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Article
Publication date: 27 September 2021

Nelvin XeChung Leow and Jayaraman Krishnaswamy

A lesson has been learned from the pandemic experience that less damages to the environment and realizing more social responsibilities would be the direction of the…

Abstract

Purpose

A lesson has been learned from the pandemic experience that less damages to the environment and realizing more social responsibilities would be the direction of the post-pandemic period globally. The purpose of this study is to focus on identifying the appropriate determinants of the proposed urban travel behavior model to develop Smart Mobility in Smart Cities to protect the environment. Potential to realize Smart Cities with infrastructure development has been explored in this study if road users are keen to combat climatic change which is clear from the challenges of flattening the infection rate through the enforcement of rules and regulations by the various government.

Design/methodology/approach

The proposed urban travel behavior model includes sub-drivers for each of the main drivers in the theory of interpersonal behavior (TIB). These sub-drivers emphasize in forming intentions to perform the behavioral changes while driving on urban roads during COVID-19 and post-pandemic periods. A primary online survey was conducted among road commuters in the most crowded place in Malaysia, the Greater Kuala Lumpur. A total of 383 respondents who frequently drive on road during the past one year were surveyed for this study. This data analysis of this quantitative study applied a partial least squares-structural equation modeling approach to determine the significant findings and results.

Findings

The significant findings of the study reveal that environmental consciousness and timely deviation in driving during traffic congestion are positively and significantly influencing the travel behavior performance (TBP) of commuters on urban roads. On the other hand, wet conditions due to weather, narrow road infrastructure and habits of road commuters are negatively influencing TBP. Social responsibility is positively and significantly influencing TBP through the mediating effect of the intention of road commuters’ behavior.

Research limitations/implications

The current environmental concerns and societal adherence efforts in breaking the chain of the infectious COVID-19 among people can be manifested to develop Smart Cities with less air and noise pollution in the future. In this context, the present study proposes an urban travel behavior model and tests for its suitability of a greener and cleaner environment for the benefit of future generations. The limitation of the present study is that travel hazards are not included in the framework, as it is a topic of its own volume.

Originality/value

It is timely to implement Smart Mobility on road business models for Smart Cities as the consequences of the pandemic make us to realize the importance of environmental concerns and the social responsibilities of everyone. TIB considers four drivers, namely, attitude, subjective norm, affect and habit which induce intention to perform behavioral decisions. The novelty of the present study is the development of sub-drivers for these four drivers in the context of the urban travel behavior model.

Details

foresight, vol. 24 no. 2
Type: Research Article
ISSN: 1463-6689

Keywords

Article
Publication date: 8 January 2020

K. Jayaraman, Nelvin XeChung Leow, David Asirvatham and Ho Ree Chan

Global issues on the environment, such as climate change, air pollution and carbon monoxide emission, are the primary concerns in any part of the world. The purpose of…

Abstract

Purpose

Global issues on the environment, such as climate change, air pollution and carbon monoxide emission, are the primary concerns in any part of the world. The purpose of this paper is to construct a conceptual framework for the travel behavior performance of a commuter, and it is expected to mitigate air pollution from vehicle emission and to promote smart mobility on the road.

Design/methodology/approach

From the extensive literature review, the conceptual framework for the travel behavior performance of a commuter has been developed and is supported by the theory of interpersonal behavior (TIB), whose functions are attitude, social factor, affect and habit. In the present paper, attitude is conceptualized by four predictors, namely confidence in driving, green environment, social responsibility and deviation in driving. The social factor is characterized by subjective norms, social status and digitalization. Affect factor is conceptualized by accidents and damages, road infrastructure, and weather conditions. The mental block in following the ancestor’s way of owning a personal vehicle is the predictor for the habit.

Findings

One of the major contributors to environmental damages is road traffic. Notably, vehicle emissions are on the rise every year due to the increase of reliance on vehicles, and there is no alternative to this issue. Although Malaysia has a well-organized infrastructure with effective digitalized technology on the road for the transport system, there is severe traffic congestion in Klang Valley, Kuala Lumpur, because of a lack of travel plan behavior during peak hours. If the road commuters give the predictors constructed in the proposed conceptual framework the highest importance, then there will be much relief to traffic congestion on the road.

Research limitations/implications

Since the present study focuses on the conceptualization of an urban travel behavior model (UTBM), and also highlights the synchronization of the proposed framework with the management theory, the results are expected after the primary survey based on the cross-sectional study will be conducted.

Originality/value

The identification of the suitable predictors for the UTBM toward the travel behavior performance of a commuter is the real novelty of the present study. Also, the cause and effect relationships of different predictors in terms of path directions of the proposed research framework are the highlights of the study. Further, the predictors in the proposed framework and the TIB have been synchronized with operational definitions, which are the original contributions of the present study, which will enhance the sustainable environmental development for the society as a whole.

Details

Management of Environmental Quality: An International Journal, vol. 31 no. 3
Type: Research Article
ISSN: 1477-7835

Keywords

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