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Article
Publication date: 3 October 2016

Naz Onel and Avinandan Mukherjee

Environmental behavior studies suggest that knowledge, in addition to other psychological and social factors, can play an important role in consumers’ environmental…

Abstract

Purpose

Environmental behavior studies suggest that knowledge, in addition to other psychological and social factors, can play an important role in consumers’ environmental behavior change. The purpose of this paper is to understand the relationship between knowledge and various psychological factors which encourage consumers’ participation in pro-environmental behaviors. The relationships that link an individual’s attitudes toward science, environmental values, different types of knowledge (i.e. scientific facts, environmental facts, and subjective environmental knowledge), environmental risk perception, and willingness to pay (WTP) for the environment with pro-environmental behavior were examined.

Design/methodology/approach

Theoretically guided hypotheses and model were formulated and tested with multiple linear regression models. The study was based on measures and data obtained from the large-sample secondary database of the 2010 General Social Survey (n=2,044).

Findings

Results indicated that while attitudes toward science had direct effects on knowledge of scientific facts and knowledge of environmental facts, environmental values showed effects on knowledge of environmental facts and subjective knowledge on environmental issues. The results also indicated that from different types of knowledge, subjective knowledge on environmental issues had effects on both environmental risk perception and WTP for the environment. Knowledge on environmental facts, on the other hand, was able to predict only environmental risk perception. The scientific factual knowledge did not show an effect on mediator of pro-environmental behavior. Also, subjective knowledge indicated indirect effects on pro-environmental behavior through environmental risk perception and WTP for the environment.

Originality/value

Although research on understanding factors influencing pro-environmental behaviors and potential relations to individual knowledge has grown in recent years, there has been very little attempt at distinguishing between different types of knowledge and investigating their potential roles in the context of environmentally relevant behaviors. This study will help understand the functioning of different types of consumer environmental knowledge and their impacts on pro-environmental behaviors more in depth.

Details

World Journal of Science, Technology and Sustainable Development, vol. 13 no. 4
Type: Research Article
ISSN: 2042-5945

Keywords

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Article
Publication date: 1 April 2014

Naz Onel and Avinandan Mukherjee

The purpose of this paper is to examine five different types of eco-sensitive behaviours separately and understand if determinants of these behaviours vary depending on…

Abstract

Purpose

The purpose of this paper is to examine five different types of eco-sensitive behaviours separately and understand if determinants of these behaviours vary depending on the type of action being performed.

Design/methodology/approach

The study investigates factors influencing five different eco-sensitive behaviours by empirically testing the effects of socio-economic status (SES), gender, age and environmental values. Theoretically guided hypotheses and models were formulated and tested with multiple linear regression models by employing a data set from the National Opinion Research Center (NORC) 2010 General Social Survey.

Findings

Results conclude that different types of behaviour have different predictors. While age differences only explain recycling cans and bottles, gender difference explains buying pesticide-free fruits/vegetables and avoiding environmentally harmful products. Values, on the other hand, predict all five eco-behaviours. Driving less and saving water for environmental reasons were least explained by the examined predictors.

Originality/value

These results contribute to untangling the confusing research evidence on the effects of SES, age, gender and environmental values on different environmental behaviours and on the relationship between them by examining each behaviour separately.

Details

World Journal of Science, Technology and Sustainable Development, vol. 11 no. 1
Type: Research Article
ISSN: 2042-5945

Keywords

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Article
Publication date: 9 March 2015

Naz Onel and Avinandan Mukherjee

The potential underlying causal factors of environmental behaviours have been examined from various theoretical angles by mostly focusing on individual motivations in the…

Abstract

Purpose

The potential underlying causal factors of environmental behaviours have been examined from various theoretical angles by mostly focusing on individual motivations in the literature. The purpose of this paper is to develop a conceptual model based on an integrative approach to better understand eco-sensitive consumer behaviours and their predictors.

Design/methodology/approach

The paper reviews distinct theoretical approaches and, based on the integrative perspective, develops a model using the framework of the goal framing theory (GFT).

Findings

On the basis of the GFT, the authors propose that 12 variables influence the pro-environmental behaviours of consumers: biospheric values, egoistic values, altruistic values, environmental concern, awareness of consequences, ascription of responsibility, subjective norms, attitudes towards behaviour, perceived behavioural control, personal norms, affect, and behavioural intention. Furthermore, the authors categorize environmental behaviours based on three different stages of the consumption process of consumers: purchase, usage, and post-use.

Originality/value

The proposed model will offer future studies a holistic understanding of the factors that predict environmentally sensitive behaviours of consumers and the extent to which such behaviours depend on moral considerations, feelings, or self-interest motives.

Details

World Journal of Entrepreneurship, Management and Sustainable Development, vol. 11 no. 1
Type: Research Article
ISSN: 2042-5961

Keywords

Content available

Abstract

Details

International Journal of Pharmaceutical and Healthcare Marketing, vol. 5 no. 4
Type: Research Article
ISSN: 1750-6123

Content available

Abstract

Details

International Journal of Pharmaceutical and Healthcare Marketing, vol. 7 no. 1
Type: Research Article
ISSN: 1750-6123

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