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Article
Publication date: 1 January 1999

Peter Garrett

This article studies the planning and creation of a substantial wine farm in South Africa. A prominent businessman uses his managerial talents in copy‐book fashion, to…

Abstract

This article studies the planning and creation of a substantial wine farm in South Africa. A prominent businessman uses his managerial talents in copy‐book fashion, to attract earlier return (on his considerable outlay) than would have been the case relying fully upon the maturity of his vine crop. An enormous bush‐fire had an unexpected effect, and the variation of wildlife is touched upon, as are the inevitable government regulations. There is so much being, and to be, installed, that it is suggested a follow‐up study concerning maturity and achievements could be useful.

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International Journal of Wine Marketing, vol. 11 no. 1
Type: Research Article
ISSN: 0954-7541

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Article
Publication date: 1 February 2000

Michael Beverland

Wine tourism has gained increased coverage in the last 4–5 years. Recognised as an effective aid to distribution and brand building, both industry and academia have…

Abstract

Wine tourism has gained increased coverage in the last 4–5 years. Recognised as an effective aid to distribution and brand building, both industry and academia have developed research and strategies for increasing the effectiveness of how wineries manage wine tourism. This paper synthesises the findings from two recent conferences and argues that in order to be successful wineries will need to pay more attention to strategies that attract repeat visitors. This requires a relationship marketing strategy.

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International Journal of Wine Marketing, vol. 12 no. 2
Type: Research Article
ISSN: 0954-7541

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Article
Publication date: 13 March 2017

Anatoliy G. Goncharuk and Aleksandra Figurek

This paper aims to the evaluation and comparison of the efficiency of winemaking in two developing countries (Ukraine and Bosnia and Herzegovina (B&H)) from the…

Abstract

Purpose

This paper aims to the evaluation and comparison of the efficiency of winemaking in two developing countries (Ukraine and Bosnia and Herzegovina (B&H)) from the perspective of their development.

Design/methodology/approach

In this research study, four models of data envelopment analysis (DEA), correlation and other tools of the data analysis are used to analyze the efficiency of wineries in two developing countries. Returns to scale, scale efficiency, super-efficiency and some other indicators are examined. The research is based on the sample, including 33 wineries of Ukraine and B&H.

Findings

Characterized by the same average efficiency and number of leaders, in Ukraine, medium and large wineries are developing more efficiently than small ones, whereas the opposite is true for B&H. The authors found the high potential growth of efficiency on Ukrainian (up to 28.9 per cent) and Bosnian wineries (up to 28.3 per cent). The ways for its realization were suggested. Cross-country efficiency analysis enabled us to find inter-country leaders of wine industry. The authors grouped inefficient wineries, calculated the potential for inputs reduction and found the main directions for the improvement of efficiency for each group.

Research limitations/implications

The research is limited to a single industry in only two developing countries. Future studies can be devoted to the comparison of the efficiency of wineries in developed and developing countries. The results can determine which countries can be leaders in the global wine market in the future.

Practical implications

This study provides useful information for: researchers of wine market in developing countries enabling them to understand the current state, basic problems and efficiency levels of wineries in Ukraine and B&H; domestic policy-makers- to improve regulation of wine industry as to make it more competitive and efficient; wine producers in these countries- to find the benchmarks using the best practices to adapt them in own business and to increase an efficiency.

Originality/value

On the example of Ukraine and B&H, this study has shown that each respective country has its own conditions of doing wine business. This is the first paper that compares the efficiency of wine industry in Ukraine and B&H.

Details

International Journal of Wine Business Research, vol. 29 no. 1
Type: Research Article
ISSN: 1751-1062

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Article
Publication date: 6 August 2018

Anatoliy G. Goncharuk

The purpose of this paper is to evaluate and compare the efficiency of wine making in Germany and Ukraine in order to find the controllable factors of wine business…

Abstract

Purpose

The purpose of this paper is to evaluate and compare the efficiency of wine making in Germany and Ukraine in order to find the controllable factors of wine business performance using benchmarking tools.

