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This chapter explores the concept of annotated lesson plans. Teacher candidates annotated why modifications were made to their lesson plans to support emergent bilinguals. They included the research and theory to support such modifications. This research demonstrates the impact of annotated lesson plans on candidates in connecting their understanding of learning and language acquisition theories to actual classroom practices. Two questions guided the research: (1) Would annotated lesson plans assist teacher candidates in connecting language and learning theories to the modifications made in their lesson plans? (2) What was the impact of creating the annotated lesson plan on the teacher candidates, as expressed through their self-reflection of the process? Founded on the base of naturalistic inquiry (Lincoln & Guba, 1985), the data collected was contextualized within the frame of a teacher candidate course. Annotated lesson plans and accompanying reflection papers were gathered as data. These items were analyzed based on the guidelines established by Lincoln and Guba (1985) and Spradley (1980). Teacher candidates connected theories to their planned lessons. They demonstrated and expressed better understanding of related theories and methods. While a minority of the candidates expressed concerns with their overall preparation to educate emergent bilingual students, the majority of the candidates felt the lesson plans provided them with greater confidence in meeting the needs of such students. The implications of the study are that annotated lesson plans can better prepare preservice teachers for teaching emergent bilinguals.

The purpose of this paper is to review the 1985-1991 project called “The Consumer Behavior Odyssey”, including a retrospective assessment of its context and role in influencing consumer research paradigms.

The study is based on personal recollections, introspective fieldnotes from the Odyssey and various publications and videos that emerged from the project. It also reflects on several subsequent “inside” and “outside” accounts of the project and its impact.

The paper concludes that the Odyssey was a critical event within a nexus of other critical events that helped precipitate what is now widely called Consumer Culture Theory. It was a highly visible project that acted as a lightning rod that attracted both supporters and opponents at the time, but that ultimately helped carve out a place for interpretive, qualitative, visual and ethnographic consumer research within business schools.

Although there were a number of methodological and research outputs from the Odyssey during the 1980s and early 1990s and there have been several recent “outside” appraisals of its influence since then, there has been only one subsequent “inside” account of its ontological and epistemological impact − a 2011 video made for the 50th anniversary of the major funding organization for the project, the Marketing Science Institute. This paper offers a more extensive appraisal by one of the project’s leaders.

The purpose of this study was to explore how care theory and the ethics of care are explained by students in the online environment to clarify the factors that are more relevant in establishing and maintaining caring relations in online learning context.

Utilizing naturalistic inquiry, the researchers interviewed online students and coded transcripts using multiple coding methods within two phases of analysis. Noddings' framework for ethics of care was utilized to identify strategies and practices that enhance each of Noddings' elements in an online course experience.

The findings of this exploratory study provide evidence on how learners perceive being cared for and highlight specific instructor behaviors and course design elements that support the emergence and maintenance of a climate of care in an online learning environment. Indicators of all four elements of Noddings' framework were present in the interviews. Within the themes of each element, strategies and practices to enhance each element in an online course experience are further explained.

Establishing a climate of care, whether in traditional or online learning, leads to more inclusive learning experiences that are responsive to the needs of all learners. This study brought to light some of the factors that are more relevant in establishing and maintaining caring relations in online learning context.

The findings of this study add to the literature on the role of emotions in an online learning as viewed through the lens of care theory. The findings highlight some strategies and behaviors that promote a climate of care in an online environment from a learner's perspective.

Wellness tourism offers opportunities for consumers to explore the self. This paper aims to explore how identity transitions occur in a liminal tourism space – a holistic wellness retreat.

The authors adopt a qualitative methodology, including in-depth semi-structured interviews supplemented by various projective techniques. Following an interpretivist approach, eight consumers were interviewed at the commencement and the completion of a holistic wellness retreat stay. Participant observation was also undertaken during the retreat programme.

The paper shows an identity transition is facilitated by the liminal space of the holistic wellness retreat and further shaped by self-work during the retreat. As participants gain new knowledge on the self and start living “consciously”, they gain a sense of vision, clarity and direction to a new self, wherein identity transition is a starting point and a process of change rather than an end goal.

While much past research views tourism activities as mainly “play”, the findings reveal the holistic wellness retreat experiences as both identity play and identity work. This paper provides theoretical insights into the process from identity play to identity work and what makes this process effective for identity transition.

Religious and peculiar beliefs are two of the factors affecting consumer behavior and may differentially affect individuals and societies. Therefore, this study aims to investigate them from the study of Iranian customers’ behavior.

These beliefs are sensitive issues, hence, to investigate them, the grounded theory method through 15 in-depth interviews was applied.

The results indicated that evil-eye effect, as a peculiar belief, affected the behavior of luxury cars’ consumers in the Iranian society while religion had no such effect on the consumers’ behavior, in spite of religious notions about luxury. Furthermore, the findings revealed that consumers may legitimize their inconsistent behaviors through a variety of tactics such as different interpretations of religious notions or dissembling their superstitious beliefs.

The present study will contribute to the literature on religion and customer behavior through taking advantage of the application of a qualitative research design. Besides, the originality of the study might be in the application of various tactics by the customers to legitimize their behaviors inconsistent with religion.

The traditional dualism view regards stability and change as opposites and separate, two essential but largely incompatible and mutually exclusive elements in an organization, and it advocates contingency theories to handle the paradox situation; more recent research has adopted the paradoxical lens to highlight both the contradiction and the interdependence between the two elements. This paper aims to address how an organization pursues stability and change simultaneously, i.e., how stability and change contradictorily enable each other to promote the development of an organization.

