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Article
Publication date: 11 January 2019

Anupama Vohra and Neha Bhardwaj

The purpose of this study is to outline a conceptual framework for customer engagement in the context of social media for emerging markets. Three competing models of…

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Abstract

Purpose

The purpose of this study is to outline a conceptual framework for customer engagement in the context of social media for emerging markets. Three competing models of customer engagement were identified and tested to arrive at the best suited model for the given contexts. The alternative conceptual frameworks involve the constructs of active participation, community trust and community commitment in relation to customer engagement.

Design/methodology/approach

Data were collected using questionnaires sent via e-mail to respondents. Structural equation modelling was then used to arrive at the best suited model, while also empirically testing for the relationships among the constructs.

Findings

The study, by way of an empirical comparison of alternative conceptual frameworks, presents a customer engagement framework best suiting the social media context for emerging markets. The study also outlines active participation, community trust and community commitment to be acting as antecedents to customer engagement. Further active participation is identified as a necessary antecedent to customer engagement based on the comparative assessment of the frameworks.

Research limitations/implications

While there is not much consensus on the nature of customer engagement, the study offers insights to marketers in terms of managing customer engagement with their brand communities. The study identifies the role and importance of inducing active participation in a brand community context. Further, it also identifies community trust and community commitment to be occurring as antecedents to customer engagement, with commitment implying for a more pronounced role in the framework.

Originality/value

There is no consensus among researchers regarding the nomological network surrounding customer engagement. Further, very few of these studies have focussed on this construct in the context of emerging markets. This study thus attempts to close the above gap, by testing for alternative conceptual frameworks involving customer engagement, in the context of social media for emerging markets.

Details

Journal of Research in Interactive Marketing, vol. 13 no. 1
Type: Research Article
ISSN: 2040-7122

Keywords

Article
Publication date: 13 December 2022

Jaspreet Kaur, Neha Bhardwaj, Reynal Fernandes, Vidya Vidya and Nafees Akhter Farooqui

Religion plays a crucial role as a sociocultural factor to assess consumer behavior. Stemming from the above, this study aims to analyze the impact of religion and ethnic…

Abstract

Purpose

Religion plays a crucial role as a sociocultural factor to assess consumer behavior. Stemming from the above, this study aims to analyze the impact of religion and ethnic concern on the purchase intention (PI) of consumers based on the theory of planned behavior.

Design/methodology/approach

The research method adopted for this study includes a meta-analysis of the extant literature for the past 20 years focusing on the relationship between religiosity and PI. Data of 24 values from 23 studies were used to assess the impact of religiosity on the PI of consumers.

Findings

The findings of this study indicate that religiosity has a strong impact on the PI of consumers. Further, this study identifies that location, sample size and product category play a vital role as moderators toward the relationship between religiosity and PI. This study identifies critical and pertinent implications for brands as they reach out to religious and cultural groups across various geographies, in the context of identifying target markets and adapting marketing strategies.

Originality/value

This study acts in response to the consistent call for research to focus on religion-related variables and fills the gap calling for empirical research into religiosity and its impact on PIs. This study makes notable theoretical, managerial and methodological contributions to the field.

Details

Journal of Islamic Marketing, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1759-0833

Keywords

Article
Publication date: 24 March 2022

Pushp Kumar, Neha Kumari and Naresh Chandra Sahu

The paper aims to examine the effects of floods on economic growth in India from 1980 to 2019, taking into account the role of foreign direct investment (FDI) inflows and…

Abstract

Purpose

The paper aims to examine the effects of floods on economic growth in India from 1980 to 2019, taking into account the role of foreign direct investment (FDI) inflows and foreign aid.

Design/methodology/approach

The study uses augmented Dickey–Fuller (ADF) and Phillip–Perron (PP) tests to determine the stationarity of the variables. Several models, including autoregressive distributed lag (ARDL), fully modified ordinary least square (FMOLS), dynamic ordinary least square (DOLS) and canonical cointegration regression (CCR), are used to examine the impact of floods on economic growth.

Findings

The bounds test determines the long-term relationship between floods, FDI inflows, economic growth and foreign aid. According to the ARDL and FMOLS models, floods have a negative long-term and short-term impact on India’s economic growth. Furthermore, FDI inflows and foreign aid are beneficial to economic growth. The findings of the ARDL and FMOLS models are confirmed by the DOLS and CCR models. Granger causality establishes a unidirectional causality that extends from floods to economic growth. Further diagnostic tests show that the estimates are free of heteroskedasticity, serial correlation and parameter instability.

