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This paper aims to examine how and when perceived narcissistic supervision influences subordinates' work engagement and counterproductive work behavior (CWB) based on organizational justice theory.

Two-wave data were collected from 320 employees in a Chinese manufacturing company.

Subordinates' perceived interactional justice mediated the relationships between perceived narcissistic supervision and work engagement and CWB. Higher levels of subordinates' need for belonging strengthened the detrimental impacts of perceived narcissistic supervision on subordinates' outcomes.

Organizations should reduce the occurrence of narcissistic supervision, enhance subordinates' perception of interactional justice and pay more attention to subordinates' need for belonging in personnel and team arrangement.

Although research has documented the detrimental effects of perceived narcissistic supervision, little effort has been made to investigate how such effects occur and which factors might amplify such effects. This study identified the mechanism underlying the link between perceived narcissistic supervision and subordinates' outcomes and unpacked the moderating role of subordinates' need for belonging.

Given the thriving attention paid to brand personification in marketing, this paper aims to delve into consumers’ psychological traits that may moderate the positive anthropomorphic effects on brand outcomes specific to relationship marketing.

A theoretical model was proposed based on a review of the extant literature. Study 1 conducted an online survey and used confirmatory factor analysis to validate the constructs significantly correlated with anthropomorphic processing. Two follow-up studies (Study 2a and 2b) using experimental designs were performed to provide evidence substantiating the moderated mediation in the process.

Based on the results across the three studies, motivational, rather than cognitive, disposition significantly correlates with perceived anthropomorphism and brand relationship outcomes. Need for belonging serves as a sociality moderator in strengthening the mediating effects of perceived anthropomorphism on brand attachment and brand experience, respectively. Parasocial interaction serves as an effectance moderator in augmenting the mediating effects of perceived anthropomorphism on brand attachment.

This research extends and contrasts the theoretical grounding for anthropomorphism as a set of situational consumer perceptions by integrating its boosting factors in social psychology with emerging brand constructs in marketing and consumer behavior research. More studies are encouraged to probe into the complex anthropomorphic phenomenon.

This research sheds light on marketers’ strategic management efforts in implementing brand personification to target a wide range of market segments with diverse psychological disposition.

Conceiving anthropomorphism as an in-process situational output in information processing, this research provides further understanding of the psychological traits that facilitate the construction of consumer-brand relationships through anthropomorphic perceptions in the context of brand personification.

Compensatory consumption focuses on the psychological value of products. Special agricultural products have symbolic and social functions that effectively meet psychological needs and stimulate compensatory consumption behavior. The social commerce context not only enriches consumer experience but also influences consumer purchase decisions. This study constructs a model based on the elaboration likelihood model (ELM) and the stimulus-organism-response (SOR) theory to explore the mechanism of compensatory consumption behavior of special agricultural products in a social commerce context.

This study uses a two-stage method of partial least squares structural equation model (PLS-SEM) and fuzzy set qualitative comparative analysis (fsQCA) to analyze 523 valid samples collected through random sampling. PLS-SEM was used to examine the relationships and effects between the variables; fsQCA was used to conduct a cohort analysis between the variables to further reveal the complexity and diversity of compensatory consumption behaviors.

PLS-SEM indicates that product attributes and social affordances influence consumers’ triggering of compensatory consumption behavior for control and belongingness needs. fsQCA shows that there are three different modes, and the satisfaction of belongingness or control needs is a necessary condition for triggering compensatory consumption behavior.

There is limited research on compensatory consumption behavior specifically focused on special agricultural products. This study explores the influencing factors and mechanisms of compensatory consumption behavior related to special agricultural products. The occurrence of compensatory consumption behavior is not only influenced by product attributes but also by the social commerce environment. In marketing strategies, it is important to not only consider product characteristics but also pay attention to consumers’ social and psychological needs.

This duoethnography explores feelings of belonging that emerged as being relevant to the participants of a doctoral organisational change study. It challenges the prolific change management models that inadvertently encourage anti-belonging.

A change management practitioner and her doctoral supervisor share their dialogic reflections and reflexivity on the case study to open new conversations and raise questions about how communicating belonging enhances practice. They draw on Ubuntu philosophy (Tutu, 1999) to enrich Pinar's currere (1975) for understandings of belonging, interconnectedness, humanity and transformation.

The authors show how dialogic practice in giving employees a voice, communicating honestly, using inclusive language and affirmation contribute to a stronger sense of belonging. Suppressing the need for belonging can deepen a communication shadow and create employee resistance and alienation. Sharing in each other's personal transformation, the authors assist others in better understanding the feelings of belonging in organisational change.

Practitioners will need to challenge change initiatives that ignore belonging. This requires thinking of people as relationships, rather than as numbers or costs, communicating dialogically, taking care with language in communicating changes and facilitating employees to be active participants where they feel supported.

For both practice and academy, this duoethnography highlights a need for greater humanity in change management practices. This requires increasing the awareness and understanding of an interconnectedness that lies at the essence of belonging or Ubuntu (Tutu, 1999).

Much research has been conducted on how consumption is related to human relationships. Only a scarcity of studies has examined brand and product selection, as well as the consumption activities that individuals follow when pursuing a sense of group belonging. The literature comprises a single theoretical framework describing this phenomenon, a nascent proposition on which further research remains undeveloped. This study aims to examine the transferability of that theoretical framework in a different context to that used for its elaboration and its descriptive scope on purchasing goods and engaging in consumption activities to leverage belonging.

