modern slavery in supply chains. The proposed hypotheses are tested based on 201 UK firms' modern slavery statements and additional secondary data collected from Factiva, Factset Revere, The Global Slavery Index, Worldscope and Sustainalytics.

Consistent with the AMC perspective, the test results show that firms put more effort into addressing supply chain modern slavery issues when there is greater media coverage of these issues, when firms source from countries with higher slavery risks, and when firms have better corporate sustainability performance. Additional analysis further suggests that firms' financial performance is not related to their efforts to address modern slavery issues.

This is the first study adopting the AMC framework to investigate firms' efforts to address modern slavery in supply chains. This investigation provides important implications for researchers studying firm behaviors related to modern slavery issues and for policymakers designing policies that enable firms to address these issues, in view of their awareness, motivation and capability.

Green supply chain management and new product innovation and diffusion have become quite popular and act as a rich source of providing competitive advantage for companies to trade without further deteriorating environmental quality. However, research on low-carbon footprint supply chain configuration for a new product represents a comparably new trend and needs to be explored further. Using relatively simple models, the purpose of this paper is to demonstrate how carbon emissions concerns, such as carbon emission caps and carbon tax scheme, could be integrated into an operational decision, such as product procurement, production, storage and transportation concerning new fast-moving consumer goods (FMCG) product introduction.

The situation titled “low-carbon footprint supply chain configuration problems” is mathematically formulated as a multi-objective optimization problem under the dynamic and stochastic phenomenon concerning receiver’s demand requirements and production plant capacity constraints. Further, the effects of demand and capacities’ uncertainties are modeled using the chance constraint approach proposed by Charnes and Cooper (1959, 1963).

Various cases have been validated using the case example of a new FMCG product manufacturer. To validate the proposed models, data are generated randomly and solved using optimization software LINGO 10.0.

The attempt is novel in the context of considering the dynamic and stochastic phenomenon with respect to demand center’s requirements and manufacturing plant’s capacity constraints with regard to the low-carbon footprints supply chain configuration of a new FMCG product.

In retail, product fitting is a critical operational practice. For many products, the operational outcome of the retail supply chain is determined by the customer physically fitting products. Digital product fitting is an emerging operational practice in retail that uses digital models of products and customers to match product supply to customer requirements. This paper aims to explore potential supply chain outcomes of digitalizing the operational practice of product fitting. The purpose is to explore and propose the potential of the practice to improve responsiveness to customer requirements and the utilization of existing variety in mass-produced products.

A maturity model of product fitting is developed to specify three levels of digitalization and potential outcomes for each level. Potential outcomes are developed based on empirical data from a case survey of three technology-developing companies, 13 retail cases and a review of academic literature.

With increasing maturity of digital product fitting, the practice can be used for more purposes. Besides matching product supply to customer demand, the practice can improve material flows, customer relationship management, assortment planning and product development. The practice of digital product fitting is most relevant for products where the final product configuration is difficult to make to order, product and customer attributes are easily measurable and tacit knowledge of customers and products can be formalized using digital modeling.

Potential outcomes are conceptualized and proposed. Further research is needed to observe actual outcomes and understand the mechanisms for both proposed and surprising outcomes in specific contexts.

The maturity model helps companies assess how their operations can benefit from digital product fitting and the efforts required to achieve beneficial outcomes.

This paper is a first attempt to describe the potential outcomes of introducing digital product fitting in retail supply chains.

The purpose of this paper is to understand how firms manage their product and service offerings, integrating supply chain management (SCM) and demand chain management (DCM) strategies. Adding services to the product portfolio of a firm may bring benefits to an organisation, but requires a reconsideration of the supply chain management approach.

A survey is used to collect data, with valid questionnaires obtained for 4,227 UK-based respondents. Empirical analysis utilises structural equation modelling (SEM).

The paper proposes that a combination of management approaches is required by firms which add services to their portfolio of traditional product offerings. A supply chain management approach may be suitable for traditional product offerings. The management of the services value chain, where the customers' role as value creator is a central feature of the construct, is better served by integration of the market orientation of DCM.

