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In an increasingly dangerous era for brands because of the emergence of fake news on the internet, brand managers need to know what is happening with fake news. This study aims to present perspectives on how to cope in an era of fake news.

The author provides a general review of fake news and what its sudden rise means for brand managers.

The study highlights the importance of context for news and the role of institutions, such as businesses and governments. The study calls brand managers to slow down in the high-speed world of the infosphere to preserve the integrity of their brands.

The study is limited by its time frame as the internet continues to evolve. However, for times when fake news presents a threat to brands and other institutions, the study is relevant.

Brand managers need to slow down their activity levels just as savvy readers need to slow down their own reading on the internet. By doing this, brand managers will be better able to defend their brands in an era characterized by volatility, uncertainty, complexity and ambiguity (VUCA).

The study suggests that resistance to fake news and its pernicious effects can be improved by taking an approach to processing content on the internet characterized by the scientific method. In this way, a context for news can be derived and fake news can be identified. In this way, societal trust can be improved.

This study is original because it analyzes the implications of fake news for brand managers and presents the most workable steps for identifying fake news.

Analyses the “dumbing down” syndrome highlighting main quotes from BBC online, Kirkus Reviews and an interview between Roan Hoag of Amazon.xom and Pete Hamill whose book “News is a Verb” which attempts to unmask US journalism’s dumbing down. Looks at various tabloid‐style choices of sensational headlines giving examples of these. Concludes that unlike the technology world, newspaper and broadcasting world is full of dreamers staring only at their own reflection!.

SEPTEMBER is the month when, Summer being irrevocably over, our minds turn to library activities for the winter. At the time of writing the international situation is however so uncertain that few have the power to concentrate on schemes or on any work other than that of the moment. There is an immediate placidity which may be deceptive, and this is superficial even so far as libraries are concerned. In almost every town members of library staffs are pledged to the hilt to various forms of national service—A.R.P. being the main occupation of senior men and Territorial and other military services occupying the younger. We know of librarians who have been ear‐marked as food‐controllers, fuel controllers, zone controllers of communication centres and one, grimly enough, is to be registrar of civilian deaths. Then every town is doing something to preserve its library treasures, we hope. In this connexion the valuable little ninepenny pamphlet issued by the British Museum on libraries and museums in war should be studied. In most libraries the destruction of the stock would not be disastrous in any extreme way. We do not deny that it would be rather costly in labour and time to build it up again. There would, however, be great loss if all the Local Collections were to disappear and if the accession books and catalogues were destroyed.

Newspapers face a huge challenge over the next ten years as the pressure on our ability to reach younger readers increases. Our youth segments have less need to pick up a newspaper and as a category we must address the issue of youth readership very quickly if this position is to be turned around. The Sun and The News of the World remain best placed in the category, with the youngest age profiles of any tabloids, but measures have still been taken to talk to this younger audience.

Global warming has been a well recognized environmental issue in the United States for the past ten years, even though scientists had identified it as a potential problem years before in 1896. We find debate about the issue in the United States media coverage while controversy among the majority of scientists is rare. The role that media plays in constructing the norms and ideas in society is researched to understand how they socially construct global warming and other environmental issues. To identify if the U.S. Media presents a biased view of global warming, the following are discussed (1) the theoretical perspective of media and the environment; (2) scientific overview and history of global warming; (3) media coverage of global warming, and (4) research findings from the content analysis of three countries’ newspaper articles and two international scientific journals produced in 2000 with comparison of these countries economies, industries, and environments. In conclusion, our research demonstrates that the U.S. with differing industries, predominantly dominated by the fossil fuel industry, in comparison to New Zealand and Finland has a significant impact on the media coverage of global warming. The U.S’s media states that global warming is controversial and theoretical, yet the other two countries portray the story that is commonly found in the international scientific journals. Therefore, media, acting as one driving force, is providing citizens with piecemeal information that is necessary to assess the social, environmental and political conditions of the country and world.

Arguing that the print media act as a claims-making forum for the social construction and contestation of crises, the aim of this paper is to explore how the print media mediated two audits commissioned following a high-profile salary cap breach in the National Rugby League (NRL) in Australia.

This paper draws upon critical discourse analysis to examine the media coverage of the two audits by the two major Australian media organisations, News Limited and Fairfax Media Limited. The analysis is based on a qualitative study complemented by quantitative techniques that explore critical incidents and representations in the daily press.

The paper illustrates the way in which News Limited, the owner of the infringing club, mobilised its media platform to promote favourable viewpoints and interpretations and how these were challenged in the Fairfax press. Evidence of both coverage bias and statement bias in the treatment of the two audits is produced.

This paper provides evidence that commercial interests of owner/publishers coloured media coverage of the two audits, which were central pillars of the crisis management strategy of News Limited and the NRL. Implications for the media's contribution to public accountability, accounting outputs and impression management, and the growing commercial diversification and reach of media outlets are considered.

It has been said that the newspaper industry in South Africa publishes about 80% of the electronic text created in our country. What happens with that? What is the value of this information to the newspaper industry as well as to the man in the street? This paper will describe the current situation and will explain how the ‘morgue’ in a newspaper company is currently used. It will also discuss the future directions that newspapers intend to follow. New technology such as text retrieval systems, CDROM technology and the Internet may change the face of the newspaper library for ever. Questions regarding the challenges that face technology in order to establish an electronic newspaper archive, the information requirements of journalists and how they use online information will also be discussed. New developments in technology that may in the future give us an electronic newspaper personalised according to our specific information needs will also be discussed.

A BRITISH author visiting America is surprised by many things, and one is that native journalists seem disposed to pay attention to any casual comment he may make about a new world of which he can know little; hardly more than a 16th century goatherd knew of Cathay, (He is never likely to admit he knows so little, yet that is about all he knows; he is more likely to be considering a book about the re‐discovery of America).

Information as a resource in newspaper journalism is a widely‐discussed issue, for which surveys have revealed a range of findings and from which conclusions can be drawn. However, newspaper journalists exhibit a mercurial approach to formal information sources and often acknowledge their value even less substantially. Consequently, the value of newspaper articles as information sources in their own right has often been questioned and studies reveal how use of language can distort not only meaning but also interpretation.

JOHN SMITH'S assertion that librarianship is ‘getting the right book to the right reader at the right time’ (NLW, July), and Maurice Line's declaration that ‘the sole aim of librarianship is to serve users’ (NLW, September) are, like many truisms, well worth pondering over.