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Article
Publication date: 1 February 2013

Neha Patel, Natalia Vila‐López and Ines Kuster‐Boluda

A company's corporate image is very important and it can be conveyed through visual images. In order to provoke interest and grasp attention, visual application is an…

Abstract

Purpose

A company's corporate image is very important and it can be conveyed through visual images. In order to provoke interest and grasp attention, visual application is an important communication process. The purpose of this paper is to explore the cultural aspects that affect consumers' interpretation of visual communication in terms of corporate imaging/branding through electronic images on the internet. Specifically two different countries' cultures are being compared: the United States and India.

Design/methodology/approach

Web images of 30 brands, selected from a list of top 100 brands have been chosen and compared in both scenes.

Findings

The results show that some differences really do exist, especially regarding illustrations, groups of people and information in the visual image.

Research limitations/implications

There are additional sub‐cultures in both countries. Future research could take these sub‐cultures into consideration.

Practical implications

Marketing managers should take cultural aspects into consideration when developing virtual marketing campaigns because culture does matter when it comes to visual images as not every culture prefers the same types of visual appeals. Additionally, by adapting visual images to cultures a company will be able to clearly identify its target group and can be assured that the right audience is being reached.

Originality/value

Much research has been done on examining Western countries such as the United States and the United Kingdom with Asian countries such as China and Japan, but not with India.

Details

Cross Cultural Management: An International Journal, vol. 20 no. 1
Type: Research Article
ISSN: 1352-7606

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Case study
Publication date: 5 December 2020

Priyanka Pathak, Neha Mehta, Anitha Sunil and Kinjal Pandya

The case helps learn various aspects of entrepreneurship, startups and startup-ecosystem in India. It also talks about challenges that a startup entrepreneur faces that…

Abstract

Learning outcomes

The case helps learn various aspects of entrepreneurship, startups and startup-ecosystem in India. It also talks about challenges that a startup entrepreneur faces that others or people potential to enter business can learn. It develops one to identify diverse and holistic solutions for overcoming these challenges. Apply and explain strategies suitable to business management.

Case overview/synopsis

After facing lot of difficulties in personal life, Mr Mitesh Shethwala started an e-commerce business named Alagrand.com. This Ahmedabad city-based startup for selling apparels and accessories for all age group is doing so well that the valuation of company has gone beyond Rs. 20 crores. In spite of the high valuation, company is facing problem of funds and investments. The protagonist of the company has lot of plans for growing business and taking it to next level that can happen only if he gets funds for the business. The case talks about issue of investment and funding of this startup company. The company also has issues in the area of setting standard operating procedures and marketing.

Complexity academic level

Teachers can discuss this case study for various subjects like Strategic Management, Retail Management, Digital Marketing and Product and Brand Management that are taught to the students of management courses at graduate and post-graduate levels. Academicians and students should read current information and data regarding setting up startups, investment and capital budgeting related to startups and funding methods.

Supplementary materials

Teaching Notes are available for educators only.

Subject code

CSS 3: Entrepreneurship.

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Case study
Publication date: 11 March 2015

Abhishek

This case traces the turn of events when Neha Tomar, a resident of Gurgaon, posted a complaint about Amul milk on Facebook. The post got over 100, 000 shares and was liked…

Abstract

This case traces the turn of events when Neha Tomar, a resident of Gurgaon, posted a complaint about Amul milk on Facebook. The post got over 100, 000 shares and was liked by close to 10, 000 users on Facebook. This created a flutter as Amul, India's largest food brand, was known to maintain highest standards and had come to symbolize quality in milk products category. GCMMF, owners of Amul brand, swiftly moved into action and posted the official stand on their Facebook page. The post stated that there was no problem with milk and accused Neha of concealing the facts for generating and sustaining hype. This case presents a new pattern of customer engagement wherein brand is not afraid to take on customer in social media space for managing its reputation.

