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1 – 10 of 11Azzh Saad Alshehry, Humaira Yasmin, Rasool Shah, Amjid Ali and Imran Khan
The purpose of this study is to solve two unique but difficult partial differential equations: the foam drainage equation and the nonlinear time-fractional fisher’s equation…
Abstract
Purpose
The purpose of this study is to solve two unique but difficult partial differential equations: the foam drainage equation and the nonlinear time-fractional fisher’s equation. Through our methods, we aim to provide accurate solutions and gain a deeper understanding of the intricate behaviors exhibited by these systems.
Design/methodology/approach
In this study, we use a dual technique that combines the Aboodh residual power series method and the Aboodh transform iteration method, both of which are combined with the Caputo operator.
Findings
We develop exact and efficient solutions by merging these unique methodologies. Our results, presented through illustrative figures and data, demonstrate the efficacy and versatility of the Aboodh methods in tackling such complex mathematical models.
Originality/value
Owing to their fractional derivatives and nonlinear behavior, these equations are crucial in modeling complex processes and confront analytical complications in various scientific and engineering contexts.
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Gautam Srivastava and Surajit Bag
Data-driven marketing is replacing conventional marketing strategies. The modern marketing strategy is based on insights derived from customer behavior information gathered from…
Abstract
Purpose
Data-driven marketing is replacing conventional marketing strategies. The modern marketing strategy is based on insights derived from customer behavior information gathered from their facial expressions and neuro-signals. This study explores the potential for face recognition and neuro-marketing in modern-day marketing.
Design/methodology/approach
The study conducts an in-depth examination of the extant literature on neuro-marketing and facial recognition marketing. The articles for review are downloaded from the Scopus database, and PRISMA (Preferred Reporting Items for Systematic Reviews and Meta-Analyses) is then used to screen and choose the relevant papers. The systematic literature review method is applied to conduct the study.
Findings
An extensive review of the literature reveals that the domains of neuro-marketing and face recognition marketing remain understudied. The authors’ review of selected papers delivers five neuro-marketing and facial recognition marketing themes that are essential to modern marketing concepts.
Practical implications
Neuro-marketing and facial recognition marketing are artificial intelligence (AI)-enabled marketing techniques that assist in gaining cognitive insights into human behavior. The findings would be of use to managers in designing marketing strategies to enhance their marketing approach and boost conversion rates.
Originality/value
The uniqueness of this study lies in that it provides an updated review on neuro-marketing and face recognition marketing.
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This conceptual article presents a schematic for use with extended cybernetic recursion in living systems and applies it to the issue of hyper vigilance as a demonstration of its…
Abstract
Purpose
This conceptual article presents a schematic for use with extended cybernetic recursion in living systems and applies it to the issue of hyper vigilance as a demonstration of its utility.
Design/methodology/approach
The test-operate-test-exit (TOTE) schematic of Miller et al. (1960) is critically evaluated along with other schematics, including those of ordered cybernetics, and a new schematic is proposed, a recursive test-operate-test (rTOT), which emphasizes teleological purpose and hierarchical structure. The background psychophysiology of trauma is reviewed and then rTOT is applied to hyper vigilance, a cardinal component of post-traumatic stress disorder (PTSD).
Findings
Once the schematic was developed, it was applied to the behavior of hyper vigilance. Other applications are suggested.
Research limitations/implications
As demonstrated, the rTOT schematic has potentially wide application because of its pragmatic and detailed structure.
Practical implications
The rTOT requires careful consideration of teleological purposes for its application and is simple enough, but also complex enough, for relevant utilization. Its compact nature and adjustable hierarchy scope are good mini-max complexity solutions for cybernetic, information modeling schematics.
Social implications
The revealed teleological purpose of the trauma adaptation of hyper vigilance presents significant alternative formulation options for prevention and intervention.
Originality/value
While the rTOT schematic is derived from previous schematics, it is original in its emphasis on information processing, the teleological aspects of extended recursion and on the provision of a hierarchical structure for those recursions. It is considerably more compact than other schematics associated with the ordered cybernetics literature. The explication of the adaptation model for post-trauma consequences is significantly enhanced by the rTOT application.
