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1 – 10 of 26
Article
Publication date: 18 March 2016

Neha Srivastava, Satya Dash and Amit Mookerjee

This paper seeks to empirically examine the distinct antecedents of cognitive and affective brand trust in the context of high inherent risk product of baby care toiletries. In…

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Abstract

Purpose

This paper seeks to empirically examine the distinct antecedents of cognitive and affective brand trust in the context of high inherent risk product of baby care toiletries. In addition, the moderating role of working status and education is investigated for the relationship between brand trust and its antecedents.

Design/methodology/approach

Extensive literature review was conducted to develop the theoretical framework, which was then empirically validated through a survey conducted on the 507 respondents. Data was analyzed using structural equation modeling.

Findings

The study found that brand credibility, brand innovativeness and family influence are antecedents of cognitive brand trust whereas brand intimacy and family influence are drivers of affective brand trust. Further, the working status is found to moderate the relationship between brand intimacy to affective brand trust and family influence to both cognitive and affective brand trust. The study result does not support the moderating effect of education on the relationship of cognitive brand trust with brand credibility and brand innovativeness.

Practical implications

The study recommends marketing strategy implications for high inherent risk product companies such as baby care toiletries that what essential factors they must keep in mind while promoting their brand and winning trust of customers.

Originality/value

The present study is one among those few empirical investigations that examines the role of antecedents of brand trust in less researched context of high inherent risk products.

Details

Marketing Intelligence & Planning, vol. 34 no. 3
Type: Research Article
ISSN: 0263-4503

Article
Publication date: 10 August 2015

Neha Srivastava, Satya Bhushan Dash and Amit Mookerjee

This paper aims to empirically examine the distinct antecedents of cognitive and affective brand trust in the context of baby care toiletry brands. Further, the moderating role of…

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Abstract

Purpose

This paper aims to empirically examine the distinct antecedents of cognitive and affective brand trust in the context of baby care toiletry brands. Further, the moderating role of the mother’s personality traits on the relationship between brand trust and its antecedents is investigated.

Design/methodology/approach

The study methodology involves two phases: exploratory and descriptive. The exploratory phase, with the support of a focused literature review, results in a theoretical framework that is later validated through the survey-based empirical phase.

Findings

The study finds that brand predictability and brand innovativeness are antecedents of cognitive brand trust, whereas brand intimacy is a driver of affective brand trust. The study confirms that agreeableness positively moderates the relationship between brand intimacy and affective brand trust, whereas conscientiousness positively moderates the relationship between brand predictability and cognitive brand trust.

Practical implications

The study recommends marketing strategy approaches for baby care product companies, including the essential factors they must keep in mind for promoting their brand and winning the trust of mothers.

Originality/value

The study is among the few empirical investigations that examine the role of the moderating effect of personality traits on the relationship between brand trust and its antecedents, in the little-researched context of the high perceived risk category of baby care toiletry products in an emerging-market context.

Details

Journal of Consumer Marketing, vol. 32 no. 5
Type: Research Article
ISSN: 0736-3761

Keywords

Content available
Article
Publication date: 10 August 2015

Linda L. Price and Rajiv Vaidyanathan

9

Abstract

Details

Journal of Consumer Marketing, vol. 32 no. 5
Type: Research Article
ISSN: 0736-3761

Article
Publication date: 29 April 2021

Neha Smriti and Niladri Das

The purpose of this paper is to investigate the significance of board gender diversity (BGD) on the firm's intellectual capital (IC) performance of 272 Indian firms listed on the…

Abstract

Purpose

The purpose of this paper is to investigate the significance of board gender diversity (BGD) on the firm's intellectual capital (IC) performance of 272 Indian firms listed on the National Stock Exchange during 2007–2019. Considering the recent regulatory amendment by the Indian regulatory system (Security Exchange Board of India, 2018) which mandates at least one female independent directors on boards of all listed companies.

Design/methodology/approach

Based on theories and literature reviews, hypotheses were developed. This paper uses the proportion of female director on board and proportion of female independent directors to measure BGD and modified value-added intellectual coefficient (MVAIC) methodology to measure firms' IC performance. Two-step system-generalised method of moment panel data regression analysis has been employed to identify the variables that significantly affect IC performance.

Findings

This paper finds female representation on boards has a significant impact on MVAIC; capital employed efficiency shows the strongest association with female directors on board, followed by structural capital efficiency and human capital efficiency, while relational capital efficiency shows no significant effect. The results further demonstrate that female independent director has a significant but negative impact on IC.

Research limitations/implications

As the study is limited to the listed firms of an emerging economy with a mandatory female quota for boards. Thus to increase the generalizability of findings, future research can be extended to include all listed and non-listed firms from another emerging economy with a mandatory female quota.

