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In 1984–85, Reference Services Review published a series of review articles on field guides for wildflowers (Potts), birds (Klaas), trees (Kinch), and insects (Chiang). A glance at Books in Print indicates the number of new field guides appearing since that time. Rather than evaluate a new crop of highly focused field guides, the present essay examines a related kind of nature guide, the nature‐study manual. For the purposes of this essay, the nature‐study manual is defined as a guide that encourages investigation of the natural world, rather than offering facts and identifications. To be a nature‐study manual, a book must offer tools and techniques for identification (often through field guides), observation, recordkeeping, and often collection of specimens and experimentation. Books of narrative natural history and essays on a particular observer's experiences are thus excluded. The nature‐study manual's unique role is to instruct readers in how to observe and study nature for themselves, whether close to home or in far‐flung regions.

Despite the importance of emotional variables in shaping individuals' consumption behavior, nature-love still needs to be addressed concerning various aspects of sustainable consumption behavior (SCB). Considering the dimensions of nature-love, this study aims to investigate the effect of passion-for-nature, intimacy-with-nature and commitment-to-nature on SCB. Furthermore, this study aims to incorporate the construal levels of psychological distance (PD) as a moderating variable between the tested variables to add a more in-depth understanding.

Data was collected from a sample of 311 individuals from Egypt using the snowball sampling method and the ten-time rule technique. The data was analyzed using partial least squares-structural equation modeling (PLS-SEM).

The findings indicate that passion-for-nature and intimacy-with-nature have a significant positive effect on green purchasing, reusability and recycling. On the other hand, commitment-to-nature has a significant positive effect on both green purchasing and reusability. Additionally, a high PD acts as a moderator between the relationships tested. The findings have been discussed in terms of their theoretical and practical implications.

To the best of the authors’ knowledge, this is the first study to integrate PD as a moderator between the relationships tested. Additionally, this paper is the first empirical research investigating these relationships in developing economies.

This study aims to examine nature-based tourists’ experiences in tree houses using user-generated content in Web reviews. The research objectives were to identify the main dimensions of tree house experiences and test whether these dimensions vary according to different traveller-type market segments.

A sample of 722 Web reviews was analysed using mixed content analysis methods. Leximancer software provided computer-assisted qualitative data analysis that identified the main themes, after which further qualitative analysis identified the key narratives associated with experiences.

The results reveal that tourists are extremely satisfied with their stays in tree houses. The main themes that encompass the dominant narratives are tree house, Costa Rica, staff, morning, walk, wildlife, rainforest, opportunity to learn, trip, experience and recommendation. The narratives vary according to type of traveller.

The valuable insights gained emphasise the advantages of using user-generated content in tourism studies. The results also offer a better understanding of the key dimensions of this type of nature-based tourism, including a graphic representation of the main themes and concepts in guests’ narratives. In addition, the findings emphasise that nature-based tourists are not a homogeneous group and that they can be segmented according to type of traveller.

The purpose of the paper is to examine whether there is any difference in persuasion of brands embedded in the advergame because of the differences in nature of the game (speed), and are there any differences in persuasion in the same context if the brand is prominently placed versus subtly placed and congruent versus incongruent with the game context.

A 2 (nature of advergame: fast or slow) × 2 (brand prominence: prominent or subtle) × 2 (game-product congruence: high or low) between-subject measures design is used; 280 graduate students participated in the study. A 2 × 2 × 2 between-subjects ANOVA is used to test the hypotheses.

The findings support that slow-paced advergames with prominent brand placements result in high ad-persuasion compared to subtle brand placements. On the other hand, fast-paced advergames show no difference in persuasiveness despite the fact that whether it is a subtle placement or prominent placement. Furthermore, results also indicate that slow-paced games with prominent placement in low game-product congruence condition resulted in high ad-persuasion compared to that in high game-product congruence condition.

The process of experimentation used in this study to collect responses were susceptible to some limitations. However, findings of the study are very important for advertising practitioners in terms of game design, implementation and for an effective use of brand and product placements in advergames.

This research contributes to the literature of online advertising, specifically advergaming context by exploring the impact of nature of game and brand prominence on gamers’ ad-persuasion. Also, this study is the first attempt toward understanding the moderating role of game-product congruence on gamers’ ad-persuasion in the context of advergames.

The purpose of this paper is to study the presence of highly cited papers of Nature in social media websites and tools. It also tries to examine the correlation between altmetric and bibliometric indicators.

This descriptive study was carried out using altmetric indicators. The research sample consisted of 1,000 most-cited articles in Nature. In February 2019, the bibliographic information of these articles was extracted from the Scopus database. Then, the titles of all articles were manually searched on Google, and by referring to the article in the journal website and altmetric institution, the data related to social media presence and altmetric score of articles were collected. The data were analyzed using Microsoft Excel and SPSS.

According to the results of the study, from 1,000 articles, 989 of them (98.9 per cent) were mentioned at least once in different social media websites and tools. The most used altmetric source in highly cited articles was Mendeley (98.9 per cent), followed by Citeulike (79.8 per cent) and Wikipedia (69.4 per cent). Most Tweets, blog posts, Facebook posts, news stories, readers in Mendeley, Citeulike and Connotea and Wikipedia citations belonged to the article titled “Mastering the game of Go with deep neural networks and tree search”. The highest altmetric score was 3,135 which belonged to this paper. Most tweeters and articles’ readers were from the USA. The membership type of the tweeters was public membership. In terms of fields of study, most readers were PhD students in Agricultural and Biological Sciences. Finally, the results of Spearman’s Correlation revealed positive significant statistical correlation between all altmetric indicators and received citations of highly cited articles (p-value = 0.0001).