Design/methodology/approach

The models of data envelopment analysis and other benchmarking tools are used to analyse the efficiency of wineries in two countries. Returns to scale, scale efficiency, super-efficiency and some other indicators are examined. The research is based on the sample of 36 German and Ukrainian wineries.

Findings

The hypothesis of higher wine making relative efficiency in Germany was compared with Ukrainian wine making, then analytically and statistically verified. A relatively high average scale efficiency score indicates good potential (above 30 per cent) for efficiency growth, due to the optimisation of a scale of production and sales. Generally, wine making in Germany and Ukraine has increasing returns to scale. The high-efficient wine business cannot bring great losses. It was found that the most efficient combinations of size and legal form of business organisation for wine business are presented in Germany.

Research limitations/implications

The research is limited by a single industry of only the two countries.

Practical implications

This study provides useful information for researchers, investors and policy makers, enabling them to understand the current state, basic problems, controllable factors and efficiency levels of wine making in Germany and Ukraine. It may be useful to wine producers in these countries for improving their business performance.

Originality/value

This is the first paper that compares wine business performance and discloses its factors for Germany and Ukraine.

Details

Benchmarking: An International Journal, vol. 25 no. 6
Type: Research Article
ISSN: 1463-5771

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Article
Publication date: 6 February 2017

Anatoliy G. Goncharuk and Natalia Lazareva

The purpose of this paper is to study winemaking efficiency with the help of international performance benchmarking and to finding ways for its improvement.

Abstract

Purpose

The purpose of this paper is to study winemaking efficiency with the help of international performance benchmarking and to finding ways for its improvement.

Design/methodology/approach

In this research, three models of data envelopment analysis (DEA) and other tools of international performance benchmarking are used to analyse the efficiency of wine companies. Return to scale (RTS) and scale efficiency, labour and capital productivity and some other indicators are examined. The research is based on a sample of 36 wine companies from 15 countries.

Findings

International benchmarking expands performance improvement for domestic companies. The most efficient wine companies are originated from Germany, USA and New Zeeland. Scale inefficiency and increasing RTS for most of the wine companies was identified. Only three wine companies have decreasing RTS (those from UK, Australia and France). To increase relative efficiency, these companies need to reduce the output and sales as their costs are growing faster than the revenues. A huge potential for cost reduction and efficiency growth within Ukrainian wine companies was revealed.

Research limitations/implications

The research is limited to a single industry. This is explained by the requirement of technology (product, service) homogeneity while using DEA tools.

Practical implications

Study results include the data and recommendations to develop winemaking. These results can be used by wine companies’ management, present and potential investors and proprietors, regulative public authority, e.g. to improve efficiency in winemaking.

Originality/value

This is the first paper that adapts various DEA models to measure efficiency in the wine industry of Ukraine and the tools of international performance benchmarking for wine companies around the world.

Details

Benchmarking: An International Journal, vol. 24 no. 1
Type: Research Article
ISSN: 1463-5771

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Article
Publication date: 28 April 2020

Micael Queiroga dos Santos, Xosé A. Rodríguez and Ana Marta-Costa

The purpose of this paper is to estimate and analyse the technical efficiency (TE) component of productivity for a sample of winegrowers from the Douro Demarcated Region…

Abstract

Purpose

The purpose of this paper is to estimate and analyse the technical efficiency (TE) component of productivity for a sample of winegrowers from the Douro Demarcated Region in Portugal.

Design/methodology/approach

The data were collected through face-to-face surveys and includes a sample of 110 farmers’ vineyards with specific input-output information and other data about production systems during the year of 2017. The authors use a two-stage data envelopment analysis using bootstrap techniques to obtain TE scores in the farmers’ vineyards and to examine the determinants of its efficiency.

Findings

The results show that some farmers’ vineyards have a low efficiency level and that there are essential determinants of the production system, which can influence its efficiency. This suggests considerable opportunities for improvement of wine grape productivity through better use of available resources considering the state of technology.

Originality/value

This work has overcome the lack of data in the farmers’ vineyards, the lack of efficiency studies in the region and also allowed to evaluate the production systems and to assess their impact on efficiency.