The paper addresses a research gap related to the shift in traditional activities carried out by a firm moving from purely product to a product service offer and reconsiders the supply and demand chain management approach. The paper is from a Business to Consumer (B2C) perspective. In this context, the work pioneers analysis into a particular case where a firm's product and service offerings may be substitutes for each other in the eyes of the customer.

After completion of the case study, the students would be able to comprehend the crisis at hand for Milkbasket, why did it resist Reliance’s takeover in the first place, then to evaluate the pros-cons and future prospects for the organization post-acquisition; to evaluate from an ethical standpoint the process of mergers and acquisitions using ethical frameworks to understand how, when, to whom and through what processes do mergers and acquisitions qualify the test of being ethical; and to analyse different hostile takeovers, especially through tender offers, proxy contests and toehold bidding strategy in this case.

Founded in 2015, Milkbasket was a micro-delivery start-up based in Gurugram (near New Delhi), India. Milkbasket would let its subscribers order till midnight and deliver groceries, milk and other everyday essentials to its subscribers before 7 a.m. next day. It had burnt a lot of cash and was facing difficulty in getting investors; as such they were engaged in discussions with many companies. Two of them – Reliance Retail Venture Limited and BigBasket – were not accepting the proposed valuation, but Milkbasket got term sheets from other two companies.

This case study can be used for graduate courses on strategic management, business ethics and corporate governance. This case study can also be used in corporate finance course to highlight the importance of making ethical/responsible judgements to protect stakeholder interests.

Teaching notes are available for educators only.

CSS 3: Entrepreneurship.

Environmental sustainability literature provides extensive evidence that business organizations, societies, and governments all have a stake in green operations management. Despite the importance of a firm's effort to alleviate environmental damages and provide economic benefits to organizations, little is known about the external institutional drivers that enable firms to adopt internal proactive environmental strategies. This purpose of this study is to examine the extent to which an internal proactive environmental strategy (eco‐design) and external institutional drivers (government regulations and incentives, customer pressures) motivate firms to adopt eco‐deigns that influence environmental performance.

Hypotheses are tested using data from a sample of 132 EMS ISO 14001 – certified manufacturing firms in Malaysia. Specifically, this study uses survey data to validate the major premises in our proposed model.

Empirical tests of the hypotheses with structural equation modeling (SEM) support the posited explanation that external institutional drivers influence a firm's environmental performance both directly and indirectly through its internal proactive environmental strategy. These findings extend prior research by establishing the importance of the relationships among regulations/incentives, customer pressures, eco‐designs, and environmental performance.

Although the research design incorporates extensive literature reviews, it does not capture every aspect of underlying constructs characteristics. Future efforts should establish a valid, reliable instrument for these constructs.

This research provides rigorous empirical support of the contribution of eco‐design to environmental performance. This finding helps managers recognize how to leverage their internally developed eco‐designs capabilities by responding to external pressures and institutional concerns. The response to external institutional pressures provides a basis for creating an inimitable eco‐design resource base, which is critical to environmental sustainability.

This study examines a key factor, eco‐design, that may transmit the influence of regulations/incentives and customer pressures to firm's environmental performance. The findings provide strong support for the main thesis, as well as valuable insights about predictors of firm environmental performance.

The aim of the study presented in this paper is to investigate the interrelationships among technologies in retail, webrooming and showrooming purchase intentions and customer experience.

The study was conducted in the fashion industry in three fashion groups: LPP, CCC and Inditex, which declare to use omnichannel solutions in their supply chains. The study focusses on 825 customers drawn from the emerging market in Poland. The research follows the partial least squares path model procedure.

Based on the study, it was concluded that out-store technologies are positively associated with omnichannel purchase intentions and also positively associated with cognitive and affective customer experience. This study proves that the boundary between traditional and online stores is beginning to blur, and thanks to new technologies, customers can experience traditional shopping resembling online shopping, and vice-versa.

Although the results provide several major contributions to theory and implications for practitioners, the study still demonstrates some methodological constraints. More specifically, although the study employs a relatively large research sample of 825 shoppers, it still focusses only on a selected group of customers in three fashion groups, LPP, CCC and Inditex, and is limited to investigating a particular type of customer experience solely in the fashion industry.

The results of this study not only verify the theoretical concepts and assumptions of technologies supporting omnichannel retail but also offer a practical roadmap for creating omnichannel solutions providing the best customer experience.