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To explore the associations between noticing nature, nature connectedness, time in nature and human and nature’s well-being during the corona pandemic restrictions.

Natural England’s people and nature survey (PANS) data (n = 4,206) from the UK was used to assess a number of well-being outcomes (loneliness, life satisfaction, worthwhile life and happiness) and pro-nature behaviours as a function of longer-term physical time in nature and psychological connectedness to nature and shorter-term visits and noticing of nature.

Longer-term factors of nature connectedness and time in nature were both consistent significant predictors of well-being measures (apart from loneliness) and pro-nature conservation behaviours. Considered alone short-term visits and noticing were again consistent and significant predictors of three well-being measures, but recent visits to nature were not associated with pro-nature conservation behaviours. A combined regression highlighted the importance of a longer-term relationship with nature in all outcomes apart from loneliness but also revealed that even when considered in concert with longer-term factors, currently noticing nature had a role in feeling one’s life was worthwhile, pro-nature behaviours and loneliness.

The closeness of the human-nature relationship and noticing nature have rarely been examined in concert with nature visits. Further, the reciprocal benefits of pro-nature behaviours are often overlooked.

Land‐use and cover change threatens remaining urban green areas and the provision of ecosystem services. The purpose of this paper is to address the importance, sufficiency and needs of local recreational ecosystem services in urban areas.

The case study area is the City of Helsinki, Finland. In total, 30 key informants representing 19 neighbourhood associations in the urban‐rural gradient within the city were interviewed.

The results of the Helsinki case show that residents visit the focused nature areas frequently and spend considerable amount of time there. All the mentioned activities during visits were associated with getting recreational experiences. Of these the most frequently mentioned were getting “feel‐good feeling” and physical exercise, which were closely associated with walking and sports‐like activities. The importance of easy accessibility to local nature areas was emphasized. Recreational ecosystem services partly result from specific landscape features in the nature area and from biologically diverse nature.

Planners, managers and decision makers can use the findings from this study in determining the values of similar urban green areas in urban development.

The Helsinki case shows that these local nature areas are appreciated and attractive and that the residents of the focused study areas perceive the numerous benefits that the local nature areas provide as very important. It appears that conserving a considerable amount of remnant nature amongst urban housing has paid off in flourishing recreational ecosystem services in the studied area.

The purpose of this study is to assess the role of animals in creating a satisfactory experience at a natural park by investigating the impact on visitors of the exposure to, or absence of, fauna, towards the visitors’ overall experience.

The work is based on a quantitative data collection of tourists visiting a nature park. Altogether, 532 valid questionnaires were collected and used for the analysis. A series of factor analyses was conducted on pull and push factors for animal encounters. The resulting factor domains (FDs) were used as independent variables in ordinal logistic regression models to describe customer satisfaction.

The results of this study show that important FDs characterize the main visitor characteristics. Although human–animal encounters are an important factor for some visitors, the encounters should be encouraged in the most natural manner possible and not in captivity. This brings us to the concept of “Interpretation”, where guides and guided tours can help with the encounters. Information given prior to and during the visit can ensure visitors are aware that animal encounters are subject to nature and cannot be guaranteed.

The presence of areas where a number of animals are in captivity and can be viewed by visitors is an important decision for national parks and protected areas, as animals represent a potential attraction for visitors. Nevertheless, this decision creates an ethical dilemma in relation to the exploitation of animals, exacerbated by recent and increasing pressure on sustainable management. This study provides valuable results for guiding park managers in making reasoned decisions.

In response to issues and challenges facing the operators of nature-based tours, this study examines snowmobile tours in Svalbard, Norway. Specially, it posits to explore experience providers awareness of the fragile nature in which they are operating and how this awareness is implemented in their offerings. Subsequently, the chapter evaluates experience providers’ attitude of what aspects of the offerings they perceive as attractive to the tourists and the staging of the offerings accordingly. This study utilises interviews with six informants representing three different firms, a participant observation, and text analyses of the offer on the website www.Svalbard.net as the study method. The results show that the informants are aware of the fragile nature and strive to promote a sustainable behaviour during tours. In particular, they focus on informing and teaching the tourists about environmental aspects of the tour through storytelling and staging during the tour. By empowering the tourists through education and involvement they aim to make the tourists change their focus from riding the snowmobile to learning about the fragility of the nature and wildlife. Further, the informants state that the tourists may even become spokesmen for sustainable tourism due to the touring experience received. In conclusion, in a highly fragile environment like the Arctic a rise of motorised tours invites discourses on tourism development. It is pivotal to preserve the nature in a sustainable way while offering attractive tour experiences.

This paper aims to reveal the similarities and variances in activity patterns among those traveling alone and with a different mix of travel companions in the context of nature-based tourism.

In this research, five different travel parties (alone, with small children, with older children, with friends and with partner) and 25 tourist activities are research variables. The study selects Norway as the destination country in relation to activity patterns. Its data, collected from a questionnaire survey of residents from the United Kingdom, Sweden and France, contain 6,935 responses.

The study finds that traveling with a partner is the preferred mix for traveling to Norway. A correspondence analysis on activity patterns reveals that traveling with friends and traveling with a partner show some similarities in activity patterns, where the other three groups prove notable differences in activity patterns compared to these two groups.

The study empirically tests the relationship between the mix of travel party and the choice of tourist activity in the context of nature-based tourism in Norway. It provides new market insights that can assist tourism businesses to further tailor products and services to traveling public involving different types of companions.

This paper explores travel motivations and characteristics of European ecotourists who visit ecolodges in desert areas of Iran. It also evaluates 26 ecolodge attributes from the perspective of the European patrons.

