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Leveraging social action theory, social network theory and the notion of network externality, the purpose of this paper is to model two different return on investment (ROI) measures: the networked ROI which captures the network effect originating from a social media investment, and the discrete ROI which focuses social media discrete returns from individual users.

A field experiment was set up over a period of three months to test the effects of two variants of an advertisement campaign (a social vs a discrete ad) on the modeled networked and discrete ROIs.

The authors find that emphasizing discrete user actions leads to lower network gains, but higher monetary returns while the social action emphasis produces higher network gains, but lower monetary returns. The study further suggests that social action focus is preferable for brand promotion and engagement, whereas the discrete action focus is suitable for boosting sales and website traffic.

Several potential implications for social media researchers and marketers are also discussed.

The authors for the first time showed that that the social media returns are derived not only from individual actions taken by the user (e.g. likes and shares) but also from users’ social interdependencies and the additional exposure that results from network effects.

Changes in the format of library materials, increased amounts of information, and the speed at which information is being produced have created an unrelenting need for training for library staff members. Additionally, library employees are retiring in greater numbers and their accompanying expertise is being lost. The purpose of this study was to document evaluation practices currently used in library training and continuing education programs for library employees, including metrics used in calculating return-on-investment (ROI). This research project asked 272 library training professionals to identify how they evaluate training, what kind of training evaluation practices are in place, how they select programs to evaluate for ROI, and what criteria are important in determining an effective method for calculating ROI.

Paper aim is to analyse and consider the business network contract (BNC) as a model of voluntary holarchy in which the holons are isomorphically linked between them by means managerial chooses and laws to reach a communal and individual survival condition.

The Italian SME manufacturing firms signing a BNC are seen as holonic elements in an adaptive system. Data drawn from the Italian business register are analyzed to understand the driving factors of the firms’ adaptation and survival, by using descriptive, causality and analysis of variance (ANOVA) statistical techniques.

The main findings of the paper support the holonic approach by demonstrating that BNC are alliances based on strategic relations able to create synergies and increase performance. Empirical results suggest that “internal and external efficiency,” given by knowledge sharing practices and firms’ geographical proximity will positively influence BN firms’ productivity, although without resorting to investments (tangible or intangible).

BNC is an instrument able to introduce common rules and finalized isomorphic behaviors making firms acting as a holon with positive effects on performance.

This work enriches the existing literature by joining the systemic approach with the network theories and providing evidence of the suitability of the “holon” construct as the basis for a multi-level framework for the study of organizational networking.

Despite heightened interest in return on investment (ROI) and increased accountability for training professionals to prove their bottom‐line organizational value, many practitioners are deterred from comprehensive measurement and ROI evaluation due to concerns about the cost, time, and human resources necessary to fully implement the process. The purpose of this two‐part series is to present ten best practice, cost‐saving approaches for developing a credible, economical ROI strategy.

A systemic approach to measuring training's impact begins with an evaluation framework. For the purposes of this article, Jack Phillips’ five‐level framework for capturing the financial impact of training programs was referenced. Based on over 20 years of research and global applications, Phillips’ ROI model also includes techniques for isolating the impact of other variables, besides training, on performance improvement.

Many organizations around the globe are using cost‐saving approaches so they can begin conducting ROI evaluation within their current budget, while others use cost‐saving approaches in order to increase the number of ROI studies they conduct. The ten cost‐saving approaches for measuring programs at the ROI level have been proven to significantly decrease resource requirements while still providing sound, credible data. Despite these factors, establishing an evaluation culture is no easy task. In many ways, implementing a system‐wide ROI effort is similar to implementing a large‐scale change initiative.

Practical application of these cost‐saving approaches allows the resource‐constrained training function to present their work in terms of financial benefits that leaders understand and have come to expect. It is a vital step in establishing business partnerships that will enhance commitment for training programs, products, and services going forward.

By evaluating training programs with the ROI in mind, training functions can be perceived in a more credible light. Programs aligned with organization strategy are offered, while others that add little value are redesigned and sometimes eliminated. Trainers, designers and developers can use the findings of an ROI evaluation to increase training alignment with business needs and to improve the efficiency of the training design, development, and delivery life cycle.

Despite heightened interest in return‐on‐investment (ROI) and increased accountability for training professionals to prove their bottom‐line organizational value, many practitioners are deterred from comprehensive measurement and ROI evaluation due to concerns about the cost, time, and human resources necessary to fully implement the process. This article, the second in a two part series, aims to present best practice, cost savings approaches for developing a credible, economical ROI strategy.

A systemic approach to measuring training's impact begins with an evaluation framework. For purposes of this article, Phillips' (1997) five‐level framework for capturing the financial impact of training programs was referenced. Based upon over 20 years of research and global applications, Phillips' ROI model also includes techniques for isolating the impact of other variables, besides training, upon performance improvement.

Many organizations around the globe are using cost‐saving approaches so they can begin conducting ROI evaluation within their current budget while others use cost‐saving approaches in order to increase the number of ROI studies they conduct. The ten cost saving approaches for measuring programs at the ROI level have been proven to significantly decrease resource requirements while still providing sound, credible data. Despite these factors, establishing an evaluation culture is no easy task. In many ways, implementing a system‐wide ROI effort is similar to implementing a large‐scale change initiative.

