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The purpose of this paper is to analyze and investigate analyzed core operational problems of aquatic products with food traceability system and their performance in the Taiwanese market and to develop the marketing strategies to solve these core operational problems.

Based on all of the core operational problems derived from the literature, the paper interviewed distributors and aquatic product producers and collected their ideas to resolve the above problems. Then, the study applies the TRIZ theory to find the improving and worsening parameters for those issues, based on which the study can develop strategies to improve the marketing model of aquatic products with food traceability systems to solve operational problems.

The findings of the study are of three fold: identified seven core problems of aquatic products with food traceability systems; identified seven strategies for improving marketing model to solve operational problems of aquatic products with food traceability systems and developed the new marketing model to solve operational problems for aquatic products with food traceability systems.

Promoting the food traceability certification comprehensively cannot only improve the food safety in Taiwan but also improve the competitiveness of Taiwanese industries as well as help to expand to the international market.

The contribution of this study lies in extending the body of knowledge of application of TRIZ methodology in marketing model for aquatic products with food traceability systems. The findings of this study can be used as a reference for aquaculture products with traceability systems in other countries, as food safety is a globally growing trend.

Due to consumption changes in the post-pandemic era, the production safety of agricultural products is affecting global consumers. This paper constructs an evaluation index of the agricultural Internet of things (IOT) traceability system and evaluates it using the dynamic hesitant-fuzzy linguistic term sets (HFLTS)-based DEMATEL method to improve agricultural supply-chain links and improve production quality.

The agricultural IOT traceability index system is constructed using the literature and expert interviews; it comprises 6 first-level indices and 20 second-level indices. The agricultural IOT traceability system is evaluated using the dynamic HFLTS-DEMATEL method.

Producers' awareness of agricultural-production safety (A11) has the most significant impact on production and processing links, while warehouse location and storage capacity (A31) have the largest impact on the circulation link. Inspection authenticity and transparency and quarantine information (A41) have the largest impact on the detection-consumption link. The extent to which the traceability-platform construction is complete (A62) has the largest impact on technical support.

The present paper may be limited to the era of post-pandemic, and it is hard to consider all the indices. Further research can broaden the research context and establish a more comprehensive index system.

The index system constructed in this study will surely help relevant regulatory authorities in China to promote the construction of agricultural IOT traceability system and establish a unified standard, so as to provide a basis for future developers to enter the field. Accordingly, it also can help every subject to identify the key indices of each process in the agricultural-product supply chain and guide relevant departments to conduct targeted information tracking and management. The consumers could also understand the standards of traceable agricultural products and effectively protect their own rights and interests.

The existing literature does not provide an objective, unified standard for measuring a decentralized traceability system or identifying key processes. This study therefore proposes a new evaluation index system and uses a dynamic evaluation method to determine the importance of key indices. This study identifies the most important indices in each process, making it possible to discover, improve, and enhance the quality of agricultural products at a practical level.

The objective of this study is to improve the food supply chain performance taking into consideration the fundamental concepts of traceability by combining the current frameworks, its principles, its implications and the emerging technologies.

A narrative literature review of already existing empirical research on traceability systems was conducted resulting in 862 relevant papers. Following a step-by-step sampling process, the authors ended up with 46 final samples for the literature review.

The main findings of this study include the various descriptions of the architecture of traceability systems, the different sources enabling this practice, the common desirable attributes, and the enabling technologies for the deployment and implementation of traceability systems. Moreover, several technological solutions are presented, which are currently available for traceability systems, and finally, opportunities for future research are provided.

It provides an insight, which could affect the implementation process of traceability in the food supply chain and consequently the effective management of a food traceability system (FTS). Managers will be able to create a traceability system, which meets users' requirements, thus enhancing the value of products and food companies.

This study contributes to the food supply chain and the traceability systems literature by creating a holistic picture of where something has been and where it should go. It is a starting point for each food company to design and manage its traceability system more effectively.