Different methods were adopted for the aim of this study, comprising the importance-performance analysis technique and a questionnaire survey.

A survey of 386 patrons in 12 selected ecolodges found that most European ecotourists were middle-aged to old adults (36–65 years old) and highly educated who traveled with their spouses or friends. Ecotourists generally stayed in ecolodges for 2–5 days to learn and explore nature and be in the wilderness and undisturbed nature. This study also showed that the ecolodges are successful to a large extent, yet they need to focus more on their services and facilities.

Due to the significance of international tourists for the economy, decision-makers and managers must learn about tourists' motivations and travel satisfaction to be able to compete against their rivals in the marketplace. The result of this study may help the owners and managers of ecolodges in desert areas understand the needs and priorities of European tourists.

This study expanded the existing literature of motivations and satisfaction of tourists in the ecolodge industry.

Wine tourism is spreading from the “old world” wine countries to Asia. The purpose of this paper is to introduce the GLOW framework capturing the tension of homogenization and globalization of touristic experiences, the tourists' rising environmental concerns and their conflict of searching for authentic experience with new sensations.

In a mixed-method procedure, evidence describing the wine tourists’ perceptions and motivations is assessed using a quantitative survey and fitting a structural equation model using the PLS algorithm. Complementing evidence through qualitative interviews with Indian entrepreneurs on designing a glocalized experience is analyzed.

Spillover from international travel is the most relevant driver of wine tourism in India. However, types of wines and the experiences are adjusted to the local conditions. The winemakers are remarkably advanced in implementing environmentally sustainable production and avoiding over tourism which perfectly meets their clients’ expectations.

Entrepreneurial creation theory as described by Alvarez and Barney (2007) is illustrated in the Asian glocalisation context giving special attention to the entrepreneur’s individual capabilities as called by Helfat and Peteraf (2015) and Liñán et al. (2020).

Conservation of biodiversity and the aesthetics of the local landscape are essential for the vividness of the entrepreneurial ecosystem and the attractiveness for the guests.

Local adaptation of the touristic experience in terms of entertainment, indigenous cuisines and local specialty supports sustainable development of all the stakeholders.

Novelty arises from the projection of the visitors considering the wine cellar experience as an alternative to international travels in combination with analyzing how the entrepreneurs create entrepreneurial opportunities by carving out an authentic experience for their guests.

This study aims to examine how higher education can mold pro-environmental actions among students with educational social-marketing leads; it probes into the direct influence of four value orientations toward pro-environmental beliefs, norms and behaviors.

This quantitative research sought deductive reasoning. Data gathering took place in January 2023, following a cross-sectional framework. The researcher visited various private universities in Egypt, which used effort to change the practices among students toward sustainable developments, distributing digitally administrated questionnaires to students on campus. Through convenience nonprobability sampling, 581 questionnaires were collected and statistically analyzed, using SPSS.

This study shows that altruistic and biospheric value impact students’ personal beliefs toward pro-environmental behaviors; students’ personal beliefs significantly impact the norms that are present on campus; the norms found on campus impact significantly students to behave as green passengers, recyclers and utility-savers.

Higher education institutions play a significant role in promoting the manifestations of rationality and objectivity among students about environmental challenges and sustainable development. Eco-friendly behaviors are rooted in values; thus, understanding the initial values among students is critical in developing coping strategies and social marketing initiatives that inspire the needed conservational behaviors.

By aligning the value-belief-norm theory with two disciplines (higher education on sustainability and social marketing), this study builds upon the theory, identifying the underlying value-structures that inspire students’ necessary environmental and sustainable behaviors to improve societies for future generation rightness. This study provides more nuanced insights into a better educational intervention for shaping students’ manners toward environmentalism to improve communities worldwide.

This paper aims to increase related knowledge across personal, social and ecological dimensions of sustainability and how it can be applied to support transformative learning.

The paper provides a reflexive case study of the design, content and impact of a course on eco-justice that integrates relational learning with an equity and justice lens. The reflexive case study provides a critical, exploratory self-assessment, including interviews, group discussions and surveys with key stakeholders and course participants.

The results show how relational approaches can support transformative learning for sustainability and provide concrete practices, pathways and recommendations for curricula development that other universities/training institutions could follow or learn from.

Sustainability research, practice and education generally focuses on structural or systemic factors of transformation (e.g. technology, governance and policy) without due consideration as to how institutions and systems are shaping and shaped by the transformation of personal agency and subjectivity. This presents a vast untapped and under-studied potential for addressing deep leverage points for change by using a relational approach to link personal, societal and ecological transformations for sustainability.

The purpose of this study is to explore the effect of tourists’ needs for healing experience (NHE) on behavioral intentions for transformation (BIT) with healing involvement (HI) as a mediator. Using the two sub-constructs of BIT in the tourism industry (i.e. selection of healing tour products and transformational intention of healing tour behavior), this study evaluates BIT.

The survey was administered to visitors in healing resorts/centers in Korea; 383 completed surveys were used to investigate the hypothesized relationships of this study using regression analysis.

The study results confirmed the hypothesized relationships: the positive effects of NHE on BIT and the significant mediating role of HI in the relationships between NHE and BIT.

The relationships among NHE, HI and BIT can improve the understanding and practices of healing experience and the development of healing products in the tourism industry. This study offers a meaningful and extended perspective on customers’ experience and product development by interpreting customers’ desires and needs.

This study explores the under-researched subject of NHE and HI from a transformative economic perspective. The study is among the first to examine the structural relationships among NHE, HI and BIT. The uniqueness of the study is highlighted by the use of two sub-dimensions of the BIT industry (i.e. selection of healing tour products and transformational intention of healing tour behavior) in a tourism context.