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The purpose of this research is to increase academic understanding of the relationship between systems' political identity and their viability, and to contribute to…
Abstract
Purpose
The purpose of this research is to increase academic understanding of the relationship between systems' political identity and their viability, and to contribute to anarchist-cybernetics by examining the idea of organization proposed by Malatesta using Viable Systems. The research also develops the understanding of the relationship between Viable Systems and the environment.
Design/methodology/approach
The author developed a content analysis method that uses dynamic analysis, identifying how some variables affect others, and data is analysed using the Viable Systems Model. The author used Dynamic Causal Diagrams and the Viable System Model to draw conclusions and build theory. The author examined 137 documents produced by Errico Malatesta, studying in detail 39 documents containing the researched concepts.
Findings
The article identifies the literature, proposes an organizational theory for society and for cooperatives, strongly grounded in both, self-management and control. It presents a theory of self-management as a balancing effort to the control exercised by the external economic, political and societal forces of the environment. The literature also shows a form of organization that can be interpreted using the VSM framework. The ideas about self-management found in the literature, extend to economics, social theory, ethics, organizations, management and even operations management. The article finishes proposing a set of committees linked to the VSM structure, and successfully bridges anarchism and organizational cybernetics.
Originality/value
The article presents a novel method of systems analysis for the study of literature. It discovers the theory proposed by Malatesta not identified previously. Using the VSM framework, the ideas presented by the author, are translated into the organizational identity, and the operation of cooperatives. It makes an important contribution to anarchist-cybernetics.
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Xiaoxia Zhang, Jin Zhang, Peiyan Du and Guohe Wang
In this paper, the brain potential changes caused by touching fabrics for handle evaluation were recorded by event related potential (ERP) method, compared with subjective…
Abstract
Purpose
In this paper, the brain potential changes caused by touching fabrics for handle evaluation were recorded by event related potential (ERP) method, compared with subjective evaluation scores and physical index of KES, explore the cognitive mechanism of the transformation of tactile sensation into neural impulses triggered by subtle mechanical stimuli such as material, texture, density and morphology in fabrics. By combining subjective evaluation of fabric tactile sensation, objective physical properties of fabrics and objective neurobiological signals, explore the neurophysiological mechanism of tactile cognition and the signal characteristics and time process of tactile information processing.
Design/methodology/approach
The ERP technology was first proposed by a British psychologist named Grey Walter. It is an imaging technique of noninvasive brain cognition, whose potential changes are related to the human physical and mental activities. ERP is different from electroencephalography (EEG) and evoked potentials (EP) on the fact that it cannot only record stimulated physical information which is transmitted to brain, but also response to the psychological activities which related to attention, identification, comparison, memory, judgment and cognition as well as to human’s neural physiological changes which are caused by cognitive process of the feeling by stimulation.
Findings
According to potential changes in the cerebral cortex evoked by touching four types of silk fabrics, human brain received the physical stimulation in the early stage (50 ms) of fabrics handle evaluation, and the P50 component amplitude showed negative correlation with fabric smoothness sensations. Around 200 ms after tactile stimulus onset, the amplitude of P200 component show positive correlation with the softness sensation of silk fabrics. The relationship between the amplitude of P300 and the sense of smoothness and softness need further evidence to proof.
Originality/value
In this paper, the brain potential changes caused by touching fabrics for handle evaluation were recorded by event related potential (ERP) method, compared with subjective evaluation scores and physical index of KES, the results shown that the maximum amplitude of P50 component evoked by fabric touching is related to the fabrics’ smoothness and roughness emotion, which means in the early stage processing of tactile sensation, the rougher fabrics could arouse more attention. In addition, the amplitude of P200 component shows positive correlation with the softness sensation of silk fabrics.
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Jiwon Chung, Hyunbin Won, Hannah Lee, Soah Park, Hyewon Ahn, Suhyun Pyeon, Jeong Eun Yoon and Sumin Koo
The objective of this study was to develop wearable suit platforms with various anchoring structure designs with the intention of improving wearability and enhancing user…
Abstract
Purpose
The objective of this study was to develop wearable suit platforms with various anchoring structure designs with the intention of improving wearability and enhancing user satisfaction.
