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High failure rates characterise the experience of new entrepreneurial ventures in Nigeria and other emerging economies. Reliance on strategic tools such as entrepreneurial orientation (EO) is critical to the growth and survival of new ventures. This empirical study aims to deepen the understanding of the relationship between EO and performance of new venture logistics firms in Nigeria. It further explores the contingent effects of social capital and marketing capabilities on the hypothesised direct relationships from a transport industry perspective.

Managers of 650 new venture logistics service providers in selected Nigerian cities were Web-surveyed. Exploratory and confirmatory factor analyses were performed. Regression analysis was further performed. Common method variance and other validity checks were assessed.

The 469 valid responses showed a positive relationship between EO and new venture performance (NVP). Social capital and marketing capabilities positively moderate the direct relationship between EO and NVP. Managerial implications suggest that context-specific dynamics must be considered when making strategic EO decisions to aid firm growth and survival.

This study directly responds to the contingency approach recommendation of past studies (Anwar et al., 2022; Van Stel et al., 2021; Covin and Wales, 2019) using the logistics service and emerging economy context. It also introduces social capital and marketing capabilities as moderators.

The success of a young entrepreneur depends on how institutional support can facilitate venture performance. Drawing on the institutional theory, this study posited the role of self-efficacy in supporting the effect of institutional support. Self-efficacy is a driving factor for entrepreneurs in managing and implementing business action confidently and successfully. With macro- and micro-oriented research, this study aims to examine how the micro-level factor that is self-efficacy could mediate the influence of macro-level factors (i.e. institutional governance, cultural and social norms and cognitive structure) toward iGen's new venture performance.

A total of 462 respondents representing the population of Malaysian iGen entrepreneurs participated in this study. The samples were selected using a multistage sampling technique (i.e. probability cluster sampling technique and non-probability purposive sampling). Survey items were adapted from the previous studies. Structural equation modelling was used, and the first stage involved testing confirmatory factor analysis (CFA) to test the measurement items' unidimensionality, validity and reliability. The second stage of analysis is to test the mediation model.

The mediation analysis results confirm that the relationship between institutional governance, cultural and social norms, cognitive structure and new venture performance is mediated by self-efficacy. The results confirm that the relationship between institutional governance and cultural and social norms toward new venture performance is fully mediated by self-efficacy. On the other hand, the relationship between cognitive structure and new venture performance is partially mediated by self-efficacy.

For future research, it is necessary to consider a wide-ranging sample size in improving research generalisation. Moreover, the cross-sectional study only observes the phenomenon at a certain point and cannot explain the process in the correlational relationship. Future researchers are encouraged to adopt a longitudinal study, which allows the researchers to study a sample throughout a period to draw firm conclusions. Survey data also raise the concern of common method variance (CMV), and future studies may use different data types to solve the problem. In addition, future studies are encouraged to examine other factors that could influence new venture performance.

This study extends the current literature on public policy and entrepreneurship. It comprehensively explains the relationship between institutional governance, cultural and social norms, cognitive structure and self-efficacy toward new venture performance. This study was also conducted in a developing country and iGen context, which can offer new insights into the current literature. Many empirical studies have applied institutional theory in examining entrepreneurship action and behaviour, yet the scholarly consecration on micro-level factors is limited. With macro- and micro-oriented research, this study has examined the influence of self-efficacy as a potential mediating variable.

Over the past decades, mainstream studies have generally indicated that new ventures could improve entrepreneurial performance by adopting strategic alliances (SAs). However, recently an increasing number of new ventures appear to not realize this objective using SAs at all times and may, rather, even be stuck in the survival trap. This dilemma indicates that the causal relationship between SAs and entrepreneurial performance in new ventures is not simply linear and rather a further complex nonlinear relationship. To handle this debate, this study attempted to reveal the nonlinear relationship of two types of SAs (technology alliances and market alliances) in new ventures with entrepreneurial performance (organizational growth and customer value). In addition, the moderating effect of transactive memory system (TMS) in the entrepreneurial team under the nonlinear relationship was explored.

This study established a research model by considering technology alliances and market alliances as two independent variables, organizational growth and customer value as two dimensions of entrepreneurial performance, and TMS as the moderators. The survey data collected from 207 Chinese new ventures was subjected to the hierarchical linear regression method for testing the proposed hypotheses.

The results revealed that there is an inverse U-shaped relationship between technology alliances and organizational growth, while the relationship between technology alliances and customer value was U-shaped. In addition, the relationship between market alliances and organizational growth was U-shaped, while an inverse U-shaped relationship was observed between market alliances and customer value. Finally, TMS was observed to positively moderate the U-shaped relationship between technology alliances and customer value as well as the U-shaped relationship between market alliances and organizational growth.

