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Article
Publication date: 1 September 1994

Scott Edgett

Recent changes in the financial services industry have placedunprecedented pressure on senior managers to develop and launch newservices. Presents the results of a study into the…

3752

Abstract

Recent changes in the financial services industry have placed unprecedented pressure on senior managers to develop and launch new services. Presents the results of a study into the development activities of new financial services through a comparison of successful and unsuccessful new services. It was discovered that the development activities are more rigorous and comprehensive for successful new services than for failures. Institutions which used a systematic process of well‐defined development stages tended to have higher chances of successful outcomes.

Details

Journal of Services Marketing, vol. 8 no. 3
Type: Research Article
ISSN: 0887-6045

Keywords

Article
Publication date: 18 July 2016

James R. Webb

The innovative process of new product development remains unique within most organizations. This uniqueness stems from the requirements of the new product development manager to…

1840

Abstract

Purpose

The innovative process of new product development remains unique within most organizations. This uniqueness stems from the requirements of the new product development manager to grapple with both the universe of emerging technologies from which a new feature or improvement must be found and to simultaneously maintain a constant awareness of the requirements of an ever-changing customer base. Amongst all of this uncertainty, there is still a time when new product development managers choose to ignore the warning signals that a project is failing and continue to commit resources. This paper refers to this as irrational commitment. This paper aims to examine the uncertainty of new product development and the reasons for this irrational commitment to failed projects.

Design/methodology/approach

The paper used a structured systematic review of literature to identify the most common types of irrational commitment in new product development and their impact on the corporation.

Findings

The paper provides insights into the causes and effects of management irrationally committing to new product development projects that are doomed to failure. It suggests that the three major areas of knowledge that need to be better integrated into the decision-making process are technology trends, marketing knowledge and the capabilities of the company itself.

Research limitations/implications

Because of the chosen research approach of using a systematic review of literature, primary research needs to be conducted in the future to validate and refine the findings of the paper.

Practical implications

The paper provides leadership with guidelines to avoid irrationally committing to failed new product development efforts.

Originality/value

This paper adds to the literature on innovation systems.

Details

Journal of Business Strategy, vol. 37 no. 4
Type: Research Article
ISSN: 0275-6668

Keywords

Book part
Publication date: 8 April 2005

Fredrik von Corswant

This paper deals with the organizing of interactive product development. Developing products in interaction between firms may provide benefits in terms of specialization…

Abstract

This paper deals with the organizing of interactive product development. Developing products in interaction between firms may provide benefits in terms of specialization, increased innovation, and possibilities to perform development activities in parallel. However, the differentiation of product development among a number of firms also implies that various dependencies need to be dealt with across firm boundaries. How dependencies may be dealt with across firms is related to how product development is organized. The purpose of the paper is to explore dependencies and how interactive product development may be organized with regard to these dependencies.

The analytical framework is based on the industrial network approach, and deals with the development of products in terms of adaptation and combination of heterogeneous resources. There are dependencies between resources, that is, they are embedded, implying that no resource can be developed in isolation. The characteristics of and dependencies related to four main categories of resources (products, production facilities, business units and business relationships) provide a basis for analyzing the organizing of interactive product development.

Three in-depth case studies are used to explore the organizing of interactive product development with regard to dependencies. The first two cases are based on the development of the electrical system and the seats for Volvo’s large car platform (P2), performed in interaction with Delphi and Lear respectively. The third case is based on the interaction between Scania and Dayco/DFC Tech for the development of various pipes and hoses for a new truck model.