Practical application of these cost‐savings approaches allows the resource‐constrained training function to present their work in terms of financial benefits that leaders understand and have come to expect. It is a vital step in establishing business partnerships that will enhance commitment for training programs, products, and services going forward.

By evaluating training programs with the ROI in mind, training functions can be perceived in a more credible light. Programs aligned with organization strategy are offered, while others that add little value are redesigned and sometimes eliminated. Trainers, designers and developers can use the findings of an ROI evaluation to increase training alignment with business needs and to improve the efficiency of the training design, development, and delivery life cycle.

This paper aims to explore users' perceptions of whether the Leadership Development Impact Assessment (LDI) Toolkit is valid, reliable, simple to use and cost-effective as a guide to its quality improvement.

The Canadian Health Leadership Network codesigned and codeveloped the LDI Toolkit as a theory-driven and evidence-informed resource that aims to assist health-care organizational development practitioners to evaluate various programs at five levels of impact: reaction, learning, application, impact and return on investment (ROI) and intangible benefits. A comparative evaluative case study was conducted using online questionnaires and semistructured telephone interviews with three health organizations where robust leadership development programs were in place. A total of seven leadership consultants and specialists participated from three Canadian provinces. Data were analyzed sequentially in two stages involving descriptive statistical analysis augmented with a qualitative content analysis of key themes.

Users perceived the toolkit as cost-effective in terms of direct costs, indirect costs and intangibles; they found it easy-to-use in terms of clarity, logic and structure, ease of navigation with a coherent layout; and they assessed the sources of the evidence-informed tools and guides as appropriate. Users rated the toolkit highly on their perceptions of its validity and reliability. The analysis also informed the refinement of the toolkit.

The refined LDI Toolkit is a comprehensive online collection of various tools to support health organizations to evaluate the leadership development investments effectively and efficiently at five impact levels including ROI.

During difficult times in the economy, nothing is more important to top executives than knowing the true value of a particular project or program. “Show me the money” has become a battle cry for many executives demanding that any new HR project or program shows its value even before it is implemented and, certainly, the impact and return on investment (ROI) after it has been implemented. This article describes the ROI methodology, a measurement process developed almost 30 years ago and refined over the years to the point that it is now becoming a staple for many HR functions.

Around the globe, HR executives are taking a look at the ROI methodology process as a way to show credible values, including financial ROI. The process is executive friendly, user friendly and almost always passes the test of very critical researchers and professors. This article describes why and how it is being used to show the contribution of HR programs, improve programs so that they add more value, build support for HR, enhance commitments and solidify important business relationships.

This method can be used to show the value of major programs and projects and establish HR a business partner.

With the ROI process, the HR staff and the client will know the specific contribution of an HR program. Measuring ROI is one of the most convincing ways to earn the respect and support of the senior management team – not only for a particular HR program, but also for other HR projects.

This research paper aims to investigate the critical factors influencing the live commerce industry and their implications for Key Opinion Leaders (KOLs) and brands.

The study comprehensively reviews previous research, develops relevant hypotheses and utilizes personal information from 66 anchors, along with data from 23,000 product links obtained from the backends of live commerce platforms.

The study emphasizes that KOLs with higher traffic significantly influence Gross Merchandise Volume (GMV). Intriguingly, KOLs with lower traffic levels exhibit a more pronounced effect on Return on Investment (ROI), highlighting their significance in driving profitability. Furthermore, the study explores the correlation between KOL hashtags and GMV/ROI and the intricate relationship between product types and KOL hashtags.

The findings significantly enhance the understanding of live shopping behavior and provide valuable insights for business management strategies. Practitioners can leverage this empirical evidence to make informed decisions, utilizing extensive data samples of KOLs and brands.

This research contributes unique insights into the live-streaming commerce industry using backend data from Live Streaming E-commerce platforms. The findings are more accurate based on market data than previous studies that relied on platform reviews or questionnaires. Additionally, this paper investigates the impact of KOLs on the performance of live e-commerce from three perspectives: GMV, ROI and hot-selling products.

The main purpose of this study was to examine the effectiveness of embedded social media channels and determine whether the embedded social media channels enhance the overall experience of travelers using the hotel Web sites.

A true-experimental, between-group and post-test-only design was used to address the primary research questions. Two privately accessible complete versions of the Web site (one with embedded social media channels and one without them) were designed for the experiment. The uses and gratifications approach was used to test the proposed hypotheses. Data were analyzed using ANOVA.

The results of this study revealed that embedded social media channels on the hotel Web site enhanced travelers’ social gratifications of perceived social interaction. Apart from these benefits for travelers seeking social gratifications, embedded social media channels did not enhance the overall experience (content and process gratifications) of travelers using the Web site.

In the case of embedded social media on hotel Web sites, this study suggests that hotel managers measure return on engagement to examine the effectiveness of embedded social media, instead of return on investment.

The study revealed that the emergence of embedded social media channels and their integration on hotel Web sites will have significant influence on travelers who seek social gratifications.

The findings of this study offer new empirical evidence that embedded social media channels enhance only travelers’ perceived social interaction during their first visit to the hotel Web site.