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The purpose of this paper is to argue that emotion has a central role to play in rational decision making based on recent research in the neuroanatomy of emotion. As a result, traditional rational decision‐making theories, including Herbert Simon's modified model of satisficing that sharply demarcates emotions and values from rationality and rational decision making, need substantial revision. The paper concludes by outlining some central features of a theory of emotional decisions that is biologically more realistic than the traditional rationalist‐cognitive model.

The paper employs contemporary scientific as well as traditional philosophical criteria in its argumentation. Methodologically, it can be described as an example of applying naturalistic philosophy to a central issue of human thought and experience, and how humans are able to value things at all on the basis of their neuroanatomy.

The paper presents some initial features of a new theory of emotional decisions that is biologically more realistic than the traditional rationalist‐cognitive model.

The significance and originality of this paper lies in the fact that it proposes causal investigations of the real bases for rational decision making as a central human feature which runs counter to conventional wisdom and has far reaching implications for education, to name just one discipline; it demonstrates the importance and necessity of interdisciplinary research; and it outlines an exciting new research agenda that promises to be more productive in terms of understanding and hence planning for, the way in which humans make decisions.

Neuroeconomics and neurofinance are emerging as intriguing fields of research, despite sharing ambiguity with the concepts of neuroscience. The relationship among the concepts of economics, finance and neuroscience is not explicitly defined in the past literature, which distorts the use of neuroeconomics and neurofinance approaches in real-world practice for financial decision-making. The purpose of this paper is to consolidate the literature in the field of neuroeconomics and neurofinance to set up the research agenda for the upcoming scholarship in the field.

The purpose of this paper is to consolidates the extant literature in the fields of neuroeconomics and neurofinance by conducting an extensive systematic literature review to investigate the current state and define the relationship between economics, finance and neuroscience.

This paper identifies and explains the explicit relationship between different sub-fields of neuroscience with neuroeconomics and neurofinance and providing instances for future research studies.

The exclusive and extensive literature survey in the form of systematic literature review is undertaken for understanding the fields of neuroeconomics and neurofinance and is the key highlight of this paper. Another, interesting fact lies with matching the literature in neuroeconomics and neurofinance with further sub-fields of neuroscience such as neurophysiology, neuroanatomy, molecular neuroscience and cognitive neuroscience.

Drive and motivation are central to affective neuroscience. Here, we describe the development of conceptualizations from early behaviorist theories to contemporary theories linking motivation closely to reward. Current experimental data suggest key roles of drive and motivation in the wanting, liking, and learning processes underlying the pleasure cycle supporting survival of individuals and species. In particular, the underlying functional neuroanatomy of drive and motivation is now becoming clearer in humans and other mammals, which provides hope for novel more effective interventions for the pervasive problems of drive and motivation in affective and addictive disorders.

Purpose – The purpose of this chapter is to bring data to suggest that group processes have a biological base, lodged in human neurology as it evolved over the last 7 million years.

Design/methodology/approach – The method for discovering the neurological basis of group processes is labelled evolutionary sociology, and this method revolves around: (1) cladistic analysis of traits of distant ancestors to humans and the great apes, with whom humans share a very high proportion of genes, (2) comparative neurology between the great apes and humans that can inform us about how the brains of humans were rewired from the structures shared by the last common ancestor to humans and apes, and (3) ecological analysis of the habitats and niches that generated selection pressures on the neurology of apes and hominins.

Findings – A key finding is that most of the interpersonal processes that drive group processes are neurologically based and evolved before the brain among hominins was sufficiently large to generate systems of symbols organized in cultural texts remotely near the human measure. There is, then, good reason to study the neurological basis of behavior because neurology explains more about the dynamics of interpersonal behavior than does culture, which was a very late arrival to the hominin line.

Research implications – One implication of these findings is that social scientific analysis of interpersonal processes and group dynamics can no longer assume that groups are solely a constructed process, mediated by culture and social structure. There were powerful selection pressures during the course of hominin evolution to increase hominin sociality and especially group formation, which required considerable rewiring of the basic ape brain. Since groups are not “natural” to apes in general and even to an evolved ape-like humans, it is important to discover how humans ever became group-organizing animals. The answer resides in the dramatic enhancing of emotions in hominins and humans, which shifts attention away from the neocortex to the older subcortical areas of the brain. Once this shift is made, theorizing and research, as well as public views on human sociality, need to be recast as, first, an evolved biological trait and, only second, as a most tenuous and fragile of a big-brained animal using language and culture to construct its social world.

Originality/value – The value of this kind of analysis is to liberate sociology and the social sciences in general from simplistic views that, because humans have language and can use language to construct culture and social structures, the underlying biology and neurology of human action is not relevant to understanding the social world. Indeed, just the opposite is the case: to the extent that social scientists insist upon a social constructionists research agenda, they will fail to conceptualize and perform research on more fundamental forces in the social world, including group dynamics.

This volume begins with two chapters that draw on evolutionary sociology to advance our understanding of interpersonal processes and their role in social organization. In “The Biology and Neurology of Group Processes,” Jonathan H. Turner and Alexandra Maryanski draw on three areas of evolutionary sociology (cladistic analysis, comparative neuroanatomy, and ecological analysis) to show how understanding the selection pressures acting on the brain over millions of years can help us get a better grasp on the biologically based capacities and propensities that are involved in group processes such as role-taking and role-making. An improved understanding of these processes means better explanations of how humans create, sustain, and change social structures and culture – topics that lie at the core of sociological inquiry. At the same time, Turner and Maryanski's chapter will give sociologists much to think about and debate, as one of the main conclusions of their argument is that neurology explains human capacities to develop non-kin groups more than culture. The next chapter entitled “Sacrifice, Gratitude, and Obligation: Serial Reciprocity in Early Christianity,” by Richard Machalek and Michael W. Martin, may be seen as giving more equal explanatory weight to culture and biology in a theoretical analysis that combines a focus on cognitive processes (historically unique meanings and ideas) with evolutionary sociological insights about emotions in order to generate better explanations of complex socio-historical developments. Specifically, Machalek and Martin extend Rodney Stark's analysis of how ideas contributed to the rise of Christianity by showing how the evolved features of human emotionality related to “paying it forward” (or serial reciprocity in more formal terms) may have also played an important role in this historical process. Both chapters provide excellent examples of the value of combining multiple theoretical perspectives and paying attention to the interplay of social and biological forces.