Details

Indian Institute of Management Ahmedabad, vol. no.
Type: Case Study
ISSN: 2633-3260
Published by: Indian Institute of Management Ahmedabad

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Article
Publication date: 6 August 2020

Monica Singhania and Neha Saini

The paper attempts to revisit the nexus between economic growth, carbon emissions, trade openness, financial effectiveness and FDI for a sample of seven developed and…

Abstract

Purpose

The paper attempts to revisit the nexus between economic growth, carbon emissions, trade openness, financial effectiveness and FDI for a sample of seven developed and developing countries using curvilinear relationship as per environmental Kuznets curve (EKC) hypothesis over long term.

Design/methodology/approach

The authors determine the unit root properties of variables (using Clemente–Montañés–Reyes unit root test with double mean shifts and AO model and augmented Dickey–Fuller test) for structural breaks at different levels. Autoregressive distributed lag (ARDL) and error correction model (ECM) methodology was used to estimate long- and short-run parameters among the selected variables in sample countries from 1965 to 2016. Vector error correction (VEC) and Granger causality approach was used to determine the direction of causality.

Findings

The authors confirmed long-run relationship among the variables and highlighted high economic growth and energy consumption as the main causes of environmental degradation. While in India financial development and FDI inflows depict a negative association with environmental sustainability, however, such relationship was positive in the United Kingdom (UK), which is often considered as a benchmark for policymakers. The authors’ findings were in agreement with existing research insights in reporting FDI and financial development as the major contributors towards (unsustainable) sustainable environment through emissions in case of (developing country like India) developed country like UK. For other sample countries (China, Brazil, Japan, South Africa, United States of America (USA)), the authors’ model failed to capture financial development and FDI as significant contributors of carbon emissions. However, unidirectional causality running from energy to carbon emission was observed leading to the policy adoption of incentivizing alternative energy-based resources to increase energy efficiency across the energy value chain.

Research limitations/implications

Manufacturing with renewable energy, in collaboration with private and foreign players, under an institutional framework is desirable. Policy instruments including mandatory administrative controls, economic incentives and voluntary schemes that promote energy efficiency building blocks need to be established. A sound legal system for implementing technological innovation, financial subsidy incentives, interest-free loan programmes and development of financial sector supports creation and thriving of energy efficient units, often a perquisite for accelerated development.

Originality/value

By undertaking a comparative analysis, the authors address the research gap through revisiting EKC hypothesis with different set of trade policy and financial development framework. To the best of the authors’ knowledge, earlier studies were limited to one-country data analysis and did not consider the comparative data set of developed and developing countries with reference to financial development and FDI components.

Details

International Journal of Productivity and Performance Management, vol. 69 no. 8
Type: Research Article
ISSN: 1741-0401

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Article
Publication date: 23 May 2019

Neha Saini and Monica Sighania

The purpose of this paper is to organize the detailed review of economic growth, carbon emission and foreign capital inflows and its impact on the environment. Another…

Abstract

Purpose

The purpose of this paper is to organize the detailed review of economic growth, carbon emission and foreign capital inflows and its impact on the environment. Another objective of the study is to provide the comprehensive bibliography and to analyze the findings and results of the studies undertaken in review.

Design/methodology/approach

This paper examined 111 research papers from a sample of thousands of papers, based on inclusion criteria, in this area of research. These 111 research papers are categorized on the basis of several factors to know the status of research on this topic.

Findings

This study is based on economic development and carbon emission and its impact on the environment. We tried to gather all the available facts based on this topic and found that the topic is gaining high relevance in the present scenario because of the growing pace of development in developing countries. Most of the studies supported the environmental Kuznets curve hypothesis and we also found that significant amount of literature is available which supports cleaner FDI as a measure to mitigate the negative effects of economic growth on the ecological environment.

Originality/value

Based on the literature review from various sources, this study provides the collection, classification and comprehensive bibliography on this topic, which may be helpful for stakeholders such as academicians, researchers and policymakers working particularly in this area of research.