Design/methodology/approach
This study selected fabrics and materials for the suit platform through material performance tests. Two anchoring structure designs, 11-type and X-type are compared with regular clothing under control conditions. To evaluate the comfort level of the wearable suit platform, a satisfaction survey and electroencephalogram (EEG) measurements are conducted to triangulate the findings.
Findings
The 11-type exhibited higher values in comfort indicators such as α, θ, α/High-β and lower values in concentration or stress indicators such as β, ϒ, sensorimotor rhythm (SMR)+Mid-β/θ, and a spectral edge frequency of 95% compared to the X-type while walking. The 11-type offers greater comfort and satisfaction compared to the X-type when lifting based on the EEG measurements and the participants survey.
Originality/value
It is recommended to implement the 11-type when designing wearable suit platforms. These findings offer essential data on wearability, which can guide the development of soft wearable robots.
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Luigi Piper, Lucrezia Maria de Cosmo, M. Irene Prete, Antonio Mileti and Gianluigi Guido
This paper delves into evaluating the effectiveness of warning messages as a deterrent against excessive fat consumption. It examines how consumers perceive the fat content of…
Abstract
Purpose
This paper delves into evaluating the effectiveness of warning messages as a deterrent against excessive fat consumption. It examines how consumers perceive the fat content of food products when presented with two distinct label types: (1) a textual warning, providing succinct information about the fat content, and (2) a pictorial warning, offering a visual representation that immediately signifies the fat content.
Design/methodology/approach
Two quantitative studies were carried out. Study 1 employed a questionnaire to evaluate the efficacy of textual and pictorial warning messages on high- and low-fat food products. Similarly, Study 2 replicated this comparison while incorporating a neuromarketing instrument to gauge participants’ cerebral reactions.
Findings
Results indicate that pictorial warnings on high-fat foods significantly deter consumers’ purchasing intentions. Notably, these pictorial warnings stimulate the left prefrontal area of the cerebral cortex, inducing negative emotions in consumers and driving them away from high-fat food items.
Originality/value
While the influence of images over text in shaping consumer decisions is well understood in marketing, this study accentuates the underlying mechanism of such an impact through the elicitation of negative emotions. By understanding this emotional pathway, the paper presents fresh academic and managerial perspectives, underscoring the potency of pictorial warnings in guiding consumers towards healthier food choices.
Highlights
Textual warnings do not seem to discourage high-fat product consumption.
A pictorial warning represents the fat content of an equivalent product.
Pictorial warnings decrease the intention to purchase a high-fat product.
Pictorial warnings determine an increase in negative emotions.
Textual warnings do not seem to discourage high-fat product consumption.
A pictorial warning represents the fat content of an equivalent product.
Pictorial warnings decrease the intention to purchase a high-fat product.
Pictorial warnings determine an increase in negative emotions.
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Huazhou He, Pinghua Xu, Jing Jia, Xiaowan Sun and Jingwen Cao
Fashion merchandising hold a paramount position within the realm of retail marketing. Currently, the purpose of this article is that the assessment of display effectiveness…
Abstract
Purpose
Fashion merchandising hold a paramount position within the realm of retail marketing. Currently, the purpose of this article is that the assessment of display effectiveness predominantly relies on the subjective judgment of merchandisers due to the absence of an effective evaluation method. Although eye-tracking devices have found extensive used in tracking the gaze trajectory of subject, they exhibit limitations in terms of stability when applied to the evaluation of various scenes. This underscores the need for a dependable, user-friendly and objective assessment method.
Design/methodology/approach
To develop a cost-effective and convenient evaluation method, the authors introduced an image processing framework for the assessment of variations in the impact of store furnishings. An optimized visual saliency methodology that leverages a multiscale pyramid model, incorporating color, brightness and orientation features, to construct a visual saliency heatmap. Additionally, the authors have established two pivotal evaluation indices aimed at quantifying attention coverage and dispersion. Specifically, bottom features are extract from 9 distinct scale images which are down sampled from merchandising photographs. Subsequently, these extracted features are amalgamated to form a heatmap, serving as the focal point of the evaluation process. The authors have proposed evaluation indices dedicated to measuring visual focus and dispersion, facilitating a precise quantification of attention distribution within the observed scenes.
