Search results

1 – 10 of over 2000
Book part
Publication date: 7 June 2007

Mohammadali Zolfagharian and Ann T. Jordan

Compared to monoracials, multiracials appear (a) to be more concerned about acceptance within their select social groups and within society at large and (b) to have higher…

Abstract

Compared to monoracials, multiracials appear (a) to be more concerned about acceptance within their select social groups and within society at large and (b) to have higher differentiation and uniqueness needs. Artworks help consumers successfully fulfill these needs, and multiracials are heavily dependent on artworks in their (racial) identity negotiations. In addition to these needs, familial background, school, and technical qualities of artworks serve as antecedents to artwork consumption. Multiracial identity influences artwork consumption both directly and indirectly. The indirect influence is mediated by social acceptability, group identification, and uniqueness needs. Artwork consumption serves multiracials in two ways: pleasure/escape and communication/identity negotiation.

Details

Consumer Culture Theory
Type: Book
ISBN: 978-1-84855-984-4

Book part
Publication date: 2 May 2015

Eda Sayin and Zeynep Gürhan-Canlı

We propose that brands with strong associations and dedicated customers may be vulnerable if customers perceive them as exploiting their relationship.

Abstract

Purpose

We propose that brands with strong associations and dedicated customers may be vulnerable if customers perceive them as exploiting their relationship.

Methodology/approach

We start by reviewing the literature on brand meaning, brand attachment, brand relationships, and brand transgressions. The extant literature implies that as a result of their willingness to sustain their brand relationship, highly attached consumers will either discount negative information about a brand or attribute the responsibility for the negative information to some external factors. We propose, on the other hand, that when negative information dilutes the reason for brand attachment, the norm of the consumer–brand relationship is violated (brand transgression). Then we argue that highly attached consumers of that brand will react more negatively (when compared to consumers not feeling highly attached) toward the brand.

Findings

We introduce a typology of brand transgressions against the (1) expressive, (2) exclusive, (3) expert, and (4) empathic nature of brands. We discuss the possible effects of attachment levels on consumers’ reactions after such brand transgressions. Additionally, we articulate the moderating effects of four consumer motives (need for self-enhancement, need for uniqueness, need for risk avoidance, and need for justice) on consumer reactions.

Originality/value

Our reasoning counters the literature suggesting that highly attached consumers of a brand will engage in relationship-sustaining behaviors. We contribute to the brand-transgression literature by providing a more structured and detailed definition of brand transgressions by classifying them under four distinct types.

Details

Brand Meaning Management
Type: Book
ISBN: 978-1-78441-932-5

Keywords

Book part
Publication date: 14 August 2002

Kelly Tepper Tian and William O. Bearden

This paper describes the results of five previously unpublished studies designed to investigate the distinctiveness of consumers' need for uniqueness scale (CNFU) from two…

Abstract

This paper describes the results of five previously unpublished studies designed to investigate the distinctiveness of consumers' need for uniqueness scale (CNFU) from two competing predictors of differentiating behaviors from the psychological literature - individuation and general need for uniqueness. Consumers' need for uniqueness is defined as the trait of pursuing differentness relative to others through the acquisition, utilization, and disposition of consumer goods for the purpose of developing and enhancing one's self-image and social image. As such, the research offers additional evidence from an extensive program of research regarding the validity of the consumer need for uniqueness scale developed by Tepper, Bearden and Hunter (2000). Specifically, the results of the studies demonstrate that the scale operates distinctively through counterconformity motivation as hypothesized and moderates the effects of situational variables on preferences for differentiating consumer offerings as expected.

Details

Essays by Distinguished Marketing Scholars of the Society for Marketing Advances
Type: Book
ISBN: 978-1-84950-148-4

Book part
Publication date: 9 August 2016

Gretchen Vogelgesang Lester, Meghna Virick and Rachel Clapp-Smith

One of the biggest challenges facing global organizations is the ability of leadership and International Human Resource Management (IHRM) professionals to capture the positive…

Abstract

One of the biggest challenges facing global organizations is the ability of leadership and International Human Resource Management (IHRM) professionals to capture the positive outcomes of a diverse workforce while fostering inclusion amongst its workers. New theory based upon optimal distinctiveness theory has challenged researchers to approach inclusion in a holistic manner, transcending political boundaries and cultural meanings of diversity to instead promote the uniqueness of individuals within-group belongingness. This chapter proposes a theoretical model that suggests leader capabilities such as global mindset can foster inclusiveness while reaping the benefits of unique backgrounds and diverse ideas. Two important individual-level outcomes of inclusiveness are presented: creativity and psychological safety. Also discussed are implications for strategic IHRM through recruitment, selection, talent management, and performance management activities.

Content available
Book part
Publication date: 30 July 2018

Abstract

Details

Marketing Management in Turkey
Type: Book
ISBN: 978-1-78714-558-0

Book part
Publication date: 7 May 2019

Arash Najmaei and Zahra Sadeghinejad

Inclusive leadership is exhibiting signs of an emerging field of theory and practice. The purpose of this research is to systematically map this emergence and its various facets.

Abstract

Purpose

Inclusive leadership is exhibiting signs of an emerging field of theory and practice. The purpose of this research is to systematically map this emergence and its various facets.

Design/Methodology

Citation information from 91 records on inclusive leadership were extracted from Scopus and analyzed using a series of citation and co-word techniques.

