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Article
Publication date: 15 December 2021

Adriana Cristina Ferreira Caldana, Marina Lourenção, Caroline Krüger, Adriana Fiorani Pennabel and Neusa Maria Bastos Fernandes dos Santos

This study aims to develop a sustainable brand identity model to help organizations align their managerial practices to sustainable development goals (SDGs) and examine its…

Abstract

Purpose

This study aims to develop a sustainable brand identity model to help organizations align their managerial practices to sustainable development goals (SDGs) and examine its applicability for a Brazilian electrical sector company.

Design/methodology/approach

A systematic qualitative review of the literature was carried out to provide a theoretical basis for the attributes chosen to compose the sustainable brand identity management (SBIM) model. To apply the model, the authors collected the data from internal and public domain documents, semi-structured in-depth interviews and non-participant observation of the company's work environment.

Findings

The first SBIM model was developed. The Brazilian power sector company implemented sustainable actions related to most of the models' attributes, contributing to the SDGs. A research agenda was presented.

Research limitations/implications

The theoretical contribution is provided toward brand identity and sustainability literature with the sustainable brand identity model development and the conceptual explanation regarding its attributes.

Practical implications

The practical implications are provided from the model application to an electrical company leading to some managerial suggestions that might be used to companies willing to align their practices to sustainability.

Originality/value

The studies on SDG and brand identity models were analyzed in order to create the first SBIM model. This article extends the concept of the brand identity of marketing theory by linking its core to sustainability actions, so far not addressed in academic studies.

Details

Benchmarking: An International Journal, vol. 29 no. 9
Type: Research Article
ISSN: 1463-5771

Keywords

Article
Publication date: 24 April 2009

Miguel R. Olivas‐Luján, Silvia Inés Monserrat, Jaime A. Ruiz‐Gutierrez, Regina A. Greenwood, Sergio Madero Go´mez, Edward F. Murphy and Neusa Maria Bastos F. Santos

The purpose of this paper is to report results from an exploratory, empirical research study that describes personal values and attitudes toward women, two themes that strongly…

2736

Abstract

Purpose

The purpose of this paper is to report results from an exploratory, empirical research study that describes personal values and attitudes toward women, two themes that strongly impact employment relations and a wide variety of management issues.

Design/methodology/approach

Well‐established measures for the major themes for this paper were used in constructing a questionnaire. Data collection instruments were vetted for content, translated and back‐translated, and applied by native researchers, who also contributed local expertise to the paper.

Findings

Female respondents across all four countries were more egalitarian in their attitudes towards women in the workforce than were men. Additionally, Colombian respondents had more egalitarian attitudes towards women scores, followed by Brazilians and Argentineans; Mexicans exhibited the least egalitarian attitudes toward women.

Originality/value

This is the first empirical study that links two well‐validated constructs (personal values and attitudes toward women) in samples from the largest Latin American countries.

Details

Employee Relations, vol. 31 no. 3
Type: Research Article
ISSN: 0142-5455

Keywords

Article
Publication date: 1 June 2012

Jaime A. Ruiz‐Gutierrez, Edward F. Murphy, Regina A. Greenwood, Silvia Ines Monserrat, Miguel R. Olivas‐Luján, Sergio Madero, Neusa Maria Bastos F. Santos and Arnel Onesimo O. Uy

The purpose of this paper is to explore work‐family conflict antecedents in four Latin American countries by studying whether marital status and number of children impacted values.

506

Abstract

Purpose

The purpose of this paper is to explore work‐family conflict antecedents in four Latin American countries by studying whether marital status and number of children impacted values.

Design/methodology/approach

A convenience sample of 3,529 working adults in major cities in Argentina (n=1,198), Brazil (n=186), Colombia (n=989) and Mexico (n=1,156) were surveyed using the Rokeach Value Survey.

Findings

There were statistically significant differences in values depending on marital status for the terminal values an exciting life, national security, and pleasure, and also differences between respondents depending on having or not, and number of children for the terminal values pleasure, national security, and for the instrumental values logical, and polite.

