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The purpose of this paper is to identify which consumption practices young adults regard as necessary. Recently, necessity consumption has not attracted the interest of consumer researchers, even though it serves as an important concept for studying the fundamentals of consumption.

The data are based on consumption diaries in which young adults reported their consumption practices during one week and then rated the degree to which they experienced each of these practices as a necessity or luxury on a seven‐point scale. The data collection was conducted in January 2011. The sample consisted of 55 Finnish university students and the total number of practices they reported in the diaries was 3,847. The data were analyzed using descriptive statistics.

The results show that young adults experienced almost 60 per cent of their consumption practices as necessary. However, the boundaries between necessary consumption and luxury consumption appeared to be fluid. Accordingly, five groups of consumption practices were identified on the basis of their necessity/luxury ratings, and three of these groups included necessity practices of different levels.

The results show that young adults define necessity consumption differently in different situations. Also, the importance of social activities was evident in all three groups of necessity practices. To conclude, the authors suggest that the developed empirical model should be tested further in different contexts, especially regarding the situational factors, as it provides a fruitful starting point for studying necessity consumption.

The purpose of this paper is to focus on the material conditions of peoples’ daily lives by investigating changes in the self-perceived necessities of ten technology- and leisure-related consumer goods and services between 1999 and 2009. The authors also look at the socio-demographic predictors of the perceptions and the development of the ownership of the goods under investigation.

The data are derived from surveys “Finland – Consumption and way of life” 1999 (N=2,417), 2004 (N=3,574), and 2009 (N=1,202). The statistical analysis methods include ANOVA and descriptive statistics. Also official statistics are used.

Many technological goods, in particular, have become necessities for most people, and the ownership rates have increased notably. Age, type of household, place of residence and gender affected the necessity of most items. Income affected the necessity of expensive goods and services.

The ways goods become social decencies does not always follow economic rationalities or are explained by conventional socio-economic determinants. The meaning of life course stage and related daily practices are probably more important than is usually recognized in social studies. Particularly many ICT goods become socially perceived necessities soon after their emergence, which changes the perceptions of adequate living standards, affecting thus the definition of “basic needs” and related social policy.

The perceptions of necessities and other measures of living standards have been mainly looked at from the viewpoint of poverty and income. This study explains the perceived necessity of goods and services by several socio-demographic variables.

This study aims to verify the impact of the supply shock (fall in harvested output) and demand shock (fall in household income) due to the pandemic on the consumption of necessities and household savings of tilapia's smallholder farmer.

The researchers randomly chose 144 households as research samples using the proportional random sampling technique in Padang Jaya District, North Bengkulu Regency. Researchers collected data on household income, farm losses, household consumption for basic needs, labor demand, use of production inputs, the amount of output sold and saving both during and before the pandemic. The data were collected from the sample using a questionnaire prepared by the researchers. This study used a simultaneous equations system for arranging tilapia's smallholder farmer household economic model.

This study verified that the demand shock phenomenon makes households more severe than the supply shock phenomenon. The demand shock phenomenon made worse-off tilapia smallholder farmers because it caused their household savings to drop during the pandemic. The fall in savings will disrupt the stability of consumption of household necessities (health, food, education and clothing) in the future.

The main contribution of this study was providing empirical evidence about the impact of the demand and supply shock of COVID-19 on the most vulnerable entities in the Indonesian freshwater aquaculture industry, namely, smallholder farmer households of freshwater aquaculture fish.

The peer review history for this article is available at: https://publons.com/publon/10.1108/IJSE-08-2022-0554.

“Trading up” is the phenomenon that describes consumers’ willingness to pay premiums on goods that are emotionally meaningful to them. The meaning of a good is reliant on an individual's consumption values. The purpose of this study was to examine the phenomenon of trading up among Korean university students. A total of 223 usable surveys were analyzed. Fifty-one product categories were reported for trading up, and divided into four classifications: clothes, fashion accessories, small electronics, and other appliances. These four classifications were significantly associated with brand types, retailing formats, and information sources. Finally, respondents were classified into three groups according to consumption values and each group exhibited different relationships with the marketing mix variables.

It is known that a conflict exists between consumers’ materialistic and green values. Previous research has focused on values conflict consequences. Antecedents of consumers’ materialistic and green values conflict remain understudied. This study aims to explore the antecedents of consumers’ materialistic and green values conflict.

An exploratory type research design was applied. Overall 22 interviews were conducted with consumers that had materialistic and green values conflict. The transcripts of the interviews were analyzed using content analysis with Maxqda software.

The findings demonstrate consumers' negative attitudes towards consumption, understood as consumerism. Results indicate that value conflict is related to unpleasant emotions such as guilt, anxiety, helplessness and remorse. Guilt is the most prominent emotion associated with the conflict of values. The study identifies dissonant information, environmental knowledge, social norms, impulsive buying and mindfulness as antecedents of materialistic and green values conflict.

The novelty of the study is the antecedents of the materialistic and green values conflict. This study makes a valuable contribution to the academic discourse on sustainable consumption, consumer materialism and green values by providing a deeper understanding of the values conflict experienced by consumers who hold materialistic and green values. The main significance of this study is that it provides valuable insights from qualitative research into the antecedents of the conflict between consumers' materialistic and green values.

