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Article
Publication date: 6 March 2017

Jinlin Wan, Ling Zhao, Yaobin Lu and Sumeet Gupta

Mobile appstores have fast sprung up during the last few years. The large number of apps in these appstores results in increased search effort for the customer as well as…

1383

Abstract

Purpose

Mobile appstores have fast sprung up during the last few years. The large number of apps in these appstores results in increased search effort for the customer as well as fierce competition leading to poorer revenues for both appstores as well as developers. Therefore, appstores allow developers to resort to bundling apps so as to increase the revenues and improve customer loyalty. Since an app-bundle is a mix of two or more apps, it may induce both positive and negative emotions simultaneously in the consumer. The purpose of this paper is to examine the effectiveness of app-bundling strategy from consumers’ perspective, and help developers design app-bundles.

Design/methodology/approach

Based on ambivalence theories, this research investigate different antecedents and influence of positive attitude and negative attitude on purchase behavior, and derives seven key app-bundles attributes through an exploratory study. The data were collected from 930 consumers of app-bundles in China and analyzed using SEM approach.

Findings

The findings indicate that positive attitude and negative attitude are two separate concepts and the identified seven app-bundling attributes have distinct effect on shaping consumers’ positive and negative attitude.

Originality/value

This study makes three key contributions to theory and practice. First, this study identifies the specific attributes of app-bundles using exploratory study. Second, this study addresses the challenges involved in examining bundles using ambivalence theory. In doing so, it characterizes attitude as positive and negative and treats them as separate constructs. Third, as called forth by previous studies, this study establishes the co-existence of positive attitude and negative attitude.

Details

Information Technology & People, vol. 30 no. 1
Type: Research Article
ISSN: 0959-3845

Keywords

Article
Publication date: 23 October 2018

Mingzhou Yu, Fang Liu, Julie Lee and Geoff Soutar

This study aims to understand the influence of negative publicity on brand image, brand attitude and brand purchase intention. Specifically, the study examines the role of…

6748

Abstract

Purpose

This study aims to understand the influence of negative publicity on brand image, brand attitude and brand purchase intention. Specifically, the study examines the role of attribution (or brand blame) and information characteristics in Chinese consumers’ responses to negative publicity.

Design/methodology/approach

The study used a quasi-experimental approach involving two negative publicity scenarios (mild and high severity) and a sample of 203 young and educated Chinese consumers. Partial least squares was used to test the hypotheses.

Findings

A common assumption is that negative brand information has a negative influence on all aspects of a brand. However, this study finds that brand blame and information severity have differential effects on consumer evaluations of the affected brand. Specifically, brand blame negatively impacted attitudes and purchase intentions, but not brand image. In contrast, information severity negatively impacted brand image, but not attitudes or intentions. Further, the relations between brand image and brand attitudes and intentions depended on the level of information severity. In the mild-severity condition, brand image positively influenced attitudes and intentions, but not in the high-severity condition.

Research limitations/implications

Future research should examine consumer responses to negative publicity across different media and product categories. Cross-cultural studies should also be explored in the future.

Practical implications

When a brand encounters negative publicity, its marketer or brand manager should assess to what extent various brand equity components are influenced by negative publicity before adopting any cognitive-based or imagery-based communication strategies.

Originality/value

This paper contributes to the limited and fragmented literature on consumer response to negative publicity by examining the impact of consumer’s attributions of blame to the brand under conditions of mild and severe negative information on a range of important brand-related outcomes. Specifically, the authors find that negative publicity has a different impact on brand image, brand attitudes and intentions to purchase. The authors suggest that brand managers use this information to guide their marketing communications.

Details

Journal of Product & Brand Management, vol. 27 no. 4
Type: Research Article
ISSN: 1061-0421

Keywords

Article
Publication date: 28 June 2021

Hyeyoung Lim and Jae-Seung Lee

The purpose of this study is to examine how direct-negative and indirect-negative contact experiences affect students' attitudes toward the police by race and test the…

Abstract

Purpose

The purpose of this study is to examine how direct-negative and indirect-negative contact experiences affect students' attitudes toward the police by race and test the mediation effect of social distance on the relationship.