Practical implications

From the practical perspective, this study bridges the gap between theory and practice in terms of providing a deeper understanding to the policymakers and Indian regulatory bodies like the Ministry of Corporate Affairs and Securities Exchange Board on the importance of including female members on board as a vital contributing factor for leveraging firm's intangible performance.

Originality/value

Using resource dependency theory and agency, this study extends the literature on IC efficiency and female representation on boards by presenting the research outcome for Indian listed firms. This paper, addressing the recent changes introduced by Indian regulators and using the female independent directors on board, is amongst the first attempts to assess the relevance of BGD and IC performance. This issue has still not been discussed and analysed by researchers in India.

Details

Journal of Intellectual Capital, vol. 23 no. 5
Type: Research Article
ISSN: 1469-1930

Keywords

Article
Publication date: 15 June 2023

Sanket Dash, Sushant Ranjan, Neha Bhardwaj and Siddhartha K. Rastogi

The study aims to understand the phenomenon of workplace ostracism from multiple perspectives (target, perpetrator and observer). The understanding of the phenomenon is used to…

Abstract

Purpose

The study aims to understand the phenomenon of workplace ostracism from multiple perspectives (target, perpetrator and observer). The understanding of the phenomenon is used to thematically analyse the antecedents of workplace ostracism and identify appropriate strategies for each antecedent.

Design/methodology/approach

The study findings are based on face-to-face semi-structured interviews with thirty-three senior and medium-level employees from various public and private sector organizations in India. The interview transcripts were systematically analyzed to identify antecedents of ostracism, which were inductively grouped together based on similarity.

Findings

The antecedents of workplace ostracism were grouped into four major heads: perceived non-alignment with organizational needs; emotional reaction; unconscious social processes and structural and demographic differences. Based on interview transcripts, strategies to reduce the effect of each of the broad antecedents of ostracism were identified.

Practical implications

Workplace ostracism has been linked with multiple negative outcomes including increased stress and turnover intention. The study provides managers with a framework that enables them to evaluate and understand incidences of ostracism among their subordinates. The study also equips managers with the knowledge of specific strategies for dealing with specific antecedents of ostracism.

Originality/value

The study answers the need to look at the phenomenon of ostracism through multiple perspectives. It identifies multiple potentially new antecedents and strategies to deal with workplace ostracism and groups them in a coherent manner. It is among the few studies on ostracism in India and extends the generalizability of the construct.

Details

Personnel Review, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 0048-3486

Keywords

Article
Publication date: 11 January 2019

Subhash C. Kundu, Sandeep Kumar and Neha Gahlawat

The purpose of this paper is to check the effects of empowering leadership on job performance of employees through the mediation of psychological empowerment.

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Abstract

Purpose

The purpose of this paper is to check the effects of empowering leadership on job performance of employees through the mediation of psychological empowerment.

Design/methodology/approach

Primary data were gathered from 418 Indian banking employees. Statistical techniques like factor analysis, multiple regressions and bootstrapping via PROCESS were used to analyze the data.

Findings

Initially, the results of multiple regression analysis revealed that empowering leadership behaviors have positive influence on psychological empowerment and job performance of subordinates. Further, bootstrap analysis revealed that the individual dimensions of psychological empowerment serially mediate the effects of empowering leadership behaviors on subordinates’ job performance.

Research limitations/implications

The study indicates that the empowering leadership style is not applicable to Western culture only, but it is also very effective in high power distance cultures like of India. The major limitation of the study is that the data have been gathered from a single source. This may lead to common method variance.

Practical implications

In banking context, empowering leadership can improve the performance of employees by means of psychological empowerment. Training should be provided to organizational leaders in banks with special focus on facilitating the empowering behaviors among them.

Originality/value

The research studies on measuring the effects of empowering leadership on job performance through mediation of psychological empowerment are very limited.

Details

Management Research Review, vol. 42 no. 5
Type: Research Article
ISSN: 2040-8269

Keywords

Article
Publication date: 10 December 2020

Neha Bhatnagar

The purpose of this study is to review scholarly research on employability and skill gap in the context of the Master of Business Administration (MBA) education in India. This…

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Abstract

Purpose

The purpose of this study is to review scholarly research on employability and skill gap in the context of the Master of Business Administration (MBA) education in India. This paper provides an overview of the critical themes and identifies research gaps for future investigations.

Design/methodology/approach

Published empirical studies were reviewed and thematically analysed using NVivo 11 Pro.

Findings

In addition to technical aptitudes and skills, organisations also seek other attributes that are associated with employability, such as communication, emotional intelligence, critical thinking, problem-solving skills and interpersonal skills. Communication is an important skill frequently cited in the literature. Additionally, themes related to reasons for skill gaps are identified.

Practical implications

Soft skills and non-technical aptitudes should be emphasised in MBA education. Furthermore, significant reforms in MBA education programmes should be implemented in India to make graduates industry-ready.

Originality/value

Several studies have been carried out to verify the existence of and reasons for skill gaps amongst MBA graduates in India. Through integrative literature review, the issue of skill gap is discussed. Future research directions are also recommended in this paper.