The results of this study can help researchers, editors and editorial boards of journals better understand the importance and benefits of using social media and tools to publish articles.

Altmetrics is a relatively new field, and in particular, there are not many studies related to the presence of articles in various social media until now. Accordingly, in this study, a comprehensive altmetric analysis was carried out on 1000 most-cited articles of one of the world's most reliable journals.

This paper aims to identify the nature of creative tourism and the roles of interrelated concepts especially those of creative industries in the value creation process, by analyzing the trends in existing practices.

Based on a thorough literature review of the multidisciplinary “creative” related research, this paper provides a conceptual insight of the value creation process in creative tourism.

A conceptual framework is provided to consolidate the value creation process of a creative economy by considering the nature of creative tourism and interrelated concepts.

This study contributes to the literature because it provides a valid research base and insights for future research, based on a clear perspective that amalgamates essential information.

Creative tourism offers immense opportunities in the global context as tourists are constantly looking for new experiences and opportunities. This study provides insights for creative workforces, entrepreneurs and organizations in formulating appropriate management and marketing strategies by considering all relevant components and the roles they can play to capitalize on this opportunity.

Creative industries play a critical role in introducing new strategies in the service sector by enabling an upgrade of value-added activities to those that are currently offered, in a sustainable manner. However, studies so far have not taken into consideration the nature of the sector and have not attempted to clarify its relevance (for example, creativity, creative industries and creative workforces) in the value creation process. The study contributes to filling the gap from a conceptual perspective.

The aim of this study is to examine the role of aesthetic experiential qualities for tourist overall satisfaction and three types of loyalty.

A national tourist route in Norway was chosen as an empirical context for this study. Totally, the role of five aesthetic experiential qualities were examined, namely, scenery, cleanliness harmony, art/architecture and genuineness.

The findings reveal that the three aesthetic experiential qualities, scenery, harmony and genuineness, were all positively related to tourist overall satisfaction with the tourist road. Moreover, tourist overall satisfaction had a direct influence on three types of loyalty, referring to tourists’ intentions to recommend the tourist road to other, to revisit same tourist road and to visit similar tourist roads in the future. However, the findings reveal that only two aesthetic qualities, cleanliness and genuineness, had a direct effect on intention to revisit the same tourist road, and thus indicates a more complex explanatory pattern concerning tourist loyalty.

This study is limited to five aesthetic experiential qualities in a specific nature-based tourist context. The results open up some of the areas for future research on the role of aesthetics in man-made environments (in addition to the natural environment) in nature-based tourism. When most of the other variables are similar, aesthetic experiential qualities may make a difference to a nature-based product’s performance, and thus provide the competitive edge.

Destination managers and marketers should focus on aesthetic experiential qualities to increase tourist satisfaction and loyalty, and thereby strengthen a destination competitiveness and value creation.

Responding to the need to focus on aesthetic experiential qualities in a nature-based tourism context, this study measures the effects of the aesthetic experiential qualities for tourist satisfaction and loyalty in an original destination setting.

The purpose of this chapter is to suggest ways for early childhood teachers to teach science content knowledge, vocabulary, respect, and an appreciation for nature while children engage in meaningful outdoor nature activities. Science concepts such as nature, life cycle, observation, and experimentation can be woven into outdoor activities as children pretend to be nature scientists. Intentional planning provides teachers with the opportunity to integrate science content knowledge and vocabulary learning during the nature study. The careful selection of content vocabulary related to the scientific process and science content knowledge helps children learn new words in meaningful and developmentally appropriate ways. This chapter provides several examples of outdoor nature activities with science content knowledge and vocabulary embedded into each activity.

Operational practices and operational capabilities are critical yet distinct elements in operations strategy. The purpose of this paper is to examine their conceptual differences and explore how they are developed in a portfolio, considering the potential for practices and capabilities to be either compensatory or additive in nature.

The compensatory model argues that the lack of investments in certain practices or capabilities can be offset by higher level of investments in other practices or capabilities. In contrast, the additive model argues that the firm must invest in certain practices or capabilities and that trade‐offs are impossible. The authors examine evidence for these two competing models using an approach borrowed from studies of multi‐attribute consumer preference models and statistical comparisons of non‐nested models.

Data for the study were collected from operations managers who were members of a large professional organization. The findings indicate that the effects of operational practices are additive for some operational outcomes and compensatory for others. However, the combinatorial nature of operational capabilities is purely compensatory.

The results imply that adequate investment in a wide range of operational practices is necessary to enhance operations performance. However, operations units appear to have more flexibility in choosing to develop a distinctive operational capability set.

The study clarifies the different orientation of operational practices and operational capabilities as they contribute to operations strategy. The findings provide guidelines regarding the combinatorial natures of operational practices and operational capabilities. These guidelines have critical strategic implications for resource allocation schemes and how these schemes affect operational performance.