Practical implications

Indian government needs to invest more in research and development on flood management techniques. Institutional strengthening is also required to implement pre- and post-flood prevention measures properly. Sound disaster financing strategy and proper water bodies management should be prioritised. Foreign investment opportunities should be encouraged by strengthening international relations.

Originality/value

This is the first time-series study that analysed the effects of floods on economic growth in India. Moreover, the paper contributes to floods literature by applying several econometric models for robustness check.

Details

Management of Environmental Quality: An International Journal, vol. 33 no. 5
Type: Research Article
ISSN: 1477-7835

Keywords

Article
Publication date: 2 January 2018

Neha Rathi, Lynn Riddell and Anthony Worsley

A school canteen can serve as an important setting for nutrition and health promotion. The purpose of this paper is to describe secondary school students’ perceptions of…

Abstract

Purpose

A school canteen can serve as an important setting for nutrition and health promotion. The purpose of this paper is to describe secondary school students’ perceptions of Indian school canteens.

Design/methodology/approach

Convenience sampling informed the recruitment of 1,026 year 9 students from nine private schools in Kolkata, India, and data were collected through self-completion of paper-based questionnaires. Frequencies and χ2 analyses were computed.

Findings

The school children reported that energy-dense, nutrient-poor foods like French fries (90.4 per cent), pizza (79.5 per cent) and cakes (69.2 per cent) were frequently available in the school canteens. However, only a few students (10.2 per cent) acknowledged the availability of nutritious foods like fruits. Only a small proportion of students were content with the nutritional quality of food supplied in the canteens (3.6 per cent), the cost of food (8.7 per cent) and availability of fresh foods like fruits (5.5 per cent). The provision of healthy foods in the school canteen was supported by two-thirds of the respondents (65.9 per cent); however, only a small proportion (18.3 per cent) supported the restriction of fried foods in school canteens.

Practical implications

These findings underscore the need for the design and implementation of healthy school canteen policies to foster healthy eating habits among Indian adolescents.

Originality/value

This is the first cross-sectional survey to investigate the views of adolescents regarding school food services in the Indian context.

Details

British Food Journal, vol. 120 no. 1
Type: Research Article
ISSN: 0007-070X

Keywords

Case study
Publication date: 25 July 2019

Neha Seth and Monica Singhania

The purpose of this paper is to understand the situation of Accurate and then to consider possible options for Accurate to face competition in future. Several…

Abstract

Learning outcomes

The purpose of this paper is to understand the situation of Accurate and then to consider possible options for Accurate to face competition in future. Several opportunities are also linked with certain drawbacks and hence by studying the entire mechanism, the decision makers of Accurate may decide on its future direction and how to go about it.

Case overview/synopsis

Accurate Weld Arc was established in New Delhi in 1993, his son. The company focused on manufacturing wire drawings and selling to niche customer segment. Due to this, they were operating at a modest turnover. At this juncture, the organization took two critical decisions, first, to enter the welding electrodes market which had a bigger target segment, and second, to hire a Marketing Head who conducted an extensive marketing research to recognize the need of customers and to identify differentiating factors for the organization. Later, the company made further investment in middle-gauge welding electrodes and its turnover climbed in the first year. After that, the company had set up a manufacturing unit in Raipur, Chattisgarh which generated huge profit and is now looking forward to spread its wings in other parts of the country.

Complexity academic level

This case may be used for postgraduate students, who are doing their specialization in finance and accounting.

Supplementary materials

Teaching Notes are available for educators only. Please contact your library to gain login details or email support@emeraldinsight.com to request teaching notes.

Subject code

CSS 1: Accounting and Finance

Article
Publication date: 3 January 2023

Neha Vijay and Kushal Sharma

The investigation of fluid flow over a rotating disk has been increasing due to the spread of machine technology. Because of this development, we scrutinized the…

Abstract

Purpose

The investigation of fluid flow over a rotating disk has been increasing due to the spread of machine technology. Because of this development, we scrutinized the Magnetohydrodynamic (MHD) flow of hybrid nanofluid caused by a decelerating rotating disk with Ohmic heating, Soret and Dufour effects. The disk's angular velocity is taken to be an inversely time-dependent linear function. Moreover, the temperature-dependent viscosity of hybrid nanofluid is incorporated in the present investigation. Methanol is considered as base fluid, while copper oxide (CuO) and magnesium oxide (MgO) are nanoparticles.