Considers the economic aspects of food consumption patterns by looking at the relationship between value structures and personality profiles as a means for assessing consumers′ basic need orientations, and at eating behaviour as a compensatory strategy when other‐than‐physiological needs are frustrated. Seeks to demonstrate that the concept of values is a promising tool for ascertaining the conditions under which consumer behaviour phenomena might occur. Introduces the concepts of values and compensatory eating behaviour in order to demonstrate their relevance for consumer behaviour research, and describes how these concepts can be measured. Presents some first results from an empirical study, conducted in West Germany, and concludes with some remarks on the implications of its findings.

This paper aims to examine the effect of housing wealth on household consumption when there are resale and refinancing constraints that prevent housing assets from being cashed out.

Based on Household Expenditure Survey data in Hong Kong from 1999 to 2010, regression analysis is applied to compare the housing wealth effects of private and subsidized homeowners. Propensity score matching is adopted to ensure that the two groups of homeowners share similar household income. Further regression analysis is conducted to examine private homeowners’ consumption when their recourse mortgages are in negative equity.

Subsidized homeowners, who are not allowed to resell their units before sharing their capital gain with the government, experienced an insignificant housing wealth effect. While private homeowners experienced a significant housing wealth effect, the effect was weakened in the presence of a resale constraint induced by negative equity. The results remain robust after the application of more rigorous sample selection through propensity score matching.

The analyses are subject to two potential data limitations. One is a relatively small sample size. The other is that data on financial assets and mortgages are unavailable and have to be indirectly controlled through household characteristics. Nevertheless, our estimated marginal propensity to consume out of housing wealth is 0.03 of the annual household consumption for private homeowners, which is within the range of estimates reported in previous literature.

This study shows that the housing wealth effect enjoyed in the private sector does not necessarily apply to the subsidized sector where resale and refinancing constraints exist. This is not to suggest that the constraints be removed. Rather, policymakers should be aware of the tradeoff: while the constraints ensure that government subsidies are used to assist home ownership, not capital gain, they also bring about consumption inequality in a society, especially in a booming housing market.

Our findings extend the literature on the housing wealth effect, which has been exclusively focusing on private homeowners, to subsidized homeowners. This study also adds to the literature on housing welfare by highlighting that the resale constraints of subsidized housing can weaken the housing wealth effect.

Nobody concerned with political economy can neglect the history of economic doctrines. Structural changes in the economy and society influence economic thinking and, conversely, innovative thought structures and attitudes have almost always forced economic institutions and modes of behaviour to adjust. We learn from the history of economic doctrines how a particular theory emerged and whether, and in which environment, it could take root. We can see how a school evolves out of a common methodological perception and similar techniques of analysis, and how it has to establish itself. The interaction between unresolved problems on the one hand, and the search for better solutions or explanations on the other, leads to a change in paradigma and to the formation of new lines of reasoning. As long as the real world is subject to progress and change scientific search for explanation must out of necessity continue.

This study aims to investigate motivations and human values of everyday consumers who participate in the annual day of consumption restraint known as Buy Nothing Day (BND). In addition, this study demonstrates a hybrid content analysis method in which artificial intelligence and human contributions are used in the data analysis.

This research uses a hybrid method of content analysis of a large Twitter data set spanning three years.

Consumer motivations are categorized as relating to consumerism, personal welfare, wastefulness, environment, inequality, anti-capitalism, financial responsibility, financial necessity, health, ethics and resistance to American culture. Of these, consumerism and personal welfare are the most common. Moreover, human values related to “openness to change” and “self-transcendence” were prominent in the BND tweets.

This research demonstrates the effectiveness of a hybrid content analysis methodology and uncovers the motivations and human values that average consumers (as opposed to consumer activists) have to restrain their consumption. This research also provides insight for firms wishing to better understand and respond to consumption restraint.

This research provides insight for firms wishing to better understand and respond to consumption restraint.

The question of why everyday consumers engage in consumption restraint has received little attention in the scholarly discourse; this research provides insight into “everyday” consumer motivations for engaging in restraint using a hybrid content analysis of a large data set spanning over three years.

This paper aims to show how social needs – the need for integration and need for distinctiveness – guide Finnish young adults’ mundane consumption behaviors.

The study draws on literature on the fundamental importance of social needs for people’s social well-being and the healthy development of the young. The research uses qualitative methods, leaning on an interpretive approach that regards social needs as subjectively experienced and socially constructed phenomena. The empirical data were sourced from 56 Finnish university students’ narratives on their daily consumption behaviors.

The findings present five categories: “Socializing through consumption”, “Consuming to affiliate”, “Uniqueness through consumption”, “Consuming to show off” and “Obedient consumption”, which are further linked to social needs.

The study opens up the ways social needs are connected to consumption behaviors, for example showing how quotidian consumption objects, such as branded clothes, may be used to satisfy social needs in a way that enables young adults to make independent and distinctive consumption choices. On the other hand, in regard to young consumers’ psychological and social well-being, the study finds that striving to satisfy social needs could also lead to destructive behaviors, such as alcohol consumption.

The current research highlights the unavoidable importance of social needs in young adults’ mundane consumption and how they strive to satisfy them. Thereby, it yields implications for social well-being by shedding light on the pressures and possibilities faced by young adults in their everyday life.