Details

International Journal of Wine Business Research, vol. 32 no. 4
Type: Research Article
ISSN: 1751-1062

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Book part
Publication date: 17 August 2016

Heather A. Haveman, Anand Swaminathan and Eric B. Johnson

We show how organizational forms shape job structures, specifically the variety and types of jobs employees hold, extending previous research on job structures in four…

Abstract

We show how organizational forms shape job structures, specifically the variety and types of jobs employees hold, extending previous research on job structures in four ways. First, the social codes associated with wineries’ generalist and specialist forms constrain the number of jobs and functional areas delineated by job titles. Second, form-based constraints are weakened by institutional rules that impose categorical distinctions on organizations. Third, these constraints are stronger when there is more consensus around forms. Fourth, these constraints are contingent on the legitimacy and resources of organizations of varying ages and sizes.

Details

The Structuring of Work in Organizations
Type: Book
ISBN: 978-1-78635-436-5

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Article
Publication date: 10 June 2014

Ramu Govindasamy and Kathleen Kelley

The purpose of this study is to determine the likelihood of a USA Mid-Atlantic region consumers’ willingness to partake in a wine tasting event, an example of an…

Abstract

Purpose

The purpose of this study is to determine the likelihood of a USA Mid-Atlantic region consumers’ willingness to partake in a wine tasting event, an example of an agritourism activity, based on their responses to an Internet survey conducted from June 22 to 29, 2010.

Design/methodology/approach

Potential participants were screened and asked to participate if they resided in one of the states targeted (Delaware, New Jersey or Pennsylvania); were aged 21 years and older; were the primary food shopper for the household; and had previously attended an agritourism and/or direct marketing events or activities.

Findings

A logit model was developed based on responses from 972 consumers who participated in the 15-minute Internet survey to predict participation in wine tasting activity. Consumers who are more likely to attend an on-farm wine tasting event include those who learn about agritourism events through newspapers, think that the variety and price of produce is better at direct markets than supermarkets, are older than 50 years, have a graduate degree and are self-employed.

Research limitations/implications

Empirical results will help agritourism operators enhance marketing efforts and develop profitable on-farm agricultural activities by identifying consumer segments likely to participate in wine tourism activities.

Practical implications

This paper helps identify consumer segments that are more likely to participate in a wine tasting event and provides marketers with the ability to target likely buyers based on corresponding demographic characteristics.

Originality/value

This paper identifies likely wine tasting participants based on demographics, psychographics and behavioral characteristics.

Details

International Journal of Wine Business Research, vol. 26 no. 2
Type: Research Article
ISSN: 1751-1062

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Article
Publication date: 1 April 2003

Damir Kovacic´ and Marija Radman

The goal of this research is to empirically test one of the direct selling models – the farmers’ fair. We examined how the fairs can influence general recognition and…

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Abstract

The goal of this research is to empirically test one of the direct selling models – the farmers’ fair. We examined how the fairs can influence general recognition and improve the image of wines produced on family farms in Croatia, and how they affect the sales and number of the buyers at the family farms. Two surveys were carried out, one with fair’s visitors (n = 678) and the other with wine producers (n = 47). The research results confirmed usefulness of the organisation of the family farm wine fair on the Croatian market. The recognition of the family farm wine has increased and the image of these wines has improved on the local market. By participating at the wine fair the wine producers have enlarged the buyers tree and the wine sales at the farm.

Details

British Food Journal, vol. 105 no. 3
Type: Research Article
ISSN: 0007-070X

Keywords

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Article
Publication date: 1 March 2011

Lauretta Frederking

Through the framework of Michael Porterʼs five forces, this article compares sustainability in the Oregon and British Columbia wine industries. After describing the…

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1332

Abstract

Through the framework of Michael Porterʼs five forces, this article compares sustainability in the Oregon and British Columbia wine industries. After describing the contrasting characteristics of the green niche model and the government-led model of environmental change, the article analyzes the emerging challenges for each type of change.The distinct sources for profitability and future innovation suggests diversity within the sustainability movement and two very different processes of translating environmental values into entrepreneurial practice.

Details

New England Journal of Entrepreneurship, vol. 14 no. 1
Type: Research Article
ISSN: 2574-8904

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