Findings
In comparison to conventional saliency algorithm, the optimization method yields more intuitive feedback regarding scene contrast. Moreover, the optimized approach results in a more concentrated focus within the central region of the visual field, a pattern in alignment with physiological research findings. The results affirm that the two defined indicators prove highly effective in discerning variations in visual attention across diverse brand store displays.
Originality/value
The study introduces an intelligent and cost-effective objective evaluate method founded upon visual saliency. This pioneering approach not only effectively discerns the efficacy of merchandising efforts but also holds the potential for extension to the assessment of fashion advertisements, home design and website aesthetics.
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Many educators are increasingly acquainting themselves and becoming adept with interactive technologies like augmented reality and virtual reality. Some of them are also looking…
Abstract
Purpose
Many educators are increasingly acquainting themselves and becoming adept with interactive technologies like augmented reality and virtual reality. Some of them are also looking forward to using Metaverse applications, as they want to benefit from its immersive three-dimensional capabilities. Therefore, the purpose of this study is to critically review the extant literature to investigate how, why, where and when the Metaverse can be used for educational purposes. This study also discusses opportunities, challenges and risks related to this disruptive technology.
Design/methodology/approach
A Preferred Reporting Items for Systematic Reviews and Meta-Analyses rigorous protocol is used to search, extract, scrutinize and synthesize content from high-impact articles focused on the use of the Metaverse technology in the realms of education. Afterwards, this study theorizes on the costs and benefits of using this interactive technology with students.
Findings
A number of researchers are already experimenting with virtual technologies that are very similar to the Metaverse, in different contexts. This research indicates that most students are lured by immersive multi-sensory three-dimensional environments as well as by virtual reality applications that could simulate real-life situations and provide engaging experiences with virtual representations of people, places and objects. On the other hand, this study reveals that educators ought to consider the potential pitfalls of the Metaverse, including privacy breaches and security risks, as well as possible addictions and the development of mental health issues, among others.
Practical implications
Students and educators can use the Metaverse to catapult themselves in a simulated digital universe that could reconfigure their sensory inputs, definitions of space, time and points of access to information. This research calls for the development of regulatory instruments, including sound principles, guidelines and procedures that are intended to safeguard and protect Metaverse users.
Originality/value
This contribution implies that there is scope for educators to continue developing the Metaverse’s virtual spaces to improve their students’ motivations, aptitudes and learning outcomes. This study clarifies that the use of the Metaverse in education can create infinite possibilities to enhance their knowledge, competences and abilities through its immersive applications. Yet this paper also raises awareness about possible challenges in the short term as well on other risks associated to the prolonged use of this captivating technology.
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The study seeks to analyze the influence of sensory experience on perceived environmental sustainability and word-of-mouth (WOM) of tourists and residents. The study also tests…
Abstract
Purpose
The study seeks to analyze the influence of sensory experience on perceived environmental sustainability and word-of-mouth (WOM) of tourists and residents. The study also tests the moderation effect of satisfaction on the relationship between perceived environmental sustainability and WOM.
Design/methodology/approach
The study was conducted in Sikkim, a state in the northeastern part of India, which is regarded as the world's first organic state. The study was done in two phases. In the first phase, the data were collected from the tourists. And in the second phase, data were collected from the residents. A structured questionnaire was distributed to 700 tourists and residents in Sikkim. Out of these only 484 responses were considered for the study. Multivariate analyses were done using SPSS software and packages like Process Macro, and Amos to test the hypotheses.
Findings
The findings of the study indicated that sensory experience significantly influences perceived environmental sustainability and WOM. The study model fit with GFI = 0.955, CFI = 0.946 NFI = 0.929 and RMSEA = 0.07. The findings also indicate that satisfaction moderates the relation between sensory experience and word-of-mouth with a p value = 0.018.
Research limitations/implications
The study was conducted in Sikkim and it used a convenience sampling method. Therefore, the study cannot be generalized.
Practical implications
An emphasis on building an organic brand image can positively impact the local community. A study of this kind will encourage the community to work toward sustainable development.
Originality/value
The study is unique as it explores the evaluation of destination environmental sustainability. And it is one of the first to test the impact of satisfaction in the relationship between the independent and dependent variables in the context of the tourism experience.
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