Originality/value

This study fills a research gap, as no previously published studies have explored whether marital status or number of children impact values.

Details

Management Research: Journal of the Iberoamerican Academy of Management, vol. 10 no. 1
Type: Research Article
ISSN: 1536-5433

Keywords

Article
Publication date: 21 August 2009

Silvia Inés Monserrat, Jo Ann Duffy, Miguel R. Olivas‐Luján, John M. Miller, Ann Gregory, Suzy Fox, Terri R. Lituchy, Betty Jane Punnett and Neusa María Bastos F. Santos

The purpose of this paper is to compare women's mentoring experience in nine countries within the Americas, and to explore linkages between personal characteristics, mentoring…

1446

Abstract

Purpose

The purpose of this paper is to compare women's mentoring experience in nine countries within the Americas, and to explore linkages between personal characteristics, mentoring practices, mentoring functions, and consequences of being mentee.

Design/methodology/approach

A total of 1,146 successful women are questioned about their mentoring experiences as a mentee: 105 from Argentina, 210 from Brazil, 199 from Canada, 84 from Chile, 232 from Mexico, 126 from the USA, and 190 from three countries in the West Indies (Barbados, Jamaica, and St Vincent).

Findings

Most of the women have more than one mentor. Across all countries mentoring practices are more strongly linked to career mentoring function while the age and gender of the mentor are more strongly linked to psychosocial mentoring. Mentoring from the perspective of mentee has the same directional relationship with situational and individual variables, but the significance of those relationships vary by country. A possible cultural difference is detected between Spanish and non‐Spanish speaking countries on the issue of mentoring practice.

Research limitations/implications

The fact that the paper focuses only on successful women in this paper means the findings are not necessarily generalizable to other groups of women or men. The paper is also limited because mentoring functions are constrained to two: psychosocial and career. There may be more functions that mentoring could fulfill for the mentee.

Practical implications

Companies' interest in fostering mentoring among their members, particularly women, should be aware that different mentoring functions are influenced by different factors. For example, formal mentoring programs appear to have a greater impact on career mentoring functions than on psychosocial mentoring functions. To support women in their careers, companies should institute formal mentoring programs; this is especially important in South American countries. Moreover, mentoring programs must be designed to be adaptive since the analyses indicated that there are significant differences by country in terms of many mentoring issues.

Originality/value

In the literature review, the paper finds linkages between culture, mentoring practices, characteristics of mentors and mentees, and mentoring functions, but no evidence that these linkages have been studied with a group of professionally successful women from different American countries, particularly non‐English speaking American countries.

Details

Gender in Management: An International Journal, vol. 24 no. 6
Type: Research Article
ISSN: 1754-2413

Keywords

Article
Publication date: 1 September 2006

Jo Ann Duffy, Suzy Fox, Betty Jane Punnett, Ann Gregory, Terri Lituchy, Silvia Inés Monserrat, Miguel R. Olivas‐Luján, Neusa Maria Bastos F. Santos and John Miller

The intent of this cross‐national research is to study the personal and cultural characteristics of successful professional women. High‐achieving women may share certain personal…

2072

Abstract

Purpose

The intent of this cross‐national research is to study the personal and cultural characteristics of successful professional women. High‐achieving women may share certain personal characteristics, beliefs, and experiences, regardless of the countries in which they live. However, every individual is socialized within a particular national culture, and may be expected to share certain values and expectations with other members of that culture.

Design/methodology/approach

Over 1,100 professionally “successful women” (including high‐level managers, entrepreneurs, academics, government personnel, and professionals) and 531 undergraduate business students in nine countries – Argentina, Brazil, Canada, Chile, Mexico, the USA and the West Indies (Barbados, Jamaica, St. Vincent, and the Grenadines) completed surveys containing two sets of variables: national/cultural (collectivism/individualism, power distance, uncertainty avoidance) and personal (self‐efficacy, locus of control, need for achievement).

