Search results

As a growing population of students in the U.S. education system, it is important to study the extent to which Latino students experience bullying victimization. In this study, a nationally representative sample of Latino high school students is analyzed for this purpose.

Data from the Education Longitudinal Study of 2002 including students’ family immigration, participation in extracurricular activities, and reports of bullying victimization are analyzed. In order to make comparisons within the sample of Latino students, the sample is disaggregated between students attending school in new Latino immigrant destinations and traditional Latino immigrant destinations. Poisson regression is used in all multivariate analyses.

In new Latino destinations, Latino students are just as likely to report being bullied as white students. In addition, in new destinations Latino students are bullied in connection with participating inhumanities-related extracurricular activities. Further, they are more likely to be bullied for this participation in comparison to students of other races/ethnicities. Finally, these relationships are significant even after accounting for the fact that third generation, more established students are more likely to report being bullied.

Teachers, school administrators, parents, and researchers should be aware that Latino students can be bullied based on status-conferring activities such as extracurricular activities. This appears to be most pronounced in new Latino immigrant destinations where there is recent influx of Latinos. Efforts to prevent bullying in these areas can be combined with programs that seek to promote cross-ethnic understanding and academic/extracurricular enrichment.

This study provides valuable information on the experience of Latino students and bullying victimization.

This research examines impacts from tourists’ destination knowledge and destination interest upon Generation Z’s recognition memory of advertisement for a new travel destination (Taiwan). The findings of this study indicated that participants with high destination knowledge are more likely to exhibit a lower level of new travel destination advertising recognition than participants with low destination knowledge, while the destination interest is low. Practical and theoretical implications of this outcome for destination marketers and tourism scholars are suggested to better understand and anticipate the processes of tourists’ learning and retaining of new travel destination information.

The purpose of this paper is to extend the concept of green brands to destinations and to examine the application and limitations of green destination brands for nations adopting this positioning strategy.

The paper identifies characteristics of green destination brands, drawing on established concepts in corporate branding, destination branding and green marketing. The paper demonstrates the application and limitations of the concept through an in‐depth case study analysis of New Zealand's destination brand to explain the possibilities and problems of building green destination brands at a national level.

The findings suggest that a holistic, strategic approach to building a green destination brand which emphasizes and qualifies the green essence of a nation's brand is required to avoid the pitfalls, cynicism and criticisms of greenwashing.

The research findings are embedded in the context studied – New Zealand's destination brand. Additional case studies at multiple levels – nations, regions, cities – would offer a rich database to gain a better understanding of the concept and the implications of green destination branding.

Barriers to executing a credible green destination brand position are identified and the implications for destination marketing organizations and their stakeholders are discussed.

A conceptualization of green destination brands is provided and the application and limitations of the concept are demonstrated through an in‐depth case study of a nation that has adopted this positioning strategy. Rather than taking a snapshot research approach, a historical perspective enabled the development of the destination's brand positioning strategy to be captured.

The destination as the area of movement of guests during their stay often leads to a cooperation among different tourism organizations and destinations: on the one hand, the co‐operation is necessary to be able to offer the products demanded by different guests, on the other hand, it is necessary to be able to guarantee a sensible appearance to the market. With an empirical research carried out in 1999 and 2000, the European Academy Bolzano took the Italian regional and sub‐regional tourism organizations into consideration to evaluate the progress in managing the destination Italy. Rigidity of the organizational structures, little cooperation and integration as well as insufficient market resources are some of the main results. Further developments in change management, stakeholder management, branding, and the setting of clear and measurable goals are some of the issues analyzed. In consideration of an analysis of the Italian regions with regard to their actual politics of destination development the paper concludes with the proposal of a new model of tourism organizational structure based on networks and on the distinction between territorializable basic tasks and deterritorializable product/market tasks. This paper is a conceptional work relevant for traditional destinations and valid as a case study.

This paper aims to address the issue of balance of power among stakeholders in the context of destination marketing and to offer direction for managing its diverse set of stakeholders.

A qualitative approach is used to provide a clearer insight into the phenomenon of stakeholder management in the context of destination marketing. This research uses a combination of three sources of evidence – interviews, documents and physical artefacts (in the sense of the actual web site) – and is based on the in‐depth study of the case of the development of the official web site of Tourism New Zealand (www.purenz.com).

This study shows that a wide variety of organizations and even the entire population of the country who are affected by destination marketing decisions should be recognized as destination stakeholders. Tourism New Zealand's leaders' understanding of cooperation and its value emerged as a major factor having an effect on the cooperation in the purenz development. The different objectives and perspectives of key stakeholders come through clearly in the case study which suggests that different approaches for managing the diverse stakeholders in the context of destination marketing are required.

