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This paper provides a general comparison between the ethos, methodological mission, and theoretical standpoint of the New Iowa School, established by Carl Couch and his students and Second Life, a three dimensional virtual world that invites particular forms of sociation. Despite differences in orientation and purpose, as well as biases in communication, we propose that the methodological and conceptual emphasis underlying the research generated from New Iowa School experimental studies can provide a useful framework for research into the virtual worlds created in Second Life. In the course of citing similarities and differences between the New Iowa School and Second Life, we also note that contrived worlds in laboratories and virtual worlds in user domains not only have relevant analogical processes to outside, in situ social worlds, but consist of social stages for performances that have application to the various social stages constructed by actors in the real world. In conclusion, we suggest that the New Iowa School and Second Life represent different but compatible realities in their own right, that the conceptual depth associated with the New Iowa School can inform research into Second Life interactions, and that each offer insights into the external worlds inhabited by real actors who navigate across time and space in their everyday lives.

In this chapter I wish to acknowledge the unintentional contributions made by Norman K. Denzin to the new Iowa School, one which championed laboratory research, or what Dr. Denzin referred to as, “Green Carpet Sociology.” The term refers to the pea-soup-colored rug that covered the new Iowa School Research Laboratory. I also wish to extend the notion of Dr. Denzin as one of the unintended fathers of the Green Carpet approach by describing my particular intellectual relationship with him and noting how he inspired me while I completed my undergraduate degree in Sociology at the University of Illinois. In particular, I review three phases of Dr. Denzin's influence: the awakening, the metamorphoses, and the benediction. All three phases relate to how Dr. Denzin inspired a commitment to the ethos of the “Green Carpet Way.”