Findings

We identified six clusters of keywords that underpin the current state of research on inclusive leadership. We also unraveled a trend that suggests research on inclusive leadership is moving from a simple approach to leadership on healthcare and education to become a universally desirable style of leadership in parallel with the global increase in the importance of diversity and inclusion.

Originality/Value

This study is the first attempt to develop a complete map of the domain of inclusive leadership. It also provides management researchers and practitioners with a tool for evaluating inclusive leadership publications and provides a systematic and objective means of determining the relative importance of the field in the development of the inclusive leadership research.

Paper type

Bibliometric literature review (Meta analytic review)

Details

Diversity within Diversity Management
Type: Book
ISBN: 978-1-78973-172-9

Keywords

Book part
Publication date: 13 April 2022

Lawrence Hoc Nang Fong

Experimental design has long been used by psychology and consumer behavior researchers to examine causal effects of interventions on human responses. However, it remains…

Abstract

Experimental design has long been used by psychology and consumer behavior researchers to examine causal effects of interventions on human responses. However, it remains underutilized in hospitality and tourism research. Furthermore, problems in design, implementation, and report of results were identified in previous hospitality and tourism publications. It is imperative to equip hospitality and tourism experimenters with sophisticated and state-of-the-art knowledge about experimental design, and to draw their attention to some crucial, but easily neglected, issues in designing the experiment and writing the experimental research paper. Given these reasons, this book chapter discusses some key issues in experimental design and provides corresponding insights related to the sections of introduction, literature review, hypothesis, method, analysis, and results in an experimental research paper, while the uniqueness of hospitality and tourism is considered. It is expected that the chapter will be useful for hospitality and tourism researchers to plan, conduct, and report their experimental studies in the future.

Details

Contemporary Research Methods in Hospitality and Tourism
Type: Book
ISBN: 978-1-80117-546-3

Keywords

Book part
Publication date: 26 August 2020

Mirjana Radović Marković and Renata Pindžo

Today tourism is recognised as a very complex social and economic phenomenon having a spatial, socio-cultural, economic, political, educational and environmental dimension…

Abstract

Today tourism is recognised as a very complex social and economic phenomenon having a spatial, socio-cultural, economic, political, educational and environmental dimension. Furthermore, tourismis transformingtowards an individual and his/her needs, desires and interests, with a full respect for the surroundings and environment, which are given an increasing importance. Consequently, there have been changes not only in the structure of tourist consumption and in the behaviour of tourists, but also in the concept of a tourist offer. In this sense, numerous forms of special interest tourism are increasingly being developed in response to the needs of modern tourists to experience something new, authentic and different from their everyday environment. Tourists, saturated with the global trends' consequences that dominantly foster a kind of uniformity on their trips, are increasingly looking for the uniqueness or experience that is different from their own culture. Gastronomy, as a part of the local community's cultural identity, stood out as an authentic element of the tourist destination's offer, to which tourists are increasingly paying attention, which is increasingly becoming the basic motive of travelling for modern tourists.

Taking into account the current trends of the leading global source markets of the world, as well as the growing need to create a common tourist offer of the Western Balkan economies, this concept of Mountain Breakfast applied in the Western Serbia Region could represent a good example and a platform for connecting tradition, local producers, gastronomy and tourism.

Details

Gastronomy for Tourism Development
Type: Book
ISBN: 978-1-78973-755-4

Keywords

Book part
Publication date: 13 August 2012

Nina K. Prebensen

The present work assesses destination and service quality attributes, in terms of exploring the stronger and weaker points within these entities. In addition, it explores the…

Abstract

The present work assesses destination and service quality attributes, in terms of exploring the stronger and weaker points within these entities. In addition, it explores the relative effect of holistic experiences of destinations and the service-specific attributes on tourists’ overall satisfaction with destinations. Building on the perception, performance, and service quality literature a survey is carried out at 5 different tourist attractions among 701 tourists from over 15 countries worldwide visiting Northern Norway. The results divulge that many destination attributes are important; however, tourists find that the destination performs correspondingly with the perceived importance of destinations. The service quality attributes are also important, but reveal a perceptual gap between importance and performance. The study finds that Northern Norway as a tourist destination should concentrate on “uniqueness” and “novelty” to enhance tourist satisfaction. Service providers are advised to keep up the good work on “giving a good impression and a nice welcome” to enhance tourist satisfaction.

Details

Advances in Hospitality and Leisure
Type: Book
ISBN: 978-1-78052-936-3

Keywords

Book part
Publication date: 1 August 2008

Margaret E. Ormiston and Elaine M. Wong

In this chapter, we argue that beyond the self-enhancement motive (i.e., the desire for a positive identity), other identity motives play a significant, yet underspecified role in…

Abstract

In this chapter, we argue that beyond the self-enhancement motive (i.e., the desire for a positive identity), other identity motives play a significant, yet underspecified role in homogeneous and diverse groups. In particular, we explore how the desire for self-verification, belonging, and distinctiveness offer alternative and, at times, even contradictory explanations for findings typically attributed to self-enhancement. We also consider the ways in which these motives are influenced in homogenous and diverse groups and the effects they have on group processes and performance. Through our examination, we aim to stimulate research on the role of multiple identity motives in homogenous and diverse groups.

Details

Diversity and Groups
Type: Book
ISBN: 978-1-84855-053-7

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