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Grounded on the value-based adoption model and innovation diffusion theory, this study examined consumer purchase decisions of mobile Global Positioning System (GPS) navigation apps. In addition, this study also investigated the moderating role that perceived availability of free substitutes (PAFS) plays in the relationship between perceived value and purchase intention. The paper aims to discuss these issues.

Data collected from 219 mobile users were analyzed against the research model using the partial least squares approach.

The results showed that compatibility, relative advantage, perceived enjoyment, perceived cost (positively), and complexity (negatively) influenced these users’ value perceptions and purchase decisions. Furthermore, PAFS significantly weakened the positive relationship between perceived value and purchase intentions.

Based on these findings, the authors provide practical suggestions for mobile app developers to increase mobile app sales. This study also helps advance knowledge of mobile internet marketing.

This study is a pioneering effort in explaining consumer purchase intentions in the context of mobile GPS navigation app.

The purpose of the study was to test the usability of the MyLA app prototype by its potential users. Furthermore, the Web app will be introduced in the framework of “Mobile Learning Analytics”, a cooperation project between the Cooperative State University Mannheim and University of Mannheim. The participating universities focus on the support of personalized and self-regulated learning. MyLA collects data such as learning behavior, as well as personality traits. Last but not least, the paper will contribute to the topic of learning analytics and mobile learning in higher education.

For the empirical investigation, a mixed-method design was chosen. While 105 participants took part in the conducted online survey, after testing the app prototype, seven students joined an additional eye tracking study. For the quantitative part, a selected question pool from HIMATT (highly integrated model assessment technology and tools) instrument was chosen. The eye tracking investigation consisted of three tasks the participants had to solve.

The findings showed that the students assessed the idea of the app, as well as the navigation positively. Only the color scheme of the prototype was not very attractive to a noticeable amount of the participants. So, it requires slight modifications concerning the app design. For the eye tracking study, it can be stated that the students viewed the relevant parts, and they basically had no difficulties to solve the tasks.

Due to the empirical testing of the app prototype, the project team was able to adjust the application and to add further features. Furthermore, the backend was programmed and an additional tool (MyLA dashboard) was developed for lecturers. A mutual understanding of the targets, privacy issue and relevant features are indispensable for further development of the project.

Online food delivery service has evolved swiftly and stretched the bounds of the catering business. In the gig economy, being a food delivery rider draws employees with the promise of flexibility and independence. To this end, the purpose of this paper is to explore the main themes shared in online reviews by food delivery riders and which of these themes are linked to positive and negative ratings.

The authors used 729 employee reviews posted on the Glassdoor website. In addition, they used content analysis to examine reviews of Uber Eats online food ordering company shared by food delivery riders on an online platform.

The results of this study include seven main themes: “earning,” “customers,” “orders,” “tips,” “car,” “flexible schedule” and “app” (navigation). Positive concepts are associated with “earning,” “orders,” “tips” and “flexible schedule.” Negative themes are linked to the “app” (navigation), “car” and “customers.”

Management should consider online reviews as employees’ opinions and voices. Specifically, management should provide financial support to employees for car maintenance, offer insurance for income stability and arrange training programs to enable them to use several tip-enhancing behaviors.

No research has been conducted using online reviews from an employment search engine to investigate employees’ experiences of online food delivery. To the best of the authors’ knowledge, this study is one of the first attempts using user-generated content from an employment search engine to explore employees’ experiences.

With the increasing mobile activity of the Generation Z market (born after 1994), marketers’ interest in this social group is rising. This research paper aims to uncover the relatively unknown attitudes and behaviour of the youth market in an emerging market, South Africa, towards branded mobile applications (apps). Previous studies on mobile marketing have focused on Generation X and Generation Y and generally with a quantitative focus.

This study is based on the theoretical framework of the unified theory of acceptance and use of technology model 2. The study used a qualitative framework with stratified focus groups, aged between 18 and 21 years old at a private tertiary institution in South Africa.