Details

Qualitative Research in Financial Markets, vol. 11 no. 1
Type: Research Article
ISSN: 1755-4179

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Article
Publication date: 27 January 2021

Preshita Neha Tudu

This paper aims to understand an employee’s intention toward whistleblowing by analyzing Ajzen’s (1991) theory of planned behavior (TPB) and Graham’s principled…

Abstract

Purpose

This paper aims to understand an employee’s intention toward whistleblowing by analyzing Ajzen’s (1991) theory of planned behavior (TPB) and Graham’s principled organizational dissent (POD). It also seeks to find the moderating effect of perceived organizational support (POS) on whistleblowing intention (BI).

Design/methodology/approach

A total of 220 usable responses, collected from government employees of India, were analyzed using structural equation modeling. For developing a questionnaire, items were adopted from the literature and were measured on a five-point Likert-type rating scale.

Findings

Results revealed that attitude, perceived behavioral control (PBC), subjective norm (SN) and perceived responsibility of reporting (PRR) positively influence BI whereas the perceived cost of reporting (PCR) negatively influenced BI. It was further found that POS negated the effect of attitude, PBC, PCR and PRR on BI and strengthens the effect of SN.

Research limitations/implications

The present study adds to the list of academic literature on topics such as corporate governance and whistleblowing and provides new avenues to academicians and researchers for research. It provides a comprehensive understanding of whistleblowing concept, factors that influence BI and reasons to promote whistleblowing culture in organizations.

Practical implications

The findings may help government institutions to understand the factors that hinder whistleblowing practices and to devise strategies to foster a culture of whistleblowing. It may also offer insights to managers to mold human resource practices so that it includes policies of moral behavior.

Originality/value

This study is one of the initial studies in the Indian context to explore the moderating role of perceived organization support on employee’s intention to blow the whistle.

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Article
Publication date: 10 November 2020

Neha Sawant, Meruna Bose and Shrutika Parab

Hand impairment post-stroke is a very common and important rehabilitation goal for functional independence. Advanced therapy options such as an app. therapy provides…

Abstract

Purpose

Hand impairment post-stroke is a very common and important rehabilitation goal for functional independence. Advanced therapy options such as an app. therapy provides repetitive training, which may be beneficial for improving fine motor function. This study aims to evaluate the effect of app-based therapy compared to conventional hand therapy in improving dexterity in individuals with stroke.

Methodology

In total, 39 individuals within the first year of stroke with Brunnstrom stage of hand recovery IV to VI were randomly divided into three groups. All three groups received 60 min of therapy for 21 sessions over a period of 30 days. Group A received conventional hand therapy; Group B received app. therapy, while Group C received conventional therapy along with the app. therapy. All participants were assessed on the Nine-Hole Peg Test and Jebsen–Taylor Hand Function Test at the beginning and after completion of 21 sessions of intervention. Kruskal–Wallis (H) test and Wilcoxon test were used for statistical analysis.

Results

All three groups improved on hand function post-treatment. However, Group C demonstrated significant improvement with 16%–58% increase in hand function performance on outcome measures (p < 0.05).

Findings

Findings of the present study demonstrate improvement in dexterity with the app. therapy and combination therapy, in comparison to conventional therapy alone in individuals with stroke.

Originality

This experimental study focuses the first time on a structured protocol using an enabling technology adjunct to conventional physical therapy to improve hand function in individuals with stroke, which opens up the further scope in Neurorehabilitation.

Peer review

The peer review history for this article is available at: https://publons.com/publon/10.1108/ILT-04-2020-0144/

Details

Journal of Enabling Technologies, vol. 14 no. 4
Type: Research Article
ISSN: 2398-6263

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Article
Publication date: 6 May 2020

Subhash C. Kundu, Archana Mor and Neha Gahlawat

The purpose of this study is to examine the relationship between business strategies (i.e. cost reduction, quality enhancement and innovation strategy) and employees'…

Abstract

Purpose

The purpose of this study is to examine the relationship between business strategies (i.e. cost reduction, quality enhancement and innovation strategy) and employees' intention to leave (ITL), through the mediating role of high-performance work system (HPWS). It also attempts to study variability in the relationship between business strategies, HPWS and employees' ITL on the basis of nature and ownership forms of the firms.

