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Over the past few years, the electronic media, as represented by the internet version of print media and independent blogs of journalists, has become a major player in the coverage of incidents related to violence against women. While this has brought forward issues of violence and specifically rape prominently into the public sphere, the media portrayal of women has often been as victims or victims who are somehow responsible for the violence against them. Such portrayal has been repeatedly challenged by feminists. Using data from 572 national and international English media reports for a six-month period (from December 2012 to April 2013) the coverage of the protests about the 2012 case of gang rape and eventual death of Jyoti Singh Pandey in India’s capital city, New Delhi, is examined in this chapter. Drawing from past research, three main frames are discerned in the portrayal of women in the reports: mainstreaming gender, endangered woman, and the ungendered woman. Media portrayals of these three frames by three broadly categorized actors most prominently covered by the media reports are analyzed: activists, state representatives or political actors, and ordinary citizens. The findings suggest that while some reports allude to women’s agency and rights particularly when they cover feminist activists, women’s agency is marginalized in the debates around safety and protection for women when other actors (such as state representatives or political actors, and ordinary citizens) are considered. Indian women’s rights have been reduced to passive messages negating the broader politics of the contemporary women’s movement.

Purpose: The main aim is to explore and recognize productive ways to create human-centred designs (HCDs) for employee experience (EX). HCD is a concept that prioritizes the needs, preferences, and behaviours of humans using the product or service. EX refers to all interactions an employee has with their employment lifespan – from recruitment to retirement. By taking the HCD approach to EX design, companies can create a work environment tailored to their employees’ needs and preferences.

Design / Methodology: The explorative research design to apply journey maps. By mapping out the employee journey, designers can identify pain points and areas for improvement.

Findings: The findings highlight that artificial intelligence and robotics are core components of designing HCD and can be applied to EX design. By prioritizing EX, companies can attract and retain top talent, increase employee engagement and productivity, and gain a competitive advantage.

Research Limitations: The study is developing and involves detailed insights from different companies, making it difficult and time-consuming to prepare a comprehensive report.

Practical Implications: The findings of the study will add value to other organizations to follow and develop policies and practices that make the employees cherish their work.

Originality: The chapter’s originality lies in providing a comprehensive understanding of HCD and EX. It emphasizes leveraging the strengths of both humans and bots for enhanced workforce experience and business growth. Exploring future automation and technology integration trends adds depth to the chapter’s contribution.