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This study sought to fill a gap in the literature by examining the dynamics of neo-rural small entrepreneurs’ business activities as little research has been done on these individuals. The research was conducted in three of Portugal’s low density territories (i.e. Miranda do Douro, Penamacor and Aljezur), focusing on understanding these outsider entrepreneurs’ main motivations and challenges after they decide to leave the city to settle in rural areas and become small business owners.

Data were collected in semi-structured interviews with 26 neo-rural entrepreneurs. The multiple-case study method was applied to assess the differences and similarities between the interviewees and their respective contexts. NVivo 11.0 software was used to conduct content analysis.

The results reveal that rural environments appear to attract these new entrepreneurs for various reasons, such as taking advantage of business opportunities, searching for a better quality of life and responding to family needs. The multiple motives contributing to the need for change and entrepreneurship fit well within social cognitive theory. However, these individuals subsequently experience difficulties related mainly to a lack of infrastructure, little preexisting knowledge, a need for financial capital and the absence of the right workforce.

The findings on the experiences, difficulties and challenges of neo-rural entrepreneurs constitute new contributions because few existing studies have concentrated on migration and/or immigration entrepreneurship in rural contexts. The results can serve as a starting point for other similar studies.

The purpose of this paper is to study the role of neo-rural entrepreneurs in developing the entrepreneurial ecosystem and in the sustainability of the local economy, especially in low-density territories.

The entrepreneurial ecosystem theory, human capital theory, network theory, and the triple helix model are the theoretical underpinnings of this study. The study has a qualitative, multiple-case methodological approach using semi-structured interviews. The collected reports were submitted for content analysis with the help of the computer application for qualitative data analysis NVivo, version 11.0.

As main results, the following were found: the conviction that entrepreneurship is a vector of territorial development, the existence of elements of attractiveness to entrepreneurial activity in each territory of the study, the existence of obstacles to entrepreneurship, but also a set of institutional support coming from municipalities and polytechnic institutes and, finally, the type of entrepreneurship therefrom preponderant of necessity.

The study contributes to the extent that it completes gaps in the literature by focussing its analysis on a specific type of entrepreneurship: neo-rural and micro-sized entrepreneurship. It also offers contributions to local government to think of mechanisms that can attract more neo-rural entrepreneurs.

Given limited research about how artisans become integrated into tourism, the purpose of this paper is to investigate the emergence of artisan entrepreneur–mediators who link artisans to tourism in rural areas and small cities in Portugal. Using social embeddedness as a conceptual framework, this paper views artisan entrepreneur–mediators as existing within an entrepreneurial ecosystem. The paper investigates their role within this ecosystem and how social networks influence the artisan entrepreneur–mediators’ roles in connecting artisans to creative tourism.

The paper is based on new (2017 and 2018) empirical evidence developed through two rounds of semi-structured interviews of five artisan entrepreneur–mediators.

This paper finds that artisan entrepreneur–mediators in rural areas or small cities take on multiple roles as networking agents who organize and offer creative tourism experiences, providing the missing link between artisans and tourists. An analysis of the nuances of the operations of these artisan entrepreneur–mediators suggests that high levels of social embeddedness within local rural communities are important in order for these neo-rural entrepreneurs to attain their goals.

Originality lies in the identification of a gap in artisan entrepreneurship literature in a rural context. It is the first time that a critical analysis of artisan entrepreneur–mediators who facilitate the link between artisans and tourism is carried out in terms of social embeddedness, their roles and connections to creative tourism, and types of community engagement.

Purpose – To discuss the rural–urban dichotomy and its far-reaching implications, first and foremost from a rural sociological point of view, and at the same time, to structure the volume and present the individual chapters.

Methodology/approach – Literature review and analysis of scientific discourse.

Findings – The rural–urban dichotomy has been very persistent in demographic and other kinds of rural and urban research despite intense discussions about its shortcomings in nearly half a century. However, there are mounting arguments for alternative conceptions of rural–urban relations, some of which are found in the chapters in this volume.

Originality/value of chapter – This chapter presents some new ideas about the rural–urban dichotomy, and alternative, more realistic conceptions of rural–urban relations, at the same time as it gives an introduction to the volume.

This essay looks at how various forms of residential tourism or lifestyle migration, produced by people arriving from the cities and territories of the so-called Global North, have triggered complex processes of social-spatial modification in the landscapes and rural environments of Vilcabamba, Ecuador, a small Andean village of approximately 5,000 inhabitants in the southern part of the canton of Loja. The paper aims to discuss this issue.

Residential tourism in rural areas is a phenomenon that can be investigated by combining socio-economic studies with spatial analyses to define the specific characteristics of territories and environments affected by this phenomenon. In the case of Vilcabamba, the relationships and conflicts between imaginations, spaces, ecologies and desires have taken the form of a complex “implicit project”, a “palimpsest-project” intended as a set of territorial descriptions, interpretations and transformation actions triggered by a plot featuring migrant tourists, activists, eco-institutions, schools, artisans, intellectuals and artists. Though weakly connected to one another, these subjects nonetheless produce substantially coherent actions.