The analysis is focused on what different dependencies the firms considered and dealt with, and how product development was organized with regard to these dependencies. It is concluded that there is a complex and dynamic pattern of dependencies that reaches far beyond the developed product as well as beyond individual business units. To deal with these dependencies, development may be organized in teams where several business units are represented. This enables interaction between different business units’ resource collections, which is important for resource adaptation as well as for innovation. The delimiting and relating functions of the team boundary are elaborated upon and it is argued that also teams may be regarded as actors. It is also concluded that a modular product structure may entail a modular organization with regard to the teams, though, interaction between business units and teams is needed. A strong connection between the technical structure and the organizational structure is identified and it is concluded that policies regarding the technical structure (e.g. concerning “carry-over”) cannot be separated from the management of the organizational structure (e.g. the supplier structure). The organizing of product development is in itself a complex and dynamic task that needs to be subject to interaction between business units.

Details

Managing Product Innovation
Type: Book
ISBN: 978-1-84950-311-2

Article
Publication date: 1 September 2006

Remko van Hoek and Paul Chapman

To expand beyond existing research on the integration of supply chain and new product development that has a limited focused on the need to pre‐inform supply chain before product…

3557

Abstract

Purpose

To expand beyond existing research on the integration of supply chain and new product development that has a limited focused on the need to pre‐inform supply chain before product launch, the need for new product development to consider the impact of product design on supply chain operations and research has focused on ensuring product availability at the product launch.

Design/methodology/approach

This research note suggests avenues forward and areas for practice and research to progress.

Findings

The existing and limited focus on involving supply chain in new product development overlooks several central issues and opportunities that companies are beginning to explore and that can be supported by research. In particular the opportunity to focus on leveraging supply chain in new product development, for greater market impact and revenue growth.

Practical implications

Addressing the path forward, beyond limited approaches requires greater alignment between new product development and supply chain, it requires a focus that goes beyond just ensuring product availability and it requires alignment much further upstream in the new product development process. Examples of early progress in companies are provided.

Originality/value

In addition to summarizing existing research, new avenues for research and practice are offered that can tremendously improve alignment and the contribution of supply chain on new product development, for the good of the company as a whole. Specific research areas are suggest to enable research to support the realization of the path forward in this area.

Details

Supply Chain Management: An International Journal, vol. 11 no. 5
Type: Research Article
ISSN: 1359-8546

Keywords

Article
Publication date: 1 June 1984

Richard A. Moore

Provides a preliminary exploration of the control of new product development in the UK by means of a survey of 30 companies. Identifies interactions between business evaluation…

Abstract

Provides a preliminary exploration of the control of new product development in the UK by means of a survey of 30 companies. Identifies interactions between business evaluation, development and screening. Concludes that development and business evaluation can influence one another, and that product features and design features etc. can be added or deleted through decisions from either of these phases.

Details

European Journal of Marketing, vol. 18 no. 6/7
Type: Research Article
ISSN: 0309-0566

Keywords

Article
Publication date: 11 June 2018

Yuanyuan Wu, Zhenzhong Ma and Milo Shaoqing Wang

The purpose of this paper is to explore the role of middle managers in the corporate entrepreneurship process that drives new capability development. Middle managers are…

1213

Abstract

Purpose

The purpose of this paper is to explore the role of middle managers in the corporate entrepreneurship process that drives new capability development. Middle managers are highlighted as key entrepreneurial agents because of their special position in an organization.

Design/methodology/approach

The paper draws on existing capability development and corporate entrepreneurship literature and develops a conceptual model and research propositions that are illustrated through three examples from a Chinese private firm.

Findings

This paper contends the dual role of middle managers, both as change implementers to follow pre-set rules of an existing corporate entrepreneurship system and as change initiators to bring new rules to improve the existing system.

Research limitations/implications

The paper is conceptual in nature, advancing the understanding of middle managers’ role in corporate entrepreneurship. The paper provides directions for future empirical research.

Practical implications

The interactions between middle managers and other organizational agents are discussed in the propositions. This paper suggests the importance of empowering middle managers to facilitate changes in complex internal environments.

Originality/value

The paper provides a unique theoretical contribution by introducing the interface-based, multi-level conceptual model of corporate entrepreneurship toward new capability development.