This study concluded that a nonlinear relationship between SAs and entrepreneurial performance existed in new ventures, which contributes to resolving the debate on whether new ventures could adopt SAs to improve entrepreneurial performance at all times. Specifically, the findings of this study would enrich the existing literature on the outcomes of SAs in new ventures through an evaluation of the effect of the inverse nonlinear relationship between technology alliances and market alliances on entrepreneurial performance (e.g. organizational growth and customer value). In addition, the findings of this study would extend the discussions about the conditions of the above causal relationship by introducing the TMS as the core moderator.

The purpose of this paper is to examine the impact of social media marketing on new venture performance utilizing Structure-Conduct-Performance (SCP) theory.

A survey approach was employed, and questionnaires were sent out to the representatives of new ventures established in the previous six years at the time of data collection. Measures were adapted from SCP theory and the measurement model examined. A total of 248 responses were analyzed using structural equation modelling (LISREL 11).

The results indicate that social media marketing capabilities have a positive impact on the marketing performance of new ventures through a mediating effect of social media marketing performance. Thus, social media marketing performance affects new venture performance through marketing performance.

This research supports the vitality of social media in the lives of new firms and the importance of social media when executing marketing activities. The perceptive measurement of social media marketing capabilities on the firm level can be useful for new ventures to evaluate their competencies related to social media, and thus help firms improve those capabilities over time.

This research contributes to the existing knowledge on linkages between social media marketing capabilities and new venture performance acknowledging the role of a turbulent market environment. Therefore, the recognition of industry structure articulated by a turbulent market environment, social media marketing capabilities and social media support for competitive marketing strategy answers the question of how social media marketing capabilities drive competitive marketing strategy and subsequently influence performance.

This paper aims to examine the effects of two types of improvisational strategic orientation on new venture performance: defensive improvisation and creative improvisation. Moreover, this study investigates the role of entrepreneurial bricolage in mediating the transition from various types of improvisational strategic orientation to new venture performance.

This study is designed as quantitative research, employing a structural equation model and bootstrap analysis to empirically test the survey data of 249 new ventures gathered to investigate the true relationship between variables in this paper.

The findings of this study show that (1) both defensive and creative improvisation positively affect the performance of new ventures, with defensive improvisation having a stronger positive effect; (2) both internal and external bricolage positively affect new venture performance, and play varying degrees of intermediary roles in the influence that defensive and creative improvisation has on the performance of start-ups.

The following limitations apply to this study: First, this paper collects data using a cross-sectional research design, which cannot reveal dynamic changes in the research variables. Second, this study only opens the “black box” of the role of improvisational strategic orientation on new venture performance from the perspective of entrepreneurial bricolage, and the research conclusion may be biased. Finally, the external factors' contingency effect on the relationship between variables is ignored.

This study develops a theoretical research model of improvisational strategic orientation, entrepreneurial bricolage and new venture performance, and provides a thorough examination of the internal mechanisms of various types of improvisational strategic orientation on new venture performance. The research findings not only contribute to the advancement of research on improvisational strategic orientation in the context of entrepreneurship but also assist entrepreneurs in developing a correct understanding of improvisational strategic orientation.

New venture status is the most prominent feature of entrepreneurial startups, but its performance implications have remained under-studied. This study aims to bridge this knowledge void and offer precise guidelines for startup managers in boosting performance.

The study develops and tests a multi-perspective model on the linkage between new venture status and firm performance by integrating I/O economics, resource-based view and dynamic capability perspective. The arguments from the first two perspectives point to an adverse effect of new venture status, which is contingent, respectively, on business differentiation and resource endowments. The third perspective grounds a positive relationship between new venture status and performance, which is more pronounced for firms with weaker dynamic capabilities.

Quantitative evidence from a sample of new and established firms in China shows that the direct effect of new venture status is negative but insignificant. Neither business differentiation nor dynamic capabilities moderate the relationship. Low resource endowments, however, reinforce the negative influence of new venture status. New venture status, thus, shapes firm performance through resource scarcity from resource-based view rather than competitive vulnerability from I/O economics or strategic flexibility from dynamic capability perspective.

Newness and new venture performance have both been extensively examined in literature. But the relationship between them has remained largely omitted. The multi-perspective model and the findings in this study help clarify the confusion as to whether newness is good or bad in the context of an emerging market and reveals the subtle mechanism the effect of newness unfolds.

This study aims to examine how entrepreneurial orientation affects new venture performance in a dynamic environment. The authors examine whether entrepreneurial bricolage and opportunity recognition mediate the effect of entrepreneurial orientation on new venture performance and whether environmental dynamics moderate the above effects.

This study uses questionnaires to collect data. The sample includes responses of managers from 274 new Chinese ventures. Regression analysis and bootstrapping are used to test the hypotheses.

Entrepreneurial bricolage and opportunity recognition play mediating roles between entrepreneurial orientation and new venture performance. Environmental dynamism positively moderates the relationship between opportunity recognition and new venture performance.