Two main hypotheses are given as: the first is that in particular rural contexts, such as the Andean area around Vilcabamba, dwelling practices and economies related to residential tourism have triggered processes through which these areas have progressively become peripheries to distant metropolitan territories and are reconfigured as sets of specialised places. The second hypothesis is that Vilcabamba and its rural surroundings can be viewed as a particular “contact zone” in which different types of residential tourists and local dwellers interact, together with different economies of tourism. In this case the reference is, on the one hand, to the logics and discourses of the so-called extractive tourism, a concept that describes the processes of “extracting” and converting local cultural characteristics, and “indigenousness”. To support these hypotheses, the result is the construction of a spatial representation of the ways in which specific practices of residential tourism are territorialised, and how they modify the meaning and functioning of rural spaces.

What is new in the paper is the attempt to define a spatial representation of transnational spaces trying to highlight relationships between extractive tourism and remittance urbanism.

This study aims to investigate the influence of social and spatial embeddedness on indigenous rural entrepreneurship in Amazon/Brazil. Rural entrepreneurship has increased in recent years. Some studies have focused on the relevance of spatial embeddedness in understanding this phenomenon, whereas others have highlighted the importance of social embeddedness. Although some scholars have associated both construct dimensions to understand rural entrepreneurship in developed economies, such an association remains scarce when considering both emerging and developing contexts.

The strategy was qualitative, using the integrated case study method. The case was the Paiter-Suruí indigenous tribe in the Amazon region, Brazil, recognized for the entrepreneurship of their community. Fourteen indigenous rural entrepreneurs participated in the study.

Field data show that entrepreneurs embed themselves in dense social networks that influence their decisions, including those involving the creation of enterprises. In addition, entrepreneurs are deeply embedded in rural territoriality (spatial), impacting how they create and seek to develop their own ventures.

The study of an empirical context that is still poorly explored has made two main contributions to the social and spatial embeddedness literature. First, evidence shows social influence on spatial embeddedness and vice versa, suggesting the need to integrate both perspectives. Second, this study contributes to the literature on rural entrepreneurship by shedding light on novel strategies for developing such enterprises. In addition, this study emphasizes the relevance of investigating the challenges that hinder rural entrepreneurial development in emerging and developing contexts.

This chapter summarizes the theoretical perspectives and empirical studies in the volume and draws up some final conclusions. The methodology is meta-analysis of the chapters in the volume. The main conclusions are that ordinary citizens, professionals, and administrators alike generally are willing to reform urban and rural-urban policy into a more sustainable direction but that the affected political and governance systems have difficulties in responding to this. The editors’ advice is to further develop collaborative governance involving a broad range of stakeholders and perhaps also to start using the wide range of economic incentives available to decision-makers today to further a more sustainable development in rural-urban catchments. We hope that this concluding analysis will feed the debate on these critical issues.

This article examines challenges and strategies related to police relationships and engagement with rural communities in England and Wales, Australia and France. It aims to bridge a gap in knowledge around how police balance public demands with organisational and contextual constraints, exploring the role of communication technology in overcoming geographical and cultural barriers in rural policing.

The research draws upon 121 semi-structured interviews conducted across three distinct jurisdictions. In the United Kingdom and Australia, interviews were conducted via Microsoft Teams, while face-to-face interviews were conducted in France. Participants were recruited through the purposive sampling of police working in rural areas. The data were thematically analysed using NVivo Software.

Rural communities have low expectations of policing services, a consequence of geography, organisational structures and limited resource allocation. Building relationships can be challenging owing to isolation and terrain, the need for officers to have local and cultural knowledge, and difficulties in recruiting officers in rural posts. Technology-mediated communication has played a part in the solutions (e.g. social media). However, this may not always be suitable owing to limited connectivity, citizen and police preferences for communication and engagement, and the institutional and cultural nuances surrounding the application of technology.

This article provides empirical insights into the attitudes and experiences of rural police officers, highlighting the distinctive policing context and engagement needs of rural communities. The research underscores the necessity for contextually aware engagement. It suggests that while technology-mediated communication offers some solutions to spatial challenges, its effectiveness may be limited by access, generational preferences and the adaptability of police institutions and cultures.

The agri-food industry is experiencing a revolutionary shift due to the introduction of Industry 4.0 technologies to improve efficiency, transparency and sustainability. The importance of agri-food supply chains (AFSC) in promoting sustainability is expanding as the globe struggles with issues including resource scarcity, climate change and population growth. In order to better understand how Industry 4.0 might improve sustainability in a world that is changing quickly, this work aims to focus on identifying various sustainability assessment factors influencing AFSC to increase overall sustainability, minimize resource consumption, cut waste and streamline operations.

Important sustainability assessment factors are identified from the past academic literature and are then validated using the fuzzy-Delphi method. A method called decision-making trial and evaluation laboratory (DEMATEL) is used to examine and analyze structural models with complex causal linkages. The results are then validated using sensitivity analysis.

The factors that emerged as the highest ranked for evaluating the sustainability of Industry 4.0 in AFSC are market competitiveness, and knowledge and skill development, followed by resource efficiency. Industry 4.0 technologies are essential for increasing the marketability of agricultural products because of the major implications of market competitiveness. The significance of knowledge and skill development draws attention to Industry 4.0’s contribution to the promotion of chances for farmers and agricultural employees to increase their capability.

By outlining the nexus between Industry 4.0 technologies and sustainability, the study presents a comprehensive framework that would be relevant for researchers, policymakers and industry stakeholders who want to leverage Industry 4.0 technology to build more sustainable AFSC in the future. The study findings can help the farmers or producers make sensible choices that adhere to sustainability standards and guarantee long-term financial viability.

The originality of this work lies in the identification of sustainability assessment factors especially for AFSC in the era of digitalization which has not been discussed previously.