Details

European Business Review, vol. 30 no. 4
Type: Research Article
ISSN: 0955-534X

Keywords

Article
Publication date: 13 November 2009

George K. Stylios

Examines the fifthteenth published year of the ITCRR. Runs the whole gamut of textile innovation, research and testing, some of which investigates hitherto untouched aspects…

1098

Abstract

Examines the fifthteenth published year of the ITCRR. Runs the whole gamut of textile innovation, research and testing, some of which investigates hitherto untouched aspects. Subjects discussed include cotton fabric processing, asbestos substitutes, textile adjuncts to cardiovascular surgery, wet textile processes, hand evaluation, nanotechnology, thermoplastic composites, robotic ironing, protective clothing (agricultural and industrial), ecological aspects of fibre properties – to name but a few! There would appear to be no limit to the future potential for textile applications.

Details

International Journal of Clothing Science and Technology, vol. 21 no. 6
Type: Research Article
ISSN: 0955-6222

Keywords

Article
Publication date: 1 February 2005

Simon Mosey

This study aims to understand how small‐ to medium‐sized enterprises (SMEs) can build a dynamic capability for new‐to‐market product development.

4801

Abstract

Purpose

This study aims to understand how small‐ to medium‐sized enterprises (SMEs) can build a dynamic capability for new‐to‐market product development.

Design/methodology/approach

Five innovative and ambitious case firms were selected and studied longitudinally over the course of five years.

Findings

Within this group distinct development processes are identified that enable them to satisfy the unmet needs of new customers using their current technologies. However to sustain this activity managers need to empower cross‐functional teams to evaluate new technologies with an ever‐increasing number of pioneering partners. An ideal sequence is proposed for them to achieve this by systematising learning between projects and thereby reconfiguring their development processes to meet the changing needs of the market.

Research limitations/implications

This method appears most suited to SMEs able to develop new‐to‐market products in conjunction with technologically discerning customers and suppliers. As such it may be less applicable outside the observed business‐to‐business markets.

Originality/value

The five cases studied aptly illustrate the interplay of certain paths, positions and processes in terms of how they relate to new‐to‐market product development performance. The implication for researchers and managers is that consideration of all of these factors is necessary.

Details

International Journal of Operations & Production Management, vol. 25 no. 2
Type: Research Article
ISSN: 0144-3577

Keywords

Article
Publication date: 20 November 2007

George K. Stylios

Examines the thirteenth published year of the ITCRR. Runs the whole gamut of textile innovation, research and testing, some of which investigates hitherto untouched aspects…

1551

Abstract

Examines the thirteenth published year of the ITCRR. Runs the whole gamut of textile innovation, research and testing, some of which investigates hitherto untouched aspects. Subjects discussed include cotton fabric processing, asbestos substitutes, textile adjuncts to cardiovascular surgery, wet textile processes, hand evaluation, nanotechnology, thermoplastic composites, robotic ironing, protective clothing (agricultural and industrial), ecological aspects of fibre properties – to name but a few! There would appear to be no limit to the future potential for textile applications.

Details

International Journal of Clothing Science and Technology, vol. 19 no. 6
Type: Research Article
ISSN: 0955-6222

Keywords

Article
Publication date: 1 March 1983

Ian Goulding

States that the emergence of a formalised new product development can be attributed to the needs of companies in the capitalist system for maintaining a competitive advantage in…

1972

Abstract

States that the emergence of a formalised new product development can be attributed to the needs of companies in the capitalist system for maintaining a competitive advantage in their operating markets. Describes the process as one of innovation defined as:‘the technical, industrial and commercial steps that lead to the marketing of new manufactured products'. Belies the complexity of the function:’to describe new product development as difficult is probably a mammoth understatement'. Intends to illuminate the theory and practice of this process. Concludes that a flexible approach and an open mind are the most important requirements for successful application.

Details

European Journal of Marketing, vol. 17 no. 3
Type: Research Article
ISSN: 0309-0566

Keywords

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