Design/methodology/approach

Using the data collected from two US 4-year public universities, this study employed structural equation modeling (SEM) to test the impacts of the key variables, direct-negative and indirect-negative contact experience, on the students' attitudes toward the police. This study also tests whether indirect negative contact with the police is a stronger factor than direct negative contacts among racial/ethnic minority people.

Findings

Results show that both direct-negative and indirect-negative contacts are stronger predictors of the dependent variable. In particular, the indirect-negative contact has significant direct and indirect effects through social distance on the dependent variable in racial minorities. The study also shows that indirect contact more strongly affects racial minorities than direct-negative contact experiences do.

Originality/value

This study is the first sophisticatedly to examine students' negative contact experiences into two variables: direct-negative and indirect-negative contacts with the police.

Details

Policing: An International Journal, vol. 44 no. 5
Type: Research Article
ISSN: 1363-951X

Keywords

Article
Publication date: 17 June 2019

Ulrich Lichtenthaler

The purpose of this paper is to present paradoxical employee attitudes towards interacting with artificial intelligence (AI).

2860

Abstract

Purpose

The purpose of this paper is to present paradoxical employee attitudes towards interacting with artificial intelligence (AI).

Design/methodology/approach

This is a conceptual paper, which builds on prior research, especially on the widely accepted notion of not-invented-here attitudes in technology adoption.

Findings

Many companies experience barriers in implementing AI owing to negative attitudes among their employees. This paper develops the concept of no-human-interaction attitudes, which describe employees’ preference to collaborate with real humans rather than having virtual colleagues. If they perceive a benefit from voluntarily using AI, however, many employees exhibit positive attitudes, leading to the concept of intelligent-automation attitudes. Jointly, these attitudes lead to the paradox that the same persons may have positive or negative attitudes to AI, depending on the particular situation. Firms need to address these attitudes because the interface of human and AI will be a key driver of competitive advantage in the future.

Originality/value

The new concepts of negative and positive employee attitudes contribute to our understanding of firms’ success and problems in implementing AI. Moreover, the paradox of negative and positive attitudes among the same employees helps to reconcile partly diverging findings in extant studies. A thorough understanding of the roots of these employee attitudes, along with several examples, further provides immediate starting points for actively influencing these attitudes in practice.

Details

Journal of Business Strategy, vol. 41 no. 5
Type: Research Article
ISSN: 0275-6668

Keywords

Article
Publication date: 2 October 2009

Sandra Praxmarer and Heribert Gierl

The purpose of this paper is to contribute to research on the cognitive capacity theory. The paper aims to examine the effects of advertising recipients' positive and…

3449

Abstract

Purpose

The purpose of this paper is to contribute to research on the cognitive capacity theory. The paper aims to examine the effects of advertising recipients' positive and negative associations, that is their memories and fantasies evoked by the advertising stimulus, on brand attitude for advertisements that require little effort to process; focusing on positively framed advertisements.

Design/methodology/approach

This paper suggests a model on the effects of positive and negative association on brand attitude and tests it using partial least square. Advertisements that are easy to process were selected in a pre‐test.

Findings

It is shown that if advertisements are easy to process, the effects of consumers' associations depend on their favourableness: positive associations have a positive effect and negative associations have a negative effect on brand attitude. These findings are an extension of knowledge on the effects of associations, because for informational advertisements previous research has demonstrated that associations generally have a negative effect on brand attitude.

Practical implications

Results of this study suggest that evoking positive memories and fantasies in the target group enhances the effectiveness of advertisements that require little effort to process.

Originality/value

Effects of associations on brand attitude have not been studied for advertisements that require little effort to process. Previous studies have not distinguished positive and negative associations; this study analyses their effects separately.

