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Article
Publication date: 1 March 1990

Nejdet Delener

Reports on a study designed to explore the effects of religion andreligiosity on perceived risk in purchase decisions. Asserts thatreligious values represent the most…

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1335

Abstract

Reports on a study designed to explore the effects of religion and religiosity on perceived risk in purchase decisions. Asserts that religious values represent the most basic element of a consumer′s cognitive world, and can be meaningfully related to lifestyles. Concludes that religious individuals tend to perceive higher risks in their purchase decisions.

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Journal of Consumer Marketing, vol. 7 no. 3
Type: Research Article
ISSN: 0736-3761

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Article
Publication date: 1 May 1994

Nejdet Delener

Studying the influence of the religious construct on consumer decisionmaking is important owing to its stability over time and the observablenature of many of its…

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7897

Abstract

Studying the influence of the religious construct on consumer decision making is important owing to its stability over time and the observable nature of many of its elements. This research is, therefore, designed to explore the relationships between religiosity and consumer‐related marital roles in the process of automobile purchase decision making. Data were collected from Catholic and Jewish households residing in the North‐East region of the USA. Findings suggest that differential role behaviour varies according to religious influences. Results may imply that marketers should seek a niche within a given market. Marketing should not be seen as a quick‐fix solution for current problems, but rather entailing sensitivity in meeting the needs and wants of the consumers served. In developing marketing mix strategies, the importance of the decision maker′s religiousness must be considered. Specifically, enhanced knowledge of religious differences in consumption decision processes should have significant impact on the effectiveness of global marketing strategies.

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European Journal of Marketing, vol. 28 no. 5
Type: Research Article
ISSN: 0309-0566

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Article
Publication date: 1 June 1994

Nejdet Delener and Herbert Katzenstein

Explores the socioeconomic and demographic characteristics of Asian andHispanic credit card holders. Outlines a conceptualization of therelationships between alternative…

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2109

Abstract

Explores the socioeconomic and demographic characteristics of Asian and Hispanic credit card holders. Outlines a conceptualization of the relationships between alternative payment systems and various demographic and behavioural variables, which may serve as a preliminary theoretical framework for analyses of payment systems. Discusses the implications and their importance to marketers.

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International Journal of Bank Marketing, vol. 12 no. 4
Type: Research Article
ISSN: 0265-2323

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Article
Publication date: 1 June 2001

Sandipa Dublish

Examines the issue of how variations in language used in advertising affect advertising preference with a sample of bilingual, Korean Americans. Uses past literature to…

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1487

Abstract

Examines the issue of how variations in language used in advertising affect advertising preference with a sample of bilingual, Korean Americans. Uses past literature to hypothesise that the level of acculturation would moderate ethnic consumers’ preference for advertisements in English versus their native language. Extends previous research in the field of ethnic advertising by considering whether findings from studies conducted with Hispanic American consumers are applicable to Asian Americans. Shows that no significant differences were detected in bilingual Korean American preferences for advertisements in which the message was presented in English as compared with those that used Humgul (Korean language) to communicate with the audience. Concludes with suggestions for further research.

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Asia Pacific Journal of Marketing and Logistics, vol. 13 no. 2
Type: Research Article
ISSN: 1355-5855

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