By adopting a case study on the strategic and structural change of Signcomplex in China, this paper attempts to explore the paradoxical relationship between stability and change, especially their interdependence. Multiple approaches were used during data collection to meet the criteria for trustworthiness, and the data analysis went through a five-step process. Through this analysis, the main mechanisms of stability and change were identified. An analysis was also conducted on how these stable and variable mechanisms enable each other, and finally, a framework was set up to show this paradoxical relationship.

The results confirm the paradox of stability and change: stability enables change by supplying security and consistency, offering reserved knowledge and skills and enabling commitment and the provision of resources for a better realization of the change. Change enables a firm to set up a new state of stability through variable mechanisms such as trial-and-error and exploration activities. The results also indicate that the nature of organizational change is to help an organization reach a new stable stage with higher efficiency and that organizational development relies on the paradoxical effects of both stability and change.

This research is constrained by several limitations. The findings need to be further confirmed through the investigation of more organizations; other stable mechanisms, such as habits, tight coupling, commitments, control and low variance, and variable mechanisms, such as search, mindfulness, redundancy and openness, should be considered. As an organization may experience many cross-level or cross-department changes which struggle with each other for resources and with stable mechanisms, to explore the paradox, future research may need to conduct a more in-depth examination of the system of change.

The findings offer some valuable insights for further research and hold important implications for management practices, especially management practices in a Chinese context. The findings extend the existing paradox theory by further revealing how stability and change enable each other and offer a paradoxical perspective to look into the nature of organizational change and organizational development. The results remind managers to rethink the relationship between stability and change, to factor these coexisting concepts into their decision-making and to accept, understand and use this paradoxical relationship to realize synergistic effects for the firm.

The contributions of qualitative research to the study of behavioral–emotional disabilities, mild intellectual disabilities, and learning disabilities (the three types of high-incidence disabilities) are relatively recent and far from abundant. This chapter discusses qualitative, or “naturalistic” research by briefly examining the methodology used in such inquiry, reviewing many of the available studies concerning those with high-incidence disabilities, and providing implications from the existing empirical literature. It is not recommended that qualitative research takes the place of quantitative research in special education, but well-designed and executed naturalistic studies can contribute additional knowledge that is worthwhile to the field.

I was a doctoral student in the Department of Sociology at the University of Illinois, Urbana-Champaign, from 1977 until 1982, and Norman K. Denzin was my mentor. In this essay, I review what I learned from him in two graduate seminars as well as his own research during this period. His theoretical framework drew from the writings of Simmel, Mead, Blumer, Schutz, Goffman, and Garfinkel, but, for Denzin, theory was never divorced from empirical inquiry. The logic of naturalistic inquiry, his fundamental approach to methodology, provided the procedural framework for the formulation and assessment of theory. In addition, Denzin made important contributions to the study of self, socialization, social interaction, emotions, and deviance (especially criminogenic processes in the alcohol industry and the dynamics of domestic violence).

Athens’ Radical Interactionism and Rorty’s neopragmatism represent two differing interpretations of pragmatist philosophy that are used to inform contemporary approaches to social inquiry. Athens’ and Rorty’s views differ greatly in their positions on the implications of a Darwinian worldview, leading to different perspectives on the value and role of truth, scientific method, and rationality in engaging in social inquiry and political reform. By tracing out the differences between Radical Interactionism and neopragmatism with respect to epistemology, social science, and political reform, I show that Athens’ Radical Interactionism accomplishes more to inform concrete social inquiry and political change. While Rorty’s neopragmatism helps readers to situate pragmatist-inspired inquiry in its evolutionary context, his work provided little guidance for social science. Conversely, Athens’ Radical Interactionism expands upon the value of a pragmatist version of rationality and scientific method, directing researchers’ attention to domination and dominance orders in contemporary social life. Furthermore, the Darwinian underpinnings of both Athens’ and Rorty’s pragmatist-inspired philosophies suggests that concepts in social inquiry are to be understood as sensitizing as opposed to definitive. As such, Athens’ Radical Interactionism remains true to the pluralistic thrust of pragmatist philosophy by conveying domination as a sensitizing concept in contrast to a more neo-positivist definitive concept.

The purpose of this paper is to provide better understanding of potential foreign customers or satellite fans' perceptions of professional‐football brands, as this constitutes a necessary step toward setting up an internationalisation strategy to create a global professional‐sport brand.

Twelve semi‐directed individual interviews with French satellite fans about how they perceive the English Big Four brands of Arsenal Football Club (FC), Chelsea FC, Liverpool FC and Manchester United are conducted.

The paper found the common and specific features of each club's brand equity and the typical fans' perceptions of the clubs, which constitute major dimensions upon which the clubs are differentiated in the customers' minds. It also identified such key antecedents to building strong professional‐sport brand equity in the French market as the fit between the image, the values or both of the foreign club and the local club a fan supports.

The main limitation is the size of the sample, even if the saturation‐semantic criterion is applied.

This paper emphasises the need for professional‐sport clubs not to underestimate the need for strategic‐marketing steps different from those used at home before implementing foreign marketing operations and constitutes a first step toward future research into the analysis of the perceptions of potential foreign customers or satellite fans in broader contexts.

Although many studies have dealt with the perception of local professional‐sport brands, this paper represents one of the first empirical studies of the perceptions of professional‐football brands in a foreign market.