Early detection of forest fires offers the chance to put the fire out before it gets out of control. The purpose of this paper is to look into nature and to learn how certain insects detect remote forest fires. A small group of highly specialized insects that have been called pyrophilous is attracted by forest fires and approaches fires sometimes from distances of many kilometers. As a unique feature some of these insects are equipped with infrared (IR) receptors, which in case of two species of jewel beetles (family Buprestidae) are used for fire detection.

The paper has investigated the IR receptors of the pyrophilous beetles with various morphological techniques including scanning electron microscopy, transmission electron microscopy, neuroanatomy and the paper also investigated the thermo-/mechanical properties of the IR receptors by nanoindentation. Data were used for subsequent modeling of a biomimetic technical sensor. Finally, a macroscopic prototype was built and tested.

This biological principle was transferred into a new kind of uncooled technical IR receptor. A simple model for this biological IR sensor is a modified Golay sensor in which the gas has been replaced by a liquid. Here, the absorbed IR radiation results in a pressure increase of the liquid and the deflection of a thin membrane. For the evaluation of this model, analytical formulas are presented, which permits the calculation of the pressure increase in the cavity, the deformation of the membrane and the time constant of an artificial leak to compensate ambient temperature changes. Some organic liquids with high thermal expansion coefficients may improve the deflection of the membrane compared to water.

Results so far obtained suggest that it seems promising to take the photomechanic IR receptors of pyrophilous jewel beetles as models for the building of new uncooled IR sensors. The beetle receptors have been shaped by evolution since thousands of years and, therefore, can be considered as highly optimized sources of inspiration for new technical sensors suitable for remote fire detection.

“Human service is a fundamental concept in librarianship, and the essential role of reference librarians is to connect people with the information they want,” wrote Jennifer Mendelsohn in 1994. To further this connection, librarians have suggested looking for, and have often actively sought out, patrons before they approach the reference or information desk, yet our image of the roving reference encounter remains sketchy. This picture ranges from that of a harried, overworked professional dispensing inadequate service to a multitude of users, to a librarian effectively extending a hand to the three‐fifths to two‐thirds of all users who would not otherwise request assistance. The picture one sees depends on one's individual work preference. Such conflicting mental pictures lead to round after round of endless debate.

Many psychologists posit that intrinsic motivation generated by personal interest and spontaneous satisfactions is qualitatively different from extrinsic motivation generated by external rewards. However, the contemporary neural understanding of human motivation has been developed almost exclusively based on the neural mechanisms of extrinsic motivation. In neuroscience studies on extrinsic motivation, striatum activity has been consistently observed as the core neural system related to human motivation. Recently, a few studies have started examining the neural system behind intrinsic motivation. Though these studies have found that striatum activity is crucial for the generation of intrinsic motivation, the unique neural basis of intrinsic motivation has not yet been fully identified. I suggest that insular cortex activity, known to be related to intrinsic enjoyment and satisfaction, is a unique neural component of intrinsic motivation. In this chapter, I addressed the theoretical background to and empirical evidence for this postulation.

The most commonly described components of customer experience include cognitive and affective aspects. However, the subjective self-reported methods traditionally applied in tourism research cannot fully represent the instant, dynamic, and affective nature of customer experience. Therefore, there is a need for moment-based approaches and longitudinal methods in tourism research. The chapter provides a selective review of measures that can be used to assess the affective aspects of customer experience. Taking into account the advantages and limitations of each method, the integration of self-reported scales, moment-based psychophysiological techniques, and longitudinal methods should be considered as the best approach to measuring affective components of customer experience in tourism. This holistic interdisciplinary approach will help researchers and tourism practitioners understand the relationship between affective and cognitive components of tourists' pre-visit, onsite, and post-visit experience, as well as evaluate the effectiveness of marketing campaigns, identify weak points of tourists' customer journey, and maximize total travel experience.

The metaverse offers great potential for creating a new educational environment with unique experiences. Currently, it has been integrated into many stages of education, including classroom study aids, clinical skill interaction and image training simulators, thanks to a new generation of Internet applications. This paper aims to provide a comprehensive systematic review using bibliometric analysis on the metaverse in health education and analyze the trends and patterns of research output within the field.

The paper conducts bibliometric analysis and follows the Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA) guidelines to ensure a rigorous and transparent review process. Specifically, this article identifies research questions, develops a data-collection strategy and establishes a screening approach that includes determining relevant keywords and applying inclusion and exclusion criteria.

A bibliometric analysis is conducted comprising 231 studies from 145 scientific journals to assess the trends, patterns and collaboration networks in research on the use of metaverse technology in health education. This paper provides insights into the research themes, publication trends and countries leading in this field, which can guide future research in this field.

The use of metaverse technology in health education has gained momentum in recent years. Despite this interest, comprehensive studies to review and analyze the existing literature on this topic systematically are lacking. In response, this paper provides a systematic review that explores the potential role of the metaverse in health education. By considering the current research, key trends, research hotspots and opportunities for future investigations are identified. The findings not only shed light on the current state of research but also offer guidance for advancing this exciting field.