Design/methodology/approach

Estimated fundamental partial differential equations of flow problems are altered as a dimensionless system of ordinary differential equations using appropriate similarity transformation and solved using a numerical technique: BVP Midrich scheme in Maple software. The impression of emerging non-dimensional parameters is portrayed graphically. All outcomes are shown in the velocity, temperature and concentration profiles.

Findings

The developed flow problem involves a non-dimensional parameter (A) that reveals the deceleration of the disk. For larger values of A, the disk decelerates faster and for some fixed time, the fluid surrounding the disk revolves more rapidly than the disk itself. The radial velocity of fluid diminishes and axial velocity becomes uniform when the disk is subjected to wall suction velocity (B).

Originality/value

This analysis is significant in biomedical engineering, cancer therapeutic, manufacturing industries and nano-drug suspension in pharmaceuticals. The novelty of the current study is the hybrid nanofluid flow with Ohmic heating, Soret and Dufour effects on a decelerating rotating disk. To the best of the author's knowledge, no such consideration has been published in the literature.

Details

Multidiscipline Modeling in Materials and Structures, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1573-6105

Keywords

Article
Publication date: 19 January 2022

Kushal Sharma, Sanjay Kumar and Neha Vijay

In this paper the effects of viscous dissipation and ohmic heating on the fluid flow and resulting heat and mass transfer caused by vertically moving rotating disk are…

Abstract

Purpose

In this paper the effects of viscous dissipation and ohmic heating on the fluid flow and resulting heat and mass transfer caused by vertically moving rotating disk are explored with magnetic field acting perpendicular to disk rotation. The flow regime is also under the influence of Dufour and Soret effects.

Design/methodology/approach

An approach of similarity transformation is used to transform the governing set of equations into non-linear ordinary differential equations. Numerical simulations are carried out in Maple software to study the influence of incorporated non-dimensional parameters viz. disk movement parameter (−0.3 < S < 0.2), magnetic parameter (0.1 < M < 0.4), Eckert number (0.1 < Ec < 1), Schmidt number (0.1 < Sc < 1), Soret parameter (0.1 < Sr < 1) and Dufour number (0.1 < Du < 1) on velocity, temperature and concentration profiles.

Findings

The upward/downward motion of the disk along with rotation set up a three-dimensional flow over the disk surface and exerts the same effects as injection/suction through the wall. It is also observed that incorporated parameters along with disk movement greatly affect the flow regime and associated heat and mass transfer.

Originality/value

The present study examines the heat and mass transfer characteristics of incompressible Newtonian fluid over an impermeable rotating disk moving vertically. The effect of viscous dissipation and ohmic heating is considered. To the best of the authors’ knowledge, such consideration is yet to be published in the literature.

Details

Multidiscipline Modeling in Materials and Structures, vol. 18 no. 1
Type: Research Article
ISSN: 1573-6105

Keywords

Article
Publication date: 3 February 2021

Neha Choudhary, Anish Kumar, Varun Sharma and Pradeep Kumar

Additive manufacturing (AM) is expected to significantly transform the operations in manufacturing sector. It is also proposed to have optimistic applications in the…

Abstract

Purpose

Additive manufacturing (AM) is expected to significantly transform the operations in manufacturing sector. It is also proposed to have optimistic applications in the medical supply chains (SC). However, its adoption in medical sector is faced with a range of barriers. Motivated by the need to establish an AM-based medical SC in a developing economy, the present paper analyses the potential barriers that would hinder the adoption of AM in medical SC.

Design/methodology/approach

Based on an extensive literature review and expert discussions, 12 significant barriers have been identified, which are analysed using an integrated interpretive structural modelling–analytical network process (ISM–ANP) methodology. An interrelationship between these barriers using ISM has been analysed to determine the driving-dependence power of these barriers using MICMAC (Matrice d' Impacts Croises-Multiplication Applique' e a' Classement) analysis. The barriers are then ranked using the ANP approach.

Findings

It has been focussed that the non-availability of a variety of materials, lack of education and training to designers and workers and production technology limitation are the most critical barriers. The results suggest that the managers should give greater significance to the technological and organizational barriers.

Originality/value

An approach to overcome these barriers can help the managers and organizations to develop successful AM-based SCs. The study is the first to identify and analyse the barriers for successful adoption of AM in medical SC context.

Details

Journal of Advances in Management Research, vol. 18 no. 5
Type: Research Article
ISSN: 0972-7981

Keywords

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