Details

Industrial and Commercial Training, vol. 53 no. 1
Type: Research Article
ISSN: 0019-7858

Keywords

Article
Publication date: 5 March 2018

Mahesh Chand, Neha Bhatia and Rajesh Kumar Singh

Industries start focusing on the green concept in supply chain management (SCM) to reduce waste and emission, preserve the quality of natural resources and decrease the…

Abstract

Purpose

Industries start focusing on the green concept in supply chain management (SCM) to reduce waste and emission, preserve the quality of natural resources and decrease the consumption of hazardous/harmful materials for better product life cycle, which not only improve environmental performance but also economic performance. But, for industries, it is still very difficult to understand and analyze the effect of individual activities and their corresponding contribution. The purpose of this paper is to identify and analyze selected issues in green supply chain management for the implementation of the green concept in industries.

Design/methodology/approach

To fulfill the objectives of this paper, analytical network process-multi-objective optimization using rational analysis (ANP-MOORA) techniques are used. In the proposed methodologies, different issues, sub-issues, and alternatives are identified for the selection of the best supply chain using ANP which is being followed by the MOORA method.

Findings

Findings of this paper are highly valuable for the Indian manufacturing industries for the management of green supply chain (GSC) issues.

Research limitations/implications

In this research, only selected issues are identified and analyzed for the management of GSCs. Further, it is believed that an ANP-based framework helps to take up the explicit account of multi-criteria decision making (MCDM) approaches in decision making and for improving and selecting the best supply chain. Other issues in GSC can be analyzed and further extended by other MCDM approaches.

Originality/value

This paper identified different type of supply chains and their issues. The systematic way of analyzing the green concept in supply chain helps the researchers and managers to implement green management practices for improving economic and environmental performance.

Details

Benchmarking: An International Journal, vol. 25 no. 2
Type: Research Article
ISSN: 1463-5771

Keywords

Article
Publication date: 29 June 2020

Neha Garg and Payal Anand

This paper examines the detrimental effects of perceived knowledge hiding (KH) on loneliness and affective commitment within academic settings. It further investigates the…

Abstract

Purpose

This paper examines the detrimental effects of perceived knowledge hiding (KH) on loneliness and affective commitment within academic settings. It further investigates the influence of conscientiousness as a moderator.

Design/methodology/approach

Using the cross-sectional survey methodology, the proposed moderated mediation model has empirically tested the effect of perceived KH on a sample of 300 students pursuing management education at a premier institute in India.

Findings

The findings reveal that perceived KH affects the affective commitment of students toward the institution via loneliness. Moreover, conscientiousness moderates the mediating role of loneliness in a way that the relationship becomes strong with low levels of conscientiousness.

Research limitations/implications

This study contributes to the literature of KH by empirically investigating its detrimental consequences. It further investigates the impact of personality moderator on the proposed relationships. The discussed framework is an early attempt to understand the phenomenon of KH among students, primarily from the perspective of a knowledge seeker.

Practical implications

Awareness about the ill effects of the knowledge-hiding (KH) behavior of students and understanding the role of personality in this will help administrators in designing effective interventions for curbing the same.

Social implications

Effective control of KH behavior will restrain its ill effects among management students (future workforce), thereby conserving societal resources spent on health and education.

Originality/value

Empirical studies testing the direct and indirect consequences of KH are limited; hence, this study attempts to fill the gap.

Details

International Journal of Educational Management, vol. 34 no. 9
Type: Research Article
ISSN: 0951-354X

Keywords

Article
Publication date: 27 April 2023

Neha Singh, Rohit Biswas and Mamoni Banerjee

The purpose of this article is to develop relationships between many major issues relevant to the agriculture supply chain.

Abstract

Purpose

The purpose of this article is to develop relationships between many major issues relevant to the agriculture supply chain.

Design/methodology/approach

With the purpose of gaining an all-encompassing understanding of the agriculture supply chain, this work uses 233 filtered research articles and three bibliometric analysis tools, namely VOSviewer, term frequency-inverse document frequency (TF-IDF) and Person correlation. The collected research publications were also catalogued using Preferred Reporting Items for Systematic Reviews and Meta-Analysis (PRISMA).

Findings

Using analytic techniques, a total of 12 keywords were obtained. The study found that agri-products are in dire need of digitisation via Internet of things (IoT) and blockchain due to the usage of economic variables and comprehensive management of total food waste throughout transportation, anchoring quality and the predominant variable.

Research limitations/implications

The study was limited to the Scopus and Web of Science (WoS) indexing in order to assess the viability of the linked idea and problem.

Originality/value

This study aims to generate vital knowledge in the field of horticulture-focused agriculture supply chain based on previous justification and relationship formation.

Details

Journal of Agribusiness in Developing and Emerging Economies, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2044-0839

Keywords

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