Findings

There were significant differences in the personal characteristics between successful women and the student comparison samples, with successful women consistently higher on self‐efficacy and need for achievement, and more internal on locus of control. There were some significant but smaller than expected differences in cultural characteristics between national samples.

Originality/value

This contrast of successful women living in the Americas provides new insights for managers of international companies seeking to be gender inclusive.

Details

Management Research News, vol. 29 no. 9
Type: Research Article
ISSN: 0140-9174

Keywords

Article
Publication date: 24 July 2007

Betty Jane Punnett, Jo Ann Duffy, Suzy Fox, Ann Gregory, Terri Lituchy, John Miller, Silvia Inés Monserrat, Miguel R. Olivas‐Luján and Neusa Maria Bastos F. Santos

This project aims to examine levels of career and life satisfaction among successful women in nine countries in the Americas.

2823

Abstract

Purpose

This project aims to examine levels of career and life satisfaction among successful women in nine countries in the Americas.

Design/methodology/approach

A structured survey and in‐depth interviews were used, and a variety of occupations, demographics, and personality characteristics assessed – 1,146 successful women from nine countries in the USA responded the survey: 105 from Argentina, 210 from Brazil, 199 from Canada, 84 from Chile, 232 from Mexico, 126 from the USA, and 190 from three countries in the West Indies (Barbados, Jamaica, SVG).

Findings

Results show no differences in satisfaction based on occupation or country and most demographic variables investigated did not have a significant relationship with satisfaction. Age had a small, significant, relationship, with satisfaction increasing with age; married women were significantly more satisfied than single women. Higher scores on self efficacy and need for achievement, and a greater internal locus of control were all related to higher levels of satisfaction. The relationship between career satisfaction and general life satisfaction was stronger in Argentina and Chile that in the other countries.

Originality/value

Extends understanding of professional success and satisfaction, in terms of demographic variables and personality, as well as geographically.

Details

Women in Management Review, vol. 22 no. 5
Type: Research Article
ISSN: 0964-9425

Keywords

Content available
Article
Publication date: 1 June 2012

Rita Campos e Cunha

129

Abstract

Details

Management Research: Journal of the Iberoamerican Academy of Management, vol. 10 no. 1
Type: Research Article
ISSN: 1536-5433

Article
Publication date: 29 April 2014

Shaista E. Khilji, Edward F. Murphy, Regina A. Greenwood and Bahaudin G. Mujtaba

– The purpose of this paper is to expand the burgeoning research, which provides evidence relating to the influence of religion upon work-related values.

Abstract

Purpose

The purpose of this paper is to expand the burgeoning research, which provides evidence relating to the influence of religion upon work-related values.

Design/methodology/approach

The authors employed a survey methodology to collect data across seven countries and six religions.

Findings

The study provides evidence of differences as well as similarities in the way people belonging to different religions rank personal values. Thus, on the one hand, the authors can argue that religion helps shape our behavior and attitudes in the workplace, whilst at the same time, however, accepting the converging influence of globalization and/or the universality of some values that they include in their analysis. This finding leads the authors to focus upon a complex pattern of value variations and similarities across religions.

Originality/value

Overall, the findings provide a glimpse into what the paper interprets as (just one dimension of) plurality within contemporary organizations to support the paradox perspective, popularized by Lewis and Smith and Lewis, who contend that organizations embed multiple tensions and dilemmas in an ongoing cyclical process. Hence the paper argues that the similarities and differences across religious affiliations are not “either/or” choices but dualities that must be dynamically balanced in order to simultaneously meet multiple employee needs. The paper concludes that managers and employees need to articulate and embrace paradoxes related to religion, in order to create an awareness of the influence of religion that leads to being inclusive.

Details

Cross Cultural Management, vol. 21 no. 2
Type: Research Article
ISSN: 1352-7606

Keywords

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