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The intent of this article is to show why the use of Native American mascots, logos, and nicknames by sports teams perpetuates depictions that are perceived as harmful and racist by Native Americans.

This article examines data from published research, personal correspondence, and essays by Native Americans so that non‐natives can understand the issue from the native perspective. It also calls into question previous communication efforts that may have limited the voices of Native Americans.

By examining the meaning of warriors and other cultural symbols for Native Americans and by exploring the different views of sports between natives and non‐natives, the article shows why it is unacceptable to ignore the native voice. It also demonstrates that it is possible for a sports team with a native identity to successfully change its brand image.

Marketers, consumers, owners of sports teams, universities, and members of outside organizations can be better informed as to why Native Americans have asked for an end to this practice. Marketers can also understand why the objections go far beyond political correctness and are part of a human rights issue.

The article helps stakeholders understand why privileging a revenue stream over the impact on human rights is an example of misplaced marketing.

This paper aims to discusses the importance of Native American literature in library collections.

This paper is based on research of recent articles.

The paper identifies many good titles on Native Americans that deserve to be in libraries so that the history and culture of Native Americans will be available to all users.

Libraries should identify good quality books on Native Americans and by Native Americans to add to their collections. Many are now available so that it is not difficult to find appropriate ones that reflect contemporary views of Native Americans.

This paper pulls together a good deal of recent information on books by and about Native Americans as well as pointing to some excellent collections.

Qualitative research in the field of market research is ever‐growing and has the capability of changing from sunrise to sunset. This paper aims to add a Native American perspective, one that peers from inside the reservation community outwards, into the non‐native qualitative market research environment.

Introductory description of an indigenous‐based qualitative market research protocol is discussed. A native‐based elder care facility in the reservation environment is used as an example to facilitate conversation on developing an indigenous‐based model as it relates to non‐native qualitative market research methods.

The paper provides information that is useful when preparing proposals and/or selecting firms to employ in the Native American landscape. The roots of this paper can aid readers to build, implement, and understand culturally sensitive processes in developing a native relevant qualitative model that interacts with current and future market systems.

A list of questions is provided for native committees to use when selecting firms to provide qualitative market research services. The question list also provides a template for non‐native consulting firms to use in the proposal development process.

This paper provides an indigenous model of qualitative market research. It is proposed as a valuable tool for both First Nation communities and non‐native consulting firms world‐wide.

The purpose of this paper is to test whether marriage to a native affects the probability that an immigrant will be employed.

Utilizing 2000 US Census data, first the effect of cross‐nativity marriages on employment is examined using an ordinary least squares model. To deal with endogeneity concerns, a two‐stage least squares model instrument for marriage to a native using local marriage market conditions is then estimated.

Results from an ordinary least squares model controlling for the usual measures of human capital and immigrant assimilation suggest that marriage to a native increases an immigrant's employment probability by approximately four percentage points. When taking into account the endogeneity of the intermarriage decision, marriage to a native increases the probability of employment by about 11 percentage points.

Although various mechanisms are discussed through which marriage to a native can increase employment probabilities of immigrants, the authors do not disentangle these mechanisms. This is an area ripe for future research.

It is shown that, from a theoretical perspective, marriage to a native has an ambiguous effect on immigrant employment rates. The empirical answer to this question provides insights into the assimilation process, which may prove useful in designing optimal immigration policies.

People often migrate from rural to urban areas within a country or from less developed to more developed countries for better life opportunities but may remain outside the range of health services. The purpose of this paper was to find out the socio-economic and health system factors that may affect the utilization of health services by the migrants.

Five villages and three slums were randomly selected from 23 villages and 18 slums of Chandigarh, a northwest Indian city. Using stratified random sampling, 145 migrants and 63 native women, who were pregnant or had delivered a baby from April 1, 2009 to March 31, 2012 were interviewed using semi-structured interview schedule. χ2 was used for testing statistical significance of the differences, and logistic regression was utilized to evaluate the “independent effect” of migration on Maternal and Child Health (MCH) service utilization.

The level of education was higher among migrants than the natives but their income was less than that of natives. Majority of the migrant women had registered themselves for antenatal care (ANC) in the first trimester of pregnancy (55 percent) compared to the natives (21 percent), but only few had availed more than three ANC check-ups (18 percent) as compared to the natives (44 percent). Knowledge about danger signs of childhood diarrhea and pneumonia was low among migrants compared to the natives (p < 0.0001). Health workers interacted less often with migrants (29 percent) than the natives (67 percent). After controlling the effect of socio-economic and -demographic variables, utilization of MCH care services were significantly higher among natives than the migrants. Inadequate community support among migrants led to the lower utilization of MCH care.