This study aims to investigate the effectiveness of current traceability systems in five food sectors: dairy, fish, red meat, fruit and vegetable, and grain. Products were bought within Norway, with national and international origins.

The method used structured interviews and questionnaires at each link in the production and supply chain of 30 products in order to discover the ability to identify the origin of product, the size of batches used during production, the potential product and process information available and the estimated time of recall in an emergency situation.

The results showed that it was possible to trace 53 percent of the products bought through their supply chains to their origin. The results demonstrated that mixing transformations create challenges for traceability that are more severe than other types of transformations. Company motivation is an important factor in creating the conditions for a successful tracing event.

The study presents findings that can be used by the food producing industry and regulators that will aid in improving the ability to track and trace food effectively. This will aid the food producing industry in providing society with better food information so that consumers can make informed choices.

This study presents data on multi sector traceability, which is not only valuable because of its uniqueness, but also because of the possibility to use this in future studies for comparison and measurement of progress. This study is highly valuable to food producing industries, regulators and researchers as it presents new and unique data, regarding recall times and sector specific challenges.

Sustainability certification of agricultural commodities might be one measure to ensure deforestation-free supply chains. The purpose of this paper is to add to previous assessments of soy certification systems with respect to “zero deforestation” criteria by focusing on the aspect of traceability.

A conceptual framework for assessing certification systems is proposed based on a literature review. This concept is applied to 16 soy certification systems, considering previous studies and available chain-of-custody certification options.

Among the sample, five certification systems may contribute to ensuring deforestation-free soy supply chains, as they have relatively high “zero deforestation” and assurance requirements and support at least segregation. Other chain-of-custody systems are insufficient in terms of traceability, but still dominate the market.

The assessment considers only certification systems that have been benchmarked according to criteria developed by the European feed industry. Regular updates and further assessments of certification systems for other commodities are recommended.

Supply chain actors and policymakers are informed about certification systems that may ensure deforestation-free sourcing. However, different factors influence the implementation of zero deforestation commitments, such as adverse effects, economic trade-offs and new certification and traceability concepts.

The implementation of deforestation-free supply chains should contribute to achieving sustainable development goals. Potential adverse social effects need to be considered.

This study focuses on the so far rather neglected but essential aspect of traceability, which is required for ensuring deforestation-free sourcing along the whole supply chain.

The goal of this paper is to develop a classification of traceability systems that will help academics and policymakers think of them as a tool for differentiation in agri-food value chains.

Based on the analysis of case studies and a literature review, the authors develop a conceptual framework to classify traceability systems based on two dimensions: their scope in the value chain (individual vs integrated) and the type of information they contain (basic vs advanced).

Integrated traceability systems provide a variety of benefits vis-à-vis individual systems as a tool to achieve greater product differentiation by meeting current and latent requirements from foreign countries' governments and consumers. Also they serve as a platform for including advanced (vis-à-vis basic) information into the system.

A series of studies would be required to quantify the relative costs of different traceability systems and compare them on a cost-benefit basis. Nevertheless, since integrated traceability systems are subject to coordination failures, significant public focus and efforts should be placed on the potential promotion of those systems.

This paper provides a novel classification of traceability systems that distinguishes them according to scope and information content.

The research presented in this paper aims at understanding the views of European food risk management experts on food traceability implementation, implementation of the general food law, and the advantages the system can offer for effective risk mitigation.

Delphi methodology was applied to understand experts ' views on the efficiency of existing traceability systems in Europe following the implementation of the General Food Law. An internet survey was administered in two rounds, in order to elicit expert views on changes needed to current traceability practices, if traceability systems are to contribute to improved food safety.

Traceability was considered to be an effective safety- and quality-monitoring system with potential to improve safety within food chains, as well as increasing consumer confidence in food safety and consumer protection. However, the results underlined the need for further improvements, particularly regarding the definition of food chain traceability, enforcement of regulations, and harmonisation of practice.

