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Article
Publication date: 9 December 2019

Gender in service quality expectations in hospitals: The role of cognitive and affective components

Taghreed Abu-Salim, Nermeen Mustafa, Okey Peter Onyia and Alastair William Watson

Despite evidence largely confirming gender-based differences in service quality perceptions in healthcare, little research has considered patients’ expectations. This…

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Abstract

Purpose

Despite evidence largely confirming gender-based differences in service quality perceptions in healthcare, little research has considered patients’ expectations. This study aims to examine the gender-based differences in both the affective and cognitive components of customers’ service quality expectations.

Design/methodology/approach

Data were collected through random sampling from three outpatient hospitals in the UAE. Hypothesized relationships between the cognitive and affective components (moderated by gender) were tested by means of CFA and ANOVA.

Findings

The results indicate that the differences between male and female expectations of overall service quality as a singular construct were not statistically significant, except for the empathy dimension. However, when measured as affective and cognitive, the results confirm that significant differences do exist between male and female patients.

Research limitations/implications

The research was limited to the UAE. However, identifying gender differences in patients’ expectations would enable healthcare providers to engage and manage patients’ expectations.

Originality/value

This paper provides theoretical and practical implications on how the male and female are different in the cognitive and affective components of service quality expectations.

Details

International Journal of Quality and Service Sciences, vol. 11 no. 4
Type: Research Article
DOI: https://doi.org/10.1108/IJQSS-08-2018-0074
ISSN: 1756-669X

Keywords

  • Gender
  • Healthcare quality
  • Service quality
  • Expectations
  • Cognitive
  • Affective
  • Healthcare
  • Hospitals

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Article
Publication date: 2 March 2015

Philosophy of gustatory perception strategy for hand gesture recognition

Nermeen El Kashef, Yasser Fouad Hassan, Khaled Mahar and Mustafa H. Fahmy

Nature is the single and most complex system that has been always studied, and no one can compete Mother Nature, but we can learn from her, by many new methodologies…

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Abstract

Purpose

Nature is the single and most complex system that has been always studied, and no one can compete Mother Nature, but we can learn from her, by many new methodologies through biology. The paper aims to discuss this issue.

Design/methodology/approach

In this paper, being inspired by the mechanism through which our Mother Nature handling human taste, a proposed model for clustering and classification hand gesture is introduced based on human taste controlling strategy.

Findings

The model can extract information from measurement data and handling it as the structure of tongue and the nervous systems of human taste recognition.

Originality/value

The efficiency of proposed model is demonstrated experimentally on classifying the sign language data set; in the high recognition accuracy obtained for numbers of ASL was 95.52 percent.

Details

Kybernetes, vol. 44 no. 3
Type: Research Article
DOI: https://doi.org/10.1108/K-03-2014-0047
ISSN: 0368-492X

Keywords

  • Artificial intelligence
  • Biocybernetics

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Article
Publication date: 26 August 2014

Acknowledgement of Reviewers

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Abstract

Details

Asian Review of Accounting, vol. 22 no. 3
Type: Research Article
DOI: https://doi.org/10.1108/ARA-09-2014-078
ISSN: 1321-7348

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