Present study reflects early ANC registration among migrants but the number of ANC visits much less than the natives. This could be further be investigated using qualitative methods.

Specific strategies are required to address the health needs of migrants such as formation of community-based support groups. Health services and health workers need to be oriented to support migrants to the special needs of migrants.

Reduction in inequality in accessing health between natives and migrants can be addressed with social support.

The study supports the fact that migration is one of the social determinants of health. Lack of community support to migrants is the major barrier in accessing the health services.

Purchasing a home is the largest expenditure many people will make during their lifetime, as well as their greatest source of wealth. There is a homeownership gap between natives and immigrants well documented in the literature. I examine the determinants of homeownership, the value of purchased homes (a measure of potential housing wealth), and the equity owned for those who have purchased a home (a measure of actual housing wealth) for immigrants and natives. When immigrants are separated by citizenship status the homeownership gap between natives and immigrants is shown to be a gap between natives and non-citizen immigrants. Immigrant citizens have ownership outcomes as good or better than natives. Further, the gap reflects a problem in ownership, brought about by age and income distributional differences, not in value or equity for homeowners. All immigrants are predicted to have higher home value and home equity than natives.

There is a long history of school failure for Aboriginals¹ in the U.S. educational system. Culturally relevant/responsive pedagogy affords opportunities for Aboriginal students to achieve academic success through building upon their cultural heritages and Native ways of knowing. School systems adopting this pedagogy empower Indigenous students to connect with essential knowledge for academic success in today’s world. This enhanced pedagogy creates classrooms of involvement that promote Aboriginal students’ achievement. Preservice teachers employing this pedagogy will experience success with their Indigenous students and learn about Aboriginal communities, lifeways, and values. Mutual respect is engendered as long-perpetuated negative stereotypes of Native Americans are undone. Culturally relevant/responsive pedagogy can be tailored to specific populations by incorporating their own Aboriginal knowledge, languages, and practices into teaching praxis.

This chapter documents the steps taken in one teacher preparation program to foster culturally sustaining practices (Paris, 2012) in pre-service Alaska Native teachers, as well as in their non-Native peers. For pre-service teachers to develop the skills, understanding, and dispositions necessary to respectfully gather, honor, and use local knowledge in their future classrooms they must first recognize the value and significance of locally relevant curriculum; second, understand how to respectfully gather and document current “living” local knowledge; and third, become empowered with the skills and knowledge to purposefully integrate local knowledge into the curriculum. This chapter uses one semester-long assignment, and data gathered from work samples from that assignment, as the foundation of an exploration into how these three steps can be enacted in the teacher preparation process. The accompanying data show that living Indigenous knowledge exists in abundance in young Alaska Native pre-service teachers, and when appropriately supported, pre-service teachers can develop powerful curriculum that is rooted in local knowledge and also aligned with the academic goals of the curriculum.

Employment rates fell dramatically between March and April 2020 as the initial shock of the COVID-19 pandemic reverberated through the US labor market. This paper uses data from the CPS Basic Monthly Files to document that the employment decline was particularly severe for immigrants. Historically, immigrant men are more likely to work than native men. The pandemic-related labor market shock eliminated the immigrant employment advantage. After this initial precipitous drop, however, the employment recovery through June 2021 was much stronger for immigrants, and particularly for undocumented immigrants. The steep drop in immigrant employment at the start of the pandemic occurred partly because immigrants were less likely to work in jobs that could be performed remotely and suffered disproportionate employment losses as only workers with remotable skills were able to continue working from home. The stronger employment recovery of undocumented immigrants, relative to that experienced by natives or legal immigrants, is mostly explained by the fact that undocumented workers were not eligible for the generous unemployment insurance (UI) benefits offered to workers during the pandemic.

Using a semi-autoethnographic layered account format, we present the voices of 16 Native American adults as they talk about their lives and Native American Caricature Iconography (NACI). First, we explore their impressions and lived experiences with “racial formation projects” such as tribal identification cards, blood quantum calculations, genocide, child removal, boarding schools, and reservations, to contextualize why some Native Americans interpret NACI as much more than “an honor,” “tradition,” or “just good fun.” Next, we explore the Native Americans' perceptions of sports mascots, cartoons, and sculpture, after exposing them to a series of eight images of NACI. We conclude that NACIs are racial formation projects as well. By unmindfully producing and consuming NACI, we fail to interrupt and reform the racial formation projects that continue to define us all.