A deductive qualitative case study and pattern matching analysis technique were used, followed by structural coding analysis of interview data.

Findings reveal that the model is transferable, although its conceptual scope faces limitations. Individuals follow paths that need little or no excessive calculation in identifying a group to which they desire to belong, or the conduits to do so, and in certain cases the sense of belonging mediated by consumption is independent of display and confirmation by others. A refinement of the studied theoretical framework was carried out based on the findings, proposing an alternative framework termed the belonging-oriented consumption model, which provides a basis for future research on consumption related to pursuing a sense of belonging.

This study was limited to analysing those events in which consumption for the purpose of pursuing group belonging is intentional. However, much of our consumption happens in a nuanced and unreflective way, and the same must go for consumption related to belonging.

The symbolic meaning that consumers attach to products and brands can vary based on how they are used and how consumers pursue a sense of belonging. The personality and distinctiveness of a product is influenced by the relationship between individuals and its use. Managers can establish concepts and elements of brand identity that ease brand display as a sign of belonging. They can also promote brand salience when the brand is used as a belonging conduit.

This study is significant because there is limited development in the academic literature, nor agreement among the authors, of a model that describes the components of consumption oriented towards pursuing a sense of group belonging. The author proposes the belonging-oriented consumption model, which provides a theoretical basis for future research on this topic.

Social inclusion incorporates attitudes, expectations and perceptions about what it means to belong to a group. Belonging is embedded in personal beliefs and social structures that set forth criteria that determine how individuals and groups are accorded value and esteem. This chapter explores the constructs of social inclusion, exclusion and belonging with regard to persons in general and more specifically children with disability. It examines the importance of belonging and social inclusion to academic and psychosocial well-being and the effects of stigmatization and exclusion on self-perception, agency and voice. The chapter concludes with a number of evidence-based strategies for creating classrooms, schools and communities in which all are valued, welcomed and belong.

The purpose of this paper is to examine the role of belonging to brand communities in improving consumer well-being and brand evaluations.

Two studies were conducted. Study 1 manipulates the framing of a brand to be either socially- or product-oriented and measures brand community joining intentions based on underlying levels of consumer loneliness and need to belong. Study 2 manipulates feelings of belongingness with a brand community and measures its impact on relatedness satisfaction, state loneliness and brand evaluations.

Study 1 finds that lonely consumers with a high need to belong are more likely to express intentions to join a brand community when it is socially-oriented. Study 2 finds that belonging to a brand community improves relatedness satisfaction which, in turn, reduces state loneliness and improves brand evaluations.

This research has significant implications for marketing practitioners who are looking to foster relationships among consumers in the form of brand communities, especially given the positive impact of these communities on consumer well-being. These findings suggest that marketers should create brand communities that foster a social (rather than product) focus to create a sense of belongingness with the brand and among its community members, and that doing so can improve relatedness satisfaction needs and reduce consumer loneliness.

This research contributes to the growing literature on consumer loneliness and is among the first to identify the positive psychological outcomes of socially-oriented brand communities on loneliness.

This study drew on person-organization fit and ideological psychological contract theories to test whether inclusiveness, operationalized as sense of belonging, could be explained by congruence/discrepancy between employees' personal value of diversity, equity and inclusion (DEI) initiatives and employees' views of perceived organizational commitment to these initiatives. The study also examined whether sense of belonging, and perspectives of DEI initiatives, differed between majority [New Zealand European (NZE)] and minority [Māori/Pasifika (MP)] workers.

A total of 771 employees from a New Zealand healthcare organization completed an online survey. Further to mean difference tests to contrast majority and minority group experiences, polynomial regressions with response surface methodology were conducted to examine congruence effects on sense of belonging.

While MP workers attributed greater personal value to DEI initiatives and viewed the organization as prioritizing these initiatives compared to NZ European (NZE) workers, MP workers experienced a lower sense of belonging. Further, the authors' results show that congruence at higher levels of personal and organizational importance ascribed to DEI initiatives was associated with greater sense of belonging. Contrary to the deficiency-based discrepancy effect proposed, the lowest levels of belonging were experienced at low levels of organizational commitment to DEI, regardless of personal diversity value. Additionally, MP were more susceptible to ideological psychological contract breach than NZE workers.

The authors' study highlights that while positive diversity climate perceptions are closely linked to perceptions of inclusion, organizations will discern the factors that contribute to or undermine inclusiveness by also gaging personal value DEI initiatives and the unique experiences of minority and majority groups.

This study is the first to examine the effect of diversity-related value congruence on employees' sense of belonging, and to uncover racioethnic differences in these effects.

In this chapter, we argue that beyond the self-enhancement motive (i.e., the desire for a positive identity), other identity motives play a significant, yet underspecified role in homogeneous and diverse groups. In particular, we explore how the desire for self-verification, belonging, and distinctiveness offer alternative and, at times, even contradictory explanations for findings typically attributed to self-enhancement. We also consider the ways in which these motives are influenced in homogenous and diverse groups and the effects they have on group processes and performance. Through our examination, we aim to stimulate research on the role of multiple identity motives in homogenous and diverse groups.