The findings indicate that these South African Gen Z participants mainly used WhatsApp, Instagram, Facebook, Uber and Snapchat. The participants had more positive than negative attitudes towards mobile apps. The findings also showed that privacy was a major concern for the participant’s attitudes and behaviour towards mobile apps. The findings supported the UTAUT2 model, but also discovered new themes. As a recommendation, the issue of privacy and its effect on mobile app adoption is a factor to be researched in the future. The research also provides recommendations for marketers and app developers.

This study was of a qualitative nature, and thus, the sample size was smaller than that of a quantitative study. Future research could add to this study by increasing the sample size and adding a quantitative method such as surveys.

Marketers of mobile apps targeted towards the Gen Z market should aim to be convenient for their users, as well as be entertaining, functional, time-efficient while avoiding excessive in-app adverts, being honest upfront about their pricing strategy, incorporate an element of connectivity into the app and respect their privacy. This paper also provides practical recommendations for mobile app developers (targeted towards Gen Z users) including minimising notifications and updates within the app, developing a mobile app that requires less usage of data (due to the high expense of data in South Africa for the price-conscious Gen Z market) as well as less usage of memory space on the phone and incorporating universal symbols within the mobile app.

This study supported the UTAUT2 model effects of performance and effort expectancy, social influence, facilitating conditions, hedonic motivation, price value and habit on the behavioural intention of users towards a new technology, i.e. GenZ students’ attitudes and behaviour towards branded mobile apps in South Africa. However, an additional condition was discovered in this study, i.e. privacy and its impact on the attitudes and behaviour of GenZ mobile app users. Therefore, this study extends the UTAUT2 model framework. Furthermore, this study uses a qualitative design, which has not been used in previous studies, with a focus on the under-researched Gen Z market, and in particular in an emerging market, such as South Africa.

With a high rate of mobile technology ownership in the home, it is unknown how parents’ behavioral intention influences mobile technology adoption and children’s informal use to support reading. The purpose of this paper is to identify 120 parents’ intentions to adopt mobile technology and gather in-depth perceptions about mobile technology adoption with a smaller subset of 13 parents.

The unified theory of acceptance and use of technology adoption model and the ecological systems theory help explain the interconnections of the child’s home and school on mobile technology intentions and use behavior. A mixed-method explanatory research design obtained behavioral intention scores from a parent survey and individual interviews explained intention scores and depth of perceptions.

Parents’ behavioral intention scores show, on average, parents agree with using mobile technology to help their child read in the home. Behavioral intention concerns are influenced by children’s individual experience with technology: reluctant users prioritize media-safe education; indifferent users perceive technology as entertainment and desire a balance of text mediums; eager users are influenced socially and recognize interactive and individual affordances when reading with technology.

Knowing that parents’ behavioral intentions vary based on their individual concerns, transparency between parents and teachers about parents’ concerns and children’s mobile technology use in the home can strengthen children’s mobile learning opportunities between home and school.

Data were collected from 46 classrooms between two K-5 elementary schools in the southeastern USA, which offers a unique glimpse into technology adoption behavior in two different communities.

The purpose of this paper is to explore external, mediator and moderator factors that influence tourist intention to use GPS-based navigation apps from the perspective of spatiotemporal tourist behavior (STTB).

A total of 636 valid questionnaires were selected from tourists visiting Lijiang Ancient Town. The partial least squares-structural equation modeling with the SmartPLS approach was adopted to estimate and validate the model.

The results of this paper showed that wayfinding efficiency, sensation-seeking behavior and spatial ability (SA) influence tourists’ intention to use (IU) navigation apps. A mediator of perceived location accuracy between SA and IU has been found. A multigroup generation moderator is verified in the model.

This paper provides a better understanding of the relationship between tourist spatiotemporal behavior and navigation apps, presenting practical suggestions for app developers, destination managers and vacation planners.