Details

Asia Pacific Journal of Marketing and Logistics, vol. 21 no. 4
Type: Research Article
ISSN: 1355-5855

Keywords

Article
Publication date: 19 September 2016

Jung Ok Jeon and Sunmee Baeck

This paper aims to investigate consumers’ attitudinal and behavioral responses to brand crisis and examine an empirical model to explain consumer’s internal process in the…

4794

Abstract

Purpose

This paper aims to investigate consumers’ attitudinal and behavioral responses to brand crisis and examine an empirical model to explain consumer’s internal process in the context of negative information about a brand, analyzing the relationships between the brand association types, brand-customer relationship strength and consumers’ responses depending on the types of brand crises.

Design/methodology/approach

This study uses an integrative approach based on qualitative and quantitative methods: a focus-group interview and an experiment.

Findings

The results indicated that consumers’ responses were more favorable in the corporate ability (CA) crisis than in the corporate social responsibility (CSR) crisis. In addition, consumers with high brand-customer relationship strength and brand associations for CA (CSR) showed more favorable responses to a brand crisis related to CA (CSR) than to that related to CSR (CA).

Practical implications

Managerially, firms should improve their marketing activity to reinforce particular brand association type that strongly related customers mainly have. In addition, firms should carefully find the best timing and channel that strongly related customers usually access, to present corporate corresponding statements in brand crisis and information of their corporate crisis-coping process.

Originality/value

Theoretically, this study will contribute to the literature on brand crises by providing critical insights into the mechanism underlying consumers’ responses to brand crises.

Article
Publication date: 13 July 2015

Dong-Mo Koo

This paper aims to investigate whether the interactional effects of recommendation valence, tie strength and service type produce different effects on attitude and buying…

1438

Abstract

Purpose

This paper aims to investigate whether the interactional effects of recommendation valence, tie strength and service type produce different effects on attitude and buying intention in a social networking context.

Design/methodology/approach

A 2 × 3 × 3 between-subject experiment was carried out, involving 616 participants, and MANOVA was used to test hypotheses.

Findings

The interactions of valence by tie strength and valence by service type affect attitude, but not intention. The review valence × tie strength × service type interaction influences both attitude and intention, and its effect on intention is fully mediated by attitude.

Research limitations/implications

Negative recommendations for credence and experiential services communicated by individuals with no-tie relationships have a strong negative effect on attitude. However, positive recommendations from strong and weak ties for search and experience services are more influential than recommendations from no ties for credence services.

Originality/value

The results are explained by using cue sufficiency theory, which suggests that a single extreme cue serves as a defining feature.

Details

European Journal of Marketing, vol. 49 no. 7/8
Type: Research Article
ISSN: 0309-0566

Keywords

Article
Publication date: 4 February 2020

Bettina Lis and Maximilian Fischer

This study aims to investigate if different types of negative electronic word-of-mouth (eWOM) have various negative effects on the attitude of the consumer toward a…

1465

Abstract

Purpose

This study aims to investigate if different types of negative electronic word-of-mouth (eWOM) have various negative effects on the attitude of the consumer toward a product (Laptop) and whether this newfound attitude remains unaffected by the subsequent influence of positive eWOM.

Design/methodology/approach

A quantitative study in Germany was conducted. In the two-part experimental setting, first, a factorial repeated-measures between-subjects design was used in which the types of negative eWOM have been manipulated. The second part is characterized by a mixed between–within subjects design to test the durability of attitudinal changes.

Findings

The results demonstrate that destructive and ethical eWOM only provoke a small decline in consumer attitude compared to functional product criticism. Furthermore, the examination shows that renewed positive eWOM can improve the attitude, whereas ethical criticism is the most difficult to correct.

Research limitations/implications

The study views negative eWOM differentiated. Researchers could adopt this approach by analyzing online communication more precisely. Ambivalent relationships between negative eWOM and their outcomes can be explained.

