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In this chapter the author subjects some aspects of Roosevelt’s “New Deal” to critical analysis, demonstrating the limits to reform given the power of “vested interests” as articulated by Thorstein Veblen. While progressive economists and others are generally favorably disposed toward the New Deal, a critical perspective casts doubt on the progressive nature of the various programs instituted during the Roosevelt administrations. The New Deal was shaped by the institutional forces then dominant in the U.S., including the segregationist system of the South. In the end, “vested interests” dictated what transpired, but what did transpire required a modification of the understanding of the standard ideological perspective of capitalism, “liberalism.”

As the Australian working class continues its decline, sociological and historical scholarship has begun to focus more on the middle class. The purpose of this paper is to explore the historiography and social theory concerning the middle class, and argues that the ways in which middle class families use schools have been a powerful force in the formation of that class.

This paper reviews the author’s own work on this topic, the work of other scholars, and suggests a number of social practices that middle class families employ as they school their children.

The ways that many families operate in relation to the schooling of their children constitute a significant set of social class practices, that in turn assist in the continuing formation of the middle class itself. The social and policy history of schooling can expose the origins of these practices.

This paper originated as an invited key-note address. It retains characteristics associated with that genre, in this case putting less emphasis on new research and more on a survey of the field.

In the early twenty-first century, the relevance of social class analysis for understanding a great range of social and historical phenomena is in retreat. This paper argues the continuing importance of that kind of analysis.

The purpose of this paper is to critically review the scholarly historical literature about Wal‐Mart and its relationship to the emergence of a retail service economy in the USA.

The review examines book‐length studies or collections of essays on Wal‐Mart. It highlights the developments that historians have linked to Wal‐Mart, and seeks to demonstrate both the progression of this historiography and the value of studying Wal‐Mart.

This young and relatively small historiography has developed quickly in recent years. Work in the last five years suggests that when historians use Wal‐Mart as a case study or template corporation, they can learn much about the development, nature, and trajectory of the postindustrial service economy and American political culture.

This is the first review essay of historical writing about Wal‐Mart. It will be useful to scholars curious about what has been written and what remains to be written about America's largest private employer and retailer, and the potential of such analysis for further insight into post‐1945 American society, economy, and culture.

Review essay on Farrant, A. (Ed.). (2011). Hayek, Mill, and the liberal tradition. Routledge: London. ISBN: 978-0415779340. $130.00.

The purpose of the paper is to explore how discourses of children's empowerment through goods have emerged and function as a key narrative among many in children's commercial industries, particularly in the USA and Canada.

The central philosophical and theoretical approach guiding this inquiry rests on the notion that the “child consumer” exists as a rhetorical figure which has an existence that is as consequential as “real,” biographical children. The child consumer arises from, and in many ways resides in, discourses produced by marketers, retailers, researchers and advertisers on the pages of marketing publications, often framing the imaginations and guiding the actions of advertisers, retailers, merchandisers and marketers. Articles from trade publications such as AdWeek, BrandWeek, Brandmarketing; KidScreen and Progressive Grocer, in addition to books written by marketers about the children's market since the 1990s, were examined.

Three key themes – choice, recognition and involvement – were found to be the most prominent in framing children's consumption as “empowering.”

For scholars and practitioners, the paper offers an approach to understand corporate practice as moral practice by highlighting the ideological justifications presented in defense of promoting children's consumption in the last decade. It offers a cautionary tale about the power of capital to produce and deploy social meaning.