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The purpose of this study is to analyze research output in the naturopathy field at the global level and to examine the various trends in scientific literature available on naturopathy using bibliometric analysis.

The data was collected from the SciVerse Scopus database published from 2000 through 2019. The search was conducted using Medical Subject headings entry terms, i.e. “Naturopathy” OR “Naturopathic Medicine” using the “Document” search option. The search results comprised of documents that had these above search terms in their article title, abstract and keywords. The retrieved documents were then analyzed concerning different parameters like the growth of publications, authorship patterns, productive countries and institutions, highly cited papers, top prolific authors, funding agencies and document types.

The results of this study reveal that a total of 1,099 documents were published during 20-year time span. The most preferred publication type is research articles 683 (62.14%). Germany, USA, Australia, India and Canada were the most productive countries in terms of the number of scientific documents. The findings also show that the most preferred journal in the field of naturopathy is MMW Fortschritte der Medizin, with 115 documents followed by Journal of Alternative and Complementary Medicine with 58 documents. In contrast, the journal BMC Complementary and Alternative Medicine had the highest citations per paper (17.85). For the 20-year study period, the average value for the degree of collaboration was calculated as 0.57, indicating 54% of the total publications in naturopathy were multi-authored. The value of the collaboration coefficient (CC) signifies the levels of multi-authored papers. CC was highest in the year 2019 (0.55) indicating that the publications were contributed in collaboration rather than in isolation and the number of multi-authored/mega-authored papers outnumbered the single authors in the collection of all authors in the year 2019. Bastyr University, USA was the most productive Institution. Journal articles were the most preferred form of publication.

This study traces various trends in the research behavior and preferences of researchers in the field of naturopathy. It thus can be of immense help to identify strong areas in naturopathy research. Further, this study will help the librarians to identify the core/preferred journals in naturopathy. 

This paper makes an endeavor to carry an extensive bibliometric study that provides an overview of emerging trends in naturopathy research.

Complementary and alternative medicine (CAM) as a topic of research and as an approach within the health care delivery system has become increasingly accepted. Aided by the holistic movement, and after a century and a half of striving for legitimacy, CAM is also increasingly becoming more accepted by mainstream medicine. This chapter reviews the social sources of disparities in use of CAM, with a greater focus on English-speaking countries, and especially the US. This chapter will briefly highlight the basic underlying principles of CAM as linked to its history and discuss types of CAM. The major focus of this chapter will be a review of the literature on social factors and use of CAM, looking at such factors as age, gender, socioeconomic status, race/ethnicity and immigration status, and health status. As part of this, we will also discuss the integration of CAM and conventional care. In conclusion, future directions for social science research in CAM will be discussed, specifically elaborating on the importance of the social sciences linking CAM with other growing interests in health and wellness.

Nutrition is a serious and immensely important scientific discipline researched and taught in universities worldwide. Its relevance to everyday life makes it unique among the sciences. It is written about not only in the scientific literature but also in the popular media. It is talked about on television and the radio in a way more befitting the fashion clothes industry than a science, often by people no more qualified to do so than anyone else. It is also at the root of the world′s largest industry, the agro‐food industry, and consequently attracts enormous interest from another almost equally as large – the advertising and public relations industry – as well as from politicians. Poses the questions: what has shaped our current attitudes to human nutrition and what are our sources of information about it?

Research is needed that uses large enough samples to facilitate disaggregation of users by specific types of complementary/alternative medical (CAM) practices and by ethnicity in order to examine possible patterns in the use of CAM therapies not accorded efficacy by family physicians. The objective of this study is too use data from a large population health survey to determine the relationship ethnicity, measured with multiple indicators, has with the use of CAM therapies classified as “accepted” or “rejected” by family physicians in terms of efficacy. Using data from the Canadian Community Health Survey (CCHS) Cycle 1.1, logistic regression models estimate the factors influencing the use of the two binary categories of CAM therapy. Measures of ethnicity available in the CCHS are used to focus on ethnic origin, comparing North American and Foreign born, and on ethnic identification, comparing Whites with Asians, South Asians, Blacks, Latin Americans, Aboriginals, and others. Whites and North American born had higher odds of using “accepted” therapies, whereas immigrant visible minorities and those with Asian ethnic identities were more likely to use “rejected” therapies. This research confirms that ethnicity constitutes a cultural resource upon which users of CAM draw as they make their health-care decisions, sometimes despite the recommendations of family physicians.

