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Predicting effects of artificial intelligence on service occupations can be supported by a long historical perspective. Historical databases and archaeology help reconstructing the service sector in ancient societies. Here, the purpose of this paper is to analyse occupational specialization within services in cities of ancient Greece and the Roman Empire, as well as how the service sector is reflected in architectural remains, to identify differences and similarities with today’s Europe.

Occupational titles are traced in epigraphical and literary sources, sorted according to ISCO-08. Secondary sources are used for the architectural evidence of service activities, as well as for the role of contests and entertainment in antiquity.

Compared to current European service employment, professionals were fewer in classical Athens and imperial Rome, which had a greater proportion of specialized salespersons. There were few office buildings and no civic hospitals, but heavy investment in facilities for entertainment and well-being. Quality assessments for goods were little developed; contests for cultural and sports activities assessed entertainment service quality.

This study covers two periods in classical antiquity and is restricted to Mediterranean cultures, although findings may help understanding the service sector in poor countries with informal employment.

While particular services provided in ancient cities have been studied, there has been no broad comparative overview of their service occupations. Services in earlier societies with primitive information and communication technologies can provide clues for current developments.

The paper intends to show why farms as we know them today may soon be a thing of the past and that organisational behaviour research has an important contribution to make in assisting the upcoming transformation.

Two strains of literature are reviewed and then synthesised: the literature on robots replacing humans in agricultural production and the literature on vertical integration that shifts decisions to agribusiness. Then the potential contribution of organisational behaviour research is outlined.

It is shown how the farm is likely to lose both roles for which their geographic entity is important: making decisions and carrying out production. This requires contributions from organisational behaviour research in the realms of decision designs and social systems.

It can be anticipated that the most profitable strategy for farmland owners in the future will be collaboration with contractors. Farms as organisations, are increasingly losing their importance. This not only has grave social implications for farmworkers and landowners but also for scholars in organisational behaviour research.

The paper challenges an organisational unit that is so familiar to us that it is rarely questioned.