A key finding that cooperation is not uniform has several implications for national tourism organizations (NTOs) around the globe. Study shows that the expectations of a cooperative process in destination marketing differ from group to group. This provides a useful guidance for Indian NTOs and NTOs in other countries who are responsible for tourism‐related policies in their country. The study makes the clear suggestion to Indian and global tourism practitioners and policy makers that management of various stakeholders in the context of destination marketing is not a given but a strategic choice which is affected by the existing network structure and climate.

This research is based on the data from one of the world's popular tourism destinations – New Zealand – and therefore, provides very valuable and practical guidance for national tourism organizations around the globe. Besides being of immense value to global as well as Indian practitioners, this study opens an avenue for students and academics to determine if there are differences in the understanding and expectations of cooperation among stakeholders of other tourism networks and to investigate the implications of different expectations of cooperation on the balance of power issues in inter‐organizational cooperation.

The chapter introduces a model of destination branding and reports a project that applied the model to examine the current image of Greece. The project was undertaken on behalf of the Greek national tourism organization by a binational consortium. Through conducting primary and secondary research on the public perception and self-portrayal of Greece, the project team found the current brand image and identity not to be in accordance with the country's reality. Indeed, although the brand image elements currently expressed are relevant, they represent only a small portion of a much larger existing offering. To that end, the team proposed new branding strategies based on the model, offering a series of recommendations on how to implement the strategies.

The paper sets out to analyses the approach of Southern Italian regions in the way they are developing different types of tourist products.

In an attempt to measure tour operator preferences that impact the offer features, the tour operators' profiles have been traced, through a cluster analysis, in order to develop the market of new tourist products in Southern Italy.

The findings prove that the attitude of foreign tourists in choosing Southern Italian destinations is influenced not only by seaside location and cultural products but also by alternative features, such as natural resources and enogastronomic traditions, which represent the differentiating and value‐creating elements of the basic product. Moreover, the accommodation chosen confirms international tour operator loyalty.

The cluster definition helps in identifying collective strategies to promote macro destinations, connecting similar places linked by tourist need satisfaction. Future research should consider the different typologies of tour operators and try to compare different areas of Europe with Italy.

New forms of tourism require specific and differentiated strategies supported by forms of international market penetration. The marketing thrusts should focus on the place vocation and a local hospitality system, developing and marketing local tourist products.

This paper analyses the role of tourist operators in developing and marketing new destinations and typologies of tourism.

The purpose of this paper is to address the knowledge gap in the field of dark tourism by understanding the phenomena of phoenix tourism, which focuses on the transformation and rebirth of places following death and disasters.

The paper builds on existing theoretical understanding of dark tourism and disaster recovery to explore destination image recovery within the tourism industry. It uses phoenix tourism as a lens to understand the social, cultural and economic context of post-disaster tourism destination recovery and rebranding in the aftermath of the Indian Ocean Tsunami and Hurricane Katrina.

A presentation of post-disaster strategies and recommendations are given with attention to the re-branding of images once associated with death and darkness to enhance a destination’s resilience.

For local policymakers, tourism leaders, researchers and community developers, this research describes strategies that facilitate rebranding dark tourism sites, such as areas of rebirth or “phoenix tourism”, to enhance destination recovery image and to promote a more disaster- and risk-resilient tourism industry.

This paper bridges the knowledge gap by defining and contributing to the theoretical understanding of phoenix tourism as it identifies the what, how and why elements of the phenomena of phoenix tourism. Furthermore, the authors propose how to overcome negative destination images to preserve, present or redefine an image of a tourist destination “overcoming”, and eventual “rebirth” serves to re-calibrate resilience of the tourism industry and regional redevelopment.

This editorial aims to situate the papers chosen for this special issue within academic literature and identify their contributions to new knowledge.

The editorial first discusses tourism research literature pertinent to the idiosyncrasies of destination management in island contexts. Second, the paper identifies the contributions made to this field by the authors and the implications of their innovative research for island tourism and destination management.

Each paper contributes, in its way, to the field of island tourism, either by integration of explorations of theory, shifting paradigms or revealing new knowledge. This special issue contains two seminal papers by top academic leaders of the fields of islandness and HRM in island destinations. It also presents papers that comment on destination management issues at macro and micro levels.

Collectively this collection of papers offers new perspectives concerning the challenges of creating destination image in peripheral locations, the impacts of global mobilities (inward and outward) on destination labor markets, models for sustainable destination development, the welcome extended to visitors and returning locals by island communities, destination positioning strategies and service interactions.