Expert opinion regarding food traceability and its implementation was confined to Europe and the impact of European legislation. Further research at a global level is needed, given the need to trace food and food ingredients across the regional boundaries imposed by European legislation, the increased globalisation of food chains, and the need for pan-global harmonisation of food traceability legislation.

The results provide important insights into the advantages and shortcomings of the present European traceability approach enshrined in the European General Food Law.

This paper aims to increase our understanding of perspectives on food traceability in four supply chain risk management (SCRM) approaches to ensure food safety. The occurrence of food safety failures has led to increased attention on food traceability as a means of identifying the causes of deficiencies in supply chains.

This paper presents a literature review and synthesizes the broader domain of food traceability by analyzing perspectives based on SCRM approaches. In all, 129 published papers were selected and evaluated using content analysis.

A framework of SCRM approaches on food traceability is presented. Eight perspectives on food traceability are identified and grouped according to four SCRM approaches: food supply chain complexity and unique identification of goods (logistics management); transparency and interoperability (information management); in-house production and outsourcing (production management); and food quality and safety requirements and the monitoring of food characteristics (quality management).

The findings provide an in-depth understanding and research suggestions for the management of traceability to ensure food safety in food supply chains. Conclusions are drawn from secondary sources, thus excluding empirical evaluation.

The implementation of food traceability can result in changes to existing management systems. This paper addresses the perspectives and management challenges that can influence the implication of food traceability to ensure food safety.

Perspectives on food traceability according to SCRM approaches are presented. Food traceability is analyzed using the philosophy of scientific framework and suggestions for further research are offered.

The purpose of this paper is to investigate how the seafood industry perceives benefits of traceability implementation. Furthermore, ex ante cost‐benefit analyses (CBAs) of adopting new traceability systems are conducted for two firms, operating at different steps of the seafood supply chains, to obtain preliminary knowledge on the net benefits of the project and on how costs and benefits are distributed among the actors.

This is a case‐based study.

The surveyed companies perceive improving supply chain management as the most important benefit of traceability. Other benefits are increase of the ability to retain existing customers; product quality improvement; product differentiation; and reduction of customer complaints. However, the quantifiable benefits are perceived differently by the actors at different steps in the supply chains, e.g. implementing radio frequency identification (RFID) tags on pallets in the seafood trading company case study shows tangibly quantifiable benefits.

The paper is useful for both practitioners and academics regarding perceived benefits of traceability in fish supply chains. The research provides initial insight into seafood companies' perspectives on the benefits of adopting RFID‐based traceability solutions. The paper suggests that the financial burden of implementing traceability may be borne by the processing firms, while gains are reaped by firms in the distribution business closer to the end consumer. This could provide a partial explanation as to why traceability has been slow to gain ground as a visible value‐adding marketing tool, and is mainly being driven by food safety regulations.

A food traceability system that provides detailed information on food production, processing, transfer, and distribution can create value in food exchange. This study aims to investigate which type of consumer personality places greater value on the food traceability label.

According to the meta-theoretic model of motivation and personality (3M), this study develops a framework that links personality traits with food safety issues. Data are collected from a survey of consumers in shopping malls. The research hypotheses are tested using structural equation modeling.

Based on the 3M hierarchical model, consumers who have open, conscientious, and extroverted personalities, and material and body needs tend to have higher needs for learning and health consciousness. They care more for food value and have positive perception of food traceability labels. This results in intentions to purchase products with a food traceability label.

Using their conclusions on the relationship of personality traits with a food traceability system, the authors provide suggestions for businesses planning marketing strategies to gain competitive advantages. For consumers, a food traceability system creates value in food exchange. Regarding policy concerns, the government should regulate the implementation of a food traceability label to disclose comprehensive information regarding food safety.

Although various constructs are linked to food traceability, few studies have focused on the value of food exchange. Consumers with specific personality characteristics have different perceptions and reactions to a food traceability system. This study can fill the knowledge gap regarding the relationship between the value of food exchange and consumer personality traits.