Practical implications

The findings lessen the fear of permanent loss of brand reputation caused by negative reviews. The harmful effects on the attitude can be compensated through targeted marketing management actions. The study shows which content companies need to focus on.

Originality/value

Previous literature has predominantly overlooked the complex nature of negative eWOM. Therefore, the study provides first empirical results about the divergent effect of different content types of negative eWOM on consumer attitude toward a product. Additionally, the durability of consumer negativity could be measured over time.

Details

Journal of Product & Brand Management, vol. 29 no. 5
Type: Research Article
ISSN: 1061-0421

Keywords

Article
Publication date: 1 October 2019

Sasithorn Suwandee, Jiraporn Surachartkumtonkun and Aurathai Lertwannawit

This study aims to examine the influence of homophily in an online community and the effect of electronic word of mouth (eWOM) consensus on young consumers’ attitudes.

Abstract

Purpose

This study aims to examine the influence of homophily in an online community and the effect of electronic word of mouth (eWOM) consensus on young consumers’ attitudes.

Design/methodology/approach

This study implemented an experimental research design using a two (low/high homophily) × two (low/high eWOM consensus) mixed factorial design. This study explores young consumers’ changes in brand attitude after encountering negative eWOM.

Findings

The results indicate that a high consensus of negative eWOM among online community members leads to significant changes in attitude, while a low consensus of negative eWOM does not produce such an effect. Negative eWOM from either high or low homophilous sources produces significant changes in attitude. There are significant attitude changes when a strong consensus of negative eWOM is received from a source with a high level of homophily.

Research limitations/implications

Service failures in offline service settings lead to the dissemination of negative eWOM on social media. To handle and prevent social media crises, researchers should understand online crises antecedents relating to information characteristics i.e. eWOM consensus and characteristics of online community members to evaluate the crises impact. Brands should monitor tone and dialogue of online community member on social media to remedy and diminish any damage done to their brand image from negative eWOM.

Originality/value

This study contributes to the application of social network theory by understanding the role of nodes on negative eWOM effect in social media.

Details

Young Consumers, vol. 21 no. 1
Type: Research Article
ISSN: 1747-3616

Keywords

Article
Publication date: 2 December 2021

Sheng Xu, Mengge Zhang, Bo Xia and Jiangbo Liu

This study aimed to identify driving factors of safety attitudinal ambivalence (AA) and explore their influence. Construction workers' intention to act safely can be…

Abstract

Purpose

This study aimed to identify driving factors of safety attitudinal ambivalence (AA) and explore their influence. Construction workers' intention to act safely can be instable under conflicting information from safety management, co-workers and habitual unsafe behaviour. Existing research explained the mechanism of unsafe behaviours as individual decisions but failed to include AA, as the co-existence of both positive and negative attitude.

Design/methodology/approach

This study applied system dynamics to explore factors of construction workers' AA and simulate the process of mitigating the ambivalence for less safety behaviour. Specifically, the group model building approach with eight experts was used to map the causal loop diagram and field questionnaire of 209 construction workers were used to collect empirical data for initiating parameters.

Findings

The group model building identified five direct factors of AA, namely the organisational safety support, important others' safety attitude, emotional arousal, safety production experience and work pressure, with seven feedback paths. The questionnaire survey obtained the initial values of the factors in the SD model, with the average ambivalence at 0.389. The ambivalence between cognitive and affective safety attitude was the highest. Model simulation results indicated that safety experience and work pressure had the most significant effects, and safety experience and positive attitude of co-workers could compensate the pressure from tight schedule and budget.

Originality/value

This study provided a new perspective of the dynamic safety attitude under the co-existence of positive and negative attitude, identified its driving factors and their influencing paths. The group model building approach and field questionnaire surveys were used to provide convincible suggestions for empirical safety management with least and most effective approaches and possible interventions to prevent unsafe behaviour with tight schedule and budget.

Details

Engineering, Construction and Architectural Management, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 0969-9988

Keywords

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