Design/methodology/approach

Primary data based on 573 respondents from 192 organizations operating in India were analysed using structural equation modelling and conditional process modelling.

Findings

This study has revealed that HPWS mediates the relationship between business strategy (specifically innovation and quality-enhancement strategy) and employees' ITL. Findings further indicate that the mediated relationships between quality enhancement and innovation strategy, HPWS and ITL do not vary across nature and ownership forms of the firms.

Practical implications

In context of dynamic business environments in developing countries, the findings provide some important insights in exploring the relevance of strategic human resource management in improving employees' behavioural intentions.

Originality/value

By applying a three dimensional business strategy system (innovation, quality and cost) and by exploring the relevance of several contextual factors, this study attempts to expand the focus of turnover research.

Details

International Journal of Productivity and Performance Management, vol. 70 no. 4
Type: Research Article
ISSN: 1741-0401

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Article
Publication date: 24 July 2019

Neha Gahlawat and Subhash C. Kundu

The purpose of this paper is to examine the relationship between participatory HRM and firm performance through a series of mediators.

Abstract

Purpose

The purpose of this paper is to examine the relationship between participatory HRM and firm performance through a series of mediators.

Design/methodology/approach

Primary data were collected from 569 respondents belonging to 207 organizations operating in India. Structural equation modeling and bootstrapping via PROCESS were used to analyze the hypothesized relationships between participatory HRM and firm performance.

Findings

The study has highlighted that participatory HRM in the form of self-managed teams, flexible work arrangements and empowerment results in better organizational climate, heightened affective commitment, reduced intention to leave and enhanced firm performance. Furthermore, it has been established that organizational climate, affective commitment and intention to leave serially mediate the relationship between participatory HRM and firm performance.

Practical implications

The study gives strong indications that adopting bundle of participatory HRM practices is beneficial for generating positive organizational climate, enhanced employee attitudes and superior firm performance.

Originality/value

By establishing serial mediation through organizational climate, affective commitment and employees’ intention to leave, this study brings new insights into the interpretation of underlying mechanism existing between participatory HRM and firm performance, thus uniquely contributes to the HRM and OB literature.

Details

Employee Relations: The International Journal, vol. 41 no. 5
Type: Research Article
ISSN: 0142-5455

Keywords

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Book part
Publication date: 24 August 2016

Jaya Gajparia

Historically, as a result of complex intersections of marginalisation, women and girls in India are known to have had less access to economic and social capital than men…

Abstract

Purpose

Historically, as a result of complex intersections of marginalisation, women and girls in India are known to have had less access to economic and social capital than men and boys. Progress on poverty alleviation and the advancement of women’s and girls’ development continues to be slow and has even been described as ‘regressive’ (UN Women, 2015). This chapter provides a microanalysis of experiences and perceptions of gender and poverty in Mumbai, India. It puts forward new insights into everyday forms of agency, resistance and subversion while confronting western centric ideas around development and colonialist notions of victimhood.

Design/methodology/approach

Based upon research conducted in 2012–2013, the qualitative study adopting a multi-methods approach draws on participatory action research, participant observation and ethnography. This chapter draws on a small number of interviews from the original sample of 40 participants.

Research implications/limitations

This chapter is based on findings from a small research sample.

Findings

The study finds evidence that confirms experiences of gendered poverty permeate across class divides, suggesting that access to economic capital does not necessarily result in equitable gender relations. The findings also uncover the diverse ways in which women and adolescent girls strategise and negotiate to acquire agency, through acts of resistance and/or subversion.

Originality/value

There are two key aspects of this research that can be considered original: the use of a multi-methods approach and by bringing together of a combination of different voices. The theoretical and sociological contribution of this research lies in showcasing the value of expanding the definition of poverty and gender beyond a purely economic analysis.

Details

Gender and Race Matter: Global Perspectives on Being a Woman
Type: Book
ISBN: 978-1-78635-037-4

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