This paper aims to make a contribution to the current lack of literature in the Australian context by reviewing qualitative feedback collected from students in five private higher education institutions. In particular, the paper seeks to examine factors influencing student choice to study at private higher education institutions and student perceptions of such institutions. Previous studies on this topic are mostly focussed on universities with lack of research with the booming private higher education sector.

This study draws data from five different private for-profit higher education institutions in Australia. It involved feedback from 120 students undertaking higher education courses in different discipline areas at different stages of study. The study involved 15 focus group interviews with eight students in a group. The selection of students was based on the representation of different characteristics of student such as: male/female, domestic/international, and discipline areas.

An analysis of the data collected from the students across these five institutions indicated that the main factors influencing student choice can be grouped in six domains. These are: student perception; access and opportunity; learning environments; quality of teachers; course design; and graduate success. This study reinforces that student perception of the private for-profit higher education institutions is an important factor in influencing student choice to study at the institution.

The limitation of the study was the ability to interview more students from larger colleges, across all discipline areas. However, the time and length of the focus group interviews was largely managed by the five institutions.

The private higher education sector has experienced consistent growth in the last few years in Australia. Currently, there is no qualitative research done in Australian private higher education on factors influencing student choice to study with private institutions. The rise of such providers require research on insights about student choice, student expectation and their experience.

Medical tourism demands tremendous responsiveness and accountability. The triple bottom line in medical tourism indicates that these organizations must emphasize on economic profits, environmental protection, and conservation of social resources. Developing a resilient medical tourism ecosystem is another critical necessity after the COVID-19 pandemic. The present study attempts to study the various aspects of medical tourism while synthesizing the relevant theories. This synthesis was used to propose a framework for developing a resilient medical tourism system. The outcomes of the chapter also propose the long, medium, and short-term goals. These goals focus on relevant stakeholders for developing highly integrated and resilient medical-tourism destinations.

This chapter explores the contribution of health care expenditure to basic needs satisfaction. It focuses on Nuevo Lugar, a shanty town of Lima with access to modern health care services and infrastructures. The research follows a three-step approach beginning with the investigation of what is understood as basic needs through people's concepts of the “good life”. It then identifies basic needs satisfiers in the slum – those goods and services people consume motivated by meeting their valued needs. Finally, it explores the case of expenditure on consultation fees, medicines and vitamin supplements. It finds that they might not make a significant contribution to people's physical health due to the lack of information on illnesses and treatments tailored to the local population, together with the high costs of medicines.

The paper has twin aims, one practical and one theoretical. From a practical point of view, the aim is to begin to identify appropriate marketing strategies and tactics for complementary and alternative therapists. From a theoretical point of view, the aim is to shape a research agenda for the exploration of marketing frameworks – such as service quality, consumer behaviour and relationship marketing – in the new and rather unusual context of complementary and alternative medicine (CAM).

The paper reviews the literature on CAM from a UK and a US perspective and provides the findings from a small online survey of users of CAM.

Initial research suggests that factors ancillary to the main therapeutic purpose of the medical treatment, particularly the level of personal care felt by the client, can have a substantial effect on client satisfaction. It is suggested that this is a sector in which marketing through relationships, networks and alliances is practised extensively and implicitly, and, therefore, that it would be a fruitful context in which to research and to apply relationship marketing principles.

The paper develops a research agenda for further inquiry into the emerging area of business and marketing in CAM.