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The librarian and researcher have to be able to uncover specific articles in their areas of interest. This Bibliography is designed to help. Volume IV, like Volume III, contains features to help the reader to retrieve relevant literature from MCB University Press' considerable output. Each entry within has been indexed according to author(s) and the Fifth Edition of the SCIMP/SCAMP Thesaurus. The latter thus provides a full subject index to facilitate rapid retrieval. Each article or book is assigned its own unique number and this is used in both the subject and author index. This Volume indexes 29 journals indicating the depth, coverage and expansion of MCB's portfolio.

To achieve a full understanding of the role of marketing from plan to profit requires a knowledge of the basic building blocks. This textbook introduces the key concepts in the art or science of marketing to practising managers. Understanding your customers and consumers, the 4 Ps (Product, Place, Price and Promotion) provides the basic tools for effective marketing. Deploying your resources and informing your managerial decision making is dealt with in Unit VII introducing marketing intelligence, competition, budgeting and organisational issues. The logical conclusion of this effort is achieving sales and the particular techniques involved are explored in the final section.

Since the first Volume of this Bibliography there has been an explosion of literature in all the main areas of business. The researcher and librarian have to be able to uncover specific articles devoted to certain topics. This Bibliography is designed to help. Volume III, in addition to the annotated list of articles as the two previous volumes, contains further features to help the reader. Each entry within has been indexed according to the Fifth Edition of the SCIMP/SCAMP Thesaurus and thus provides a full subject index to facilitate rapid information retrieval. Each article has its own unique number and this is used in both the subject and author index. The first Volume of the Bibliography covered seven journals published by MCB University Press. This Volume now indexes 25 journals, indicating the greater depth, coverage and expansion of the subject areas concerned.

Introduction Operations research, i.e. the application of scientific methodology to operational problems in the search for improved understanding and control, can be said to have started with the application of mathematical tools to military problems of supply bombing and strategy, during the Second World War. Post‐war these tools were applied to business problems, particularly production scheduling, inventory control and physical distribution because of the acute shortages of goods and the numerical aspects of these problems.

Under such circumstances, how to assign the highest priority for future products which will create the greatest value will be the key success factor for a product planning model. The purpose of this study is to construct an improved planning model for new products based on the theoretical structures of technology roadmaps and patent analysis.

This study takes the perspective of a product planning strategy, using technology roadmap developed by Institute of Manufacturing Technology of the University of Cambridge, combining with scenario planning and patent analysis. The main body of the proposed model is the technology roadmap of the product. Through patent analysis, the technology roadmap was integrated into the hierarchical execution of product planning to improve the disadvantages of the original technology roadmap and thereby clarify the content of the implemented procedure. With the planning of digital home products in a large household appliance manufacturer in China as a case study, the feasibility of the proposed model was verified.

The improved planning model for new products comprised five planning phases: market scenario planning, product feature analysis, technological development analysis, patent combination analysis, and resource allocation. A matrix corresponding to product planning was established. The case study is to find out the developing trends in next‐generation product features in six different scenarios of digital home for M, a home appliance manufacturer. There are five steps of the product planning model. The product planning model provides enterprises with integrated information from market demand, technology as well as patents. At the same time, it is easy to maintain and reproduce. The authors expect the model to make a contribution to practical product planning.

This model should become an essential prediction tool for enterprises developing new products and can assist in decision‐making and strategic implementation.

The need for product planning an inherent part of long term business planning is the development of new products and services. Its importance has been particularly evidenced during the 1970s, a decade of increased challenges for business executives. The 1980s will serve as a further test of the ability of corporate executives to successfully generate, develop and market new products and services within the context of a changing complex environment. In particular, management must be concerned in product planning with changes in consumer tastes and at‐cultural life style changes, competition, government and economic changes.

This special “Anbar Abstracts” issue of the Marketing Intelligence & Planning is split into nine sections covering abstracts under the following headings: Business Strategy; Marketing Strategy; Customer Service; Sales Management; Promotion; Marketing Research/Customer Behaviour; Product Management; Logistics and Distribution; Sundry.

This paper aims to detail how a Sales and Operations Planning (S&OP) process can be designed to support the planning requirements of recently introduced products.

Design science research was conducted to propose and implement an S&OP model for demand fulfillment after the introduction of new products. The results were analyzed using the CIMO (Context, Intervention, Mechanisms and Outcomes) logic, and two sets of design propositions were formulated.

An S&OP process for new products can reduce additional costs for market fulfillment by concentrating the planning efforts on new products, aligning organizational efforts, and increasing the sales and supply chain information’s update frequency.

The outcomes of S&OP new products were analyzed in a single organization and are limited to the contextual factors presented.

This paper describes in detail how to organize an S&OP focused on new products. By considering the contextual factors and design propositions, managers can potentially increase the success of new products introduction (NPI) in their context.

A specific S&OP process focused on new products is a viable solution and could co-exist with a traditional S&OP process. Moreover, we identified six contextual factors that influence the outcomes of the S&OP new products.

This paper highlights how the European Business Excellence Model can be adapted to innovation when formulating strategies and plans. The Business Excellence Model is too general to be applied directly to innovation, and the authors find that specific criterion parts have to be supplemented. A cause and effect diagram is formulated showing eight criterion parts to be relevant when formulating strategies and plans for the company’s innovation programme. These eight criterion parts can be combined in an extended PDSA loop, where the first loop reflects the strategy and planning phases for innovations and the second loop reflects the “right” innovative, creative and learning culture that is required when implementing these strategies and plans. The paper goes into details with the first loop, where each of the four phases (PDSA) are discussed and specific areas to address are highlighted.