While the effects of information technology on tourist behavior have become a topic of interest among tourism industry stakeholders, this paper examines the effects of STTB on the acceptance of navigation apps in reverse, which enriches the theoretical framework.

本文从时空旅游行为 (STTB) 的角度探讨了影响游客使用基于 GPS 的导航应用程序的外部、中介和调节因素。

本研究共从丽江古城旅游者中抽取了636份有效问卷。采用 SmartPLS 方法的偏最小二乘结构方程建模 (PLS-SEM) 来估计和验证模型。

研究结果表明, 寻路效率 (WE)、感觉寻求行为 (SSB) 和空间能力 (SA) 会影响游客的使用意向 (IU) 导航应用程序。研究还发现感知位置准确度 (PLA)是空间能力 (SA) 和使用意图 (IU) 之间的中介变量。世代在多组比较模型中作为调节变量。

本文提供了对旅游时空行为与导航应用程序之间关系的更好理解, 为应用程序开发人员、目的地管理者和度假规划者提供了实用建议。

虽然信息技术对游客行为的影响已成为旅游业利益相关者感兴趣的话题, 但本文研究了 STTB 对导航应用程序接受度的影响, 从而丰富了理论框架。

The latest mobile technology may shape consumers' motivations by allowing them to order a variety of foods using smartphone apps. Following the stimulus–organism–response (SOR) framework and using a mixed methods approach, this study investigates the impacts of different components of mobile dining on customers' perceived value, which leads to actual purchase intentions. Furthermore, this study examines the moderating effect of the restaurant type.

Data were collected via an online questionnaire survey from 351 individuals in the city of Jakarta (Indonesia) who actually used mobile apps to order food online. Data analysis was carried out using structural equation modeling.

The findings reveal that source credibility, review valence, the navigation system, food quality and service quality significantly impact customers' perceived value. Customers' perceived value, in turn, positively affects their purchase intentions. The findings also reveal that the impacts of review valence, the navigation system, food quality and service quality on customers' perceived value depend on the different levels of restaurants.

This study is among the first in the mobile commerce research that studies the impacts of mobile electronic word-of-mouth (eWOM), system quality and overall restaurant image on dining choices by considering actual mobile shoppers. Second, this study extends the SOR model to examine the impact of the mobile environment-based characteristics on the perceived value that leads to purchase intentions. Third, the current study examines whether the relationships that are discussed early on differ based on the restaurant type. The findings of this study could help practitioners achieve a deeper understanding of diners' behaviors due to the perceived benefits of mobile dining.

The purpose of this paper is to examine the context of cognitive load and the role of in-app controls that serve as visual aids to promote business process understanding and the use of accounting information system (AIS) for small business users.

In total, 164 participants from small- and medium-sized enterprises were invited to participate in an experiment with between-subjects 2×2 factorial design. Researchers provided two sets of manipulations in the form of in-app control aids, namely Navigation and Guidance. Groups of individuals either received both navigation and guidance, only navigation or only guidance, or no treatment at all. These four different groups were then tested by a range of tasks to measure user understanding on small business domain knowledge and accounting business process provided by the system.

The findings indicate that although several early indications were visually observed wherein Navigation and Guidance may help reduce individual cognitive load and hence provide potential value for a better understanding of business process, the statistical analysis has not yet been able to substantiate the differences. Despite visually supporting the hypotheses, neither Navigation nor Guidance proved significant on accuracy (scores), efficiency (time) and individual cognitive difficulties. It appears that a systematic training on the accounting process is arguably imperative in order to reduce the extraneous cognitive load due to a relative gap of accounting logic and users’ knowledge of their business process. Ultimately, it would promote the germane knowledge where the integration of user’s own business process and accounting process can manifest effectively.

Aligned with the findings of the research and its correlation with learning, apparently the learning process is not merely determined not only by the application control features being embedded, but also by the domain knowledge of individuals who interact with the system. Training related to the discussion of the accounting process should be conducted more intensively to minimize the gap between the knowledge upon the problems on individual business process and the mechanism of the accounting process.