In a dynamic environment, new ventures should strengthen their entrepreneurial orientation, which would gradually improve their performance by improving their entrepreneurial bricolage and opportunity recognition ability.

This study innovatively explains the relationship between entrepreneurial orientation and new venture performance from the perspectives of “flexible solutions to current problems” and “discovering and grasping potential new opportunities.” It does so by using the concepts of entrepreneurial bricolage and entrepreneurial opportunity identification in the context of a dynamic environment.

The purpose of this paper is to investigate the relationships between organizational slack, environmental characteristics, and new venture performance in China. The paper focuses on how different types of organizational slack, such as absorbed slack and unabsorbed slack, impact Chinese new venture performance. And it also examines the moderating effects of environmental characteristics, such as munificence and dynamism, on the slack‐performance linkage in Chinese transitional context.

A literature review on organizational slack and institutional environment characteristics provides the model and hypothesis. Using a sample of 91 Chinese new ventures, the authors conduct the examination on the theoretical model and hypotheses.

The results show that the relationship between absorbed slack and new venture performance is negative and unabsorbed slack has an inverse U‐shaped effect on new venture performance. Furthermore, the institutional environments, such as munificence and dynamism in transitional economies have different moderating effects on the relationship between organizational slack and new venture performance.

This study focuses on the new ventures of China, which is context specific. It is necessary to replicate this research in other transitional economies because of some specific differences between China and other transitional economies.

The results of the study suggest that new ventures should strengthen the management of resources and decrease absorbed slack in order to reduce the managerial cost, and then raise the level of resource utilization. In addition, how the new ventures make better utilization of organizational slack to deal with institutional environment uncertainty would be a core task in future business operations.

The paper is original in its investigation of the effect of organizational slack on new venture performance in contingent transitional environments. The paper explains the relationship between different types of organizational slack and new venture performance from a contingent perspective, thus extending the extant research.

The purpose of this paper is to focus on the cultural cognition of Chinese Zhong-yong thinking, which is deeply rooted in Chinese Confucius culture, and to examine how entrepreneurs’ Zhong-yong thinking is related to new venture performance through guanxi network, and also examine how environmental turbulence affects the influencing mechanism.

This paper follows an empirical design. Data are collected from a survey administered to entrepreneurs in new ventures of China. Regression analysis is used to test the hypothesis.

Results show that entrepreneurs’ Zhong-yong thinking is positively related to guanxi and new venture performance, and guanxi mediates the relationship between entrepreneurs’ Zhong-yong thinking and new venture performance. In addition, environmental turbulence moderates the relationship between entrepreneurs’ Zhong-yong thinking and guanxi such that the relationship is stronger under higher technological turbulence or lower market turbulence.

This research uses cross-sectional data, so causal conclusions cannot be made. In addition, more moderators should be considered.

The present study enriches the understanding of how entrepreneurs’ Zhong-yong thinking affects new ventures, which helps entrepreneur understand how to strategize according to external environment and develop what kind of cognitive style to deal with complex situation of their own venture.

This study is a pioneer in exploring non-Western cognitive style–Zhong-yong thinking in entrepreneurial context. It not only enriches the understanding of how Chinese wisdom affects organizational strategy and organizational performance but also advances the cognition research in the field of entrepreneurship.

This paper aims to extend current understanding about the relationship between human capital and new venture performance. Human capital has increasingly become one of the critical intellectual resources in enhancing firm's success, however little work has been done in enriching the knowledge of this link from a small entrepreneurial new venture context. Many researchers have studied human capital from various angles, but few have analyzed human capital's influence on firm performance from entrepreneurial competence, motivation and creativity perspectives to ascertain their effects on new venture performance, including profit generation and patent creation.

This study was conducted using 155 small technology‐based new ventures located in government incubators on university campuses throughout Taiwan.

The authors found that entrepreneurial experience, manpower and creativity have positive impact on new venture's performance assessed by using profitability and patents creation as the criterion variables. Amongst all predictors, entrepreneurial manpower was found to have the strongest effect on both profitability and patent creation. The most interesting finding, however, stemmed from a component of entrepreneurial motivation the authors created, pioneering motivation. This unique form of motivation, to explain the extreme determination and time involved in starting a new business, was found to have a significantly negative effect on patent creation.

This study identifies the variety of entrepreneurial human capital and the importance of human capital's multidimensionality in entrepreneurship research. In this paper, the authors integrated some meaningful components of human capital which have been neglected in previous entrepreneurship studies. The paper's findings add to knowledge of how investments in entrepreneurial human capital, such as work experience, manpower, and creativity, influence performance outcomes at the early stages of the entrepreneurial process.

This paper provides a useful guideline for entrepreneurs by investigating new venture performance with seven less‐emphasized but important components of human capital. The authors identified the most influential components of entrepreneurial human capital (i.e. experience, manpower, and creativity) that a new venture should cultivate for improving its performance.