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1 – 2 of 2Neeru Sharma, Meena Sharma and Tejinderpal Singh
The study investigates whether the customer experience, satisfaction and continuance intention interrelationships in mobile banking services vary across Generation (Gen) Y and Gen…
Abstract
Purpose
The study investigates whether the customer experience, satisfaction and continuance intention interrelationships in mobile banking services vary across Generation (Gen) Y and Gen Z consumers.
Design/methodology/approach
The data were collected using online surveys from 224 Gen Y and 238 Gen Z mobile banking users. The study uses the partial least squares structural equation modelling (PLS-SEM) technique and an asymmetrical analytical approach through fuzzy set qualitative comparative analysis (fsQCA) to examine the effects of five experience dimensions (pragmatic, usability, affective, sensory and social) and satisfaction on continuance intention.
Findings
Whilst Gen Z values pragmatic and affective experiences more than Gen Y and assigns less importance to usability experience (Uxp), both PLS-SEM and fsQCA did not find any significant impact of sensory experience (Sxp) in any cohort. In contrast, fsQCA suggests that social experience could play a significant role for specific segments within both generations. Furthermore, PLS-SEM demonstrates a greater impact of satisfaction on continuance intention for Gen Y than for Gen Z.
Research limitations/implications
The sample consists of high/middle-income urban consumers in one country. Future research could investigate low-income and semi-urban/rural consumers and consumers living in other countries.
Practical implications
Banks must recognise the diversity within and between Gen Y and Gen Z, adopting a segmented user experience approach. Users within each generation may prioritise distinct aspects of the mobile banking app and understanding the specific differences between Gen Y and Gen Z preferences is crucial.
Social implications
Encouraging mobile banking users to engage in community-driven financial initiatives can inspire non-users, promoting digital financial inclusion.
Originality/value
To the best of the authors' knowledge, this study is the first to compare the customer experience-based psychological patterns of continued mobile banking use in Gen Y and Gen Z.
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Neeru Bhooshan, Amarjeet Singh, Akriti Sharma and K.V. Prabhu
The role of Technology Transfer Units, examined in this study, was found to be vital to expedite the process of disseminating new varieties and their production technology.
Abstract
Purpose
The role of Technology Transfer Units, examined in this study, was found to be vital to expedite the process of disseminating new varieties and their production technology.
Design/methodology/approach
A total of 1,000 households were surveyed in the sampled states. A probit model was used to analyse.
Findings
Age, education, land holding, tractor use and number of working family members in agriculture were found to significantly affecting adoption of the new seed varieties. Technology transfer through licensing has impacted the adoption of new seed varieties positively by highlighting Punjab possessing the highest adoption and western Uttar Pradesh was majorly adopting the old variety.
Research limitations/implications
The authors believed in farmers’ memory to recall the varietal information of wheat.
Practical implications
The study recommended various incentives to attract the seed industry in UP to minimize the economic loss potentially suffered by them.
Social implications
Quality seeds are germane to increase the productivity of crops, and it is paramount to disburse the seed varieties to the end users in an efficient way to achieve the overall objective of productivity enhancement.
Originality/value
In this context, a study was conducted in three states of India, namely, Punjab, Haryana and Uttar Pradesh (UP) to find out the adoption rate of newly developed varieties of wheat, HD 3086 after three years (2014–2015) of its commercialization by IARI as well as HD 2967, which was released in 2011.
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