This research takes a new approach in examining user acceptance toward an AIS by comparing task performance with and without the assistive devices, to assess how these visual aids may overcome the cognitive load of the individual.

Artificial intelligence (AI) has the potential to facilitate service provision and forms the basis for various smart services, such as augmented reality (AR) apps. The purpose of this study is to investigate the guiding help of an AR app in elaborate servicescapes, which typically constitute complex environments. The study examines how an AR guidance app impacts service evaluation.

This research conducted a field experiment during a trade fair. It employed a two-group between-subjects design (AR app vs traditional 2D map) in order to examine how guidance through complex environments affects overall service satisfaction. Hypotheses were tested through analysis of covariance (ANCOVA), moderated regression, and PROCESS.

The results reveal that an AR app compared to a traditional 2D map leads to significantly higher overall service satisfaction. This relationship is mediated by perceived complexity reduction. Moreover, perceived behavioral control acts as a moderator. Further, the usage of an AR app tends to improve customer loyalty.

Managers learn whether it is worthwhile to employ AR apps in elaborate service environments as well as how to implement them.

By conducting a field experiment and examining a concrete AI-based smart service (i.e. an AR app), this research adds to the AI literature, which has been mostly conceptual, and contributes to the underexamined field of elaborate servicescapes.

This research aims to focus on providing interventions to alleviate usability challenges to strengthen the overall accuracy and the navigation effectiveness in indoor and stringent environments through the experiential manipulation of technical attributes of the positioning and navigation system.

The study followed a quantitative and experimental method of empirical enquiry and software engineering and synthesis research methods. The study further entails three implementation processes, namely, map generation, positioning framework and navigation service using a prototype mobile navigation application that uses the near field communication (NFC) technology.

The approach and findings revealed that the capability of NFC in leveraging its low-cost infrastructure of passive tags, its availability in mobile devices and the ubiquity of the mobile device provided a cost-effective solution with impressive accuracy and usability. The positioning accuracy achieved was less than 9 cm. The usability improved from 44 to 96 per cent based on feedbacks given by respondents who tested the application in an indoor environment. These showed that NFC is a viable alternative to resolve the challenges identified in previous solutions and technologies.

The major limitation of the navigation application was that there is no real-time update of user position. This can be investigated and extended further by using NFC in a hybrid make-up with WLAN, radio-frequency identification (RFID) or Bluetooth as a cost-effective solution for real-time indoor positioning because of their coverage and existing infrastructures. The hybrid positioning model, which merges two or more techniques or technologies, is becoming more popular and will improve its accuracy, robustness and usability. In addition, it will balance complexity, compensate for the limitations in the technologies and achieve real-time mobile indoor navigation. Although the presence of WLAN, RFID and Bluetooth technologies are likely to result in system complexity and high cost, NFC will reduce the system’s complexity and balance the trade-off.

Whilst limitations in existing indoor navigation technologies meant putting up with poor signal and poor communication capabilities, outcomes of the NFC framework will offer valuable insight. It presents new possibilities on how to overcome signal quality limitations at improved turn-around time in constrained indoor spaces.

The innovations have a direct positive social impact in that it will offer new solutions to mobile communications in the previously impossible terrains such as underground platforms and densely covered spaces. With the ability to operate mobile applications without signal inhibitions, the quality of communication – and ultimately, life opportunities – are enhanced.

While navigating, users face several challenges, such as infrastructure complexity, high-cost solution, inaccuracy and usability. Hence, as a contribution, this paper presents a symbolic map and path architecture of a floor of the test-bed building that was uploaded to OpenStreetMap. Furthermore, the implementation of the RFID and the NFC architectures produced new insight on how to redress the limitations in challenged spaces. In addition, a prototype mobile indoor navigation application was developed and implemented, offering novel solution to the practical problems inhibiting navigation in indoor challenged spaces – a practical contribution to the community of practice.